Some weekend inspiration for your righteous self…
“Email Players” subscriber Christi Johnson confessed a while back in one of my Facebook groups (an accountability thread — reporting on her 72nd consecutive day of sending daily emails):
I think I am on day 72.
It’s a tiny bit challenging to keep up with the specific day since I am batching by the week. Anyway…no matter the email number, I’m picking on shiny object purchasers tonight. I use to be one, so it feels really interesting to be talking to my former self.
Daily emailing isn’t just an an object lesson in marketing discipline. It’s also a pretty deep inner work, somehow.
It’s fascinating how I’m seeing my own growth as a human being as I near the 90 day mark…
Being an Email Player has some deep, DEEP (spiritual) benefits that I don’t think Ben Settle mentions in his sales letter.
#PlayerForLife
Spiritual benefits?
Sure, why not?
That’s the thing about mailing every day.
Or doing *any* kind of daily writing.
(Although with daily emails you get paid for the writing…)
When you do it right, it becomes this tight, explosive burst of emotion, tension, and thought that goes from your subconscious…. to your fingers…. to the keyboard…. and ultimately to your reader’s brain.
The result?
Ideas come forth you didn’t even know were circulating in your brain.
New ideas and fresh “twists” on old ideas emerge.
Eventually, the thought of “swiping” email copy becomes silly. The process of copying someone else’s words, ideas, or personality becomes embarrassing. And, the act of trying to behave, communicate, or be like anyone else becomes like the memory of when you did something so colossally stoopid in your youth you wish you could erase the memory from your brain forever knowing how much it held you back.
Now, go forth and write an email that sells something.
Don’t put it off.
Don’t wait to be “inspired.”
And, don’t be a cherry about it with excuses, just do it.
To learn my methods for pumping out emails day after day, go here:
Next issue goes to print in a week.
Now git.
The Benai Lama has spoken.


