I know, I know…
I’m usually railing against price shoppers, saying how it’s often a waste of time to even bother marketing to them (much less talking to them), and that you’ll make far more profit (with far less effort) if you avoid price shoppers like the bigfoot apocalypse plague.
But, there is one exception to this.
Yes, my little droogie, there’s one kind of price shopper I endorse.
And that is…
(drum roll)
People who buy based on price in the sense they only buy the most *expensive* option they see. This could be for anything from wine, food, and clothes… to colleges, universities, and info products… to doctors, dentists, and surgeons… to cars, homes, boats, and other obscenely expensive “toys.”
If it’s cheap, they ignore it.
If it’s expensive they buy it only because of the high price.
Usually, because they assume the most expensive option is best.
Anyway, I know people like this.
Chances are you know people like this, too.
And, if you know what you’re doing, you can create marketing funnels, emails, ads, and campaigns that exposes these fine, upstanding pillars of your buying community so you can give them what they want:
Your high priced wares.
(Whatever they may be.)
I conciously do this in my marketing.
And, I suspect, so do my business partners in the Oceans 4 Mastermind we’re having in Vegas May 16-17 this year.
Whether by accident or design, all 4 of us do this.
None of us really sells cheap stuff.
And, none of us are hurting for customers/clients.
Thus, what we teach at Oceans 4, by default, shows you how to create better ads, funnels, emails, copy, offers, etc that target, attract, and close those same high price shoppers.
That’s the good news.
The bad news?
Times a-slipping away.
If you’re at all interested in going (and no, it ain’t cheap, so if you be a price shopper, it ’tain’t for you) reply back to this email immediately.
I’ll get you the info.
And, you can secure your spot if it makes sense.
Okay.
That’s it for now.
I’m outta here…
Ben Settle


