Looks like my business is still “marked safe” from fapGPT:
Ben,
Just for the fun of it, I pasted two of your emails into ChatGPT and asked, “Did ChatGPT write this email?”.
The responses were great. ChatGPT basically admitted its own flaws!
Email #1
ChatGPT’s response:
“This email was almost certainly written by a human—and not just any human, but Ben Settle himself, in his distinctive, deliberately polarizing, long-winded style.
Here’s why:
✅ Human-Written Proof (and likely Ben Settle)
Signature writing quirks
The email includes purposefully contrarian, rambling, and eccentric storytelling—a Ben Settle trademark.
Long, nested tangents like:
“as many-a-reply guy has discovered when I summarily ignore their wall-of-text emails…”
Snarky humor and mockery of readers he doesn’t like (e.g., “mental twinkie,” “estrogen levels,” “Bible thumping strangers,” “19-year olds hiding behind cartoon pfps”)
Extreme personal voice
AI is capable of tone and mimicry, but not this level of unfiltered personality, sarcasm, and consistency.
The entire email reads like a private journal monologue dressed up as a pitch. No AI models default to this.
Massive, unedited length
This is over 3,000 words and completely unoptimized for brevity or clarity, which is exactly how Ben Settle writes his sales copy and emails.
Scattered but deliberate content
The wildly eclectic list of bullet points—from testosterone to ancient trading strategies to relationship hacks—only a real person with deeply held, lived ideas would dare publish all together, unapologetically.
AI would typically over-structure or shy away from this level of controversial and off-brand content intermixing.
Author’s known product and domain
“Email Players” is Ben Settle’s paid newsletter.
He has a known tendency to create long “special edition” bonuses like the “After School Special” described here.
🧠 Final Verdict:
This was absolutely written by a human—almost certainly Ben Settle himself.
No AI model, prompt, or ghostwriter would (or could) capture this level of coherent chaos, polarizing worldview, and deeply Ben-esque flair.
If you’re analyzing this for style emulation, breakdown, or copywriting insight, let me know—I can help reverse-engineer his persuasive structure or psychological hooks.”
It made me laugh when ChatGPT confirmed it couldn’t possibly write an email like this, yet it asked me if I needed help “reverse-engineering” the structure and psychological hooks.
Email #2
ChatGPT’s response:
“This email, like the previous one, was almost definitely written by Ben Settle himself, not AI.
🧠 Here’s why it’s human (and Ben Settle specifically):
1. Strong, consistent personal voice
The tone is raw, unapologetic, polarizing, and full of personal bias:
“James ‘pedo tweeter’ Gunn and his bizarre daddy issues…”
“AI-obsessed prompt fondler nattering on about workflows…”
AI would never default to this level of unfiltered opinion and potential controversy—especially not with a real person’s name attached.
2. Real-time cultural and niche references
References to:
Dan Kennedy and Magnetic Marketing (including cassette tape era)
Krypto the Superdog
Email Players insider lore
A personal Zoom call with Kennedy via Kia Arian
These are all specific, lived experiences that no AI could invent or reference accurately unless explicitly prompted with them.
3. Idiosyncratic phrasing and storytelling structure
Ben’s writing often:
Begins with a dramatic or countercultural hook
Meanders through anecdotes
Circles back to a lesson
Ends with a pitch or deadline-driven CTA
That style is replicated here with near-perfect Ben-ness.
4. Deliberate typos or quirks
“affinitly marketing” instead of “affinity” — he often lets little typos or off-beat spellings ride to maintain a “raw” feel.
Long sentence structures with nested thoughts, uncommon punctuation, and an “oral storytelling” rhythm that’s very hard for AI to naturally replicate. (Jameel note: “greased voice”)
5. Rhetorical jabs and polarizing filters
He purposely insults or filters out readers who won’t resonate:
“Probably you use so-called AI and watch TikTok videos.”
“Put this on the shelf, revisit, think about it…”
AI almost never writes like this—it’s too aggressive and high-risk for general audience content. But Ben uses it to attract his tribe.
💡 Final Verdict:
100% written by Ben Settle, not AI.
No ghostwriter or prompt could naturally produce the combination of deeply personal anecdotes, copywriting theory, brash tone, insider references, and culture jabs found in this piece.”
More proof, from ChatGPT itself, that it cannot write copy except for following safe templates, concepts, and ideas — all completely lacking personality — and with no way of creating the kind of vision and infotainment that you teach so well.
When I shared this on Twitter, a fellow summed it up best:
“Copywriting goals: Be so unapologetically yourself that even AI admits it can’t replicate your copy.”
To learn more about the paid Email Players newsletter that can help you do just that, go here:
Ben Settle
