Ben Settle

True story:

Few months ago, I had the privilege of having an ad I was working on get jabbed, stabbed, shot, and tied inside a room full of oil drums rigged to explode by one of my favorite “A List” copywriters David Deutsch.

Turns out I was playing it WAY too safe in the headline.

Especially for the niche I was writing in.

I needed to get crazier.

I needed to (as he said):

“Go hardcore Ben Settle” in the headline.

Most of us are WAY too safe in headlines, when we should be going the opposite way — going more dramatic, more bold, more ballsy.

(It was a priceless tip, I’ve never forgotten.)

The point?

That one off the cuff comment he made, forced me to re-examine the entire way in which I write ads (especially headlines). There is just nothing like having someone who is at the top of their game chew your ads and ideas up and spit them out. Just ONE idea from a guy like David changes everything — and can put a ton of dough in your pocket.

Enter the Titans of Direct Response.

David is on a panel in it.

And, so are some of his A List copywriting super friends.

It’s a cool round table talk where these guys are just throwing out all kinds of wisdom and experiences and ideas — letting us get a good look at how top copywriters (who are the best of the best) think, write, and make lots of sales using nothing but the written word.

The deadline to get these DVD’s approaches fast.

It’ll be upon you, soon.

If you order them from my affiliate link below, I’ll send you a pile of valuable bonuses worth (retail – what others pay for them) well over $5k — yours to keep, even if you were to take advantage of the Titans DVD’s guarantee. Since some of the bonuses will be printed and mailed to you at my expense, that means the only one who can possibly lose here is me.

But I ain’t worried.

Not by a sight.

This is the best marketing product I’ve bought in 8 years.

The deadline to get it with the $5,000+ in bonuses is midnight.

(Pacific time)

Mere hours from now.

Here is my affiliate link:

www.EmailPlayers.com/titans

Ben Settle

P.S. Here are the bonuses I will send you:

1. Crypto Marketing Secrets book
2. The Agora tapes downloads
3. 10 Copyright-free emails you can use however you want
4. Gary Halbert Secrets From Beyond The Grave interview
5. Free back issue of any “Email Players” issue you want
6. Bullet Points template (same one I use)

This subject line is from a talk the late, great copywriter Gene Schwartz gave to Phillips Publishing back in the early 1990’s.

The context was this:

Gene was talking about the power of listening.

Specifically, to your market.

And how, if you get people talking and telling you stories about themselves, they will tell you things they didn’t even know they knew. When you apply this to writing ads (getting stories from clients, the market, etc) you’ll have more fodder (for emails, ads, blogs, videos, webinars, whatever it is you sell with) than you can ever possibly use.

All that “TMI” fodder is handed to you on a silver platter.

Absolutely free.

And, without you doing any work.

(Other than asking questions.)

Now, “fast forward” to today:

One of the many things direct marketing legend Jay Abraham taught in the Titans DVD was an advanced method he uses to draw information out of clients and his market that works even more powerfully than stories. His method is based on the ancient philosopher Socrates… and after hearing it, I finally “got” how he is able to invade and conquer markets at ease (not selling eBooks, but to put his clients at the top of entire industries — like he did with Icy Hot), and create an endless string of super successful marketing campaigns seemingly out of thin air.

(Which is one of the things he’s known for.)

He doesn’t spend a lot of time on this in the DVD’s.

But, even the little time he does spend is a power education in market and product analysis you simply aren’t going to hear in any Internet marketing guru course.

Just another example of what’s inside.

More:

The deadline to get these DVD’s along with the $5k+ of bonuses I will send you when you order from my affiliate link below is looming.

Tonight at midnight the link goes down.

And, so does your chance to get:

1. Crypto Marketing Secrets book
2. The Agora tapes downloads
3. 10 Copyright-free emails you can use however you want
4. Gary Halbert Secrets From Beyond The Grave interview
5. Free back issue of any “Email Players” issue you want
6. Bullet Points template (same one I use)

(Well over $5k in real retail value.)

It’s all waiting for you patiently here:

www.EmailPlayers.com/titans

Ben Settle

A private email I sent Brian Kurtz:

“Hey Brian, was just listening to the Jay Abraham interview you did at Titans while walking my dog, he said something very profound that I am going to test on my opt in page. It was the part where he talked about how saying something free isn’t as effective as saying______. I was so excited to try that on my opt in page (where______), I cut the dog walk short, ran home, typed up a quick bit and sent it to my web guy. I got most of his ideas in for that (limited space on the page and all), but it should be interesting to see what happens.”

Anyway, we’ll be testing this bad-boy soon.

(When my current opt-in page test experiment ends.)

I suspect it’ll give heart burn to the usual squeeze page goo-roos who wouldn’t even think to test it. (No doubt saying, “That’s too much copy for a squeeze page!”)

The ironic part?

Jay Abraham wasn’t even talking about opt-in pages.

(He was talking about sales letters, etc, when it came time to talk about free bonuses and premiums, but all this stuff applies to email, opt in pages, anything you’re doing online).

So many bars of gold in these DVD’s.

So many different ways of looking at things.

But, deadline to get these DVD’s with the $5k+ in bonuses I will send you if you order with my affiliate link below ends at midnight tonight (PST).

No time for dilly-dally on this.

Here is my affiliate link:

www.EmailPlayers.com/titans

Ben Settle

P.S. Here are the bonuses I will send you (some by direct mail, others by digital download):

1. Crypto Marketing Secrets book
2. The Agora tapes downloads
3. 10 Copyright-free emails you can use however you want
4. Gary Halbert Secrets From Beyond The Grave interview
5. Free back issue of any “Email Players” issue you want
6. Bullet Points template (same one I use)

Well over $5k in legitimate retail value.

(Not phony goo-roo “just slap a value next to it” value.)

And, all yours to keep.

But, only if you try the DVD’s by using my affiliate link here:

www.EmailPlayers.com/titans

If you use video sales letters, you’ll love this…

I was reading about a website run by Applied Neuro Technologies titled “The Affects Of TV on Your Brain” — about how video (specifically TV, but methinks this applies to online video, too, if done right) alters a person’s state of consciousness, making you more open to suggestions (i.e. persuasion, buying, etc).

Here’s how it works:

First, TV induces low alpha waves in your brain.

This puts your brain in a relaxed, meditative state, and way more open to suggestion. And although in small doses this is good since it makes you more relaxed and even more insightful… too much of it makes you unfocused, prone to daydreaming, and unable to concentrate for very long. (The analogy is, it’s similar to staring at a blank wall.)

How long does this process take?

According to a 1969 experiment by one Herbert Krugman…

Less than one minute.

That’s all it takes for your brain to switch from Beta waves (active, rational, logical thinking) to Alpha waves (unfocused, suggestible, etc). In other words, watching TV shuts down the part of your brain responsible for logical thought and activates the part that makes you more prone to suggestion (persuasion).

Is it the same for online video sales letters, etc?

I have no idea.

But that might explain a little bit why people will hyper buy stuff from infomercials, videos, etc, and be more open to suggestion to buy things they wouldn’t normally buy.

Anyway, food for thought, my little Droogie.

Oh, and speaking of infomericals:

One of the most well-received Titans of Direct Response trainers was Greg Renker — the guy whose infomericals generated $1.8 billion per year in direct response for brands like Proactiv, Principal Secret, and Tony Robbins’ Personal Power. He was also in the inaugural class at the Direct Response Hall of Fame… Has received awards from Ad Age, Fortune, and Inc. Magazine, the Horatio Alger Association, and the Electronic Retailing Association… And his countless media appearances include The Wall Street Journal, People, “Good Morning America,” “CBS This Morning,” “NBC Nightly News,” “60 Minutes,” and “20/20.”

i.e. he knows how to make money via marketing.

And, LOTS of it.

There are dozens of lessons you can apply directly to your business (whether you’re just starting out fresh off the turnip truck, or a seasoned business owner) from Greg’s talk.

But time’s growing short with this.

The deadline is tonight at midnight (PST).

If you order from my affiliate link below, you not only get the Titans DVD’s… but you also get $5,974.00+ in “for real value” bonuses (i.e. people paid that much to access them, but you get them free, yours to keep forever, just for trying the Titans DVD’s).

Here is the link:

www.EmailPlayers.com/titans

Ben Settle

P.S. Here’s more info on the bonuses I will send you (at my expense, and yours to keep, even if you were to refund the Titans DVDs — that means you cannot lose on this):

1. Crypto Marketing Secrets book

This is the entire 30-issue run of The Crypto Marketing Newsletter.

(Which ran from early 2010 through mid 2012).

This book is not for sale anywhere else. Less than 50 people — give or take — on the planet possess it (and if you are one of the few who already has it, simply give this second copy away to a colleague as a gift or as a contest bonus, or sell it on eBay if you want).

NOTE:

This is a *physical* book that will be sent by mail.

(At my expense).

Retail value: $810.00 (30-issue run, each issue costed $27)

2. The Agora Tapes

Last December Agora Financial ($200 million dollar publisher of books, newsletters and, now, health supplements) flew me in to Baltimore to teach their copywriters and editorial writers about:

• Infotainment (the single most valuable skill you can learn, IMHO)
• Selling with storytelling
• Email marketing

They also taped my talks and gave me copies.

This bundle of recordings are not for sale for any price. But, I will give them to you (via mp3 download) when you try the Titans of Direct Response DVD’s.

Value: $5,000 — the fee Agora paid to teach it

3. Free Email Players back issue

You’ll get a pdf of my most current “Email Players” issue catalog. Pick any one issue you want and I’ll send it to you (at my expense, anywhere in the world).

Retail value: $97.00 — what back issues sell for

4. “Gary Halbert Secrets From Beyond The Grave” interview

I did this interview with Doberman Dan years ago. Dan used to live with Gary, and they did a bunch of projects together. During that time, Dan learned lessons that have made him (literally) millions of bucks in sales since.

This interview contains tips like:

• How to virtually guarantee you get someone’s attention (i.e. potential JV partners, clients, customers, etc)

• A secret way of writing world-class ads while goofing off (how else do you think a fun-loving guy like Gary Halbert pumped out so many profitable ads?)

• Why blatantly copy & pasting Gary Halbert’s copy for your promos can destroy your sales

• How to never get “writers block”

• The single most important copywriting “trick” ever created (and that can help you do all kinds of other tasks, too — like write high selling ads, find a car and accomplish just about anything else)

• And a ho’ bunch more

Retail value: $67.00

(Doberman Dan and I agreed to never sell this for less than $67.00 or give it away as a bonus for a product that was less than that amount)

5. Ten Copyright-Free “Dark Knight” Emails To Use, Abuse, And Profit From However You Want

These are ten 100% copyright free emails I originally wrote for my own business while watching “Batman: The Dark Knight”. But you will have my permission to use these 10 emails however you want, in any way you want, without any compensation, attribution, or extra permission from me. You can use them “as is”, lift whatever copy you want from them (story, subject lines, etc), even sell them to your clients (if’n you do freelancing) for all I care. There’s nothing like having some emails you can use and abuse however you want, ready to go at a moment’s notice if you’re tired, or feeling lazy, or just don’t want to have to “think.”

Retail value: Unknown

(I don’t write emails for hire)

6. The Exact Bullet Points Template I Use

Last but not least:

This document contains the bullet points template I have on my desk (it’s next to my left arm now, as I type this, and is always there) that I use in emails and sales letters.

It’s shortcut my writing time by a factor 10.

And, it’s based on all the best bullets I’ve ever studied.

The only other way to get this is buying my $297 “Copywriting Grab Bag” product. But, I’ll include it in the same package with your free “Email Players” back issue and “Crypto Marketing Secrets” book when you buy the Titans DVD’s.

Add ’em up and it’s a cool $5,974.00+ in retail value bonuses.

(What people actually paid, not made up goo-roo figures.)

You got until midnight tonight (PST).

After that?

Too late.

Here’s my naked affiliate link:

www.EmailPlayers.com/titans

Ben Settle

Came an email tonight about the Titans DVD’s:

(Non-biased, they already bought, from someone else)

Hi Ben

Thanks for the email.

I watched Jay’s interview with Brian Kurtz. I am using his methodology in one of my small businesses, I created a product which is totally different from competition, I teach same topic by deriving concepts from 5 different industries. It not only differentiates me from rest of the competition (and gives me strong USP) but it also gives me the way to stand out with my unique advice. I recently made $1500 in 2 months using this advice with my email list of 2500 without any kind of advertising or joint venture. (Feel free to use this as testimonial)

-Sukrut

I ain’t just whistlin’ dixie with this.

The above is a non-biased email (he already has the DVD’s).

If you buy from my affiliate link below, you get a pile of bonuses worth *well* over $5k.

(Actual retail value, not phony made up goo-roo value.)

Here’s my buck nekid affiliate link:

www.EmailPlayers.com/titans

Offer ends in less than 24 hours.

Chop! Chop!

Ben Settle

My but that’s a bold statement, ‘init?

You be the judge…

Copywriter Mary Rose Maguire writes:

(In my private Facebook group for customers)

“I invested in the Titans DVD package and it is definitely worth every penny I squeezed out from my couch cushions. People…. beg, borrow or steal to not only get one of THE best investments you’ll make in developing marketing strategies and copy, but to get the absolutely jaw-dropping, mind-blowing collection of Ben’s stuff along with it. Wish I knew Ben was going to be an affiliate ‘cos I would have waited and even paid more for the Titans collection.”

^^^ Yes. Yes. Yes.

Multiple people have said something similar —

How they wished they’d waited to buy from me due to all the bonuses.

(For real retail value — most peoples’ “bonuses” when selling as an affiliate are just made up numbers they slap next to them — mine really are worth close to $6k in retail value, what others pay or have paid for them, and a couple of them are even mailed to your doorstep — at my expense).

Learneth from their folly, my little droogling.

All you have to do is this:

1. Use my affiliate link below

2. Order the Titans DVD’s

3. I’ll shoot over the digital bonuses I am promising via email, and snail mail you the physical components early next week.

You got just 24 hours.

(Actually less, depending on when you’re reading this.)

Here’s the link:

www.EmailPlayers.com/titans

Ben Settle

P.S. Here are the details on the bonuses:

1. Crypto Marketing Secrets book

This is the entire 30-issue run of The Crypto Marketing Newsletter.

(Which ran from early 2010 through mid 2012).

This book is not for sale anywhere else. Less than 50 people — give or take — on the planet possess it (and if you are one of the few who already has it, simply give this second copy away to a colleague as a gift or as a contest bonus, or sell it on eBay if you want).

NOTE:

This is a *physical* book that will be sent by mail.

(At my expense).

Retail value: $810.00 (30-issue run, each issue costed $27)

2. The Agora Tapes

Last December Agora Financial ($200 million dollar publisher of books, newsletters and, now, health supplements) flew me in to Baltimore to teach their copywriters and editorial writers about:

• Infotainment (the single most valuable skill you can learn, IMHO)
• Selling with storytelling
• Email marketing

They also taped my talks and gave me copies.

This bundle of recordings are not for sale for any price. But, I will give them to you (via mp3 download) when you try the Titans of Direct Response DVD’s.

Value: $5,000 — the fee Agora paid to teach it

3. Free Email Players back issue

You’ll get a pdf of my most current “Email Players” issue catalog. Pick any one issue you want and I’ll send it to you (at my expense, anywhere in the world).

Retail value: $97.00 — what back issues sell for

4. “Gary Halbert Secrets From Beyond The Grave” interview

I did this interview with Doberman Dan years ago. Dan used to live with Gary, and they did a bunch of projects together. During that time, Dan learned lessons that have made him (literally) millions of bucks in sales since.

This interview contains tips like:

• How to virtually guarantee you get someone’s attention (i.e. potential JV partners, clients, customers, etc)

• A secret way of writing world-class ads while goofing off (how else do you think a fun-loving guy like Gary Halbert pumped out so many profitable ads?)

• Why blatantly copy & pasting Gary Halbert’s copy for your promos can destroy your sales

• How to never get “writers block”

• The single most important copywriting “trick” ever created (and that can help you do all kinds of other tasks, too — like write high selling ads, find a car and accomplish just about anything else)

• And a ho’ bunch more

Retail value: $67.00

(Doberman Dan and I agreed to never sell this for less than $67.00 or give it away as a bonus for a product that was less than that amount)

5. Ten Copyright-Free “Dark Knight” Emails To Use, Abuse, And Profit From However You Want

These are ten 100% copyright free emails I originally wrote for my own business while watching “Batman: The Dark Knight”. But you will have my permission to use these 10 emails however you want, in any way you want, without any compensation, attribution, or extra permission from me. You can use them “as is”, lift whatever copy you want from them (story, subject lines, etc), even sell them to your clients (if’n you do freelancing) for all I care. There’s nothing like having some emails you can use and abuse however you want, ready to go at a moment’s notice if you’re tired, or feeling lazy, or just don’t want to have to “think.”

Retail value: Unknown

(I don’t write emails for hire)

6. The Exact Bullet Points Template I Use

Last but not least:

This document contains the bullet points template I have on my desk (it’s next to my left arm now, as I type this, and is always there) that I use in emails and sales letters.

It’s shortcut my writing time by a factor 10.

And, it’s based on all the best bullets I’ve ever studied.

The only other way to get this is buying my $297 “Copywriting Grab Bag” product. But, I’ll include it in the same package with your free “Email Players” back issue and “Crypto Marketing Secrets” book when you buy the Titans DVD’s.

Whew!

Add ’em up and it’s a cool $5,974.00+ in retail value bonuses.

(What people actually paid, not made up goo-roo figures.)

They’re worth even more when you count the copyright-free emails and bullet point templates. And again, they are all yours to *keep*, even if you (gasp!) refund the Titans DVD’s.

This way you simply cannot lose.

Only I can lose in this deal.

(Since I pay the expensive hard costs to print and mail you the “Crypto Marketing Secrets” book, free “Email Players” issue, and bullet point templates.)

Time is almost out.

Grab it all here before midnight (PST) tonight:

www.EmailPlayers.com/titans

Heads up:

Tomorrow is the last day to get the Titans of Direct Response DVDs, and the over $5k in bonuses (real retail value, what people actually pay for these bonus products).

Something else:

Although a lot of the trainers on these DVD’s are complete luddites (i.e. Dan Kennedy doesn’t even have an email address, apparently the way they joke on the DVD’s Jay Abraham rarely checks his emails, and even Ken McCarthy — “founding father” of Internet marketing — told me personally he can’t figure out how to hook up a mic to his computer and use simple software like Audacity to be a guest on my podcast)… these guys (and the other trainers on the DVD’s) are collectively responsible for untold billions of dollars of online sales.

They’ve collectively conducted billions in online testing, too.

And, their methods are extremely effective with email.

(Even though none of them uses email, go figure…)

In fact, I’ve been using a lot of their methods to bang out not only a string of profitable emails (in two different niches), but also capture pages, and other online ads to boot.

But, tomorrow’s the deadline.

That is, if you want all the bonuses described here:

(Some of which are printed, that I will snail mail you at my expense — yours to keep, not matter what).

Details at:

www.BenSettle.com/blog/best-marketing-product-ive-bought-in-8-years

Ben Settle

To paraphrase the late author Charles Bukowski:

“The worst thing for an Internet marketer is to know another Internet marketer, and worse than that, to know a number of Internet marketers. Like flies on the same turd.”

It is true.

Fight it all you want.

Argue with it all you want.

But the real breakthroughs cometh not from your own industry, niche, or business… but others completely outside of what your business. And in the Titans of Direct Response DVDs Jay Abraham gives a perfect example of this that has changed the way I research and critically think about writing my emails. (It’s something he forces ALL his clients and students to do, and it’s pure brilliance in its simplicity and effectiveness — no wonder he’s considered the world’s greatest marketing consultant.)

Example?

I’m using his method right now.

On you.

With this very affiliate pitch you’re reading.

(Hi.)

And, guess what?

I’ll be using it more times tomorrow.

(As I continue to pitch these DVD’s to you — ooh, we ain’t done yet my little droogling — not by a sight.)

In fact, I’m throwing another bonus in the ring:

(Besides the unique bonuses I’m offering already.)

Anyone who orders from my affiliate link before midnight tomorrow night gets not only the $5,000+ in “for real” retail value bonuses I’ve been talking about all weekend… but, also, if you go through the DVD’s and tell me the Jay Abraham method I’m referring to (and tell me how you will use it in *your* business) I’ll give another valuable bonus:

An hour of consulting on anything you want.

(That I am qualified to talk about.)

I charge $500 per hour for consulting.

And, I hardly ever do it.

The only person I ever have done this for in the past several years is Dan Meredith — and even he had to hound me for months, attend an Oceans 4 Mastermind, and got so frustrated with trying to get my help, he recently compared my willingness to consult to being more rare than unicorn meat…

Anyway, it can be about anything you want:

(That I’m qualified to talk about)

Emails, copywriting, affiliate marketing, finding clients, getting media publicity, inner game of success… as well as being more successful in other things I’ve written about like in dating/attracting better quality women, prostate issues, physical fitness, writing fiction… yada yada yada.

But time’s a-wasting on this.

It all goes away at midnight tomorrow.

Hurry to the link below if you want in:

(Faster — knees to chest!)

www.EmailPlayers.com/titans

Ben Settle

P.S. As for the other bonuses you get (whether you find the Jay Abraham method referred to above or not):

1. Crypto Marketing Secrets book
2. The Agora tapes downloads
3. 10 Copyright-free emails you can use however you want
4. Gary Halbert Secrets From Beyond The Grave interview
5. Free back issue of any “Email Players” issue you want
6. Bullet Points template (same one I use)

Some of these I mail to you (at my expense).

Some are downloadable.

But, either way, they are yours to keep — even if you decide to take Brian Kurtz up on his guarantee.

But there’s no time to lose.

This offer ends tomorrow.

Here is my righteous affiliate link:

www.EmailPlayers.com/titans

“I specialize in ‘ugly’…The ugly thing in a world of beauty stands out.”

– Gene Schwartz
Speech to Phillips Publishing

Let me tell you a story:

I have a couple of friends who attend our Oceans 4 Masterminds in the weight loss niche who do great emails, write great copy, and have great results. And so, often when they come to us for advice, we are giving them ways to goose up their already big response using things like emails, funnels, copy appeals, headlines, etc.

But, there is one thing they still have to test.

(To my knowledge, anyway.)

Something that I suspect will either make them a bundle, with the rest of their competition (perhaps even the entire industry, if it really does well) copying… or be a huge bust.

(With no real harm done in a simple test).

What is this thing I speak of?

Testing a butt-ugly website.

In the weight loss world, everything is pretty.

Everything is sexy.

Everything is smooth and glossy.

So my advice to them?

Test a super ugly layout… no pictures at all (maybe one before and after), no graphics, no slicked up html, courier font, little or no visual elements at all.

I’m talking 1995 style website.

Pure ugly.

Would make one helluva test.

And, I would not be surprised if it won handily.

Why?

Well, for one, many smart people have tested ugly (like the late great copywriting Gene Schwartz) and conquered with it. And also because, according to the “founding father” of Internet marketing Ken McCarthy (there was a time when only about 5 people sitting around a small table thought you could sell online at all — and he was one of them, and is one of the reasons any of us sell online at all in some ways) has seen hundreds (probably thousands) of examples of ugly winning.

This guy was there in the beginning.

Got most of the late 1990’s gurus started.

And, has seen many a business rise, fall, fail, and succeed.

And you know what?

One of the (many) things he taught in his Titans Of Direct Response talk was how ugly pretty (heh) much always wins.

Anyway, something to think about.

Ken dropped a lot of great gold in his talk.

Including several tips — one can only get by being a student of direct response marketing both online and offline for nearly 3 decades — I’ve been profiting from ever since.

More:

If you buy the Titans DVD’s from my link you get a pile of bonuses worth just shy of $6k retail value (real value, not made up goo-roo value — money people actually have paid for these bonuses).

These bonuses are worth 3x’s the cost of the DVD’s.

And, they are yours to *keep* no matter what.

(Even the stuff I snail mail to you.)

These bonuses include:

1. Crypto Marketing Secrets book
2. The Agora tapes downloads
3. 10 Copyright-free emails you can use however you want
4. Gary Halbert Secrets From Beyond The Grave interview
5. Free back issue of any “Email Players” issue you want
6. Bullet Points template (same one I use)

Well over $5k in value.

And, all yours.

Free.

But, only if you try the DVD’s by using my affiliate link here before Sunday at midnight:

www.EmailPlayers.com/titans

Ben Settle