Ben Settle

I’ve been involved with Kindle for a while, now.

Not only my own books, but as a partner in another business, where sometimes hundreds of books per day are sold — gathering dozens of both good and bad reviews.

And after a while, you see a pattern.

Especially with the 1-star reviews.

And that is very few are genuine.

Most are just from comment trolls with an agenda.

Take for example this blue flame special who left a 1-star review for my “How To Write, Produce And Profit From Print Newsletters” book:

I can’t believe that someone Gary Bencivenga endorses would slap this crap together like this. It doesn’t even do well construed as only “theory”. C’mon man.

Amusing stuff.

And, predictable, too.

These types of whiney reviews are popping up more and more.

And in 9 out of 10 cases they are from some loser who is jealous, a competitor or someone who simply has too much time on their hands, so they prance around Kindle leaving 1-star reviews on products from people they don’t like.

How do you tell if they’re genuine or the ravings of a loser?

Well, here are a few signs:

1. Emotional

A real review (whether 1-star or 5-star or anything in between) is “just the facts” like a weather report — where it’s either raining or sunny, and here’s what to expect etc.

Not a commentary on how crappy the weather is.

Or, how they feeeeel about it.

Yet, that’s what the little comment troll above did.

No specifics.

Just empty complaining with no real point.

Which brings us to…

2. Axe to grind

You can tell the one above is from someone with an axe to grind. Maybe he’s a goo-roo fanboy I’ve offended (good!) Or maybe he’s a competitor. Or, maybe he’s just angry at the world.

Who knows?

One thing is for sure:

He sounds like he’s got an axe to grind.

It sounds personal for the little troll, not business.

Thus, it hurts his review’s credibility.

3. False Info

Another red flag is dropping misleading information. For example, when did Gary Bencivenga ever “endorse” me?

Answer:

Never.

But (presumably) the troll thinks saying so helps his case.

Of course, it doesn’t.

Just makes his review misleading…

4. Spiteful

Calling something “crap” without any specifics whatsoever is like when someone knows they’ve lost a debate (cuz they have no facts), so they pathetically resort to profanity or name calling.

I’d venture to guess 90% of 1-star reviews do this.

At least, the ones I’ve seen…

5. No Facts

The little troll says it’s not even good “theory.”

Which is interesting for two reasons:

First, he’s not a verified purchaser.

(As of this writing, at least.)

So probably he didn’t even read it.

(i.e. just has an axe to grind)

And secondly, there isn’t any actual “theory” in the book.

It’s the exact formula I used to launch, sell and publish 2 successful print newsletters as witnessed by hundreds of collective paying subscribers over the past 3+ years. He likely knows this (and if not, then he should do at least a modicum of homework before spouting nonsense in reviews). But since he has no facts to back up his complaints, he thinks lobbing insults will help his case.

Which, of course, it doesn’t.

Especially when weighed against the other reviews.

(Which are positive reviews.)

So there you have it.

The anatomy of an Amazon comment troll.

You’ll get these eventually if you sell on Kindle.

Might as well expect it…

Okay, one last thing:

I’m obviously a big fan of print newsletters.

And, wish there were more (good ones) out there.

So if you’d like to check this book out, go to:

If you’re in the US:

www.bensettle.com/print-newsletter/us

If you’re in the UK:

www.bensettle.com/print-newsletter/uk

Of course, I’d appreciate it if you left a review.

Yes, even if it’s a 1-star review.

All I ask is it’s a *legitimate* review.

Not a troll review like the one above…

Ben Settle

P.S. I’m experimenting with a way to turn 1-star reviews from comment trolls into sales. If it works (and I won’t know if it will or not for a while) I’ll not only not care if trolls leave reviews, I’ll profit from them.

If it does work, I’ll teach it to my “Email Players” subscribers.

Fun times ahead…

One funny quirk of human nature is people often “project” their fears, insecurities, thoughts and feelings onto others.

This happens so frequently it’s astounding.

And, this is especially true online.

(Where people can air their opinions about you, your products, your motives, etc safely behind their computers.)

Case in point:

I recently read a joke:

“She told me she’d like to ‘sink in my arms.’ I told her I’d rather her arms were in the sink.”

I thought that hilarious.

Literally laughed out loud.

So to share the fun I posted it to a social media site.

But, not everyone agreed with it being funny.

Most did, of course.

(Hey, it IS funny…)

But a couple mush cookies suggested I had “anger issues.”

Interesting, eh?

I mean, let’s face it:

It takes a mighty rationalization hamster to conclude that.

Plus, consider the source:

I know for a fact the guy who said it has been pretty much crapped on by women he’s loved in his life. His first wife left him for another woman (yikes…) and his second wife had an affair.

That’d make even the most patient of dudes angry.

But, instead of owning up to his anger, he “projects” it onto me.

And, probably onto others, too.

But that’s the nature of social media.

And why I never take it seriously.

(It’s purely entertainment.)

How does this help with your emails?

Well, when you get complaint mail (or anklebiting social media comments) accusing you of things with no logical connection to what you said whatsoever it’s simply projection.

Handy info to have.

Especially if you email using my methods.

Anyway, to learn my email system, go to:

www.EmailPlayers.com

Ben Settle

“bro do these idiots hear themselves type?”

Said my droog Jim Yaghi recently.

We’re in a mastermind group together and we probably spend more time mocking our so-called competition than we do talking about bid’niz. In fact, the way we mock some of our (less than ethical) competitors’ emails, promos and videos… reminds me of those two old farty balcony dudes (Statler and Waldorf) from “The Muppets” who heckle the rest of the cast from their balcony seats.

But, sometimes we talk about serious stuff, too.

Like… email.

And, how fast you can generate sales with it.

For example:

Jim had been out of the loop for a while.

And, he had to generate some smackola quick.

Here’s what he said happened…

recently i started writing daily broadcasts again Ben style, but kind of wobbly because i’ve been out of practice. and all of a sudden i am getting all kinds of inquiries about services and products i’m not even promoting.

today i had a 2k sale for a service product i took off the market.

another for a 7k overall marketing setup thing i had put together.

ben, you are the man.

this is a testament to how effective your philosophy on emailing is.

when you’re emailing, you’re in business.

so first off thank you ben for teaching me that…

it’s one of the best lessons anyone has ever taught me.

Not too shabby.

This is what the “Email Players” newsletter teaches.

Theres’ no fluff.

No “padding” it with nonsense.

And, no messing around.

Just hard hitting email training.

The kind that puts and keeps you in business.

Here’s where to subscribe:

www.EmailPlayers.com

Ben Settle

My friend Brianna recently told me about the “mush cookie” guys who hit on her.

“Mush cookie” meaning guys who are…

• Clingy
• Needy
• Timid
• Emotional
• Etc…

These dudes turn her off, repel her, and totally make her want to find someone… else.

Anyway, it got me thinking.

We got mush cookies in the marketing world, too.

Like, for example…

• People who can’t form an original thought — always swiping and stealing other peoples’ ideas, sales copy and emails.

• People afraid of not being (gasp!) liked.

• People not relentless in their follow up.

• People who are terrified of letting anyone see the “real” them in their emails, sales letters and marketing.

• People without the guts to stick it out when times get hard.

• People afraid to SELL (hiding their pitches inside a soft sell “PS” in their emails, or who just give away free content, etc.)

• People scared of going against the grain.

• And the list goes on…

Those are mush cookie marketers:

Timid.

Scared.

Lazy.

Are you one of them?

Then it’s time to change your evil ways.

Sac up, already.

And, be a real entrepreneur.

Hey, don’t shoot the messenger.

If you sell a truly quality product, the world needs it.

And by being such a mush cookie, you’re not selling it to as many people as you could, thereby depriving others’ of possessing your product and solving a pain in their lives.

So quit with the mush cookie nonsense.

End of sermon.

When you’re ready, go here:

www.EmailPlayers.com

Ben Settle

ALL week I been doing this dog fundraiser.

And, ALL week the donations have been flowing like lies from a Chicago politician’s lips.

But, methinks we could do better.

Maybe even a LOT better.

Thus, I’ve decided to do this:

Anyone who donates $50 (or more) will get a very special bonus.

A bonus worth $97.

(“For real” retail value, not phony goo-roo value.)

And that is:

A pick of ANY back issue of the “Email Players” newsletter — hard copy, sent right to your mailbox so you can hold it in your hot little hand.

Here’s how it works:

You donate $50 (or more).

I’ll then email you the latest catalog of “Email Players” back issues. Look through it, see one you like, and then let me know, and I’ll have it shipped (on my dime) to you. (NOTE: If you wish to purchase any other back issues, you must be an “Email Players” subscriber, but it doesn’t matter if you’re a subscriber or not to get one back issue free if you donate $50 or more to my local dog shelter.)

More:

If you already donated, just subtract it from the $50.

In other words:

If you donated $5 just donate another $45.

If you donated $10 just donate another $40.

And so on…

Easy.

So, so easy.

But the buzzer’s about to go off.

You have until midnight tonight.

(Easter Standard Time)

If you want in on this, hop to it.

Here’s what to do:

1. Click the link below
2. Donate at least $5 (preferably more) via PayPal
3. Forward your PayPal receipt to ben [at] bensettle.com

Do that and get the 4 gifts I’ve been promising all week.

And remember:

Donate at least $50 and I’ll send you all them bonuses, PLUS the catalog of “Email Players” back issues where you can pick any back issue you want and I’ll have it shipped directly to your home.

But, a few may wonder:

What if you have been a subscriber since day 1?

And have ALL the back issues already?

Then your next issue is free.

It’s ALL good.

Here’s where to donate:

www.EmailPlayers.com/dogz

Ben Settle

P.S. A summary of the gifts you get for donating $5 (or more):

1.) An *advanced* email marketing training I did with Perry Marshall’s marketing manager Jack Born recently, for Jack’s Aw Pro Tools customers

Here’s what’s inside this interview:

• A clever (and very “sneaky”) way of using email to profit from whiners and drama queens on FaceBook.

• How to almost eliminate spam complaints by sending MORE email.

• The only known way to get zero (or near zero) unsubscribes.

• Where to find a secret stash of “field tested” email subject lines you can use almost verbatim — regardless of what product you sell or what market you sell to. (Hint: It costs nothing to access this resource which is almost like the smurf village — sitting there in the open forest, but nobody ever stumbles upon it. I didn’t really want to give this one away, but oh well…)

• The exact “magic” time to ask for the sale in emails.

• A popular TV show that can dramatically increase your sales.

• How to sell in emails without making a single claim (or even mentioning your product).

• Why “educating” in emails is guaranteed to kill your sales.

• A secret “battle tested” way (first seen in an advice column many years ago) for banging out emails people love to read and BUY from.

• 3 “no brainer” ways for being entertaining in email.

• An old school copywriter (not one of the “usual suspect” copywriters in any of the popular copywriting books) who was the best in the world at writing subject lines… even though he probably never sent an email in his entire life. (Once you learn this guy’s name, get your hands on everything he’s written — you’ll have a huge file of subject line “templates” you can use for virtually any email you ever write for the rest of your days…)

• How to use “micro-riddles” to get your emails EAGERLY read.

• The #1 most powerful psychological tactic (taught by the late Gary Halbert) ever invented for getting emails opened.

• Exactly what to say at the end of an auto-responder sequence.

• My “secret weapon” for building iron-clad credibility using email — even if you’re brand spanking new in your market.

• A surprise finding: How to turn *unsubscribes* into sales!

• And a ho’ bunch more…

2.) “Obvious Adams”

This is the pdf of a short book Gary Bencivenga (universally considered the world’s greatest living copywriter) said his mentor David Ogilvy (the great ad man) gave his employees, and suggested they read once per year.

It teaches a cool “mindset” you won’t find in other business books.

I’ve read this puppy well over 30 times.

And, each time I get something new from it.

3.) “Secrets Of A Text Marketing Player”

This is an interview with my droog Trevor Mauch.

Trevor is a fascinating guy.

And, he has a real passion for helping entrepreneurs.

I know this first hand.

He’s helped get me thinking about ways to build my business that never would have occurred to me before. Anyway, one of the things he’s a master at is using text messaging to make sales with (relax… not spam texting, but permission based texting). And this interview transcript explains exactly how to integrate email marketing with text messaging.

I think you’ll find this interview extremely fascinating.

(I know I did!)

4.) “How To Explode Your Opt-Ins (And Your Sales!) With A Simple 5-Minute Change To Your Website”

This is the transcript of an interview I did with Jim Yaghi.

Jim is a computer scientist and world class marketer who has been responsible for the lead generation for some of the richest and most successful people in the home business niche (amongst others).

He’s also figured out some cool ways to build a list.

Ways you probably have never heard before.

Ways I’ve used to as much as double my opt ins quickly.

(With my existing website traffic.)

Anyway, only paying “Email Players” subscribers were sent it.

But, you can have it today for the bargain basement price of donating $5 to my local dog shelter.

5.) Free “Email Players” Back Issue

If you donate $50 (or more) you get a free back issue of the “Email Players” newsletter. These sell for $97 (real retail value), but you can have one back issue free with your donation of $50+

Here’s what to do:

1. Click the link below
2. Donate at least $5 (preferably more) via PayPal
3. Forward your PayPal receipt to ben [at] bensettle.com

(Do not ask the shelter about these bonuses, they don’t know)

Here’s where to donate:

www.EmailPlayers.com/dogz

Ya got until midnight tonight.

Hurry…

Let’s pick on that Dodge Superbowl commercial again.

As I so nicely and non-confrontationally (heh) explained a couple weeks ago, Dodge’s “So God Made A Farmer” ad was the height of idiocy as far as being an ad that will sell lots of cars.

About as effective as Chevy’s Heartbeat Of America ad.

(Which bombed, even though it won lots of “awards.”)

Anyway, one of the big reasons the farmer ad was a waste of $100+k per second (what it cost to run a Superbowl ad) is it didn’t even attempt to build a list.

No URL plugged.

No asking viewers to take any action.

No even asking people to come in for a test drive.

Since then, I’ve been asked:

“OK fine Ben, but how would YOU build a list from an ad like that?”

Until a few months ago, I’d have sent ’em to a website.

But now?

I’ve since been edu-ma-cated on a better way.

What they SHOULD have done is take advantage of all the smart phones out there (you know, those little gadgets everyone has in their hands 24/7 — checking emails, texts, websites, etc).

How?

Easy:

Dodge could have set up what’s called a “keyword” (i.e. “Dodge”) and tell viewers at the end to text that keyword and their email address to a number to get a bribe of some kind (I would have offered a report on “how to get out of a speeding ticket”, but I know, I know… that wouldn’t be very professional, would it? So maybe a “how to save money on gasoline” report instead…) Then, they get put on an email list, PLUS they are put on a text list, too.

Now, Dodge can follow up…

Relentlessly.

Consistently.

And, if they read “Email Players”, profitably.

In a way people like to read and buy from.

Pretty nifty, eh?

It’s something I learned from my droog Trevor Mauch.

Trevor is the MAN with integrating text and email.

He is also a serial entrepreneur who’s easily one of the savviest marketers I’ve ever met (and someone you should be following in my humble, but arrogant, opinion…)

And check this out:

Recently he let me interview him about this.

About how anyone (even if you don’t have a smart phone) can use text messaging to boost the profits of your email marketing.

It was a fascinating interview, too.

And, only “Email Players” subscribers have seen it.

Until today, that is.

Here’s what I mean:

When you donate $5 (more is better, and the dogs are watching…) to my local dog shelter, I will send you this interview along with the following extremely valuable bonuses.

Here they are:

1.) An *advanced* email marketing training (I did with Perry Marshall’s marketing manager Jack Born recently, for Jack’s Aw Pro Tools customers)

2.) “Obvious Adams” (a “Gary Bencivenga-approved” book)

3.) “How To Explode Your Opt-Ins With A Simple 5-Minute Change To Your Website” (An interview I did with a computer scientist about how to rapidly build your email list with just your existing traffic)

All this uber cool value sent right to your email box.

And, for just $5.

Here’s how to get your lovin’:

1. Click the link below
2. Donate at least $5 (preferably more) via PayPal
3. Forward your PayPal receipt to ben [at] bensettle.com

(Don’t ask the shelter, they don’t even know I’m doing this)

www.EmailPlayers.com/dogz

Remember:

This offer ends tomorrow night at midnight.

After that?

Too late…

Ben Settle

Got an extremely valuable resource to tell you about today.

A resource not 1 in 100 copywriters knows about… and was told to me by none other than Gary Bencivenga (universally considered the world’s greatest living copywriter).

Here’s what happened:

Waaaaay back in 2008 I bought his Seminar on DVD.

It was his “Farewell” seminar, where he revealed all his secrets.

Anyway, I was BLOWN away by it.

(Still am, just went through it again recently.)

In fact, it had such an impact on my copywriting and overall business & marketing philosophies, I just had to send him (and his wife, Pauline) an email telling them how much it meant having it.

Yes, dear one, I was in fanboy mode.

Gushing my little copywriting fanboy heart out.

So grateful to possess that product and learn from the master.

Anyway, to my amazement, he emailed me back with a note about how he had long enjoyed my site (zowie!).

And, how he was sending me a little gift by mail.

But, he didn’t say exactly what he was sending.

Just that it was a slender little volume his mentor (advertising legend David Ogilvy) said had changed his life and urged all his employees to read at least once per year. A few days later, a 32-page pamphlet-like book arrived in my mailbox called:

“Obvious Adams”

What the heck is “Obvious Adams”?

It’s a short story about an advertising man who was not the best or most skilled copywriter… but whose ads were ultra successful simply because he knew how to spot the “obvious” solutions to problems.

It’s an absolutely fascinating read, too.

And, it teaches a special kind of “mindset.”

A mindset you won’t find in other copywriting books.

(Or any other business books, for that matter.)

Plus, even though it was published waaaaay back in 1916, it’s just as relevant (hellz, even MORE relevant) today.

Bottom line?

This is a great little book.

It’s been endorsed by some of history’s greatest advertising minds, eliminates much of the anxiety that comes with direct marketing, and, if you apply its wisdom, you can’t help but write better ads or emails, and have a much more profitable business all the rest of your days.

And guess what?

It’s one of the gifts I’m giving away if you donate $5 (or more) to my local dog shelter before Friday night at midnight.

What’s that?

You think you can find it free online?

Yeah, you probably can.

And if you want to waste your time (is your time worth money or do you flit it away like most of the vultures who chase after free stuff online?) have at it.

Google your butt off.

Or, you can get it from me in a nice tidy pdf.

Plus, if you get it from me, you also get:

1.) An *advanced* email marketing training I did with Perry Marshall’s marketing manager Jack Born recently, for Jack’s Aw Pro Tools customers

2.) “Secrets Of A Text Marketing Player”

(This is an interview with Trevor Mauch — who is the best I know at integrating text messaging with email marketing seamlessly and in a way that makes your customers happy to hear and buy from you.)

3.) “How To Explode Your Opt-Ins (And Your Sales!) With A Simple 5-Minute Change To Your Website”

This is the transcript of an interview I did with Jim Yaghi.

Jim is a computer scientist and world class marketer who has been responsible for the lead generation for some of the richest and most successful people in the home business niche (amongst others).

He’s also figured out some cool ways to build a list.

Ways you probably have never heard before.

Ways I’ve used to as much as double my opt ins quickly.

(With my existing website traffic.)

And in this interview we reveal them in detail.

But remember:

This offer ends Friday night at the stroke of midnight.

To get all this value for just $5 do this:

1. Click the link below
2. Donate at least $5 (preferably more) via PayPal
3. Forward your PayPal receipt to ben  [at]  bensettle.com

www.EmailPlayers.com/dogz

The dogs say “thanks!” in advance…

Ben Settle

Hey, so let’s rap about list building.

For the past year I’ve been experimenting with a way to rapidly build my list that ANYONE can do.

It takes about 5-minutes (give or take).

And, is nabbing more subscribers than ever.

(Spanning multiple niches.)

I learned this trick from a computer scientist who stumbled onto it while doing PPC for a client, and noticed a huge swelling of new opt ins coming through with JUST their existing traffic.

How does it work?

Basically, it goes like this:

You write your capture pages in a way where the reader perceives time passing and they’ll miss hopping on the train (i.e. missing out) if they don’t opt in right NOW.

This is NOT about using scarcity or anything gimmicky.

It’s purely a language thing.

(It was even inspired by a professional linguist’s research.)

Anyway, it works like gangbusters.

When I first did it, my opt ins went up RIGHT away.

And since then, they’re up at least 10-20% (depending on the site) than what they were before using this method.

Of course, sales have been up since then, too.

And guess what?

When you donate a “whopping” $5 (preferably more, but $5 is the minimum) to my local dog shelter before Friday at midnight, I will send you an in-depth interview (actually, the transcript) I did with this computer scientist who discovered it, showing you even more ways to boost opt ins and sales you’re NOT hearing anywhere else.

Yes, this will likely be “new” info, my friend.

At least, for most people who see it.

(I sent this to “Email Players” subscribers last year.)

And it’s based on true scientific testing.

By a “for real” scientist.

Other than a few of our students, my friend and I are the only people doing this.

That means you’ll be one of a few who knows this info.

(Well, until some goo-roo gets his greasy meathooks on it…)

But time’s getting short.

You got until Friday at midnight.

Here’s what to do:

1. Click the link below
2. Donate $5 (preferably more) via PayPal
3. Forward your PayPal receipt to ben  [at]  bensettle.com

www.EmailPlayers.com/dogz

More:

You’ll also get 3 other prizes, including:

1.) An *advanced* email marketing training I did with Perry Marshall’s marketing manager Jack Born recently, for Jack’s Aw Pro Tools customers

2.) “Obvious Adams” pdf book

3.) “Secrets Of A Text Messaging Player”

(This is an interview with Trevor Mauch — who is the best I know at integrating text messaging with email marketing seamlessly and in a way that makes your customers happy to hear and buy from you.)

Alright then, laddybuck.

Theres no time for dilly-dally.

This offer ends Friday night at the stroke of midnight.

Again, this is all you do:

1. Click the link below
2. Donate at least $5 (preferably more) via PayPal
3. Forward your PayPal receipt to ben  [at]  bensettle.com

www.EmailPlayers.com/dogz

Ben Settle

Gonna be some smiling mo’ fo’s reading this today.

Why?

Because I have an extremely valuable email marketing training I want to give you.

And, I want to give it to you free.

(Well, kinda free, you’ll see what I mean…)

Here’s the story:

Recently Perry Marshall’s marketing manager (a fellow named Jack Born) interviewed me about some of my best, least known and, in some cases, completely *unknown* email tips and ideas.

Including info I ONLY teach to “Email Players” subscribers.

(And some doozies I haven’t even taught them…)

I held nothing back in this one.

And, it’s one of the most valuable teachings I’ve ever done on the subject of email marketing. (I’d bet Jack Born — who is also a long time “Email Players” subscriber — would agree.)

Anyway, here’s what’s inside:

• A clever (and very “sneaky”) way of using email to profit from whiners and drama queens on FaceBook.

• How to almost eliminate spam complaints by sending MORE email.

• The only known way to get zero (or near zero) unsubscribes.

• Where to find a secret stash of “field tested” email subject lines you can use almost verbatim — regardless of what product you sell or what market you sell to. (Hint: It costs nothing to access this resource which is almost like the smurf village — sitting there in the open forest, but nobody ever stumbles upon it. I didn’t really want to give this one away, but oh well…)

• The exact “magic” time to ask for the sale in emails.

• A popular TV show that can dramatically increase your sales.

• How to sell in emails without making a single claim (or even mentioning your product).

• Why “educating” in emails is guaranteed to kill your sales.

• A secret “battle tested” way (first seen in an advice column many years ago) for banging out emails people love to read and BUY from.

• 3 “no brainer” ways for being entertaining in email.

• An old school copywriter (not one of the “usual suspect” copywriters in any of the popular copywriting books) who was the best in the world at writing subject lines… even though he probably never sent an email in his entire life. (Once you learn this guy’s name, get your hands on everything he’s written — you’ll have a huge file of subject line “templates” you can use for virtually any email you ever write for the rest of your days…)

• How to use “micro-riddles” to get your emails EAGERLY read.

• The #1 most powerful psychological tactic (taught by the late Gary Halbert) ever invented for getting emails opened.

• Exactly what to say at the end of an auto-responder sequence.

• My “secret weapon” for building iron-clad credibility using email — even if you’re brand spanking new in your market.

• A surprise finding: How to turn *unsubscribes* into sales!

• And a ho’ bunch more…

Okay, so here’s the dealy-O:

I’m not accepting any money for this training.

Instead, I will give it to you free… in exchange for donating a measly $5 to my local dog shelter.

(More than $5 is better, of course…)

All you do is this:

1. Click the link below
2. Donate $5 (or more) via PayPal
3. Forward your PayPal receipt to me at ben [at] bensettle.com

And that’s it.

I’ll then send you a secret link where you can download the mp3 and pdf transcript of this interview.

But, time is short if you want it.

The deadline is Friday, March 1st at midnight.

After that, you can still donate.

But, you won’t get this training.

So the clock’s-a-ticking.

(Chop chop!)

Here’s where to donate:

www.EmailPlayers.com/dogz

Ben Settle

P.S. What???

You want to help the dogz… but, you don’t want to help them THAT badly to spend $5 just for an email training?

Aren’t you a greedy one?

Okay then!

To sweeten the pot even more, I’m also gonna toss in 3 more “goodies” for your righteous self.

Specifically:

1. “Obvious Adams”

This is the pdf of a short book Gary Bencivenga (universally considered the world’s greatest living copywriter) said his mentor David Ogilvy (the great ad man) gave his employees, and suggested they read once per year.

It teaches a cool “mindset” you won’t find in other business books.

I’ve read this puppy well over 30 times.

And, each time I get something new from it.

2. “Secrets Of A Text Marketing Player”

This is an interview with my droog Trevor Mauch.

Trevor is a fascinating guy with a real passion for helping entrepreneurs.

I know this first hand.

He’s helped get me thinking about ways to build my business that never would have occurred to me before. Anyway, one of the things he’s a master at is using text messaging to make sales with (relax… not spam texting, but permission based texting). And this interview transcript explains exactly how to integrate email marketing with text messaging.

I think you’ll find this interview extremely fascinating.

(I know I did!)

3. “How To Explode Your Opt-Ins (And Your Sales!) With A Simple 5-Minute Change To Your Website”

This is the transcript of an interview I did with Jim Yaghi.

Jim is a computer scientist and world class marketer who has been responsible for the lead generation for some of the richest and most successful people in the home business niche (amongst others).

He’s also figured out some cool ways to build a list.

Ways you probably have never heard before.

Ways I’ve used to as much as double my opt ins quickly.

(With my existing website traffic.)

Anyway, only paying “Email Players” subscribers were sent it.

But, you can have it today for the bargain basement price of donating $5 to my local dog shelter.

Once again, it’s all yours if you act by Friday midnight.

Just go to this link:

www.EmailPlayers.com/dogz

Donate $5 (more is better).

Then, forward your PayPal receipt to me at:

ben [at] bensettle.com