Check out this comment:
“Ben I’m new to copywriting and emails and really enjoy your material. But why don’t you ever talk about NLP (neural linguistic programming)??? I’ve started studying it and I can see how it would make copy so much better!”
Ah yes.
The newbies love the sexy stuff, don’t they?
Like NLP.
The so-called “dark arts” of copywriting.
Hypnosis.
Anything with a goo-roo name attached to it…
Hey, I’m not knocking any of the above.
I just find it amusing, that’s all.
Why?
Because it’s funny how, when I see copy and emails and sales letters done by people obsessed with all the ninja stuff (and can’t be bothered to learn the fundamentals) they are always struggling.
Always hopping from one new thing to the next.
And always trying to trick & manipulate.
It’s kind of a pity, too.
I mean, why not just learn how to sell?
Why not learn how to put attractive offers in front of receptive leads (who already want what you sell) in a way they enjoy hearing about?
Why screw around?
It’s so much easier that way.
And, so much more profitable, too.
It’s also what I focus on in “Email Players”.
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Ben Settle
