Ben Settle

Recently heard a new word “fomo.”

It means:

“Fear of missing out”

(i.e. you hate it when you’re not invited to parties, etc.)

Not because you want to go, necessarily.

But, because you don’t want to miss out on something that could potentially be fun, exciting, educational, whatever the case may be. In other words, if you have fomo, you want all the invites you can get, to have the option to pick and choose, just in case there’s something happening you want to be a part of.

Thus… fear of missing out.

I’m the complete opposite.

No fomo for me.

Instead, I have what I call:

“Fobi”

That’s “fear of being invited.”

Hey, it takes a lot for me to leave my lair.

But, June 27-29 I’m attending my first Internet marketing seminar not just as an attendee… but as a speaker/trainer — giving a 40-minute presentation at the No Excuses Summit.

I figured I’d get invited to do something like this eventually.

And, I was kinda dreading it.

Hanging at seminars and speaking to large crowds ain’t my bag.

But, I like to push myself out of my comfort zone.

’tis good for the soul.

Anywhat…

This summit is for people who want to have a 6-figure business online, but don’t know where to start, who to trust or where to turn. The talent level at this thing is nutzo big, and they walk you through all the basics on day 1, and then the advanced stuff the next couple days.

But, here’s the thing:

The live event tickets are sold out.

You can now only watch it via streaming from your computer.

(And get the recordings).

Here’s where to go:

http://www.1shoppingcart.com/app/?af=1586495

Yes, that’s an affiliate link.

And, that means I get paid if you buy.

Just realize this is for the streaming event. (i.e. you watch it on your computer.) Not to actually attend in Vegas. That ship already sailed, and the tickets are sold out.

OK, I’m outta here.

More tomorrow…

Ben Settle

P.S. They actually used a word I invented back in 2009 “goo-roo” (my lone original contribution to the Internet marketing world — dang… should’a trademarked it when I had the chance…) in the headline at the link above.

I’m moving on up!

Let me tell you a story.

Back in high school, I used to hang out with some people from time to time who weren’t exactly derelicts… but they definitely did some unsavory things.

Like the beer thief guy.

I don’t know how he got away with it for so long.

(To my knowledge, he never got caught.)

But, what he would do is, he would walk into the Jewel grocery store on a Friday or Saturday night with a long receipt and a piece of tape. He’d go to the beer section. Tape the receipt onto a case of beer. And, proceed to walk right out of the store with it.

Can you imagine that?

The store was just oblivious.

They never noticed him.

Never questioned him taping the reciept to the case.

(I mean, who does that?)

And, he basically fleeced that one grocery store out of who-knows-how much beer over the years.

Maybe, he even still does.

Anyway, the point?

There isn’t one.

There are several.

Like paying attention to who you let in your “store.”

Who you let work for you.

And, who you let *buy* from you.

People wonder why I’m such a bastard about turning certain customers away… like known spammers, opportunity-minded buyers, people who have previously refunded other products (i.e. if someone refunds one of my clickbank ebooks, and tries to subscribe to “Email Players” their request is received, processed and — BZZT!! — denied)… and the list goes on.

Well, the above story is one reason why.

I suggest you check who you let in your “store” too.

And, who you let buy.

That’s free advice…

Speaking of stores:

I have a bunch of ebooks on kindle.

Most, very short.

(So if you foolishly judge books by volume and page count, don’t waste your precious time…)

And very inexpensive.

Kinda like a “bargain basement” bin of books.

Start rummaging through them here:

www.BenSettle.com/kindle

Ben Settle

I looooove a good free offer.

Check this out:

We only have a couple spots left for this month’s Oceans 4 mastermind workshop. Like last time, we have to cap it at a certain number to have time for the guest trainer. (This time it’s Daegan Smith, arguably the world’s #1 expert at *quickly* building huge lists of leads who are eager to buy from your emails, sales letters, etc. Nobody we know does it better — and he’s dropping proprietary advanced tactics nobody else has ever been privy to. In his own words “this shit I’ve never shared with anyone. It better stay in the room.”)

Anyway, where was I?

Oh yes, the real point of this email:

We thought it’d be fun to make a “for real” free offer for these last couple spots.

And that is this:

If you refer someone who pays in full, you can come free.

That means, if you have a colleague or friend who wants in, and they pay, you can come along free and get a seat at the table.

The only “caveat” is only the person who pays gets the hot seat.

But, you ask:

Can I find someone, we split the price and both come and both get a hot seat??

Negative, Ghostrider.

Yes, you can split the price.

(Which is a good idea in my humble, but accurate, opinion…)

But only one of you would get the hot seat.

But, just being in the room, in the midst of all the advanced, multi-million dollar (that’s no exaggeration, either) ideas, strategies, insights, testing data, etc… and having access with your questions to guys like Daegan Smith about list building or Steve Gray about media buying (Steve was our guest trainer last time talking about media buying, he buys some $10+ million per year in media, he isn’t doing a training this time, but he’ll be there)… and being able to ask any of us questions or just “talk shop” with everyone during the breaks and when we hang out afterwards… can be worth 10x’s the investment (hellz, probably a lot more).

That’s why Agora ($200 million per year newsletter company) is coming back for a 3rd time.

Why Tao of Badass (#1 company on Clickbank) is coming back for a 3rd time.

Why one of the single highest producing affiliates in the hyper-competitive weight loss niche is coming back for a second time (and paid to attend the next two after already)

Why guys like Doberman Dan Gallapoo (one of the late, great copywriting and marketing genius Gary Halbert’s few hand-picked protégés, they actually lived together for several months doing direct marketing projects together — Dan is a powerhouse of response boosting info) is coming.

Why we have even a newbie (who has just hung out his shingle in the Internet marketing world a few months ago) coming.

But, time is short.

The dates are June 21 and 22nd.

That’s less than 3 weeks away.

But, if you take advantage of this offer to get in free by referring someone who pays in full, it’ll cost you nothing to attend.

(Other than travel and lodging, etc).

Anyway, here’s what to do next:

Send me an email via the form at:

 www.BenSettle.com/contact

… and let me know you want to do this.

If you refer someone who pays, you’re in free.

If you want in solo, let me know.

(I think I can get you a special deal – no promises, though.)

But you can’t put this off.

There are only a couple spots left.

See ya on the other side…

Ben Settle

P.S. I’ve had a bunch of new people join this list lately.

(I’ll show the cool list building stuff I’m doing soon… stay tuned)

Anyway, if you are new to my world, and not sure what Oceans 4 is, you can read more about what it is, and if it’s something you qualify for or want to do at these links:

https://bensettle.com/blog/oceans-fo-mastermind-workshop

https://bensettle.com/blog/why-all-other-masterminds-suck-compared-to-oceans-4

Pull up a seat, babycakes.

Yesterday I posted a link to a short story (just 5-pages) I wrote when I was 20-years old. If you read it and if you liked it, you will probably also dig my “Zombie Cop” novel as well — as it’s 10x’s more violent and disturbing.

(One amazon review said he’d pray for my deranged soul).

It’s also gotten some “gold card” testimonials, too.

Including from world class copywriter (and author of over 75 books) Bob Bly — who said:

A fun, entertaining, engaging, and compelling read that draws you in and keeps you turning pages

And from the “most published author of computer books” on the planet Greg Perry — who said:

To keep up with Zombie Cop, book writers and Hollywood are going to have to step-up their game. The bar’s just been raised

And from one of the most respected and in-demand book cover artists in the bid’niz Kirk DouPonce (who works for all the world’s biggest book publishers, such as Simon and Schuster, McGraw Hill, Harper Collins/Zondervan and Thomas Nelson) — who said:

Reading [this] book and designing the cover were  a lot more fun than most of my work!

Plus, a bunch more on Amazon.

Including reviews saying it’s better than Jack Reacher.

Better than Stephen King.

And, even better than The Walking Dead.

Are they right?

Hellz naw.

But, it’s all subjective, yo?

So, I suppose that’s for individual readers to decide.

All I will say is this:

I never intended for it to be the “best written” book (it won’t win any literary awards). But, I do hope people find it the most entertaining read of 2014.

(That is, ’til I publish the sequel later this year…)

Anyway, call-to-action time:

You can see all the reviews, or read the first chapter, or buy it (in kindle, paperback, or audio book) here:

www.ZombieCopBook.com

Tomorrow?

Who knows?

I’m making this up as I go…

Ben Settle

P.S. If you read it and haven’t left a review on Amazon, I’d definitely appreciate it if you would. Even if it’s just a few sentences telling me what you think.

Gracias, mein freund…

I will admit it up front…

This email has absolutely nothing whatsoever to do with marketing, email, copywriting, business, etc.

But, you might find it interesting.

We shalt see.

Here’s the story:

When I was 20-years old, I had a weird dream that was like a cross between the “The Twilight Zone” and Mr. Owl from those old Tootsie Pop commercials. (The commercial where the kid asks Mr. Owl how many licks it takes to get to the tootsie roll center of a tootsie pop. Then, the owl says “let’s find out” and licks it twice, followed by biting into it, and declaring it only 3 licks.)

Anyway, the dream was so vivid, I wrote it down.

The result was a 5-page short story.

(About a man-eating owl with insomnia.)

In fact, a girl I know (who also read my “Zombie Cop” novel) said:

Ben…. Are you troubled in your soul? That was very scary too. Very violent and negative. You are a good writer. I want to read something good, uplifting, and positive from you. You should use your talent for good. Just my opinion. I love you my friend. P.S…….I am scared of owls. Now even more 😉

My reply to her?

“Good!”

(That’s kinda the point of these stories…)

Anyway, I recently scanned and put it online.

(Note the ancient dot matrix print job heh).

Eventually I’m gonna publish a book of short stories.

And, this story will be included.

You can read it here:

www.zombiecopbook.com/EarlsInsomnia.pdf

Ben Settle

“Email Player” Roger Haeske says about my new blog design…

Just wanted to say I like the way it looks quite a bit. Can you give me the name of this guy and contact info? That is if you’ve been satisfied with the results.

Yo’ command is my wish.

He is none other than “Email Players” (not surprised at all when MY guys & gals turn out to be outliers at what they do) subscriber…

Keith Commins.

He’s originally from Ireland.

He’s one of the few non-flakey designers I’ve ever met.

And, he not only did WHAT he said… WHEN he said… but, he took the ideas I had and RAN with them, turning my blog at http://www.BenSettle.net into something way better than I ever could have hoped for.

Every nuance I asked for was included.

Every vague idea (I couldn’t explain) was developed.

And, every detail was taken care of.

He also “gets” direct response marketing — which makes him a very rare (hellz, dang near EXTINCT) bird indeed.

Now, before anyone reading this gets too excited…

He’s not cheap.

So if you’re a price shopper, don’t waste his time.

His service is for VALUE shoppers, not bargain hunters.

Don’t know the difference?

Then you ain’t ready for him.

(In fact, you got bigger problems than your site design.)

Also, he’s not gonna just make you a replica of my site.

I already can see a few whipper-snappers going to him saying, “make my site look just like Ben’s!” This happened with the splash/squeeze page my friend Jim Yaghi designed a couple years ago. Instead, he’s gonna demand you make your site YOUR personality, not mine. That you be an original you, not a warmed over version of me or anyone else.

In other words…

The dude’s a true professional.

Not just a $5 per project hack.

Anyway, I get no “kick back” for promoting him.

I just really liked what he did.

I really liked working with him.

And, I really like the idea of helping him have so much demand he’ll have to raise his fees even higher. (So you best hop on the stick and hire him ASAP if’n that’s your plan.)

Anyway, here’s where to find him:

http://pearldesign.ie

That’s it for today.

Tomorrow, something else…

Ben Settle

On today’s “Ben Settle Show” Producer Jonathan and I interview an eccentric marketing veteran of 25+ years.

He reveals:

• How to “cheat” on your clients and get away with it

• Why you have to constantly “pimp” your market

• Why copywriters (or any service provider) should never let their client dictate how to do their job

• Why the less you care about what your clients think, the more they like you, the more respect they’ll give you and the more they will pay you

• The “don’t ask, don’t tell” secret to dating multiple women simultaneously and still keep harmony in your life (works for managing multiple clients, too — and, yes, we reached a new low on “The Ben Settle Show” with this one, but whatevs…)

• How to keep your main employer/client happy while you “see” other clients on the side

• How to never come off as needy to clients

• And more low class jackass tips that’ll get me in trouble…

Here’s where to listen:

www.BenSettleShow.com/itunes

Ben Settle

Here’s what’s inside the June “Email Players” issue, and the bonus training that comes with it (today is the last day to subscribe in time to get it):

• A secret way to profit from people who never buy from you.

• Why blatant pitch subject lines often work better than curiosity subject lines.

• How to “jimmie” hate mail, 1-star reviews and other troll attacks about you or product into lots and lots of sales.

• How to (ethically) profit from your prospects’ most horrible & embarrassing insecurities. (And lest you think I’m some kind of monster for doing this — I had this technique publicly endorsed by the world’s most feared negotiator on a teleconference once. It works… and it works in emails like nothing else I’ve ever seen.)

• Why so many prostate supplements give men “man boobs” and other female characteristics. (Nothing to do with email marketing, but, if you’re a guy nearing middle age…)

• How to keep cranking out profitable emails even when you’re burned out and can’t concentrate.

• How to use “big ego” subject lines to crank up your sales right away.

• A “counter intuitive” way to get your list to feel safe buying from you. (I learned this from one of the founding fathers of Internet marketing Ken McCarthy. And it works like gangbusters to create a tight, unbreakable bond with your list where many won’t even think of buying from anyone but you.)

• A cool “hack” for cooking up an endless number of stories to tell in emails. (This is basically like ethically cheating for ideas — and it works a helluva lot better than sitting there busting your brain all day trying to think stories up on your own.)

• How to write emails in a “covert” way where people are LOOKING for a link to click (and buy from) before they are even done reading. (If you hate hard selling, this tip will be right up your alley. It lets you sell all day long without any aggressive pitching whatsoever.)

• A 3-step way of getting all the hot, “ready to buy” traffic you can stand. (It’s not a magic bullet — and it takes time — but you will get traffic and it will be much higher quality than most other methods.)

• A free way to get people with big lists to send you traffic. (Every time I’ve done this, I’ve gotten a big spike in responsive traffic.)

• Yet another free way to get traffic that is highly responsive and ready to buy when they find your site.

• How to “warm up” cold traffic and turn them into buyers — fast.

• A little-known way accountants and other so-called “boring” professionals can use to write dozens of profitable emails.

• The exact best number of emails to have in an auto-responder sequence for maximum sales.

• How to use email to “convert” people who hate your guts into your best buyers.

• Why tracking email metrics is a total waste of time for most people. (It’s interesting how the 3 of us on this call — all high producing email marketers — don’t spend a lot of time tracking. Here’s why…)

• And a ho’ lot more.

Again, Amigo…

Today’s the last day to get in on this issue.

Subscribe here today (while you still can):

www.EmailPlayers.com

Ben Settle

On today’s “hater-bait” Ben Settle Show episode…

• My uncensored opinion of NLP.

• What the world’s greatest living copywriter teaches about persuasion.

• How to know when you’ve officially won an argument with a liberal. (As soon as they say these words revealed on the podcast, you know they lost, they know they lost, and it’s extremely amusing to behold.)

• Why America doesn’t suck as much as all the spoiled drama queens who whine about it say it does.

• The only thing you have to do in your emails to stand out from all your competition.

• A single question you can ask that lets you win almost any debate nearly every time. (Works even if you’re wrong!)

• The Seinfeld secret to creating a podcast people can’t wait to get their “fix” of each week.

• How people ruin perfectly good persuasive arguments.

• Why your list wants you to be controversial (whether they will ever admit it or not) and will reward you (with sales) when you are.

• The absolute safest place to be if you fear gun violence.

• The absolute worst place to be if you fear gun violence.

• The “noble” reason why you should be selfish in life, business, relationships, etc. (The mush cookies won’t like this… but you actually do your friends, loved ones and business a disservice by not being selfish, and here’s why…)

• The best state to live in if you are a gun owner.

• How to destroy apathy in your mailing list. (Apathy is… by FAR… the #1 sales killer. Here’s how to kill it, make more sales and create an audience that either loves you, or loves t hate you…)

• And a whole bunch more lovin’…

Listen to it here:

www.BenSettleShow.com/itunes

Ben Settle