A while back I remember there was a product I wanted to buy about a certain Internet marketing topic and, when I tried to buy, looking for an order link, I couldn’t find one.
Why?
Because they didn’t have one.
The marketer insisted on me watching another 10 days of videos first before selling me anything. This was despite really wanting the product, and willing to pay a lot of money for it. I didn’t even have to watch the whole first video (and I hate watching videos) to know I wanted it. Frankly, I wanted the product even before seeing the first video. And, I was in a hurry to get it for a project I was working on.
Anyway, I mailed support and they still wouldn’t let me buy.
“You have to watch all the videos first.”
It was the marketing equivalent of giving elBenbo blue balls.
So what did I do?
I said screw it and didn’t buy.
Suddenly I didn’t want it as badly.
And, I never bothered.I bought a different one from one of their competitors instead. We’re talking about a very large ticket product, too. (Don’t remember the exact price this was many years ago.)
The point?
Don’t give your customers blue balls.
Or, they may just dump you for another company instead.
If you want to know how to persuade your list to want to buy from you without playing inane games giving them blue balls or whatever, hit the jump below to check out the “Email Players” newsletter.
Ben Settle
