Okay, I admit it:
One of my favorite “guilty pleasure” movies is called “Blue Velvet” by a director named David Lynch. It basically is about a guy who comes home from college to care for his dad who just had a heart attack. While walking in a field he finds a severed ear. And, from there, he gets sucked into a bizarre local thug’s world and, well, I won’t spoil it for you.
Besides, the plot isn’t what’s important.
It’s the randomly finding an ear.
Or the bad guy (brilliantly played by the late Dennis Hopper) as he puts a mask on and breathes like a psycho while he torments a woman whose son he has kidnapped.
Or the bizarre music scenes.
And the list goes on.
There is something that director/writer does better than anyone else I’ve ever seen in his movies that I have used to make lots and lots of sales not just in emails — but in my sales letters, podcasts, articles, and other marketing endeavors.
Something I rarely (if ever) see anyone else talk about.
And guess what?
The September “Email Players” issue (which goes to the printer tomorrow, my little fledgling) goes into detail about this, and how you can start using the same “trick” (it’s not really a trick, but people seem to love tricks, so there you go…) in your emails and marketing.
But the hour grows late on this.
I’m sending it to the printer tomorrow and that’s the deadline to get it.
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Ben Settle
