Ben Settle

Today’s the deadline to get the December “Email Players” issue.

Here’s a little “preview” of what’s inside:

• Quite possibly the #1 most powerful email “technique” (with lots of examples) ever invented for making all the sales your greedy little heart desires. (Not only was this used by the late, great copywriter Gene Schwartz to make lots of sales in his copy… today it’s used by Donald Trump to get lots of votes and tick off super models.)

• A secret “mind trick” for getting people obsess over your emails and products.

• The best way ever invented (IMHO) to get more reader “engagement” in your emails.

• The best kind of slang to write in your emails (along with a short list of great slang you can use to beef up your response right away).

• The absolute worst way to write an email to get new clients. (It works when writing to a list, but to a client it looks like spam. And yet, freelancers do this all the time, do you? Turn to page 13 and see…)

• A 7-figure social media company’s brilliant 4-point cheat sheet for using email to make out like a bandit (getting sales, not just likes and hash tag shares) with eCommerce sites.

• Why so many freelance copywriter sites look like “amateur hour” and makes them look like newbies (even if they’re not).

• And a ho’ bunch mo’…

Today’s the deadline to get this issue, go here to get it while you still can:

www.EmailPlayers.com

Ben Settle

Don’t give low class jackass people your power

Today’s Ben Settle Show is about dealing with low class jackasses, including:

• What to do when a low class jackass client starts adding extra work and duties you didn’t both agree to when he hired you, and even holds your second payment you’re still owed over your head.

• What to do when a low class jackass customer insists he’s entitled to more of your time, content, or energy than agreed upon.

• A scene from the movie “The Dark Knight Rises” every single business owner should watch and learn from as far as how to deal with high-paying low class jackass clients and customers who disrespect you, but think it’s okay because they paid you so much money.

• The real reason the Republican establishment hates Donald Trump.

• A mathematical “formula” for ensuring you get the best clients and customers at the best prices (regardless of what business you’re in or what you sell).

• Why I have more respect for Marvel’s Loki character than any of today’s politicians.

• A sneaky trick low class jackass clients try to pull on copywriters and other service providers.

• The exact best time to fire a low class jackass client if you realize you’re working for one.

• How to develop your very own “spider sense” to detect low class jackass people.

• Why you have to constantly check even the good, non-low class jackass vendors, clients, and customers.

• The best way for copywriters to be paid that insulates you from the chaos of low class jackasses.

• How men give up all their power to women (making both sexes miserable as a result).

• What to do when girls you want play games with your time, flake on you, and act indifferent to you.

• And more, more, more…

Download the fun here:

www.BenSettleShow.com/antipreneur

Ben Settle

Reader Andres Pedraza pontificates:

I think I’ve learned more this past year just from studying your daily emails than from any course past or present, but I’m game to see what the offer is…I have to wonder whether the bulk of your subscribers on these emails realize how much is being taught by you unintentionally if we study and analyze what you’re doing and not just read the content… Keep on keeping on…

Don’t worry, my mortal avatar.

I shall keep on keeping on.

Although the reality is, you *can* learn a few of my naughty ways just by observing my daily emails free (more than enough to multiply your current sales), the advanced stuff that turns emails into lots of cash day after day, and week after week, month after month, and, yes, year after year… is taught in my “Email Players” newsletter.

Take the upcoming December issue, for example.

It goes to the printer Tuesday.

And, one of the things it teaches is probably THE most powerful email marketing “secret” I can possibly impart on you.

It’s been responsible for so many sales I lost count.

And, especially, in overheated markets with lots of competition.

(Like golf, weight loss, biz opp, etc.)

I also include lots of real-life examples.

(Of emails that made lots of $$.)

That way you can “model” (not copy, only losers do that) what I do.

And, make lots of the green stuff too.

But the deadline looms.

If you want in before it goes to the printer, go ye here:

www.EmailPlayers.com

Ben Settle

So it’s Thanksgiving here in ye Olde US.

And, weird as it sounds, the people I’m MOST grateful to this Holiday season are the POS drug addicted meth heads who robbed my place in Roseburg, OR (what I call “The Burgle” — how poetic!) the day before Labor Day, and stole well over $50k worth of precious metals and firearms.

Why would I be grateful for those idiots?

Because it motivated me into doing things I’ve put off for years.

For example:

In the past 50 days alone your pal elBenbo has…

• Finished my latest novel “Demon Crossfire”

• Moved back to the Oregon coast which I’ve been procrastinating on for two solid years (since the day I moved inland to The Burgle)

• Got a house across the street from the beach (a goal of mine for over two decades)

• Built a whole new business via installing a product line (and writing all the ads for those products) into my podcast

• Started a whole new wing of my business doing consulting

• Have spent more time with family than I have the past 10 years (been living in my dad’s basement like an Internet marketing troll for last couple months, until I close on the new place in a few weeks)

• Created and wrote the sales letter for a copywriting product I’ve been putting off for years teaching my “slacker friendly” way of writing ads that have pulled tens of millions of dollars

• Got invited to teach a webinar with one of my copywriting “heroes”: the great Clayton Makepeace

• Got invited to teach email at the prestigious AWAI

• And, a handful of other cool things, but you get the idea

All that in the past 50 days.

Not too shabby for someone who used to do the bare minimum writing an email per day and then screw off the rest of the time doing God-knows-what (I don’t even know, all that time wasted…)

Anyway, here’s the point:

NONE of this would have been possible but for two things:

1. The evil meth heads who broke into my house

2. The email methodology I have been honing for almost a decade now

Needless to say… I’m ultra grateful for both those things.

(And that the meth heads didn’t hurt my dog during the break-in)

And you know what?

While I’m not going to burgle your place, what I can do is teach you my email ways, so you can start achieving your goals at breakneck speed at will, too, and with a lot less effort than you might think.

That’s where my “Email Players” newsletter comes in.

To see what the fuss is about go here:

www.EmailPlayers.com

Ben Settle

P.S. Here’s a “taste” of how my email methods change lives:

Earlier this year “Email Players” subscribers and my paid advertising guy Shane Hunter posted on Facebook that he used my system to make $300 in 3 minutes selling his consulting services, and then spent the rest of the day playing with the horses him and his wife train on their property. Then, a few minutes later he “retracted” his testimonial since he made a mistake. He had actually made double that — $600 in 3 minutes.

Or, as he put it:

“only $12,000 / hour.”

Here’s where to subscribe:

www.EmailPlayers.com

“Email Players” subscriber Mary Rose Maguire reveals the secret to getting booked with clients:

Another “proof is in the cheesecake” testimonial:

It’s been three weeks since I started my daily emails. I have one person on my list who not only wants to hire me for some email marketing projects, he said and I quote, “I really want to grow my business with you.” Just got off the phone with this guy and we’ve got lots of ideas for future projects.

He said he loves my emails and could tell that I was what his business needed. I’ve also received some “fan mail” from a few others on my list, which kind of blows me away. I mean… I know Ben completely owns this style like a boss but I wasn’t sure I could pull it off (I had to find my own voice). So I’m happy to say that if you follow Ben’s directions, use his ideas on a regular basis (and “regular” is the operative word, here), you WILL win.

I didn’t get this much love when I was only sending out a monthly newsletter. Just sayin’.

I’ve said it before to freelancers, I’ll say it again:

Build a list.

Mail it daily using my system.

Watch the clients come to you, instead of you going to them.

Easy peasy Japanesey.

The December issue goes to print next week.

It teaches two business-killing mistakes freelancers make when trying to get clients.

(One has to do with emails they send to would-be clients, the other is a mistake they make on their sales pages for their services.)

Get in on this action here while you still can:

www.EmailPlayers.com

Ben Settle

P.S. Another perk:

Whenever someone asks me about where to find good freelance copywriters, I tell my “Email Players” subscribers about it. I don’t recommend subscribing *just* for this perk (sometimes I get several, sometimes none, it just depends…)

But, this perk has made for some smiling mofo’s.

Go ye here to subscribe:

www.EmailPlayers.com

Reader Michael Saul writes in my Facebook group for paying customers:

A few weeks ago I wrote some emails to get people to a webinar for a boring subject on a B2B accounting thing. the company had the most registrations in history and an 80% turnout rate. then, towards the end of the presentation the presenter took a drink of water and started choking on it. he was coughing for a good 30 seconds (which in webinar time is like 8 days) and then recovered.

Anyway he finished the webinar and was pissed .

I said dont be, its fine, they know you’re human just like them and now I have a great subject line for the no shows..

the sales guys went nuts.

Three of them used the subject line I gave and got a 100% open rate on their no shows.

That’s NOT a misprint.

EVERY ONE OPENED THE EMAIL they also had an average 40% click through to view the webinar recording.

one guy didnt think it sounded professional, so used his own subject line.

he got a 0% open rate.

Again, not a mistake.

NO ONE opened his email so no one clicked his link inside of it.

But remember, this shit only works for $7 ebooks

Yeppers.

The “this won’t work on MY list” is always mush cookie projection and nonsense.

My wicked ways work for business-to-business as well as it does to service, info products, or even commodities (you can even use my system to sell socks if you want, which I’ve written about).

To learn how to write emails like this go ye here:

www.EmailPlayers.com

Ben Settle

Remember that email I sent about why it’s douchey not to sell in emails?

And how, it actually hurts your market?

(Assuming you have a high quality product)

It got several replies from people asking things like, “Yeah but Ben, what if you send x emails out before selling anything to ‘establish the relationship’”… or “But Ben why not let them get to know you before selling to them?”… or (my favorite) “You’re wrong Ben, [insert guru name] says you are supposed to incubate people first!”

Sigh.

People sure do get creative about not selling.

I suppose I could go into a long, scathing lecture about the foolishness of this kind of thinking and how it’s destroying their sales (and hurting their customers), or about the wisdom of asking yourself “If this email was costing me money to send, what would I do?”

But I’m not.

Instead, I’m going to reprint something “Email Players” subscriber Chris Brown said:

I USED to do a lot of cliff hanger, open loop sequences, they worked well, but it was a long process for me, it was writing several emails before selling a dime – I switched to daily and write what’s on my mind – follow the Email Players methods and they’ve worked insanely well for me.

I don’t sell products – but I sell pretty high priced coaching – and the majority, after coming through my funnel which is not really a funnel it’s a squeeze (paid traffic, lead bait, giveaways) with daily relentless follow up.

And it works.

Link every day to something –

I also use this for my two brick and mortar businesses to great effect too.

I THINK I’ve been with Email Players like 2 years now or something – I actually had a mad few months and had the last 3 issues to read which i used the price increase email to flush a couple of people to take action!

Keep doing what you’re doing!

For all the new people, don’t question the methods, just put ’em to work.

[Thunderous Applause Erupts in elBenbo’s mind…]

Bottom line?

You can fight me on this and keep making less sales.

Or, you can submit to my wiles and making more sales.

December issue goes to print soon.

Go here to get in on time:

www.EmailPlayers.com

Ben Settle

On today’s podcast, we rap about such lovely pretty things as:

• How to turn haters into your biggest fans. (Including a real life example of a well-known Internet marketer who once hated me until I “flipped” him to my side.)

• Why your relationship with your woman is almost certainly about to end if you see her furiously angry at another man.

• How to dump your girlfriend without lying, cheating, or hurting her feelings… and, do it in a way where she won’t burn your house down or be mad at you. (Warning: This is a one-way door relationship “escape hatch” — use it wisely…)

• My favorite Facebook group — even though I’ve never visited it, joined it, or read a single post from it.

• Why it’s a waste of time to try to “jump start” a relationship with a girl who has gone cold on you.

• Why indifference is the death of your marketing… and what the book of Revelation says about how to not be indifferent.

• The single most important lesson elBenbo can ever impart on you. (If you threw out everything you ever heard in the last 95 Ben Settle Show episodes and JUST applied this you’d be 100% fine financially, professionally, and socially for the rest of your life. This tip is advanced “game” in business, relationships, career building, and all of life. Ignore it at your peril…)

• Why so many men struggle to get respect, love, friendship, and even significance in the past 50 years… and how to get all those things in spades starting today.

• The cartoon secret to creating a unique personal brand people love to hate or hate to love.

• How 2 Pac created a persona that outlived him… and how you can do the same thing.

• The Donald Trump secret to making sure you’re never indifferent to people.

• A social media expert everyone in marketing should follow if you don’t want to be indifferent. (You can learn more about how create a brand, make a ton of sales, and lead your market using just Twitter each day than you can from practically any of today’s other social media gurus).

• The chilling reason why you should never argue with feminists on Twitter if you live in Canada. (Unless you want to get tossed in jail just for disagreeing with their opinion…)

• What a “social justice warrior” is… and why so many are sociopaths to be avoided.

• Why you should never apologize to ding bat social justice warriors. (A leading Nobel Prize winner in physiology learned this the hard way, as his entire career got yanked out from under him in a blink of an eye, just for apologizing for something he didn’t need to apologize for.)

• And the list goes on and on and awwwwn…

Download your lovin’ here:

www.BenSettleShow.com/antipreneur

Ben Settle

Last week this question rolled in to the Facebook group:

What’s your opinion on using the events in Paris for your emails?

It’s clearly entering the conversation in your prospects mind.

But is it off limits?

How would you sell without crossing the line?

I’m really curious to see what you think.

I wouldn’t be able to come up something that would not feel like exploitation for my own personal gain.

I’m in fitness, if you’re in guns or weapons things might be different.

Are you going to use the events to sell in your emails?

(I’m not judging here, I’m really curious to see what you think)

Here’s my take on this:

If you want to sell something when a mass murder happens… sell them on donating to a charity or group that is going to help contain the carnage and chaos. Tell them if they forward their donation receipt to you, you will send them a product (something you legitimately sell — that is super valuable, and the more valuable the better). Of course, if your product happens to have a pitch for another product already embedded in it (which any direct marketer worth his salt does), well…

So that’s what I recommend.

What I would NOT recommend is saying if they don’t buy your product the terrorists win.

As far as the “how tos” of writing email:

That’s where “Email Players” comes in.

I’ve used my methods to generate all kinds of cash flow for causes — ranging from the dog shelter I got my dog from (to the tune of $10k or so)… to my friend’s medical fund after he had a stroke at 33 years old… to getting money for my cousin to have surgery so he doesn’t go blind… to generating cash for the Angels Of East Africa (i.e. “Machine Gun Preacher”) who helps liberate the 400,000 kids in Africa who are routinely tortured, raped, abused, and murdered… to financially help the widow of a phone selling master after he died… and the list goes on.

Email lets you do all this with a push of a button.

And, yes, make a real difference.

(Unlike collecting drama queening on Facebook and Twitter.)

So there you is.

More email lovin’ here:

www.EmailPlayers.com

Ben Settle