Ben Settle

On this special Easter Sunday “Ben Settle Show” Producer Jonathan and I show you the foolishness and self-destruction caused by being “nice.”

Here’s a taste of the meanness inside:

• How being nice does neither you or anyone else any good whatsoever. (And actually encourages the worst attributes in people to come out and play.)

• A real life example of how being “nice” by giving away valuable information for free can get you slandered and bad-mouthed on the Internet.

• A list of terrible things that befall the average nice guy in his life time. (If you’re a self described nice guy, chances are many of these have happened to you… and will continue to happen to you until you chance your wicked ways.)

• Why being nice is almost guaranteed to get a guy dumped, friend-zoned, or turned into an “emotional tampon.” (Especially by the chicks who insist otherwise.)

• How being nice prevents people from getting job promotions.

• Why it’s foolish to be nice to hostile customers these days.

• Why friends, family, and lovers have almost no choice but to take advantage of nice guys. (It’s not malicious, but it is inevitable if you’re a proverbial nice guy.)

• Why nice guys are far more likely to be scammed.

• 8 ways to execute your inner nice guy without selling your soul to the devil. (Follow my simple advice and in the next 2 minutes you can put your inner nice guy on his knees, walk behind him, and execute him, never to plague you with his nauseating niceness ever again.)

• What to tell your girlfriend if she flirts with other dudes.

• The exact best time to eject toxic people out of your life.

• The Joker’s (ethical) advice to business owners who pride themselves on being “nice.”

• The one attribute practically every nice guy has in common (and no, it’s not a good one…)

• Why making being “liked” a goal is foolish.

• And lots more mean advice that’ll give you peace.

Download this bad-boy here:

www.BenSettleShow.com/antipreneur

Ben Settle

Behold ye a cautionary tale:

There’s an Internet marketer I know who once had a huge, thriving email list. He made a decent income from that list (probably more than 95% of other online marketers). And, all was well in his business — with the birds chirping, the pigeons crowing, and the sun smiling like a mo’fo’.

Then, one day, his biggest nightmare happened:

His auto-responder company shut him down!

They didn’t even give a reason.

It was simply there one day, and the next they dropped his account (which he’d had for several years, and hardly any spam complaints — he prided himself on running a “safe” business in every respect) like a bad habit.

Worst part?

He never backed up his lists.

He knew he COULD (and SHOULD) back up his lists.

It was just kind of a pain in the gluteus assimus manually logging in and doing it. (I am the same way — it just is not one of those things I was ever motivated to do — too tedious).

Thus, his entire business was wiped out in a single day.

All because of some nervous nellie he’d never meet.

It was a huge wake up call for me.

Enter Jack Born’s “AwProTools”.

It lets you auto back up your Aweber list daily.

You don’t have to “do” anything to back it up.

It’s done in the background.

That way, if something goes wrong and you lose your account (which can happen with ANY auto-responder service, and for any reason — especially with today’s cyber attacks, etc, nobody is immune to this) you can go to another service that will let you import your list and everything is status quo.

This is one of AwProTools’ most basic functions.

But, in some ways, its most important, too.

Your list IS your business in direct marketing.

Hellz… it’s your legacy.

And Jack Born’s AwProTools lets you protect that legacy.

(The “Born legacy”?)

So treat it like gold.

Because, frankly, it is.

If you want to try AwProTools for 14-days free, and then, if you decide to stick with it (and I can’t imagine why you wouldn’t if you use Aweber), use the link below and get it for a unique discount available only to my subscribers.

Here’s the link:

www.EmailPlayers.com/emailcandyland

This discount expires tomorrow at midnight.

Cheerio.

Ben Settle

Been doing some watching video testimonials and case studies about other people (including well-known “household name” Internet marketers) using Jack Born’s AwProTools to make all kinds of crazy sales and profits using just one or two features.

Take, Frank Kern, for example.

He said:

“AW ProTools is easily the single greatest marketing tool ever for Aweber users. Hands down.”

Other “name” marketers love and use it, too.

Including email marketing experts (like Andre Chaperon, for example). And media buying experts (like Justin Brooke). And funnel experts (like Todd Brown). And continuity income experts (like Ryan Lee). And even the owner of Aweber (Tom Kulzner) himself who refers people to it.

And before you even ask:

It ain’t just gurus using it.

Jack has case studies and testimonials everyone from CPA affiliates… to home schooling moms… to chiropractors… to people in the health market… gamers… architects… role playing gamers… and even some of my highest-earning “Email Players” subscribers… attribute AW ProTools to making them lots and lots and lots of more sales, with way less effort and stress.

Best part?

You can use it, free, for 14-days.

(No pressure or obligations.)

After that?

If you decide to keep using it, you get a special Ben Settle discount usually only reserved for “Email Players” subscribers.

But, only until Sunday night.

After that, this offer vanishes like a fart in the wind.

Use this affiliate link to get the discount:

www.EmailPlayers.com/emailcandyland

Ben Settle

P.S. Here a few of the things this bad-boy does for Aweber users:

• “Tag” subscribers (all they have to do is click a link) and you can seamlessly and automatically move them to another list in Aweber without them having to double opt in (or letting them know they were moved at all — which lets you segment them however you want)

• Email grader, ar split tester, form tools, animated countdown)

• Smart redirect link – one link, redirects to either Page A or Page B depending on what list they’re on

• Move subscribers to another list with a single click (seamlessly, behind the scenes, no double opt in necessary when they move to another list)

• Email grader for readability and grade level (a powerful direct response copywriting trick — the lower the grade level, the easier it is for your list to read, respond, and, yes, buy from)

• CSS3 mobile buttons for turning links in your email into eye catching buttons (without having to worry about learning coding, etc)

• Easily format emails for mobile phones (if you use HTML tables to format your emails, chances are your emails look like crap — and impossible to read without the swiping all the way over to the right, total pain in the arse — this fixes that up with a single copy & paste job)

• Daily list back ups (automated, you don’t even think about it, makes it real easy to target your list in your Facebook ads, too, if’n you do that sort of thang)

• Auto-delete unsubscribes (you are paying for those names every day you leave them on there, and it’s a waste of time having to go in an do it manually)

• Go-to webinar “1-click sign-up) integration (if you do webinars this ALONE is worth 100x’s the price if you are sick of having email-webinar hassles)

• Video integration with Youtube and Wistia

• Ability to split test auto responders

• Google Analytics integration (classic version, not yet the Universal version but he’s hard at work on it)

• Lets you trigger a move, copy, tag when someone hits a page (not just clicking a link)

• Integrated optin forms for easily turning any Aweber form into a sexy optin

• And a ho’ bunch mo’

But time’s-a-wastin’.

You only got til Sunday at midnight.

You can sit on the fence about it all weekend, or start making sales (without spending a single penny on it) this weekend during the 14-day test drive.

Use this affiliate link to get the discount:

www.EmailPlayers.com/emailcandyland

Came a question in the private Facebook group of paying customers:

“Would you also be broadcasting live to the people in this 60-day series (they already get 1 a day) or would you wait until they “graduate” from that series before adding them to the live broadcast list? Concerns being – dont want to confuse them with concurrent multiple parallel offers. But also don’t want to dilute my broadcast power by putting all my best leads (buyers) into a long autoresponder sequence.”

A veddy good question.

And soooo deliciously timely, too.

The answer?

(Well, one possible answer, at least)

I am a fan (because I’ve seen what it does to sales over and over and over again…) of selling only one thing to one person. In other words, I try to avoid (99% or the time) sending two or more offers to someone. I like them to buy product A before pitching product B, and so forth.

One of the reasons for this is what’s called “list burnout.”

It’s the email equivalent of physical burnout.

With physical burnout, you get tired, depressed, unmotivated, find it hard to sleep, sex drive dries up, and a whole list of other symptoms. With list burnout you get people deleting emails faster than Hillary Clinton during a scandal.

That means your list instantly deleting your emails.

(Even if they would otherwise be interested.)

Unmotivated to read your emails.

And, yes, not even thinking of buying from your emails.

The solution:

If you have them in a sequence selling product A, “arrange it” so that you don’t send them broadcasts selling Product B until after they’ve bought product A or have shown they will never buy product A by getting to end of the sequence and not buying.

Something you can easily do with AwProTools.

It’s completely automated, too.

You don’t have to manually go inside Aweber and move people, or make them opt-in again, or even let them know they are being moved to another list.

It’s all seamless.

Done behind the scenes.

And, can ratchet up ye olde sales fast.

(While avoiding list burn out.)

And that’s just one a many features.

(See my email from this morning for more.)

Best part?

Until Sunday at midnight you can (1) try AwProTools free for 14-days (zero obligation, use it and abuse it all you want for two weeks) and (2) Get it at a special Ben Settle discount normally reserved only for “Email Players” subscribers.

If you want in, scoot on over to this affiliate link:

www.EmailPlayers.com/emailcandyland

Ben Settle

The Obama secret to putting your email list “in heat” to buy from you

Today’s the deadline to get the April “Email Players” issue.

Here’s a taste of what’s waiting inside:

• The Obama secret to putting your email list “in heat” to buy from you. (I picked up this little ditty after talking at length with someone from a rather large direct response marketing company, and it was also taught by the late great copywriter Jim Rutz. Works for any niche, market, or product, too.)

• How to use negative emotions to leap frog over your competition.

• Why email marketers who smile make less dough than those who don’t.

• How to sell and gain trust in markets awash in scams and BS.

• Exactly how to structure your sentences (whether in ads or emails) to have them ooooooze with proof and credibility.

• The difference between informational emails and educational emails… and which one makes the most sales. (With examples.)

• A secret way of writing emails where, after someone reads it, he’s near desperate to find, click, and buy from a link. (Which, if you follow my system, will be waiting for him with a smile on its face…)

• A big mistake people make in their email’s PS that practically guarantees they get ignored by lots of people who would otherwise buy.

• How to meet, connect with, and do business with (almost) anyone you want in the Internet marketing community. (Including the email address of a man who might be able to help connect you with virtually anyone you want in the industry.)

• How to tap into the current “zombie craze” in your emails. (Complete with a successful example in a niche most people would think a zombie-themed email would be inappropriate and irrelevant.)

• And a ho’ bunch more…

Including a valuable bonus training revealing how one of Canada’s top copywriters uses a little-known email secret to drag in tens of thousands of extra dollars per year while hardly even breaking a sweat…

I’m sending the list to the printer tonight.

If you want in, best hop to it and subscribe.

Ain’t no time to lose:

www.EmailPlayers.com

Ben Settle

In this week’s “Ben Settle Show” my Facebook advertising guy Shane Hunter walks us through some of his advanced Facebook ad secrets, such as:

• What a “pattern interrupt” is… and how to use them to get a ton more clicks on your Facebook ads.

• Why pissing off people with your Facebook ads can exponentially increase your response (and exactly how to do it).

• How to use the “just the tip” game to avoid scaring away your audience, clients, list, and leads.

• How to use “naughty” language (without getting in trouble with Facebook) to almost force qualified leads to read your ads.

• How to use your market’s favorite movies to get their attention and eagerly want to click your Facebook ads.

• Why most Facebook advertisers are basically doing the equivalent of spam (and then wonder why they get so few clicks).

• The single best way ever invented (so far) to advertise on Facebook to the biz-opp market.

• How to write ads that are far more likely to get shared with peoples’ friends and families (so you get leads you aren’t even paying for).

• How to raise money for virtually any cause you want using Facebook ads (and without having to invest hardly any money).

• How to use “alternate realities” to get away with using taboo and offensive ideas in your ads. (If you have a crazy idea to test, and want to avoid mass fallout or bad publicity from testing that ad, just do this and you’ll be good to go.)

• How to merge politics and Facebook advertising to explode your sales.

• And a lot more…

Show Shane some lovin’ here:

www.BenSettleShow.com/antipreneur

Ben Settle

A few months back I was at an event in Phoenix speaking, and got together with my pal Shane Hunter to help give some of the attendees tips on making their ads better.

One of the Facebook ads we analyzed went like this:

• Picture of a baby
• Asks if the reader wants more reps (for MLM)
• Call to action

Shane and I called nah boo on that one.

The advertiser needed to go darker.

More disturbing.

And, more scary.

My advice?

Change the copy to “why does this creepy man smile every time you drop your child off at daycare?” (For some reason that guy didn’t want to have dinner with me and Shane that night when we invited him… heh.)

Anyway, the point?

Shane and I are on the exact page with advertising.

He is like the Ben Settle of Facebook advertising.

And I’m the Shane Hunter of email.

And since you already hear from me every day, I’m gonna switch it up and have him on as a guest on tomorrow’s “Ben Settle Show” podcast.

He shares all kinds of cool stuff, too.

Including how to get a lot more clicks.

A lot more leads.

And, yes, a lot more sales.

Anyway, it’ll be up tomorrow morning.

In the meantime:

Dip in to some past episodes here:

www.BenSettleShow.com/antipreneur

Ben Settle

Came a question from an “Email Players” subscriber:

“Was wondering if you had any pointers on hooks. I’m in the weight loss and muscle building niche. As you know there is a lot of hype and false claims. I don’t want to go down that road. I don’t want to say stuff like lose 8lbs in 8 days and have women fall over you. Do you have any pointers on developing a hook with some umph yet not a load of bull or hype. I really want to stay away form the lose xlbs in x days or crazy abz in x days.”

Now, his question is about his specific niche.

But, really, a lot of markets have this problem.

And there are two answers:

1. Realize there are many other “hot buttons” you can be hitting other than dropping pounds, picking up chicks, etc. There’s a whole breadth of human emotions, and each one is an email/hook

2. See the April “Email Players” issue

(Which goes to print next week.)

Why?

Because I reveal how to not only use all the big, bold claims in your emails and still be 100% believed and trusted… but also how to “harness” all the lies, deceit, and nonsense your competitors are using to put more shiny new rupees in your hot little pocketseseses.

I don’t care what market you’re in, either.

The tip I reveal works for all of them.

And, believe it or not, it has worked for decades — in fact, part of it is something I learned while studying some Eugene Schwartz ads. (Even though he slathered some of his ads with hypey language  — complete with a fat exclamation point at the end of each sentence).

OK.

’nuff of this clap-trapping.

If you want in in time, do the hustle on over to:

www.EmailPlayers.com

Ben Settle

Plot twist:

Practically any study you read on the subject will almost certainly tell you that smiling makes you more trustworthy in a variety of different situations (including sales). People who scowl or don’t smile, on the other hand, tend to be less trusted.

(I am generalizing of course, but you get the gist.)

But, guess what?

I believe it’s the exact opposite for email marketers.

And by smiling I mean smilies, emojis, etc.

But, why would I say this?

What gives?

Shouldn’t smiling help, not hurt your trustworthiness?

(And, thus, your sales?)

That’s a good question.

Glad you axed.

The short answer is, I think a LOT (not all) of email marketers should test ix-naying any and all smilies in emails selling something (not personal correspondence emails, etc, let’s keep this in context) for a few months and see what it does to your sales over time. On the other hand… there are some for whom smiling helps put more dough in their piggy banks, and they might try adding smilies in.

But most of us?

Nah-boo.

What about you?

Do you think those smilies boost your sales?

Not sure?

Then, check ye out the April “Email Players” issue.

One of the DUO’s (dull unpolished objects) inside this issue is not only who should (and shouldn’t) be using smilies in their emails selling stuff, but the *psychology* (and historical context) behind why smiling can potentially hurt (even destroy) your brand, your positioning, and, yes, your sales.

But, she goes to print next week.

So there’s no time to lose.

Subscribe ye here to get it while you still can:

www.EmailPlayers.com

Ben Settle