I was recently forwarded a post of a copywriter who’s like a one-legged man in an arse kicking contest.
Here are the highlights:
* The copywriter working for an agency was mandated to process his copy through AI detection software, because their clients (wisely) want to know humans wrote the copy
* The problem was, so-called AI was flagging human copy as AI-written
* The result is the so-called AI limiting what the human copywriter can even say/do without being flagged as AI
* Wording legitimately required to describe the offer sold is even flagged as AI
* The copywriter had to dumb down language and generate nonsensically boring content to appease AI instead of serving not only the client but the reader/prospect
I think you can take it from there.
“Bro! AI is here to stay!”
Oh, we know, lil’ anon, we know…
And those who don’t use it to do their thinking and writing are going to dominate in direct response over the coming months and years. I have been seeing more and more copywriters starting to see the limitations of the FOMO-created mad dash phase, realizing what it’s legit useful for and what it’s not, and seeing the corporate-pushed Narrative crumbling in real time.
All of which is why imo there ain’t no better time to be your own client, sell your own offers, and use client works as an option and not a necessity.
If you go that route then I highly suggest growing an email list, mailing it each day something they want to read, selling it offers they want to buy.
A good resource for the email side is the paid Email Players newsletter.
More on that here:
Ben Settle
