Curious…
A friend just showed me a Warrior Forum thread where someone drama queened about leaving my list. (How bored must someone be to start an entire thread just about leaving my list?)
The “tl;dr” version is:
He admittedly learned a lot from me.
But, (and I quote) my:
“unpredictability has become well too predictable”
His reasoning was that I’m controversial too often, and that controversy has become old. (And, thus, too predictable.)
Is he right?
Is this true?
Am I too predictably unpredictable and controversial?
Let’s find out…
His post was on September 17th.
My last 10 email subject lines at that time were:
1. How brand spanking newbies can build a fat list of of buyers… for free
2. How to build a big ol’ fatty list from scratch
3. The 21 horsemen of the Email Players apocalypse
4. 14 rules for staying sane in an insane bid’niz world
5. Why testimonials suck as proof
6. You understand copywriting, persuasion, headlines, but you don’t understand my plight
7. The “marks” of a low class jackass marketer
8. Sending customers snakes as gifts
9. The paranoid shut-in’s guide to protecting your income
10. The odd fellows
Okay, #’s 5 & 7 could be controversial.
(#5 going against common direct response marketing guru orthodoxy and #7 talking about low class jackass marketers.)
But the rest?
Well, let’s see…
One was about how to build a list for free… 2 was about the same thing (I was promoting a course on how to build an audience)… 3 was bullets for a podcast episode… 4 is *arguably* controversial (but not really) about the first 14 “Email Players” rules I do business and live life by… 6 was about an important marketing lesson contained within the movie “Sideways”… 8 was about the dangers of sending people unsolicited gifts… 9 is about how to inoculate your business against sudden income drops… aaaaaaand 10 is a few sentences promoting that week’s (non controversial) podcast about why entrepreneurs are “odd” (in a good way).
Anyway, I’m sure he’s a good bloke.
But, methinks he’s confused.
Unless he really considers 20% of my emails being controversial as being too predictably unpredictable.
Gotta love warrior forum.
Never a dull moment.
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Ben Settle
