Take The Tampon Out

Finally saw “Kick Ass 2”.

One of my favorite lines in the movie didn’t actually make the final cut (I saw it in the trailer.) And that is when Hit Girl is training Dave (i.e. Kick Ass). And he’s grumbling about the pain, and she says:

“Take your tampon out Dave.”

Heh.

Sometimes I want to say that to people.

Specifically, people who go out of their way to tell me how sucky their lives are and if only they didn’t have _____ (fill in the blank with the challenge) they’d be able to get their online business going and escape their situation.

Kinda sad.

Especially since, most of these “problems” aren’t that bad.

Yeah, they suck.

But, they’re not deal killers.

We’ve all had our challenges.

I wanted to quit so many times I could taste it.

Just one humiliating failure after another.

One frustrating set back after another.

One sleepless night worrying about how I could possibly pay the rent or my bills after another.

I was well over $50k in debt with just a part time job.

The IRS and wolves were at the door.

And, I was technically homeless — sleeping in a cramped little office without a shower or clean water trying to peddle MLM cassette tapes door-to-door and getting constantly rejected, laughed at and, sometimes, even yelled at. My ex-wife and I were driving 100+ miles per day (between getting me to my job and her doing office cleaning gigs) in a lemon car with defective breaks and engine problems (both of which could have malfunctioned at any time — made for some hair raising driving let me tell ya…) while trying to sue the POS car company that refused to take responsibility for it. All this while feeling like a total loser since she had traveled 2500 miles and sold everything she had to be part of my big dream, only to end up living homeless, driving around in a death trap and having to face the humiliation of friends and family who looked at me with nothing but pity, disappointment and, in some cases, a whiff of contempt (for daring to be the one crab trying to escape the bucket — the others trying to pull me back in with their doubting, naysaying and passive aggressive shaming).

It’d have been so easy to quit.

To take a “normal job”

And, settle for being one of the prey instead of a predator.

You know, one of society’s little helpers heroically toiling away for “the man” to collect my 2 pence of pay each day — with a swat on the ass for a job well done, only to come back tomorrow and do it all over again…

Brr.

Gives me the chills just thinking about it.

But, I didn’t quit.

I kept on going.

I continued fighting and ignoring the nitwit crabs.

And things (thank God, cuz it sure wasn’t me) worked out.

But really, my story is soft.

I know people who had it WAAAAAY worse.

(Talk to guys like Doberman Dan Gallapoo or Matt Gillogly for some real horror stories that’ll keep you up at night.)

No, there’s a point to this.

And that is:

Show me someone’s “hopeless situation” and I’ll show you someone else who went through 10 times worse and conquered.

People who also wanted to quit.

Who had every excuse to lose.

And, yes, who longed for the sweet release of giving up.

But, they didn’t quit.

They stayed in the game, anyway.

Sure, they shed lots of tears but they kept that part to themselves. (Take note Facebook drama queens, never let ’em see you sweat).

Instead, they hiked up the skirt.

Strapped on the balls.

And, yes, took out the tampon.

Today?

They’re living life on their terms.

And owe no man nuttin’.

One thing I wish I’d known back in those dark days was what I know about email marketing today.

It’d have shaved years off my journey.

When you understand email it ALL changes.

Suddenly, you go from wondering where your next sale is coming from, to being able to shoot an email out and have sales roll in practically on demand some days (assuming you do them right, and are sending attractive offers to a receptive audience — even email doesn’t let you break that most basic of marketing laws).

Plus, you can start on a shoe-string budget.

(Cost of auto-responder service.)

And, it can happen fast.

How fast?

Well, that all depends.

But when I started emailing using my system, results came very quickly. I went from a few sales of a $97 book per month, to sometimes as many as 1-3 sales per day (give or take — I was admittedly lazy about growing my list at the time).

Others have had similar experiences with my system.

You don’t need a big list.

But, a list you must have.

And you must be growing it.

Don’t have a list?

The “Email Players Playbook” that comes with your “Email Players” subscription includes some cheap ways to build your list if you’re on a tight budget.

It also gives you a 30-day plan to follow.

A plan that works and is proven.

But, at the same time, it’s not for quitters.

Nor do I recommend going into debt to subscribe.

But, if you have a list (even if it’s a small list, and are willing to put in the elbow grease to continually build your list using my free methods), and if you have a product people want, and if you can follow simple instructions, then I believe my system can change the game forever for you.

The only caveat is IF you work it.

It’s not for lazy people.

It’s work.

You have to write every day.

Luckily, it’s pleasant, fun writing.

And, it’s a long term plan.

It’s also as simple as this:

You learn my system.

(You can read the book in one sitting.)

You start sending out broadcasts each day.

If you want, you can then put those emails (as you write them) into an auto-responder to automate it and put it on auto-pilot (as I have for certain products I sell).

But, you must be willing to work.

You must be willing to fight through learning curves.

And, yes, you must be willing to take the tampon out.

(There’ll always be challenges, after all.)

September issue mails next week.

Subscribe here:

www.EmailPlayers.com

Ben Settle

P.S. To understand just how cool the email lifestyle is, realize I’m writing this email in the San Diego airport on my laptop while waiting for my flight.

You can do business anywhere with my system.

Sometimes, even with just a smart phone.

(If you must.)

I have a very simple business model.

And, paying subscribers are eligible to purchase the April 2013 backissue which lays out my entire business model from “A” to zebra.

But don’t let the simplicity fool you.

In fact, the CEO of one of the biggest info publishers in the home business industry was telling me a few months back he’s fascinated by the simplicity of my business and how I run it (and how they are starting to adapt some of the same principles). So while it’s not a magic pill by any means, I do believe it is one of the most simple and effective ways to build an online business there is for the average person who doesn’t want employees or get bogged down in a bunch of overhead, etc. And, of course, who would like to ultimately have a business where you write a an email or two and are pretty much done for the day.

But to get there, you must do lots of “prep” work.

You must write lots of emails.

(Or hire someone else to do it.)

And, you must be a long term thinker.

(With an “investor” not “employee” mindset.)

So if you’re on the fence, don’t subscribe.

If you have to “think” about it, you’re not ready.

Save your money.

But, if you think you’re ready… and if you’re willing to take the tampon out… here’s where to subscribe:

www.EmailPlayers.com

A Tint Of Arrogance

A website reader makes an astute observation:

You amuse me with your choice, of words, very entertaining.

And.. the tint of arrogance is good to hear also, too many lists I’m on are simply begging for my card details.

Not you! You almost make me feel grateful for the experience.

I’m working my way to being able to afford your “Email Players”. I need to start making some dam money out here first.

Question.. can you really teach someone how to write?

My English teacher never could after 10 years of trying, why should I believe you can do it? Or is it in all of us??

Two things:

1. You make a good observation about the emails not begging for your credit card, and coming from a position of “I’m doing you a favor”.

Few “get” this part of email marketing.

The best email marketers are not dicks.

But, we don’t beg.

We don’t use false modesty, either.

And, we don’t kiss ass.

Instead, we’re blunt, honest and unafraid to speak our minds. (Even if what we say is unpopular). We know our value, and, just as important, make sure our leads, prospects and customers know we know our value.

You cannot “reverse engineer” that.

Nor can you swipe it.

It’s either in you or it’s not.

And learning my system ingrains it into your psyche if you read, apply and practice it (via writing daily emails).

This so-called arrogance scares the mush cookies.

(It’s not arrogance, it’s just confidence.)

And for them, there’s the door.

Don’t let it hit ya on the ass.

Where people go wrong is trying to fake this attitude, going overboard trying to act “tough” (by insulting and talking down to people), and sounding like douche bags nobody wants to associate with much less buy from.

2. As for your question:

I don’t teach how to “write.”

I teach how to communicate.

Specifically, in emails (and sales letters).

Your writing will get better automatically the more you do it, and slavishly following spelling and grammar rules is far less important than communicating in a way based on sound, principled thought and the way people like to be communicated to.

This stuff goes beyond writing.

It goes for all persuasive communication.

Anyway, that’s that.

Next “Email Players” issue goes to print in 7 days.

Subscribe here:

www.EmailPlayers.com

Ben Settle

There are few things more pathetic than a spelling nazi.

They’re kinda like Brainy Smurf:

They fancy themselves intellectuals who aren’t shy about sharing their unsolicited “wisdom” with people. But they annoy everyone with their silly multi page essays on why perfect spelling is crucial to your sales when, in reality, the opposite is true.

In many cases typos help.

(They make you “unokay” and more “real” — it’s persuasion 101…)

Anyway, they’re also losers in the marketing game.

Reason why is they don’t know how to sell.

They don’t realize nobody cares about a typo.

Or a little botched grammar.

Or that most people don’t know they’re even reading a typo.

Worse:

Anyone who wouldn’t buy because of a misspelled a word is not only a terrible customer who will be a huge thorn in your gluteus assimus, but they don’t even deserve your product.

I say let ’em suffer.

A spelling nazi’s tears mean my joy.

So usually I just ignore ’em.

But, sometimes, I’ll reply with:

“When I want your opinion, I’ll beat it out of you.”

Or…

“How much $$ did your last email make?”

Or…

“tl;dr”

Short for “too long, didn’t read” — it amuses me to send them into a nerd rage knowing they spent probably an hour writing me, triple checking their spelling and grammar… by letting them know I didn’t even read their dorky unsolicited advice.

It’s like booting Brainy out of the smurf village on his fat head…

Anyway, here’s the point:

The key to email profits ain’t spelling.

Or grammar.

Or perfect prose.

It’s writing emails people like reading and buying from.

I teach this in the “Email Players” newsletter.

And, it’s easier than you think.

More info at:

www.EmailPlayers.com

Ben Settle

Saw “The Wolverine” recently.

Enjoyed every violent minute of it, too.

Part of the plot involves Wolverine — who has the power to heal quickly, making him virtually immune to cuts, wounds, diseases or aging — losing his fast healing ability, and having to make do with his wits, intelligence and rage.

It kinda reminded me of writers block.

If you write daily (and you should) sometimes you go… blank.

You lose your “powers.”

And, it can be extremely frustrating.

The solution?

Like Wolverine — you keep pushing through anyway.

You keep moving forward.

And, you keep writing.

(Even if what you write sucks.)

Most people do the opposite:

They quit.

Avoid even a little resistance.

And, thus, only mail once per week or once per month (or when they have “something to say”, which amuses me, because anyone who positions themselves as an expert should have something — anything — to say each day about that subject…)

More:

It’s why my “Email Players” members and I have no competition.

You could say we profit from so-called “writers block.”

Instead of quitting, we keep playing the game.

Keep pushing.

And, keep winning.

In the end, that’s what it boils down to:

Are you playing to win or playing not to lose?

Loser play not to lose.

Winners play to win.

If you want to play to win, check out “Email Players”.

It’s a monthly print newsletter.

It comes with a book outlining my system.

And, it gives you ongoing advanced email tips, techniques, motivation and examples to model (not copy, but model) so you can glide through writing daily emails without battling writers block, low sales or self doubt when the going gets a little rough.

No, it ain’t cheap.

Nor is it for short term thinkers.

(Most IM’ers are short term, not long term, thinkers.)

And, it’s designed so you can easily recoup your monthly investment simply by implementing the info. (If you have an offer people want and mail regularly, then even if you have a small list, multiplying back your $3.23 per day investment should be child’s play.)

Next issue goes to the printer soon.

More info here:

www.EmailPlayers.com

Ben Settle

A website subscriber asks:

(About the John Caples email last week)

“How do you know the Caples ad was unethical? Do you know, for a fact, that the course didn’t produce the promised results?”

Why, yes, I do.

It breaks down like this:

How could the ad’s narrator have gotten the promised results if he didn’t actually exist in the first place?

And how do I know he didn’t exist?

Simple:

Because any copywriter with half a brain (and Caples was a genius copywriter) would have signed the narrator’s name as a testimonial showing it was a real person.

Even the noobest of noobs would.

But, he didn’t.

Because it was a fake person.

Incidentally, lots of ads did that back in day.

Like the 1919 classic ad:

“Here’s an Extra $50, Grace — I’m making real money now!”

So I ain’t picking on Caples.

I’m simply saying don’t write your sales letters using fictional people saying they used your product to get specific results. (Especially if you’re in the health or financial markets — I’m no law dawg, but I’d bet green money the FTC would be on you like white on rice…)

But let not this discourage you.

There are many other ways to use stories.

More ethical ways.

And, yes, more profitable ways.

The next “Email Players” issue touches on the power of honest writing (not specifically about storytelling, in another way) with a lesson from a blogger whose audience regularly grows by tens of thousands of monthly readers simply by writing honestly and bluntly and not screwing around with the truth.

It’s a short teaching.

And it takes balls to do.

But, it’s one helluva a powerful email principle.

Subscription info here:

www.EmailPlayers.com

Ben Settle

Behold the word of the prophet who mocketh:

“And at noon Elijah mocked them, saying, ‘Cry aloud, for he is a god. Either he is musing, or he is relieving himself, or he is on a journey, or perhaps he is asleep and must be awakened.'”

– 1 Kings 18:27

I do love watching a good mocking.

Once upon a time I took a comparative religions college course, where the teacher showed some of the mocking and sarcasm certain prophets and others did.

The English language doesn’t do it justice.

But, it’s there.

And, it’s not “nice”.

For example:

If you translated the above scripture into modern vernacular it would probably read more like: “He’s either flaking out or taking a crap, or is on vacation, or maybe he’s passed out”.

Anyway my little droogie, here’s the point:

Mocking (righteously) can be very persuasive.

And in the upcoming September “Email Players” issue, I show you how to use the power of mockery to position yourself as the go-to voice in your market… to save your readers from buying inferior products, and, yes, to boost ye olde sales.

(You’ll also have fun doing it, trust me…)

Everyone’s happy.

Everyone wins.

And, everyone’s glad you did it.

(Except those you’re mocking, they’ll hate you.)

Anyway, she goes to print in 2 weeks.

Hit the jump to join in time:

www.EmailPlayers.com

Ben Settle

“The worst thing for a writer is to know another writer, and worse than that, to know a number of other writers. Like flies on the same turd.”

– Henry Chinaski
“Women”

I’ve talked about the book “Women” before.

It’s from the late (great) writer Charles Bukowski, about a 50+ year old alcoholic writer who gets famous and is suddenly getting contacted by an endless parade of hot, sexy women wanting to, uhm, meet him.

Very entertaining read.

And, useful, too.

Take the quote above, for example.

(About writers being “like flies on the same turd.”)

It’s 100% true.

Especially for copywriters.

You can make 10x’s more sales by spending 15 minutes a day lurking in a forum filled with people in your market… than you can spending 15 hours a day participating and trawling for advice in a forum full of copywriters.

More:

Many copywriters are comfy with lying in ads, too.

Not maliciously, necessarily.

But subtly.

For example:

I recently attempted to edu-ma-cate some copywriters in a LinkedIn group on why the famous John Caples “They Laughed When I Sat Down At The Piano But When I Stared To Play!–” ad is blatantly unethical.

Yes, stories are fine.

And, you should use ’em.

But that ad is a phony testimonial.

It’s no different than if I changed my “Email Players” sales letter to a story about a dude (I made up out of thin air), saying my newsletter made him $100k in his first year.

It’d be a lie.

It’d be illegal.

And, it’d also be unnecessary.

So watch out for some of them copywriters.

The rationalization hamster is STRONG with them.

A little half truth here…

A little lie there…

Pretty soon, you’re making real enemies…

To learn how to write emails people  love to read and buy from, put away the dorky goo-roo tricks and check out the “Email Players” newsletter.

Next issue:

  • A secret way to use social media to build your email list
  • Clever (and very sneaky) ways to profit from your competition by brutally mocking them
  • A Mensa genius’s “big secret” behind the world’s most profitable emails
  • An ingenious email strategy (used in Stephen King’s highest selling books) that can make your emails more profitable the first time you use it
  • The startling reason why you should avoid most auto-responder company email advice (Hint: Their agenda is NOT the same as yours)
  • And a ho’ bunch mo’

Subscribe here:

www.EmailPlayers.com

Ben Settle

Sometimes I like sharing hate mail with you.

I get a kick out of it.

My readers get a kick out of it.

And, sometimes, I suspect the people sending the hate mail get a kick out of it — as they get their drama queen fix for the day.

Today, I’m changing it up.

Gonna share some fan mail.

It’s from “Email Players” subscriber Carol Youmans.

And maybe… just maybe… it’ll help put your mind at ease about pulling the trigger and supping with me at my table each month in the newsletter:

Hey Ben. I just wanted to tell you how much you are helping me. I just started out trying to make money online a few months ago. Originally I heard of you from Tim Erway at a sales funnel workshop I attended.

Currently I’m in a few affiliate companies and even dabbled (3 days) in an MLM before I realized the products sucked. I was/am feeling buttered all over the universe especially since a lot of the stuff being taught seems “off” to me.

Example: trying to get so many people to “like you” on Facebook.

Very distracting, unproductive, and kinda weird in a lemming way….

Since I joined your email newsletter last month . . . I swear your tips and strategies are keeping me from going absolutely bonkers. Your point of view is so refreshing. Right now I’m listening to a recording you did on Solo Pro Radio.

I think the thing I like best about you is that you’re real and the way you do your business is pretty simple.

I’m only part way through your email playbook and can hardly lay it down. Yesterday I was so excited when your latest issue arrived – I was skipping back from the mailbox and yelling to my husband, “Ben’s newsletter is here!!”

Anyway I know this is a really long email but I just wanted to let you know you’re really helping me! I want to create a simple business online that is real and fun and one that I can still have a life.

That’s what I’m talkin’ about.

You KNOW you’re doing right when someone is skipping from the mailbox with your product.

That’s the power of simplicity.

Of telling the truth.

And, of not appealing to the lemmings.

Go thou here next:

www.EmailPlayers.com

Ben Settle

Write Drunk, Edit Sober

So last week I started writing my first novel.

What’s it about?

Zombies, of course.

(Everyone else has a zombie story, why not me?)

Anyway, so far it’s been a lot of fun.

And, yes, it helps that I’m completely comfortable with writing for long periods of time due to years of banging out thousands of pages of writing — including multiple daily emails, sales copy (for both myself and clients back when I did client work), books and info product content, articles, a monthly print newsletter, and the list goes on.

The inner game of email marketing has been invaluable, too.

Like, for example:

  • Writing to entertain myself first
  • Not getting bogged down writing bloated descriptions (which I find boring) or trying to impress anyone with words 99% of the US population can’t even pronounce anyway
  • Using a treadmill desk to boost my creativity, and gives me more energy to write for longer without fatigue or brain fog
  • Writing drunk, and editing sober

I best ‘splain this last part…

I’m not talking *literally* drunk here.

(Although I do drink 2-3 glasses of fine wine while writing this book — being Irish and a writer, I’m finally starting to see what all the fuss is about…)

I’m talking ZERO inhibitions when writing.

Get as obnoxious as you want.

As crude as you want.

And, yes, as disturbing as you want.

For example, I just wrote a scene where a cop turned into a zombie and ate his two 9 year old twin daughters — which was totally unplanned and extremely disturbing to write.

(Have another glass of wine, Ben…)

But, that’s how it goes.

You hold no thought back.

Care not what your mush cookie facebook friends will think, or what your mom will think, or even what your preacher will think.

They don’t exist when you’re writing.

Only YOU exist.

In your own world.

And you do everything at your pleasure.

And when it’s time to edit?

Then you sober up.

Make sure it’s what you want the public to see.

And make it appropriate for your market.

Yes, this goes for writing emails, too.

Frankly, it’s even more important.

(If you want maximum sales, at least.)

To learn my system, go to:

www.EmailPlayers.com

Ben Settle

Was wondering when someone would ask this…

“Ben, why not sell a smaller ticket newsletter and get more subscribers you can sell more back end products to? I don’t really understand your logic with this it looks like you want more upfront sales at the expense of more back end sales where the real money is made.”

Two answers:

1. There is no “one size fits all” way to sell a newsletter

2. For me, it comes down to this quote I saw yesterday:

“I’d rather have 4 quarters than 100 pennies”

The quote was talking about friends.

(i.e. having a few high quality and trustworthy friends, versus lots of backstabbing and unreliable friends — quarters vs pennies).

But, it applies to customers, too.

For example:

I used to sell a low ticket newsletter.

It was called “The Crypto Marketing Newsletter”.

And, it lasted exactly 30 issues.

I had lots of fun writing it.

Many subscribers profited immensely from it.

And, I recently compiled them into a big (expensive) book that will be for sale eventually (charter “Email Players” subscribers — i.e. those who joined when it first launched in August 2011 and stuck around for the first 24 issues — recently got it free. I take care of my boys and girls…)

But, guess what?

It was only $27/month.

Thus, it attracted lots of bottom feeders.

Lots of price shoppers.

And, lots of time wasters and do-nothings.

Not so “Email Players”.

It’s over 3x’s as expensive as Crypto.

Yet, it has TWICE as many subscribers as “Crypto” had at its peak subscriber rate, and with far LESS cancelations and none of the bottom feeder drama queenery low ticket products attract. Plus, they are more eager to buy my back end products than Crypto subscribers were.

(I guess my stuff works…)

More:

I had a LOT of great Crypto subscribers.

But, overall they didn’t implement info like my Email Players do.

Frankly, the off-the-wall sales gains some of these guys get make me think I’m underpaid sometimes.

Take subscriber Chris Brown, for example.

(Whazzup Chris?)

He recently told me he sold 17 copies of a $997.00 program — just shy of $17k in sales in a single week — using my system. (Think he’d have made that much selling a $19 eBook…) He also said my methods trump anything he’s tried.

Best part:

He said it only takes him 10 minutes per day and he’s done.

I can’t make you any specific promises, obviously.

So let’s keep this in context.

It also takes work learning my system.

(And lots of writing…it’s not “overnight”.)

But, that’s an example of what I mean about a quarter subscriber vs a penny subscriber. A quarter implements. A penny complains about things like info overload… or the newsletter not being thick enough (when they haven’t even implemented the 16 pages they got)… or it not being what they were expecting… or whatever excuse they can drum up for their inactivity.

(Spin little hamsters spin… heh)

Anyway, you can read about “Email Players” here:

www.EmailPlayers.com

Crap… I’m pitching now, ain’t I?

Oops.

Let’s get back on point:

Having 4 quarters is better than 100 pennies.

Not only in business.

But in all of life, too.

(Friendships, carrying change, etc).

A philosophy to live by, my little droogie.

May it serve you well…

Ben Settle

BEN SETTLE

Publishes ridiculously high-priced books & newsletters about online marketing, writes twisted horror novels & screenplays, and trades options & invests in companies he thinks are cool – like BerserkerMail, Low Stress Trading, and The Oregon Eagle newspaper.

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WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

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