I know, I know…

I’m usually railing against price shoppers, saying how it’s often a waste of time to even bother marketing to them (much less talking to them), and that you’ll make far more profit (with far less effort) if you avoid price shoppers like the bigfoot apocalypse plague.

But, there is one exception to this.

Yes, my little droogie, there’s one kind of price shopper I endorse.

And that is…

(drum roll)

People who buy based on price in the sense they only buy the most *expensive* option they see. This could be for anything from wine, food, and clothes… to colleges, universities, and info products… to doctors, dentists, and surgeons… to cars, homes, boats, and other obscenely expensive “toys.”

If it’s cheap, they ignore it.

If it’s expensive they buy it only because of the high price.

Usually, because they assume the most expensive option is best.

Anyway, I know people like this.

Chances are you know people like this, too.

And, if you know what you’re doing, you can create marketing funnels, emails, ads, and campaigns that exposes these fine, upstanding pillars of your buying community so you can give them what they want:

Your high priced wares.

(Whatever they may be.)

I conciously do this in my marketing.

And, I suspect, so do my business partners in the Oceans 4 Mastermind we’re having in Vegas May 16-17 this year.

Whether by accident or design, all 4 of us do this.

None of us really sells cheap stuff.

And, none of us are hurting for customers/clients.

Thus, what we teach at Oceans 4, by default, shows you how to create better ads, funnels, emails, copy, offers, etc that target, attract, and close those same high price shoppers.

That’s the good news.

The bad news?

Times a-slipping away.

If you’re at all interested in going (and no, it ain’t cheap, so if you be a price shopper, it ’tain’t for you) reply back to this email immediately.

I’ll get you the info.

And, you can secure your spot if it makes sense.

Okay.

That’s it for now.

I’m outta here…

Ben Settle

Behold…

Tim Goodwin (who sells the only greens product I’ve ever heard of that comes with a *taste* guarantee) says about our last Oceans 4:

My daily emails to the end consumer have improved, and is continually creating the repeat business we want. And the feedback we got at the last O4 has proved to be the best thing for our growth…

Re: O4… We’re actually meant to be at a huge expo here in the UK on that weekend, but Sam and I decided that coming to the O4 was WAY more important. So we’re finding some staff to cover our stand at the expo while we come out to Vegas.

O4 was the highlight of our year last year, there was no way I could miss it.

And someone thought I was exaggerating this stuff.

Meh.

This is the real deal.

And come May in Vegas, there’s a whole lot of money going to be made, a lot of breakthroughs discovered, and a lot of smiling mo’ fo’s leaving sin city armed with all kinds of fast, actionable, and proven-to-work ideas to be plugged in and turned on.

The last few spots are filling as I write this.

If you want in, get on the stick and reply back to this.

Once them spots are gone, that’s it.

(We probably won’t be doing another one after this.)

Hit me back and I’ll get you the details.

Ben Settle

P.S. Andre Chaperon, Jack Born, Tim Goodwin (the bloke above along with his lovely, “Zombie Cop” fan wife Sam), and my ex-copywriting apprentice and I are all going to be drinking their popular (taste guaranteed) Leans Greens product while shooting guns the Monday after. So if you do come to Oceans 4… and if you aren’t an anti-gun mush cookie… and if you want to come along for the fun (and then have a few beers afterwards somewhere, rapping about email, whatever) let us know after you sign up.

Half the spots are officially filled now.

And I reckon the rest’ll go quick.

If you’re interested, best hurry…

Okay, so there’s nothing “historic” about Oceans 4.

And, it may or may not be the last one.

(Probably will be, though, our schedules are constantly conflicting, and we are only doing this one because a few clients pre-paid for it already… but, I never say never, either…)

Still, it’s awwn again in…

Wait a minute.

Stop.

You never heard of the Oceans 4 mastermind?

Has it really been that long since our last one?

Okay then, allow me to elucidate:

The “Oceans 4 Mastermind” is an intensive training and hot seat I do with my droogies Andre Chaperon (master auto-responder writer, strategist and teacher)… Jack Born (the proverbial genius at creating marketing tools like his famous AwProTools & who is also Perry Marshall’s affiliate manager)… and Ryan Levesque (marketing funnel wizard who uses advanced neuroscientific principles to ramp up response rates for his multi-million dollar earning clients).

These Oceans 4 events ain’t no sipping tea, neither.

And, it’s unlike anything else out there.

Here’s what happens:

We put each attendee (we limit it to just 10 businesses) on the “hot seat” and viciously slash away at your marketing problems, plans, strategies, and copy with a sadistic glee that’d make Attila the Hun cringe at the horror of it all.

Emails & copy are sliced, diced, and dissected.

Sales funnels are set on fire and destroyed.

And, entire marketing plans are brutally murdered.

(And resurrected stronger than ever.)

It’s actually pretty exhausting.

But, also sadistic fun.

As real breakthroughs are made. Websites and copy are radically changed. Sales funnels are bullet-proofed. And, lots of new sales are rolling in… (for example, last year the head writer for the #1 selling company on Clickbank nearly doubled their investment back after sending out just ONE email with a simple tweak I showed him during his hot seat… it’s a no-brainer for any business that has a proven offer and is willing to test some of our admittedly unconventional and radical ways of ratcheting up sales.)

Anyway, what’s this got to do with you?

Probably nothing.

Unless, you want the same treatment in Las Vegas on May 16-17.

And, also, if you can make a decision fast.

Here’s the deal:

We only make 10 spots available.

And the first 3 are already filled, the rest will go possibly by the end of this week, especially after the other guys mail their lists.

So there ain’t a lot of time to fart around about this.

If you’re interested, reply to this email.

I’ll send you to a page where you can read all the details on what you get, what you’ll learn and what to expect, as well as how to apply.

But, be warned, my pet:

We have strict “filters” in place in who we accept as clients.

For example:

If your business doesn’t make at least $100k per year… if you have to “scrape” the $5k fee together (and won’t have the ability or power to implement what you learn quickly)… or if you are just kind of a timid, overly emotional person who is easily offended or can’t check any mush cookie feelings at the door (it WILL be brutal, and that’s why it works so well) then you are better off not wasting your time applying. (Maybe go with one of the hundreds of conventional trainings/events/seminars out there, O4 ain’t for everyone, nor do we try to be.)

You don’t have to be a huge company.

But, you have to have the ability to implement.

Otherwise, what’s the point?

Anyway, hit me back if interested…

Ben Settle

Today’s “Ben Settle Show” podcast reveals:

  • How to use free YouTube videos to get marketers with giant lists to JV with you. (Or, at the very least, email you back and be open to hearing from you.)
  • How to use an ordinary ball to get almost anyone’s attention you want.
  • A neuroscience geek’s secret to building a big, responsive list of leads who already want to buy what you’re selling.
  • How to “barter” your way to a big, thriving list of email subscribers.
  • A secret way to segment your email list right at the opt in. (This not only gets you more opt ins, but it “preps” people to buy right out the gate).
  • How to get the news media and podcasts to do all the “heavy lifting” of building your email list for you.
  • Probably the single best way to get targeted, ready-to-buy opt-ins. (You probably won’t get a lot of opt-ins from this, but you likely will get a lot of sales from the ones you get.)
  • How to build an audience of hot, eager-to-buy customers from scratch without spending any money.
  • And more…

Get your traffic on here:

www.BenSettleShow.com/antipreneur

Ben Settle

Quickly now:

Recently some people have been getting wind of a sort of “lost” list building eBook I sell (published for newbies, specifically). It’s jam-packed with so many tips and ideas for building your list, it’s nutzo.

(Especially for the price.)

I call it “lost” because not a lot of people know bout it.

I never promote it, either.

And, well, so it is.

In fact, there are only two ways to get this eBook:

1. Be on the “Ben Settle Show” email list

2. Listen to tomorrow’s podcast

Tomorrow I pull 5 or so tips out of the eBook and teach them right on the air. And, if you like what you hear, I also plug the secret link where it can be bought.

But, that’s tomorrow.

Your mission for today?

Go to the link below and listen to past episodes:

www.BenSettleShow.com/antipreneur

Ben Settle

Today is the deadline to get the March “Email Players” issue.

Here’s a whiff of what’s cooking inside:

  • How to invade and start making lots of sales in virtually any market you want (including markets you know zilch about now) in less than 60-minutes.
  • A secret old school advertising trick (from back in 1949) that can double your webinar sales. (If you send your list to webinars as an *affiliate*, you can whip the pants off practically all your competition — even if your list is less targeted than theirs.)
  • The exact place to find THE best subject lines your market is all but guaranteed to respond to (already written for you and never used before) free.
  • How to write emails with zero “content” that your list will love to read and buy from (and not complain about you just sending pitches).
  • The one element your list wants (and will eagerly respond to with their wallets) in your emails that is FAR more powerful than content, entertainment, teaching, or anything else.
  • A “dignified” way to make more sales via email by slinging ugly insults around. (Including a cheat sheet for creating insults that are not only fun for your list to read, but will make your emails stand out from anyone else’s in the inbox.)
  • 3 copyright-free email templates you can use however you want. (More: They are based around 3 upcoming holidays — making them timely and urgent, which can ratchet up your sales even more.)
  • A cool email subject line template people almost can’t help but notice (regardless of how skeptical they are, or how much email they get now).
  • And the band sprints on…

Again, today’s the deadline.

If you want in, subscribe here while there’s still time:

www.EmailPlayers.com

Ben Settle

Thaaaaaaat’s My Boy

“Email Players” subscriber Eric Wilkes writes:

(In my private Facebook group for paying customers only)

“Just wanted to thank Ben Settle and his email strategies and Eric McMillan for telling me to grab Email Players. I used to think a 5% click-thru rate on an email to send people to my sales letter was great (it was my fault for settling). Since implementing [Something taught in “The Email Players Playbook”] the last 30 days or so I’m getting a rock-solid 10% average click-thru rate on almost every email I send out. I know this is only going to improve as I keep pushing forward and growing! Appreciate you guys! Thank you!”

Thaaaaaat’s my boy.

Double the response.

(And, within just a month of his subscribing, to boot.)

Ten percent will seem trivial for him as time goes on.

Which reminds me:

Been hearing from a lot of paid subscription subscribers lately. And, these blokes’ results shock even me sometimes. Like Paul Mort, for example, the king of fitness bootcamps in the UK — that bastard sells a continuity program far more expensive than mine now with the help of my methods doing twice as much profit as mine, and said I made him — and I quote — “fucking famous.”

Sheesh.

I feel so underpaid…

Anyway, here are a *few* reasons why my methods work:

1. Speed (you can profit from my methods the *first* day)

2. Simplicity (I don’t try to dazzle you with industry jargon, exaggerated client “war stories”, or pat-on-the-back guru crony testimonials… I’m a meat & potatoes kinda guy. My stuff is always simple, fast, non-complicated, and proven to work in multiple markets, selling all kinds of products big and small)

3. Results

Why do you think I like to post testimonials?

To stroke my already inflated ego?

Well, maybe a *tad*.

But mostly, it’s to show you my methods work not just for me and the markets I’m in, but all kinds of other markets, too. It’s also to show you don’t need a big list, world class copywriting training, thousands of dollars to invest in complex software, to attend any boring seminars… or even invest very much time. (“The Email Players Playbook”, for example, can be read in one sitting, and the information applied that *same* day to make lots more sales.)

More:

Invading a new market?

Or, just want to multiply your current sales?

Beeotch please.

With my methodology it’s like “wabbit season” out there in hundreds — if not thousands — of markets big and small.

Don’t matter if it’s big markets like weight loss, golf, or biz opp.

Or selling coaching services.

Or if you’re an affiliate marketer.

Or even if you offer professional services.

(In my experience, my methods work even BETTER for professional services since so few professionals — lawyers, doctors, life coaches, you name it — are way too timid and naive about their own markets and what will sell them, and foolishly think this stuff won’t work for them, when in reality those clients are practically craving it.)

And so on and so forth.

You picking up what I’m putting down?

You are?

Good.

Because the March “Email Players” issue shows you a very simple way of using plain old email to invade virtually any market you want and make sales fast. (Assuming you have a list and a proven offer, of course — this ain’t la-la land.)

How fast?

Within an *hour* of deciding to do it, that’s how fast.

It ain’t complicated, neither.

It’s about as simple as things come.

And, if you’re already selling in a market but just want to ratchet up your sales quickly and easily (and probably in as little as 30 minutes), then you can use this info, too.

But tomorrow’s the deadline to get this issue.

Grab your lovin’ here:

www.EmailPlayers.com

Ben Settle

It’s kinda funny when this shows up in broadcast/auto-responder emails:

Sent from my iPhone

If you wish to stop receiving our emails or change your subscription options, please Manage Your Subscription

Not that you asked for it.

But, I’ll give my opinion anyway:

You’ll make far more sales spending time learning how to write better emails than you will spending time thinking up tricks like inserting “sent from my iPhone” in your broadcast, auto-respondered emails to try to make them look personal.

(And not like broadcast/auto-respondered emails.)

I’m not sure what’s more amusing:

That the iPhone thing might actually increase clicks.

(Depending on the market.)

Or there are people stoopid enough to fall for it.

Ah well.

Enough feeling sorry for myself.

Let’s talk about something important:

The March “Email Players” issue includes a section that is perfect for people who do webinars and want to double (even triple) profits from them. It’s a secret that was discovered waaaaaaay back in 1949, was adapted as a copywriting technique by an old-school ad man, and, I have found, makes webinar sales go through the roof.

(Especially if you’re an affiliate sending your list to a webinar.)

Best part:

It’s easy to implement.

(If you but follow my simple instructions.)

What is this technique?

Who was this mysterious ad man?

And, how can you use it?

Patience!

All your questions to be answered in in the March issue.

Subscribe in time to get it here:

www.EmailPlayers.com

Ben Settle

Sent from my stoopid phone

Just when I thought I heard it all…

Last week my ex-copywriting apprentice was at the Traffic & Conversion shin-dig, and there was a booth from a company selling some kind of online service for websites (I forget the details — but no matter). Anyway, when she asked the guy at the booth a question about the service he assured her:

“I’m a ninja. We’re all ninjas here.”

Amusing stuff.

Especially since it was so dorky.

It’s one thing if someone else calls you a “ninja” (at whatever you do). Or a “rockstar.” Or “gangsta.” Or any of the other Internet marketing fanboy jargon words floating around.

But someone calling *themselves* that?

Seems kinda wannabe to me.

After all, if you really are, for example, “awesome”, you shouldn’t have to say it. If you have to say you are, you ain’t, so get back to work…

Okay, enough tales from the schlub side.

Let’s get down to bid’niz.

The March “Email Players” issue goes to the printer in a few short days. It contains all kinds of profitable tips, tricks, and strategies for making lots more of the green stuff — including a few “done-for-you” copyright-free emails/templates you can use and abuse however you want.

Ain’t nothing “ninja” about it, though.

Or gangsta.

Or rockstar.

But, the info works to drag in more sales.

And, why so serious?

To get in on time, go here today:

www.EmailPlayers.com

Ben Settle

You know, I get why people are skeptical.

When I claim my stuff helps people *double* their sales, I suspect the more skeptical people shake their head and think, “yeah right…”

But, ’tain’t no exaggeration my little droogling.

And, I’ll give you a real life example.

Take “Email Players” subscriber Joe Gilder.

He sent me this a couple weeks ago:

I joined one of the big expensive masterminds over at GKIC [Glazer-Kennedy Inner Circle]. We had our first in-person 2-day meeting this week. They ask for us to share something that has worked well for us in our business. First thing out of my mouth was “Ben Settle.” I told them I discovered you, started following your advice and emailing daily, and I DOUBLED my business that year. I know, I know…when people say that, you assume they went from making $100 the first year to $200 the second year. But the reality was I went from $58k one year to $121k the next. That’s pretty much the most dramatic “doubling” you can get. Go from what I could make at a fairly decent “job” to breaking 6-figures, all from literally changing ONE thing in my business – subscribing to Email Players and emailing daily.

Peace out, home slice.

J

Can you see the same kinds of results?

Well, that depends entirely on you.

I can’t (nor will I) make anyone any specific promises.

Especially since, in my experience, 95% of online marketers are do-nothings who are more excited by the idea of having succeeded, instead of doing the work that will actually get them to their goals.

But, I have figured out some shortcuts.

And, the March “Email Players” issue shows one of my favorites.

Specifically:

How to invade any market and start conquering. And, doing it with less than 60-minutes of research. (Making it a perfect jumping-on issue for new subscribers.)

Impossible?

Can’t be done?

Whether you think it is or not, you’re right.

(If’n you catch my drift…)

To join my “Email Players” gang, go here:

www.EmailPlayers.com

Ben Settle

BEN SETTLE

  • Email Markauteur
  • Book & Tabloid Newsletter Publisher
  • Pulp Novelist
  • Software & Newspaper Investor
  • Client-less Copywriter

Type in your primary email address below to open Ben's daily email tips and a free digital copy of his prestigious Email Players newsletter.

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WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

Type in your primary email address below to open Ben's daily email tips and a free digital copy of his prestigious Email Players newsletter.

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