Ben Settle

Reader Chad W. asks:

(In response to my recent email about how to instantly calm a girl who is mad at you)

“Do you make spelling mistakes on purpose ? Or was it a genuine mistake you know u can get away with. Plane is spelt plane Not plan Isn’t it ? Curious nice writing keep it coming”

Two things:

1. It’s amusing someone would ask this while making blatant grammar mistakes in their question. (words capitalized that shouldn’t be, the letter “u” instead of typing “you”, multiple spaces before the question marks, lack of commas where needed, etc.)

2. The answer is no, I didn’t misspell plane on purpose.

It just happened.

And, I simply didn’t worry about it.

Why?

Because my view on this is, if someone is so wound up they wouldn’t buy from me because an email had a (oh noes!) spelling mistake, then that person would be a huge pain in the gluteus assimus customer I would want nothing to do with it.

I’m not saying they are “bad” people.

Just not my kind of customer.

And, not my bag at all.

All right enough of this clacking.

If you have a list (even a small list) and an offer (if you don’t have those things, don’t bother), and are ready to do *exactly* as I command when it comes to writing emails, then check out the “Email Players” newsletter right here:

www.EmailPlayers.com

Ben Settle

A few days ago I saw a post on flakebook about personal branding.

It was full of the usual advice I’ve come to expect on social media. And, one of the 6 things it taught was about finding so-called “influencers.” And, the formula it used to find influencers was amusingly complicated, relying on figuring out some influencer’s Twitter scores, average engagements, how much they pay for each tweet, what services to use to find these people, and a bunch of other “cool” sounding metrics sure to make any goo-roo fanboy’s nethers tingle.

Me?

I’m not going to say that won’t work (I’m told by a reliable source it does).

But, it’s astonishing how people will take the simplest of things (like building a strong personal brand) and complicate it.

Here’s my online personal branding strag-ege-ege-etry:

1. Build email list
2. Mail it daily using *your* own personality
3. Include valuable offers in each email that will improve peoples’ lives

That’s it.

Well, that and know your market/topic inside and out.

Do that and you don’t have to goose around trying to get so-called “influencers” or whatever. They will naturally come to you (sending you leads, finding you on social media, interview you on their podcasts, invite you to speak at their events, etc) and promote you without having to play Twister with metrics because you actually are a unique voice people want to hear and not someone trying to get noticed.

Anyway, I already know most who read it will complicate things.

It’s just the nature of the beast.

Which is why the few of us who embrace simplicity have nothing to fear from you… and will indeed profit from your complicating of the simple.

Now, onto bid’niz:

As far points #1 and #3 above, you’re on your own.

I’m not a list guy.

And, I don’t teach how to build offers (which is marketing 101 — you should know what an offer is and have one before coming to my table).

But as for mailing daily?

That’s where Yours Unruly can help.

I teach it every month in my “Email Players” newsletter.

Subscription info here:

www.EmailPlayers.com

Ben Settle

Once upon a time I was watching my friend’s dog.

I had her dog on my lap.

And, I thought it would amuse me to take two pictures of him:

1. Where he’s staring away from the camera off in his own world

2. The other where I’d call his name and he’d look right at the camera

Then, I put captions on each pic.

The first one (where he’s staring off away from the camera, ignoring me) said:

“When your girl is mad at you”

The second one (where he’s looking right at me, eager for my attention)

“When you ask if she’s hungry”

[[image:11045357_583510598450756_5869199924500939540_o.jpg|right|medium]]

Heh.

It’s true, too. If you want to change the attitude of a girl who is mad at you or ignoring you, simply ask if she wants to go out and get something to eat. That has worked (for me, at least) 99% of the time. Some chicks will snort at me for saying this, of course (I would expect nothing less from my little droogettes).

But they know it’s true.

Oh, yes, they know…

And guess what?

This technique also works in bid’niz.

Another story:

Many years ago I read a story from Dan Kennedy about when he was trapped on a plan for 6 hours where the airline wouldn’t let anybody de-board. People were (understandably) angry, threatening to sue, and all that jazz that happens when tensions & emotions run high.

So what did the airline do?

They gave everyone free ice cream.

Suddenly, everyone shut up and was happy.

As Dan said:

“It’s hard to be mad at someone giving you free ice cream…”

More:

The December “Email Players” issue shows you several examples of ways to turn things that are “bad” about your business, your product, your service (high prices, bad reviews, obvious you are working on commission and biased, yada yada yada) into red hot reasons to buy from you and ONLY you.

A very powerful skill to have.

A skill, hardly anyone possesses these days.

(Much less can teach it.)

Anyway, this baby goes to the printer soon.

Subscriber here to get it in time:

www.EmailPlayers.com

Ben Settle

Reader Sunil N. asks a great question:

Quick question: do you plan your content or just write what you feel like? Curious… My biggest hurdle is that I constantly worry about the value that I’ll provide to the audience. Any specific products that you recommend?

There’s your bottleneck right there:

You’re too focused on “value” and not focusing on the relationship.

In my opinion (which, as everyone knows, makes it a *fact*) the whole point — the #1 thing to do over everything else — is build the relationship with your list. And (cue up the music…) next month’s December “Email Players” issue goes into many ways to do this. Specifically on pages 7 & 8 which talks about how A-list celebrity Johnny Carson (who was arguably more familiar to Americans than the president of the US during his 30 year run on The Tonight Show) bonded with his audience, and built an unbreakable relationship with them that resulted in hundreds of millions of dollars in revenue for the network and himself.

All without providing any “value” whatsoever.

(At least, the way most people think of value.)

Focus on what I talk above in the next issue and that hurdle will cease to cause you pain, my Child.

Anyway, deadline to get this issue looms.

Here’s where to subscribe:

www.EmailPlayers.com

Ben Settle

Reader Katie Rose writes:

(In response to one of the gazillion emails I sent out promoting my Villains book that featured a testimonial from a former nice girl-turned-villain after reading it…)

Ben,

Just wanted you to know that this email was the one that made me click the link and buy your book. Then I forgot to send my receipt because I actually began reading immediately…and it was almost midnight. Haha. I have always been this “nice girl” who is really good at building other people’s dreams while never actually pouring time into my own. As a busy single-momma, income-generating activities always seem to take precedent over working in my own website, building my own list, etc. Women aren’t encouraged to put their mission (or selves) first, but as the breadwinner, I gotta be sensible and wear the skirt and the pants! Love your book, your subject lines, and your emails. Yours are the only ones I open from all the various “marketers” I follow.

Have an awesome day!

Incidentally, this is why I say the first hour of every day belongs to you.

Not clients.

Not your job.

Not anyone or anything else.

Doing *just* that moves mountains.

Free advice, that can be worth a fortune to you.

In the meantime, don’t worry, ladies.

elBenbo will take good care of you…

In fact, you can empower (isn’t that buzz word the chick talk shows use?) thyselves by learning how to write emails your list looks forward to reading and, even more importantly, buying from in my “Email Players” newsletter.

Details over yonder:

www.EmailPlayers.com

Ben Settle

An observation…

I’ve been noticing a trend over the years selling various kinds of products in this market, getting peoples’ questions, and seeing people struggling even though they have a library of valuable info, yet never implement.

The trend?

It’s this:

People who put “wealth” and “success” and other biz opp & MLMesque type words in their email addresses are often broke, have little discipline, and chase bright shiny objects like a dog chasing a red dot from a laser pointer.

Yes, there are exceptions to this.

(I can already hear someone angrily typing out a reply insisting that’s NOT them…)

But, it’s something I’ve been noticing for a while now.

It’s also the same with people who have “swipe” in their email address. Sometimes I see some new opt in have “swipe” in their email address and I already know that person has missed the point of being on my list. After all, you can’t “swipe” a personality, and my emails (my entire methodology) is heavily personality-based, not based on all the latest copywriting tricks and choke holds. Trying to “swipe” me or anyone else in email is just idiotic.

Again there are exceptions to this, too.

But, there it is.

Uh-oh…

Hear that?

That’s the sound of a couple hundred goo-roo fanboys changing their email addresses to something else…

All right enough split pea soup for the soul.

I don’t know if this info adds to your life or not.

But, to subscribe to “Email Players” hit the jump below:

www.EmailPlayers.com

Ben Settle

Few years back I was hanging out with this chick I was dating and we got into a bit of a, er, snafu.

Here’s what happened:

This chick might just get the reward for *least* dramatic girl ever to have lived.

It takes a LOT for even me (Mr. Instigator) to get her riled up.

But, eventually, I started asking her questions that got her admitting all kinds of dirty details on her life. Stuff she never shared with anyone else. Stuff that, frankly, disqualified her to receive my precious and ever elusive commitment.

Anyway, at the end of the discussion she says:

“elBenbo, you’re exhausting. We could have had a good thing why did you have to ruin it with all your probing???”

To which I replied:

“Get out.”

Just kidding, just kidding.

Sheesh.

Even I’m not *that* mean.

Anyway, here’s the point:

I was recently looking at the exact same market analysis questions I use to write ads (back when I did client work) and that I talk about in my Copy Slacker product. And, it was astonishing how similar the intent of the questions I asked her were to what is in those questions.

Not the exact same, of course.

But, very similar.

And it occurred to me, my Copy Slacker market intel skills can be used by guys to get info out of girls they are dating (or vice versa). You just have to adapt them to the situation. But the spirit of the questioning, probing, and unearthing the truth is all the same.

I can draw out what someone really is very quickly these days.

And, I believe it’s because of my market research training.

Training, I teach in Copy Slacker.

Anyway, do with this info what you want.

To check out the product (very expensive product) go here:

www.CopySlacker.com

Ben Settle

Two of my favorite “Email Players” subscribers are the esteemed world famous master of persuasion Kenrick Cleveland and his super talented behind-the-scenes business partner Jared Emin.

Why?

Because they *use* my methods each month.

In fact, Jared recently told me:

“Your methods stand head and shoulders above any other we have implement in our business. It continues, without fail, to make us hundreds of thousands of additional dollars in revenue.”

Hey, I ain’t just coughing dixie with this stuff.

My unruly ways work.

But, only if you work them.

They ain’t for the lazy.

(Perfect for slackers, but not for lazy people.)

Anyway, the November issue is going to the printer in less than 24 hours. It contains one of the single most important marketing lessons I can ever impart upon your eager, nubile mind. Something that will make it so people desperately seek you out to buy from you, instead of the other way around.

But you’ll have to hurry.

Grab your Email Players lovin’ here:

www.EmailPlayers.com

Ben Settle

Practically every week someone directly asks me or I see this question asked to others a question that goes like this:

“I’m looking for a Ben Settle style email writer”

Or…

“I need a Ryan Levesque style survey created”

Or…

“I am in dire need of a Russell Brunson style funnel”

Or…

“I want a Andre Chaperon style auto-responder built”

Or…

“Looking for a Gary Halbert style sales letter written”

Or…

“I want to learn how to do a John Lee Dumas style podcast”

Or…

“I want to do a Amy Porterfield style webinar”

And the list goes on.

But it goes beyond just marketing. I’ve seen similar questions asked in other markets I’ve sold in — like golf, self defense, phat loss, and more. There are people *actively* looking to learn and buy products and services (no sales pitch required) that have a distinct “style” or methodology they believe in.

And those of us who have that kind of positioning don’t lack for customers.

Or clients.

Or, opportoonities.

They practically fall out of the sky into our not-so-righteous laps.

It’s why positioning is so powerful, yet hardly any goo-roos really teach it.

(Much less understand it.)

But you will, my little droogie. That is, if you get your gluteus assimus in “Email Players” before I send the the November issue to the printer. In this issue I show you *exactly* how to get that kind of market place positioning and conquer all the lesser mortals who dare compete against you.

I won’t say it’s easy.

Or that it doesn’t take work.

Or that you won’t have to (oh nos!) think.

But, it’s simple.

And, it’s well worth the effort to learn how this is done.

Like I’ve declared in other emails over the past week or so, I don’t know anyone who teaches positioning quite like the way you’re going to get in the November “Email Players” issue.

If you want in, you’ll have to hurry.

I’m sending the November issue to the printer tomorrow.

After that, it’ll be too late.

Hit the jump below to get it today, while it’s fresh on your mind:

www.EmailPlayers.com

Ben Settle