One of my best “Email Players” students Jim Clair writes:
So I entered into a contest recently.
Chris Haddad’s.
A lot of the other top guys entered the email ring.
Only one man can win.
Email Player Jim Clair won.
Even with our email server going wacky… sending to barely a quarter of the mega list. I drove qualified clicks… and won.
Some guys sent for 7 days.
I just sent for 3 days.
No gimmicks.
No “oh my god it’s done at midnight and puppies will die if you don’t buy!!! Sent from my iPhone” crap.
Three short emails.
Time to celebrate by watching Season 4 of Miami Vice.
Jim
I got a kick out of the iPhone part especially.
Why?
Because while it’s a victimless trick to play on your list (sending an email out using your autoresponder software, that says “sent from my iphone” at the bottom, to make it look like you sent your email personally, from your phone), it’s the mark of not knowing how to sell.
Or how to persuade.
Or, even, how to write a decent email.
When you know my system you don’t have to use tricks and manipulative “chokeholds” in your emails.
In fact, that stuff just works against you.
Yes, the gullible will fall for it.
But, the majority shake their head. Dial down their trust for you a few (or several) notches. And, buy from guys like me and Jim, instead (thanks, btw).
Sigh.
Is any of this getting through?
Or do I have to go all elbenbo on yo’ azz?
No?
Okay, good.
So do away with the tricks.
Forget the phony scarcity.
And sac up.
Learn to sell (not manipulate) and make more sales you will.
Oh, and one more thing about credibility:
The April “Email Players” issue shows you a “counter intuitive” way to write emails that will make them ooooooze believability.
And, yes, even if your claims are outrageous.
Subscribe in time here:
Ben Settle
