Ben Settle

A new(ish) podcast listener writes to Producer Jonathan:

How you doing man?

Just wanted to let you guys know, this podcast is freakin awesome!

I’ve only been introduced to Ben recently and then of course yourself in the last couple of days when I downloaded all the podcasts.

I’m on episode 23 so far and I’m beyond hooked!

I’m going balls out and investing in Ben’s email players today and cannot wait to implement the stuff inside those.

I’m pretty new to marketing, been building my online business for around 12 months after a lot of struggling and shitty shiny objects.

Oh yeah, what I’ve learned just in the last 3 days from the 22 podcasts I’ve listened to is way more than I’ve learned in the time I’ve been online. You should see my notepad, its packed out!

And love the plugs Ben gives to people who without finding this podcast would still be unknown to me such as Doberman Dan, Danny Iny, Trevor Mauch, the list goes on.

Anyway, wanted to say awesome job from you both and another avid, raging listener and loyal follower to add.

Peace!
Thomas

His opinion is correct ^^

By the way:

Last Sunday’s podcast didn’t show on iTunes until later in the day. If you missed it (it was about the so-called “law of reciprocity, and why I think it’s a load of crapikus.)

Here’s the link to that and all the other shows:

www.BenSettleShow.com/antipreneur

Ben Settle

Not that you should particularly care…

But on January 1st I made the following 2015 goals:

(publicly, to my list)

• Start investing and sharing what I learn about my investments (winners and losers alike) with my list when it makes sense

• Write my 3rd novel called “Demon Crossfire”

• See more of the ocean than I did last year

• Implement at least 3 paid traffic campaigns to build my BenSettle.com list (most likely AdWords, PPV, and direct mail)

• Travel abroad

• Ramp up the sales in the 3 main JV’s I’m involved in

• And, like 2014 — have more patience and self discipline

Last year by this time I had nearly completed all my goals.

This year?

Not so much.

(About half way there.)

Yes, I’ve started investing (but have not shared anything I’ve learned because, frankly, I have mostly ignored my Ameritrade account, shame on elBenbo…) Yes, I wrote my 3rd novel “Demon Crossfire” (first draft is in the can, will start editing in July and should be published some time in November). And, yes, I’ve started implementing 1 of the 3 paid traffic campaigns, but not all of them yet. (Facebook ads have been a smash hit. And Friday talking to Doberman Dan about helping me with doing some direct mail to get more opt ins to my site. But that still leaves one more to go.)

But the others on the list?

Have not traveled abroad yet.

We’ve hit a few snags in my JV’s which have delayed things, but those will be self-corrected soon enough.

I’ve seen LESS of the ocean, which pisses me off.

(And will be remedied)

And as for more patience and self discipline?

I like to think I have more of it.

But, hard to tell.

So anyway, why should you care about any of this?

I dunno.

But you’ve read this far.

So, that must mean something…

Anyway, I’ll try to make this worth your time.

Here’s a smorgasbord of cheap eBooks I sell:

www.BenSettle.com/kindle

Ben Settle

Well, maybe it’s not *that* comprehensive. But, recently, I posted a new MP3 training on my media page.

I call it:

“How To Write Emails
That Stick Out
Like A Wet Fart
In Study Hall”

It’s packed with valuable info.

And, while it’s not an “A to Z” training (gotta join “Email Players” for that, my little droogie) it includes advanced email and copywriting I teach people normally have to pay for.

Here’s how to listen to it:

1. Go to…

https://bensettle.com/blog/media-interviews

2. Scroll down until you see the titled MP3 above

Bone App-e-teet.

Ben Settle

My favorite tax guru, “Email Players” subscriber Diane Kennedy says:

“I sent out an email talking about my husband’s surgery and kept it at 350 words (ala Ben’s advice in Email Players). At the end, I did a little throwaway line with a link to sign up for coaching. I don’t even know how many people have signed up right now. All I know is that every hour when my email program refreshes with new emails, it’s filled with new sign ups. That’s been going on night and day for 2 days. Thanks, Ben!”

This is what we do around here.

Make people lots and lots (and lots) of sales.

Sales you didn’t even know existed, that have been sitting in your business, locked away like some kind of prisoner in a dungeon, just begging to be set free.

And you know what?

I just realized something.

I set the June issue deadline too soon last Friday.

Since I promoted my podcast yesterday (the day I would normally make the deadline), I am going to extend the deadline to get in on the June issue until tonight at midnight (PST).

Go here for a peek at what’s inside the June issue:

https://bensettle.com/blog/im-gonna-pitch-you-until-i-enrich-you

Word up.

Ben Settle

Producer Jonathan and I get down and dirty ripping apart the so-called “law of reciprocity” in today’s Ben Settle Show.

Here’s a small taste of what’s inside:

• A secret way of “arranging” it so when people buy your first product, they immediately and automatically (no sales pitch even necessary in many cases) buy your second, third, fourth, and future products.

• How old school door-to-door salesmen would use the law of reciprocity (correctly, not the current Internet goo-roo way) to get people to eagerly open the door for them to sell their wares. (And, where people would look forward to seeing the salesman again later.)

• What a “pity sale” is, and why you should avoid doing them. (Like the Dark Side of the Force — they seem like a quick and easy way to make sales, but they’ll backfire on you and drain your bank account fast.)

• What your favorite goo-roo doesn’t get about the popular “marketing” book “Influence: The Psychology Of Persuasion”.

• Why the so-called law of reciprocity is a shoddy foundation to build a business on.

• The difference between buyers and customers. (And which one is worth more to you over the course of your life.)

• How the law of reciprocity attracts the bottom-of-the-barrel people to you.

• Why people who obsess over the law of reciprocity have a hyper-scarcity mindset.

• The only reason to give away a bribe or premium in exchange for opting in to your list. (Hint: If you’re doing it so you think someone will “reciprocate” and buy from you, you’re basically stepping over dollars to pick up pennies — do it for this reason we talk about instead, and watch how much higher quality of opt-ins you get.)

• What you should be weary of when studying the best, highest-paid salesmen and marketers. (Doing what some of these blokes do will send you into the poor house lickety split. Here’s why…)

• And lots, lots, (lots), more…

Here’s where to download it:

www.BenSettleShow.com/antipreneur

Ben Settle

Waaaaay back on June 6th, 2006 I wrote to my then-much-smaller list about how people were acting kinda bitchy, rude, and weird on that day.

I can still remember that day clearly.

And, I made a little conjecture about it:

Robert Cialdini’s book “Influence: The Psychology Of Persuasion” talks about how people are unconsciously influenced by what’s going on in the news. Specifically, how people with suicidal tendencies will be more likely to “all the sudden” get into a fatal car and even plane crashes following news stories of suicides. In fact, Dr. Cialdini is so freaked by this he says in the book he even tries to avoid traveling after news stories about suicide.

And so it was that day.

The date itself was literally influencing peoples’ behavior.

For example:

Women refusing to give birth due to the stigma left on the child’s birth date, schools upping security in case someone wants to use today to pull another “Columbine”, and people all around the world basically expecting something bad to happen that day.

Anyway, so it was.

Speaking of Robert Cialdini:

Tomorrow’s “Ben Settle Show” podcast talks about another ditty written about in his famous book “Influence: The Psychology of Behavior” — specifically, something inside a lot of marketers think they’re being “clever” using, but is most likely killing their sales.

What is this trick people are using?

You shalt see tomorrow.

Until then, check out past episodes here:

www.BenSettleShow.com/antipreneur

Ben Settle

I’m gonna pitch you until I enrich you

Today’s the deadline to get the June “Email Players” issue.

Here’s what’s inside waiting for yo’ azz:

• The simplest marketing funnel (your list is already psychologically “primed” to want to buy from) in the history of Internet marketing.

• Why selling “how to” content is killing your sales. (Yes, my little droogie, we are moving away from the age of selling “how to” content into something completely different. I have been doing a lot of “field research” on this with other marketers far more successful than I am, who all agree. I doubt 1 in 1000 marketers gets this — it did not dawn on my until earlier this year — but those of us who do will be cleaning up in the coming months, years, and decades.)

• The Howard Stern method of using repulsion marketing. (Only a handful of us on the Internet do this to drag in far more sales than we normally would, and now you can, too.)

• Another way to “judo flip” hater and troll comments into sales. (Recently someone complained that I’d sent too many emails talking about trolls lately. He said it was “boring.” If he’d been smart, he’d have askd me *why* I did it. And that reason is… that topic was making the cash register ring. It still does. And, always will. You just have to know how to do it right. Here’s one of the best ways I’ve ever used to turn lies about you, troll comments, or even non-malicious myths people start about what you sell into lots of sales.)

• When you should (and, when you shouldn’t) segment buyers off your list.

• Why I rarely use email for back end offers.

• The secret of the 3rd conversion. (I learned this from the man I consider to be the most underrated marketer on the Internet. People who “get” this and also apply it, almost always see huge spikes in sales over time.)

• A secret way to use Facebook to multiply your sales. (I first heard the power of this while having dinner with Russell Brunson last year — it’s simple and ingenious, and works like crazy to get lots more sales, testimonials, and customers.)

• How to use email to dominate in MLM. (I am not in MLM anymore, but if I was, I would do this exact thing I recently taught an “Email Players” subscriber to recruit dozens of people per month, while spending hardly any time, and dealing with almost zero rejection.)

• The secret of the one-minute presentation.

• And the list marches on…

Today’s the last day to get this issue before it goes to the printer.

Subscribe here to get in on this action:

www.EmailPlayers.com

Ben Settle

In just a couple short days the June “Email Players” issue goes to the printer, so if you want in in time to get it, best hop to it.

Chop! Chop!

Still, there are some (actually many) I don’t want subscribing.

And that is if you…

• Have no list, or no plans to build one (you don’t need a big list, but a list you must have if you want to profit with emails)

• Want super secret “ninja tricks”

• Are in debt (get ye your house in order first)

• Require hand holding (you can ask me unlimited email-related questions, but you still have to think, act and be decisive on your own, yo?)

• Are just “kinda sorta” interested in it

• Don’t implement new information

• Think it’s “expensive” (it’s only $3.23 per day — plus, it’s an investment, not an expense, if you don’t know the difference go ye elsewhere)

• Tend to whine and complain (i.e. are “high maintenance”)

• Are expecting a thick package each month — foolishly judging information by weight and volume instead of content. Each issue is only 16 pages, and sometimes I toss in a bonus book or report, etc. But I don’t overfeed you, bloat you up, make it hard to move — I give you enough to take immediate action and make your $$ back (in spades) each month

Anyhoo…

I’d rather save people some time and money.

So, if you fit the above, it’s best to pass.

For anyone else?

Bring your “A” game here:

www.EmailPlayers.com

Ben Settle

Behold:

Earlier this year, a question was posed in the private Facebook group I co-own with Ryan Healy that a lot of people have asked over the past few years about list segmenting and my so-called funnel.

The question?

This:

“When it comes to emailing every day, do you treat buyers differently? Or do you send to the same links they just bought from? Wondering how segmenting works for buyers of each level of product when you are emailing daily. (What if they bought entry level product but not second tier or second tier and not third tier?)”

I get why people ask this.

Truly, I doth.

And it’s mainly because (I think) people are merely observing what I do, and not learning “what” I do (or how I do it).

In other words:

They be reverse engineering what I do to this list.

(For BenSettle .com)

Which is understandable, since that’s the only one I publicly talk about or demonstrate, and not thinking it through. By that I mean, they aren’t looking at their own unique market-product-relationship, their goals, their own product line, or their own business.

Instead they’re essentially “swiping” me.

Or wanting to swipe me.

And it’s a big mistake.

(I don’t rail against swiping me for nuttin’).

Anyway, this is a very important lesson.

Whether you are putting me or anyone else under a microscope. And in the June “Email Players” issue I go into great detail about my funnel (and why it’s not going to work for 99% of people), as well as a special way of constructing a funnel that works like gangbusters for most anyone who tries it.

It ain’t the only way to do it.

But, it works.

And, it could very well work for you.

She goes to the printer in a few days.

Subscribe here while there’s still time:

www.EmailPlayers.com

Ben Settle