Ben Settle

The late great Gary Halbert once said:

(paraphrased)

“If you want to add another ‘0’ on the end of your current profits… start using offline marketing in addition to your online efforts”

Again, that’s completely paraphrased.

But, that’s basically what he said.

And guess what?

Today’s final 4-part of Brian Kurtz’s podcast includes not only an insiders look into Dan Kennedy’s so-called “dark arts” of persuasion (and how I used them to fart out a few dozen deliciously profitable emails off the cuff last summer)… but also why online-only marketers are shooting themselves in the foot by stubbornly refusing to learn offline marketing (even if they never intend to use offline marketing), as well as the advantages people who know and understand offline marketing have online over all the little IM goo-roos running around.

Let me axe you something:

Have you ONLY learned from online marketers?

Then this 4th part of the interview will change everything for you.

There’s a huge difference in mindset (and profits) between online-only marketers and people who cut their teeth in the offline world.

Here’s where to download this baby:

www.BenSettleShow.com/antipreneur

Ben Settle

P.S. Stick around until the very end for an offer that includes getting your hot, sticky hands on some products that people in our little direct response world are willing to lose a kidney over.

If you’re a copywriter (freelancer or otherwise) this 3rd part of the 4-part Brian Kurtz podcast interview will be like a wet dream for you.

Why?

Because Brian has worked with pretty much every world class copywriter in the game over the past 40 years. And, I went into full hardcore fanboy mode asking him to tell me (and my audience, too, I guess, but this was mostly for my own greedy ways) about some of my all-time favorites.

Specifically:

Lessons about them you can’t find in their books, etc.

Stuff only HE would know.

The result?

I got the low-down on such greats as:

• Gary Bencivenga
• Jim Rutz
• Clayton Makepeace
• Bill Jayme
• Jim Punkre
• Gene Schwartz
• David Deutsch
• Parris Lampropoulos
• Mel Martin

To download this 3rd part, go here while it’s still up:

www.BenSettleShow.com/antipreneur

Ben Settle

P.S. Stick around until the very end for an offer that includes getting your hot, sticky hands on some products that people in our little direct response world are willing to lose a kidney over.

As LOATHE as I am to admit it, I was wrong about something.

Yes, I’m as shocked as you are.

But, facts are facts.

And, even though the likelihood of me being wrong about anything is so statistically irrelevant it’s like it never happens at all… I must come clear. Call it my first (and maybe only) noble act of 2016.

Anyway, what was I wrong about?

This:

Usually when someone asks me about testing, and how to go about it, I say to test a completely different page altogether. By that I mean, test a different look (even use a different designer), different headline, different offer, different stories, and different everything else.

I’m talking a completely different version than your control.

The greater the spread of differences the better.

And, I still stand by that.

Except in one case.

In at least one case, that’d be rank stoopidity.

Here’s what I mean:

When talking to Brian Kurtz for the 4-part podcast we’re publishing this weekend, he told me (based on his 40-years of direct response marketing experience and seeing hundreds of millions of dollars in tests) about one case where you don’t want to do as I suggest, and do the exact opposite.

Want to know what case that is?

Then, here’s what to do:

1. Go to www.BenSettleShow.com/antipreneur

2. Listen to the second part of the 4-part podcast with Brian Kurtz

3. Enlighten yo self with Brian’s wisdom

Ben Settle

P.S. Stick around until the very end for an offer that includes getting your hot, sticky hands on some products that people in our little direct response world are willing to lose a kidney over.

Here’s a true story that’ll warm the cockles of your liver:

One of the single most business-changing lessons I ever done learned (that’s guided my business career and goals for the past 8+ years) is something I read from Dan Kennedy while writing articles for one of his business partners (Pete The Printer):

“He (or she) who owns the media makes all the money”

Meaning, you want to own your own (paid) media.

(i.e. continuity)

That way, in addition to the obvious benefits of selling continuity, you have an audience who pays you to send them your own offers (in the envelope, email, membership site, etc you’re already paying for), accept payment for ads for other businesses (if’n that’s your thing), and have a far more secure income than you will just pumping out new products each month.

If you do this, it will change everything for you.

And, it’s so simple, practically everyone misses it.

And guess what?

I’m doing a special 4-part Ben Settle Show podcast (starting today through Sunday) with the king of direct response marketing himself:

Brian Kurtz.

If you don’t know who Brian is, here’s the tl;dr version:

• Was Executive VP of Boardroom Inc

• Named Marketer Of The Year by Target Marketing Magazine

• Worked with (in person) the “best of the best” copywriter, marketers, and creative talent of the last 100 years (and I mean that literally — any “who’s who” of copywriting marketing you have heard of he’s probably worked with) — and he was the late Marty Edelston’s right-hand man in all things business and marketing

Anyway, this interview spanned almost 2.5 hours.

So, I’m breaking it up into 4 chunks from today til Sunday.

This first part?

It’s about continuity.

Including, how doing continuity (correctly) was responsible for Boardroom, INC being the direct marketing powerhouse that’s changed tens of millions of lives it is.

Here’s where to download it:

www.BenSettleShow.com/antipreneur

Ben Settle

P.S. Stick around until the very end for an offer that includes getting your hot, sticky hands on some products that people in our little direct response world are willing to lose a kidney over.

Reader Jeremy Estes makes a pile of crowdfunding cash using just my free wicked ways…

(NOTE: Following has been slightly edited by Yours Unruly for length and to keep certain secrets about what I teach secret to the uninitiated…)

Couple things real quick, I know you’re busy:

#1. Your free advice helped my client make about $45,000 in 3 weeks selling a $20 rubber thingy…About 80% of that crowdfunding campaign was made through daily emailing.

MOST of the ideas for those emails came out of the free pdf you send from joining your list.

[Jeremy later added in a follow up email to me: “If it wasn’t for email, my client would’ve just been another fail instead of getting 389% funding.”]

#2. I used your ____ email series to help a client bank $31,500 in 7 days…This guy had made $12,000 online all year long (he’s more of an events seller), so he’s blown away.

Sadly, his balls shriveled up and he stopped daily sending “because he doesn’t want to upset his list”…

People are so weird.

Anyways, I’m 2 for 2 using your free advice that’s been responsible for damn near $100,000 in a month.

But that $100k was for other people. Nice people I like, and am glad have done well.

Of course, Jeremy decided to join “Email Players”.

A wise move, too.

Unlike the moving the free line goo-roos, I don’t give away my best stuff free and hope you’ll think “if that’s what he’s giving away free, imagine what’s in the paid product!” . What you see in my emails via observation, or hear in my podcast interviews, etc is just the surface info.

The truly profitable stuff is in the newsletter.

All right.

That’s it for this time.

The January issue goes to the printer tomorrow.

If you’re still on the fence about subscribing to “Email Players” that’s okay. At least from up there, you’ll get a good look at the rest of us as we win the game of email marketing.

For everyone else?

Those ready to pull the trigger?

Subscribe here to get the January issue in time:

www.EmailPlayers.com

Ben Settle

Today’s the deadline to get the January “Email Players” issue.

Normally, it’d be tomorrow.

But, I got something special planned for you tomorrow instead.

Here’s what’s waiting for you inside:

• How to use “dumb ass” emails to sell almost any product or service you can imagine.

• 3 copyright-free emails you can use (as is, or modify however you want) for selling your products and service. (If you’re in a health-related field you can use them word for word to make sales, just load them up and push send — if not, they are easily adapted.)

• How to make even deadly boring products and services sound fun and exciting (even to people who would normally ignore such products).

• The Wall Street Playboy’s guide to picking products to sell if you don’t want to worry about making enough cashola ever again.

• The one kind of email hardly anyone uses (actually, I have yet to see anyone other than myself use it) that can put all kinds of new sales in your hot little pocket and make you stand out head and shoulders in the inbox.

• Donald Trump’s “primal instinct” persuasion secret that can help you create a huge following of buyers — including being followed by people who normally would hate your guts!

• The “elBenbo-proof” way to build a profitable sales funnel. (Word-for-word advice I gave to a friend that virtually anyone can follow as-is to make a simple, but super profitable funnel fast.)

• My go-to subject line cheat sheet for when I can’t think up a subject line but need one right away. (These subject lines are written by some of the highest paid copywriters on the planet — and whenever I get stuck, I simply dip into this resource and find the answer usually within mere seconds.)

• And a lot more…

Today’s the last day to get in on this action.

Subscribe here while it’s hot on your mind, and before it’s too late:

www.EmailPlayers.com

Ben Settle

Not sure how to take this.

But, one of my “Email Players” subscribers and former coaching students (Dan Meredith) says I’m like reverse herpes:

Ben Settle is the gift that keeps on giving almost like reverse herpes.

Let me explain…

When I was first introduced to Ben via mutual connections in the fitness industry; I was blown away.

At the time, I only had a gym – and had ‘acquired’ 1000+ email addresses and knew even though I was *quite* good at writing the old words but I knew I needed to get better If I was going to give this ‘ole email marketing thing a try.

Nutshell version.

Combined with my offline methods, we filled the gym – AKA ‘fully booked’ within 10 weeks.

Not bad eh?

But after I had devoured everything (yes, everything – from his ebooks, email players – you name it). Being over in Blighty, I would be waiting like a virgin teenager who had received a text that tonight was the night I would ‘pop my cherry’.

Yeah, I’m that cool.

Anyways I got pretty good at writing the emails – so much so I was asked to speak at multiple industry events, got quite the name for myself online and attracted the attention of some pretty big names.

Daily emails for a $1.2 million/month online fitness business?

Funnels for a $multi-million supplement company?

A 9-hour event JUST on teaching copy to hundreds of people?

Yeah, that was me.

To look (and speak to me) that would come as a surprise, but under Ben’s tutelage and guidance monthly – plus badgering the shit out of him to coach me for 3 months – I created a business, from scratch, that was generating me $40k/month.

And the great thing?

I was merely ‘copy-editing’ at that point, I had a team of fruitcakes who worked for me and cranked out the.

Was probably doing about 2-3 hours work a day…not bad eh?

I directly attribute a huge chunk of this to the skills and methods I have learned from Ben’s ‘email Players’ (and fuck me sideways the ‘ Playbook’ that you get when you sign up is worth a years membership on its own, it goes with me everywhere).

So if you are on the fence, thinking about it, or not sure I have some simple advice for you.

Stop

Being

A

PLUM

Sign up, make monies – easy

Dan Meredith
Glorious Leader at ‘Coffee With Dan’

P.S. I forgot to mention as well as all the above, I have got three clients from ‘El Benbo’ and his newsletter.

Not bad eh?

And so it goes.

“Email Players” has helped a ho’ bunch of people go from struggling and frustrated with not making sales… to bringing in all kinds of sales, clients, and even fame (as Dan above can attest to) so fast, they almost think there must be something “wrong” with it all.

But, it’s not wrong.

It can’t get more right, baby.

All you need are:

1. A desire to learn and stick with it
2. Something to offer people will pay for
3. My methodology for writing emails to sell whatever that thing is

(Whether it’s a product, service, paid facebook group, continuity, whatever)

January issue goes to print tomorrow.

And you know what one of the things it teaches is?

It’s a very obvious (yet hardly anyone in the IM space does it) way to pick the kind of products to sell (I saw on Twitter of all places) that will pay you day in and day out for the rest of your years. Merge this info with my system for writing emails and you almost can’t fail.

Yet another reason this is a great “jumping on” issue for new subscribers.

There are many more reasons, too.

And, only paying subscribers get to use them.

Jump on board here before the deadline:

www.EmailPlayers.com

Ben Settle

So, here’s one of my 2016 goals you can profit from:

Ever since I heard “Email Players” subscriber Ray Higdon say “you can’t scale free” (which finally turned my light bulb on…) when I taught at one of his high end masterminds last year, I’ve been working hard to test different traffic sources.

So far, I’ve done Facebook, AdWords, and Twitter ads.

Of the 3 FB was by far the most profitable.

(So far, still early user of AdWords.)

But, alas, I got banned on there last summer.

Why did I get banned?

Because while promoting an offer about how to become a world recognized expert in your niche (nothing to do with biz opp) they thought I was promoting biz opp. Such is Facebook advertising. She’s the ficklest concubine in the traffic harem — bitchy, irritable, unpredictable, and combative.

But, she loves sooooo good it’s worth it.

Thus, I highly suggest you use her.

Just don’t be startled when she leaves you out of the blue.

Enjoy her lovin’.

And, eventually, you can try to get back on as I’m going to be doing next month thanks to “Email Players” subscriber & best selling author Ryan Stewman and the Abrasive Advertising guy himself Shane Hunter.

As for Twitter, that’s still up in the air.

And AdWords has been a good, loyal concubine — I think she’ll be sticking around the traffic harem a while.

Oh, and the answer is yes.

If I can get my naughty self back on FB… and if Ryan Stewman gives elBenbo permission to show you, I’ll be telling my “Email Players” subscribers exactly how to get back on FB after being banned, too, as a bonus training.

Fun times ahead.

In the meantime:

We’re coming up fast to the last day to get in on the January “Email Players” issue.

Subscribe here while there’s still a little time left:

www.EmailPlayers.com

Ben Settle

“Email Players” subscriber Jeremy Salem? has a happy New Year already:

I reached out to you upon signing up.

I have an online membership community of around 285 people. I told you I struggle with “teasing” the community, because people know they can join any time and get access to everything digitally.

So you suggested I offer _______

I tried it out yesterday.

Got 13 new members at $47/month.

Thank you, sir.

I now know how I will ____ on a weekly basis.

The purty little details about how he profited withheld on purpose, of course.

After all, he paid for the advice as a subscriber.

Anyway, as you can see, my not-so-mysterious ways work.

And, Email Players subscribers like Jeremy get access to me (via email) to answer their questions about email (not critiques, but I do answer specific questions, and often very quickly).

It’s one of the invaluable perks of subscribing.

(That ONE answer to his question that he *implemented* — implementation is mandatory obviously — paid for 6-months of his subscription, and even more once his members stick around and pay him the next month, and the next…)

You can read the other perks at the link below.

But you best hurry.

January issue goes to print in 2 days.

It’s chock-full of valuable information, too.

Information that dwarfs the advice I gave Jeremy — including something I told to a few people at a high level email mastermind last Summer that can make anyone — no matter what you sell, but especially if you’re in a health-related niche — a lot of sales. (It even includes 3 copyright-free emails you can use as-is, or adapt, change, and modify however you want.)

It just don’t get easier than that, Bub.

But, only if you subscribe.

And, only if you do so before the looming deadline here:

www.EmailPlayers.com

Ben Settle