Ben Settle

On today’s “Ben Settle Show”, Producer Jonathan & I banter about:

• A “counterintuitive” way to get more sales, even from people who are dead set against buying from you. (This sales technique has been used for thousands of years, and it works like crazy online today.)

• The single most profitable marketing/sales lesson you’ll ever learn (best part: you can see it free, online).

• How to instantly (today, even) start making more sales, eliminate rejection, and have people chasing them down, begging to buy from them. (Works for any business, product, service, freelancer, etc.)

• A secret place where freelance copywriters can find a “starving crowd” of high paying clients who love direct response copy and are looking for you as desperately as you’re looking for them.

• The one word that is almost guaranteed to offend and anger your list (and it’s not even profanity!)

• A free book online that, while it’s not about business, has hundreds of the most profitable business secrets I’ve ever used packed inside.

• A “writing sin” almost all copywriters and content creators create… that can destroy your sales. (The late great copywriter Gene Schwartz said about this in one of his talks, and it can kill your readership, engagement, and, yes, sales, in a heartbeat.)

• How people destroy their business reputations on Facebook. (Some people think this helps sales… yet doing this just ONE time can destroy your sales and make it so nobody ever pays attention to anything you sell henceforth.)

• What it (usually) means if a product claims to make you money “the lazy way.”

• How to build a business that works for you and pays you whether you get out of bed or not (instead of you breaking you back working for it all the time).

• And tons more…

Download the looooove here:

www.BenSettleShow.com/antipreneur

Ben Settle

Quiz time:

What’s the most deplorable word in the dictionary?

I’ll give you a hint…

It doesn’t start with an “f”, an “n”, or a “c”.

And another hint…

If you use this word, in ANY context to your email list, in your marketing, or in any other way, you are almost *guaranteed* to offend a bunch of people (especially the overly emotional weak-minded who look for things to be offended by), get a ton of opt-outs, and, if you do it right, get a pile of hate and/or troll mail so fresh, you’ll be able to see the steam coming off it like the steam that comes off my dog’s poop during her chilly morning walk.

Anyway, make no mistake about it:

This “swear” word is the most offensive of them all.

It’s polarizing.

It charges people with emotion.

And, I use it a LOT in tomorrow’s “Ben Settle Show” podcast.

So don’t touch that dial, my little droogie.

While you’re waiting, download past episodes here:

www.BenSettleShow.com/antipreneur

Ben Settle

I’ve said it before:

The BEST overall business/marketing book I possess (and have been reading non-stop since January 2008) is Ken McCarthy’s “System Club Letters” book. I dig it so much I even gifted it to my “Email Players” subscribers a few months ago.

Anyway, my favorite chapter is about Independence Day.

(That’s today in the US.)

Ken ‘splains why it’s lost its meaning:

“Reason #1: Independence is no longer a treasured virtue in our country. Reason #2: Many of the things that the Founding Fathers found so objectionable – like taxation without representation for example – have become institutionalized in the US. Big business, big media, big government – the country seems to be run for their benefit today, not ours.”

True ‘dat.

People are completely gullible.

The two term elections of Bush and Obama prove it.

(With *another* Bush & Clinton bout coming up again…)

Another great insight from that chapter:

Ken notes how when this country was founded 90% of people worked (and thought) for themselves.

Today?

Only 10% do.

The rest are slaving away, swallowing everything the media tells them, voting their rights away for fear of non-existent boogymen, enthusiastically cheering on unelected activist judges making laws out of thin air, piling on debt, race baiting, class warfaring, never questioning, always obeying — tyranny’s little helpers.

So what’s Ken’s solution?

Become economically independent.

And then use your economic independence to take a stand against the politicians and unelected bankers, bureaucrats, judges, and foreign interests trying to steal yours and your children’s birthrights for their 30 pieces of silver.

Anyway, I highly recommend reading it.

And then KEEP reading it.

Perpetually.

As far as how to become economically independent…

I’ve got a lot of low cost eBooks (most under $3) on Kindle that can help you with everything from copywriting and email… to affiliate marketing and traffic… to positioning, publishing newsletters, selling & persuasion, how to build a swipe file… and everything in between (even a couple of novels about zombies and vampires if’n that’s your thang…).

It’s like an Independence Day fireworks display of value.

And, it’s dirt cheap.

Get your lovin’ here:

www.BenSettle.com/kindle

Ben Settle

The Ben Settle Show podcast is now accepting paid ads.

If’n you’re interested in advertising on my podcast, let me know and I’ll put you in touch with the great Producer Jonathan. If you have not listened to the show, I would recommend NOT buying ads on it. Why? Because it could be you sell something that I rail against (if you’re in Internet marketing, biz opp, etc, I probably have) and you’ll just be wasting your time.

So, if you’ve not heard it, I recommend checking it out first.

Listen to at least 2 or 3 episodes.

Then, you’ll have a vibe for if you’re a good fit.

Here’s where to check the show out:

www.BenSettleShow.com/antipreneur

Also:

Our ad space isn’t cheap.

In fact, I am purposely making it expensive.

If that weeds you out, good.

(That’s kinda the point.)

Ben Settle

P.S. Here are a few of our sponsorship guidelines.

I’m always adding more strangling rules, as your advertising
reflects upon me, and I have high standards.

Anyway, here they is:

Ben Settle Show Sponsorship Guidelines

1. Product/Service/Website/whatever that is promoted must not be crap. If Producer Jonathan and I smell even a *whiff* of BS or hype or nonsense we won’t run your ad and don’t want your money.

2. Your ad must not be crap, if you don’t know how to write direct response copy don’t bother, we are not going to write your ad for you. Plus, badly written ads reflect upon us, offend us, and, yes, repulse us.

3. We’re expensive, so make sure you have a proven working funnel in place, or at least be collecting opt ins, advertising is a sales multiplier not a sales creator. If we see no clear call to action in your ad, you’re simply an amateur, not ready for our audience, and you’re out.

Last month I was asked to contribute a 250-word lesson to an online magazine about how to get clients.

Specifically, the #1 most important success secret for it.

Here is what I wrote:

The #1 most valuable success “secret” is simply consistency.

For example:

Jerry Seinfeld, who was making almost $300 million per year at his prime, talked about his calendar method. During his enormously successful career he made it a goal to write one joke per day. Every day. No excuses. Just one joke — whether a good joke, bad joke, or bland joke, it did not matter. What mattered is, he made a goal to write one joke per day. He also has a big wall calendar where, every day after he writes a joke, he puts an X through that date. And then, the same the next day. And the same the day after that so it was like a chain of X’s through the month.

He said he never broke the chain.

And as long as he didn’t break that chain he would keep experiencing success.

No matter what you do, what kind of business you have, what your goals are… do it every day.

Want more clients?

Then make it a goal to contact one lead per day.

That’s it.

Just one lead each day, whether by phone, email, social media, whatever channels you choose. Make it a goal to do that each day and before long you’ll have so many clients you’ll have to start turning some away (or be force to raise your prices). It’s the most reliable and predictable (and simple) way to experience mass success that probably has ever been invented.

And there you go.

How to get lots and lots of clients.

(For whatever service you want to sell.)

Tomorrow?

Something else…

Today, go here for lots more how-to-get-client tips:

http://bensettleshow.com/bsa52

Ben Settle

Today’s the deadline to get the July “Email Players” issue.

Here’s what’s inside:

• A secret way of using WebMD to blast out dozens of emails your list will love to hate to read (and eagerly buy from).

• A “dignified way to use guilt to blow up your email sales.

• How to as much as double your webinar attendance by simply NOT saying this one word in your emails.

• 3 words that will instantly silence the haters and trolls who reply to your emails. (The best reply is none, but if your ego demands you reply, just use these 3 words and you’ll not only piss them off beyond belief, but probably never hear from them again, either.)

• The Shaolin Monk “mind trick” to making your emails far more readable, enjoyable, and, yes, profitable.

• The dark psyche secret to banging out dozens of super profitable emails your list can’t resist reading (and buying from).

• A secret “stash” of free market research handed to you on a silver platter. (No matter what market you’re in, you can use this free resource to dig up all kinds of facts and ideas for selling to them.)

• How to make your emails entertaining… even if you have the personality of a dead fish.

• A secret goldmine of proven-to-work subject lines you can swipe, adapt, and probably even use word-for-word if’n you desire.

• 10 copyright-free emails you can adapt, swipe, or use word-for-word (if’n you desire) without paying me a single penny.

• And lots more for your bad self…

Deadline to get it is today.

Go here to get ya some:

www.EmailPlayers.com

Ben Settle

Comes a common question:

“will mailing the ‘Email Players’ way get me a lot of spam complaints, get me ending up in the junk mail folder, get slapped by my auto-responder…?”

The answer?

How ’bout I let others answer it…

(Keep it a bit less biased.)

Here are some comments from a thread from the private Facebook group I have with Ryan Healy for our paying customers:

Since my list has gotten used to me emailing them in the EP stylings, complaints have virtually ceased. Seriously, night n day from before.

# # #

I’m new at this, too, and everything has gone just as Ben predicted. Lots of initial unsubscribes, a few spam complaints, but now things have settled down, and I’m getting excellent response from my people (and sales). Felt a little intimidating to jump in and do it, but there are so many positives, I’m glad I did. Good luck!

More:

Last month I sold the Titans of Direct Response DVD’s.

And, if you remember, I sent 17 emails out between a Thursday and that Sunday —with 8 of them being on that Sunday, which even other hardcore mailers I know were in awe at how I got away with it.

Wouldn’t people opt out in droves?

Wouldn’t I a ton of spam complaints?

Not even close.

In fact, I looked it up and had ONE spam complaint.

That was it that entire weekend.

And it was from some blue light special crying to me saying I was committing “list abuse”, which is just idiotic considering he can delete or opt-out at any time. Brian Kurtz was so happy with the results he said he hoped his other affiliates would do half as well. (Recently he also said I was so far beating all his other affiliates — some of them huge names in the direct response marketing world — in terms of conversions. It’s not unusual for me to beat all other affiliates when I mail using my secret “formula” for doing affiliate marketing with emails — like with Ryan Levesque, when I walked up to all his other affiliates last year and gleefully stole their lunch money by out-converting all of them too…)

So anyway, that’s that.

To sum up?

My favorite cartoon Dexter Abraham put it best when he posted this on Flakebook last week:

“I’ve never seen a single example of less emails equalling better relationship with customers and increased sells…”

^^ Agreed.

The trick is doing it right.

Most people do not do it right.

Most peoples’ emails are the opposite of how to do it right and, yes, that is probably why they suffer the slings and arrows of making no fortune with emails, get themselves banned, and are riddled with spam complaints.

There’s an art and science to this.

It’s what I teach in “Email Players”.

And, I can teach it to you, too.

That is, if you qualify, at least.

And by the way, speaking of Brian Kurtz and his Titans DVD’s… in the July “Email Players” issue I go through one of the most powerful email marketing persuasion “tools” you can use I learned from his DVD’s. And, I show you exactly how I applied it to a launch recently.

But, a word of warning:

Chances are, you won’t want to use this tool.

Or, you’ll be too scared to.

But, I can say this… if you DO use it… and if you do it the exact way I explain (and show, with examples) in the July issue, I don’t see how you can possibly not make a lot more sales than you are.

I certainly am.

(In multiple ventures/markets).

And, there’s no reason why you can’t either.

Get in while the gettin’s good here:

www.EmailPlayers.com

Ben Settle

Ever see “Indiana Jones And The Last Crusade”?

It’s about…

[SPOILER ALERT]

Dr. Henry Jones Sr. (Indiana Jones’ father) suddenly going missing while pursuing the Holy Grail (the cup Jesus drank from at the Last Supper), and Indiana has to follow in his father’s footsteps to find him and stop the Nazis. Anyway, towards the end Indie and the bad guy find where the grail is, and told to choose wisely from amongst several of them.

The one will bring life.

The others?

Death.

Looking at the selection of chalices, the bad guy (Donovan) picks up the bright shiny one, the one that looks pretty and slick and majestic, and, well, “ninja” (in Internet marketing fanboy vernacular). He then fills it with water and takes a drink, expecting eternal life. But instead, he starts aging rapidly, decomposing on the spot, dying a horrible and painful death. Indiana Jones, on the other hand, picks the humble looking chalice, (“That’s the cup of a carpenter,” he says) and turns out he chose right.

Anyhoo.

The point?

We got a bit of this in Internet marketing land.

Most people are hopelessly attracted to the sexy, complicated, “cool” looking bright shiny object products and techniques, when, in reality, those will just suck the life out of your marketing and kill it dead. Conversely, it’s the what I call “dull unpolished objects” that will breathe everlasting life into your ads, emails, and promotions.

How can you tell the difference?

There are many ways, my little Droogling.

And tomorrow’s “Ben Settle Show” podcast reveals all. I think a lot of people are gonna be disappointed with what they hear on tomorrow’s show.

Good.

Time for them to grow up and stop being suckers.

Stay tuned for tomorrow’s show.

To kill the time before then, download past episodes here:

www.BenSettleShow.com/antipreneur

Ben Settle

One of my all-time favorite movies is Bruce Lee’s:

“Enter The Dragon”

But, not just because of its entertainment value. There’s mucho educational value to the email marketer embedded throughout, too. One example is when Bruce is training a young whipper-snapper in kung fu.

Bruce tells him to kick him.

The whipper-snapper kicks.

But, does it in a “going-through-the-motions” way.

(Phoning it in)

Bruce replies:

“What was that? An Exhibition? We need emotional content. Now try again!”

The student tries again.

But, this time he overdoes it — angry and frustrated.

Bruce snaps:

“I said ‘emotional content.’ Not anger! Now try again!”

The student tries again, a much better kick Bruce praises.

Anyway, what does this have to do with email?

A lot, Droogie-san.

Emotional content is something a LOT of emails lack.

Probably because nobody teaches it or thinks about it.

But fear ye not.

Your Uncle elBenbo goes into detail about how to write your emails in this way (with emotional content) in the July “Email Players” issue. I also show you an example of this kind of email I wrote to the MLM market recently. Of all the emails I wrote for that affiliate sequence, this one — which had the best mix of emotional content than the others — got double the opens and click-throughs as the rest.

Again, few (if anyone) talks about this.

(Or even think about it or understands it.)

But, knowing it will give MY guys and gals a huge advantage.

Will you be one of them?

Best decide quick.

She goes to the printer in a few days.

Details here:

www.EmailPlayers.com

Ben Settle