Ben Settle

Well, in a roundabout sort of way…

“Email Players” subscriber Brian Diez declares:

“I put your ‘Players’ strategies into effect about a week ago in my credit repair business. We’ve been swamped with sales ever since. I haven’t had someone have this much of an impact on my business since I read Dan Kennedy’s, “Ultimate Marketing Plan,” wrote a press release, and ended up on page 1 of the Sunday edition of the Wall Street Journal.
Thanks for being legit.”

It’s what we do around here…

Someone was asking me if my methods apply to just things like info products, and services, etc. And the answer is yes, you can use my methods to sell anything so long as you have an offer people want.

You simply modulate everything to your market.

Very simple.

And, very profitable.

Especially if you get in tonight before the deadline to get the July issue. This one’s a doozy. I’m almost jealous of my own subscribers who get to learn and use the info inside for the first time.

But time is nearly out to get it.

Go to this link immediately to subscribe in time to get it while you still can:

www.EmailPlayers.com

Ben Settle

Look lively, laddie buck:

Today’s the deadline to get the July “Email Players” issue (I am cutting the deadline short a few days this month due to a launch this weekend). It reveals arguably the single most valuable email tip I have ever used or shared anywhere else, for any price.

It’s dirt simple, too.

(So simple, the goo-roo fanboys will scoff.)

But, it not only has put many more sales in my hot little piggy bank, but one of my consulting clients used it to go from $0 to over $100k in a month were he usually gets zero (or just one or two) sales.

OK, enough build up for the soul.

Here are some other tips I drop in this special elBenbo “birthday month” issue:

• A publicity guru secret (that is also used by other savvy PR people every day) that you can use on your squeeze pages to get an immediate bump in opt-ins.

• How to “ethically manipulate” peoples’ emotions that can compound your current sales very quickly. (The only place I have ever taught this was at the last Oceans 4 Mastermind — which means if you use it, you will likely be the only one in your market doing it.)

• A little-known way of using inspirational emails to make far more sales than pounding people with benefits each day.

• The “dirty hands” method for writing emails that both explode your sales and make you (and your brand) quickly stand out from all your competitors. (I learned this watching something Jack Bauer — from show “24” — did. If you want to get noticed, start doing this and watch what happens.)

• A mouth breather (i.e. guy who stalks chicks on social media) tactic that can as much as double your high open rates and make your readers far more engagement. (Ironically, some of my most valuable business relationships with various A-list copywriters and marketers came about from writing these types of subject lines — could happen for you, too.)

• A speed-writing trick (I learned from studying the late actor Steve McQueen) that can cut your email (and sales letter) word count in half while increasing response at the same time.

• A tried-and-true testimonial template I have used to make far more sales after using it. (I also shared it with my podcast email writer, too — and this is the first time I’ve ever shown it publicly. It’s simple, it works, and the template is yours for the using immediately.)

• A laughably simple 3-step method used by the world’s top podcast coach for getting yourself booked on all the podcasts you want. (I have found podcast interviews to be some of the best traffic you can possibly get. Do this and your problem won’t be getting on podcasts, but which ones to turn down.)

• And a whole lot more.

Including another not-so-exciting “Settle World” insert.

(Revealing the method behind my madness for making my podcast paid vs free.)

Today’s the deadline to get everything.

Subscribe here while there’s still time:

www.EmailPlayers.com

Ben Settle

“Email Players” subscriber William Ely writes:

“I just wanted to take a moment to tell you that your Email Players newsletter is freakin’ awesome! You already know that but I feel like saying it anyway. Thanks for helping me sell more products to my existing customers. I have been retargeting people who buy from my stores and it works like a charm! The methods have also helped me raise a bit of money for a local dog rescue charity, which is nice in a different way.”

Hey man, this is America.

You have the *right* to worship…

Anyway, he’s right about something else too:

Methods work great with retargeting.

And, I will hereby predict:

The information in the July issue is going to make a lot of people some smiling mo’ fo’s when I reveal the very simple two-tap email method for ratcheting up sales. I was going to hold off until December (as a sort of Christmas gift to my “Email Players” subscribers) to teach it. But, I can’t hold on to this, too hot, and got impatient and am going to reveal it in July instead.

But, time’s short.

I am sending it to the printer tomorrow.

Get in while you can here:

www.EmailPlayers.com

Ben Settle

Copywriter Ashley Gainer Lankford writes:

(In the facebook group)

“Yesterday I turned in a blog post for a long-time client. The topic was kind of boring and the assignment was 2000 words, so I did a little experiment and added a dash of El Benbo. The result? The client says it’s the best piece I’ve ever turned in. Now there’s some extra room in their budget so they’re giving me 40% more blogging work and putting me down for their next freelance copywriting gig. Coincidence? Hmm….”

In her post she called it a small win.

But you know what I call it?

A BIG victory.

Copywriting gigs beget copywriting gigs when you’re good. And, I hereby predict this will be the first of many wins for her — each one compounding on the next like a snowball rolling down the mountainside… until, one day, she’s awash in so many clients, she has to pick and choose who to work for.

How can I be so sure of this?

Because I’ve seen it before from people using my wily ways.

Ain’t no big thing.

Anyway, on to bid’niz:

The July “Email Players” issue goes to the printer soon.

(A few days earlier this month than usual.)

One of the only two places you can buy the Crib Sheet Ashley mentioned is as a 1-click upsell after subscribing to “Email Players” (where I offer it at a huge discount).

Subscription info here:

www.EmailPlayers.com

Ben Settle

P.S. For shaaaaame on me for not mentioning this already:

Pages 7 & 8 of the July “Email Players” issue shows you something you can start doing in your emails (that Ashley likely did in hers if she put in a dash of elBenbo) that can make you instantly stand out from everyone else in the inbox.

And, also stick out amongst other podcasts, videos, blogs, articles, webinars, etc.

And of course, stick out to clients, too.

(If’n getting clients is your bag.)

If you want this issue hop on over here lickety split:

www.EmailPlayers.com

One of the single best (free) traffic sources I’ve ever seen is podcast traffic.

By that I mean, someone interviews me on their podcast, I give my link at the end, and I get a steady flow of hot leads over the next several days, weeks, months, and, yes, years. And by *hot* leads I mean, leads that have (1) listened to me yap and squawk about whatever the topic is (usually email copywriting and marketing) for 30-60 minutes and (2) then go to my site and opt in.

That my fine feathered little droogling is a hot lead.

They don’t come in huge abundance.

(Not usually, at least).

But, the leads I do get are of such a high quality and caliber, I would gladly have 100 podcast leads than 1,000 leads from practically any other free source.

Something else to think about:

Podcasting is basically the new talk radio.

If you ever heard publicity king Paul Hartunian talk about it — radio is some of the best kind of publicity you can get as far as getting sales is concerned (it doesn’t have the prestige of TV, but there’s a reason why talk radio shows generate billions of dollars per year in direct response ad revenue — because it’s a perfect fit for direct response). Plus, it’s easy to do since you don’t have to travel anywhere.

So yeah.

Get booked on podcasts and thou shalt have peace.

Wait a minute.

Stop!

You’re kind of new to your industry? You don’t have podcasters seeking you out to interview you? You would LOVE to get booked on all the podcasts your greedy little heart desires, but are confused about how to do it, don’t know what you’re doing, and don’t know where to turn?

Never fear.

Your pal elBenbo has your back.

That is, if you are an “Email Players” subscriber in time for the July issue.

Here’s why:

One of the many valuable lessons inside this issue is some advice I got (and have used, and continue to use) from the man I consider to be the “most-connected podcaster on the Internet.” While there are people you can hire to do what he teaches in this issue (one chick wanted me to pony up $15k for 3 months of help getting me booked, to give you an idea of what this kind of help goes for), the advice this fine, upstanding podcasting scholar and gentleman gives can get you on all the podcasts you want if you put in the effort.

I shyt-eth you not.

Probably, you will have so many shows pawing you, you’ll have to turn some down.

(Nice problem to have…)

Anyway, details on pages 14 & 15 of the July issue.

I’m sending the July issue to the printer a few days earlier than usual this month.

So if you want in, get your lovin’ here while you can:

wwwEmailPlayers.com

Ben Settle

Last month I wrote an email about the egg heads.

By that I mean, people who think their markets are “too sophisticated to open such crass emails and take them seriously” to respond and buy from my wicked ways of writing emails.

The example I used was a testimonial from Tom Woods.

Tom is a Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts.

(i.e. he doesn’t exactly sell $7 eBooks to newbies on the Warrior Forum.)

Anyway, I got a pleasantly plump reply to that email from David Garfinkel.

(The World’s Greatest Copywriting Coach and one of my copywriting “heroes”)

He said:

“Congrats, best f—ing email copywriter on the Internet! You have broken through the ‘egghead shell’… something the rest of us have been trying (mostly unsuccessfully) for years.”

That does it.

I’ma gonna need a bigger crown for my already swollen head now…

More:

On a similar note, “Email Players” subscriber Vince Green recently asked a question related to this about using my methods to sell to *skeptics*.

My answer:

“Everything I teach in Email Players is geared towards the skeptics and not the hyper buyers. Take this month’s issue. The hype & hag marketers wouldn’t even think to do what’s in that issue and it would be to boring for them to even test it, even though it works like crazy. But the skeptics love it. And they make up 2-5 times more people.”

Note:

I was referring to the June issue in my answer.

But, the info in the upcoming July issue is even MORE apt.

In fact, the July issue gives a real life case study of how someone used my methods to go from making $0 in a month he rarely makes any sales to $100k+ that month. It’s just crazy effective (and sure to be disappointingly *simple* to the goo-roo fanboys who crave ninja and complex) and I’ve only showed it to a small handful of people.

I was going to wait until December to teach it.

But, since next month is elBenbo’s birthday month.

So, I figured, why not now?

Go here to get the July issue before it goes to the printer:

www.EmailPlayers.com

Ben Settle

Recently I’ve been re-watching my all-time favorite show:

“Breaking Bad”

This is my third time through the series.

And, each time just gets better and better.

**SPOILER ALERT**

(Don’t say you weren’t warned if you haven’t yet partaken of Walter White’s adventures from going from bumbling underachieving high school chemistry teacher to becoming the king of the meth world in New Mexico…)

Anyway, back to the show:

Early on (in season one) there’s a scene where Walter White (in one of the early instances where his infamous “Heisenberg” alternate personality takes over) confronts a psychotic drug dealer named Tuco who kills people with his bare hands for the fun of it and snorts meth off a giant knife.

And, Walter wants money Tuco has stolen from him and his partner.

So Walter brings another bag of crystal meth.

Tuco laughs:

“Let me get this straight. I steal your dope, I beat the PISS out of your mule boy, and you bring me more meth? That’s brilliant.”

Walter replies:

“You got one part of that wrong. This is not meth.”

He then throws a piece of the “meth” to the opposite side of the room. When it hits, it creates an explosion that blows out the windows on the second floor, glass shattering down to the street, car alarms going off, dust, debris, and dirt everywhere.

Needless to say, Walter gets his money back.

And, as Tuco gives it to him, he asks what caused the explosion.

Walter says:

“Fulminated mercury. A little tweak of chemistry!”

Yes, my little droogling, by tweaking one little element or two, he made something that looked like ordinary meth crystal, no more dangerous to throw at someone than a pebble, into an explosive weapon that rattled the entire building and scared the crap out of the meth world’s most evil villain.

Anyway, why am I telling you this?

Because there’s a way to use a similar “tweak” in your emails, too.

Here’s what I mean:

For years, I have been using a special kind of subject line that, at a glance, doesn’t look all that special. At least, not for selling. It contains no benefit. No hype. Nothing even mentioning a product or claim of any kind.

Yet, like fulminated mercury it packs a HUGE punch.

Not just in opens and engagement.

But, yes, in sales, too.

And, not just product sales.

But also for getting the attention of people in general. In fact, like meth, do this right and people will be addicted to your subject lines (due to how chemicals in your brain react to them) — without them losing their teeth.

And guess what?

I reveal this biznatch on page 8 of the July “Email Players” issue.

She’s going to the printer quick.

Subscribe in time here to get it, while you still can:

www.EmailPlayers.com

Ben Settle

I never brag or boast in my emails.

(hah — just kidding, it’s opposite day…)

But, here’s a few words from the brilliant “A-list” direct response designer Lori Haller — her design work has helped win major controls for guys like Clayton Makepeace, Gary Bencivenga, the late Jim Rutz (3 of the best copywriters who ever lived, in case you be an Internet-only bloke), and other world class writers. I remember even hearing Clayton (at AWAI’s event a few months ago) say don’t even bother hiring anyone else.

i.e. she’s the real deal.

Anyway, she says:

“I read and study every single one of [Your] emails. AND YOU are one of the only people, Ben, who touches the true PULSE of what is realllllly going on today. PERIOD. Everyone else is mostly a copycat and saying the same old thing (read SHIT). DRONES. WANNABEEEES….. YES-MEN. (BTW: YES-MEN SUCK) YOU are fresh, new, just twisted enough and seriously on point. **** TRUTH: I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Word up.

Anyway, lest you think there isn’t value to you in this:

Notice the lack of bull shyt in her testimonial?

The lack of hype?

The lack of anything even remotely sounding like a canned testimonial?

This is how I like it.

Off the cuff, from the gut, and from the heart.

When you go for testimonials, *that* is the sweet spot.

And you know what else?

If you want a template for how to use testimonials in emails, stretch out thy greedy little fingers and subscribe to “Email Players” — the upcoming July issue has a testimonial email template I shared with my podcast email writer and announcer babe Misty (i.e. something I normally only share with my inner circle of people).

But, don’t expect anything sexy or “ninja.”

It’s based on pure simplicity.

And, that’s why it works so well.

Subscribe here before it goes to the printer this week:

www.EmailPlayers.com

Ben Settle

Let’s talk about the late actor Steve McQueen and your emails.

In his first TV gig he played an old west bounty hunter, and was the biggest pain in the ass anyone had ever dealt with. On his first day *alone* he fired two stunt men (I don’t even think he had that authority, but he did it anyway). He routinely threw out scripts if they were weak or weren’t true to the character. And, he argued with directors and producers on a nearly daily basis.

The result?

What all those people admit was a far more successful show.

(Even the people who hated him admitted it.)

More:

There was something else he did, though, that frustrated the writers.

And that was, he could “say” more with just a look into the camera than 2-3 pages of dialogue said. With just a twitch of his facial expression or a glare of his eye, he communicated far more to the audience than all these professional screenwriters could with a dozen lines of talking.

And guess ye what?

There’s actually a way to adapt this “McQueen Method” to your emails.

Something you hardly ever see anyone talk about.

But, it works like crazy to get people reading and clicking.

And guess ye what?

I show you this method in the July “Email Players” issue.

She goes to the printer early next week.

Saddle up that high horse of yours and gallop over yonder to get it in time here:

www.EmailPlayers.com

Ben Settle