Ben Settle

A BizWorld reviewer expresses her true feelings for me:

“Don’t waste your time with this nonsense”

2 things:

1. There are some real gems in there that I’m excited about and have my juices flowing. His concept of world building in business is intriguing but he gave very few examples of exactly HOW to build a world. It was the same 3 stories over and over again. That was a bit frustrating. But overall he validated a lot of things I’ve been thinking for awhile with “softer” marketing that focuses on engagement and relationships, not so dependent on stats, tracking, etc.

2. He is a terrible person and I actively dislike him. I’m used to sexist marketing gurus, never had much of a choice but to learn from them because they are everywhere. This book contains straight up misogyny. I honestly believe he thinks women are less than men (definitely less than him).

I gave him the benefit of the doubt for half the book and then I just couldn’t anymore. He talks about only using these marketing powers for good and not evil but then he does some really gross things in his world. He plays it off as being provocative but having been in a cult and experiencing life as a woman, this book was one red flag after another (his group members sending death threats to two women because they called him sexist, demanding single women in his FB group fill out dating profiles or get kicked out, and much more).

Looked him and his wife up on Twitter just to see if maybe I was missing context…it only got worse.

Because he’s a good marketer he gets away with a lot of bad behavior that I find actually dangerous because he’s right about some things. That can make some people swallow his other ideas with out question because “he’s so smart, he must be right”

On top of all that, any push back he gets he thinks is just validation that he’s right. In the book he tells a story about a man that reached out to him saying his wife loved his books but that his covers are disturbing and she doesn’t really like that. Ben concludes that she secretly LOVES his covers but is too afraid to admit it because it’s not popular/main stream.

He comes across as a very insecure person trying to compensate for something. Of course he’d tell you that’s just my insecurity coming through and that I secretly love his honesty and want to be in his world. He’s that deluded.

While there are good concepts in this book that I will use, I can not in good conscience recommend it and, in fact, would encourage people to not read it and stay away from Ben Settle “worlds”. There are much better books out there that give solid marketing advice. Don’t waste your time with this nonsense.

Sheer… perfection.

Although Stefania was none too happy to see another woman have so many spare emotions for your daily email horror host.

But it’s like I told her:

She needs to learn how to share if she wants to keep her spot…

Still, her complaints about the repetition and a lack of “how to” are valid.

As far as how-to info goes – I can only give a framework and beacons to follow.

To give a “do this, that, and then this” training on it defeats the purpose of creating a World which comes from within, not from without. And to seek a checklist or hand holding is to miss the point. Nobody can tell you how to do it. You have to figure it out. Although I have long toyed with the idea of having a small workshop here at elBenbo’s Lair, 4 or 5 people max – and doing live “hot seat-style” World-building back-and-forth feeding frenzies… with more beacons and insights to explore… but without telling anyone exactly what to do which, again, would defeat the purpose.

It’d be very expensive if I did that though.

Likely $10k a head, and probably a lot more.

And as for the book’s repetition:

It is true there is a ton of repetition in the book as the Amazon description clearly says there is. It’s even in bold letters so it’s easy to see, and so people would know what they are getting before they buy it. This concept of World-Building the way I teach it demands repetition. And to think you can just read it once, nod, then file away is not a realistic way to learn something as comprehensive as this particular topic.

We truly do live in a post literate society though.

And so I’ve come to expect this sort of thing.

But if repetition is a problem, probably you should pass on reading it. Same goes for needing a checklist/specific how-to’s if you dislike having to think.

Anyway, you can find my BizWorld on Amazon.

But the above also goes for my Email Players newsletter.

Sometimes repetition is used obnoxiously – although from different angles I’ve taught things before.

So keep that in mind before subscribing.

More on that here:

www.EmailPlayers.com

Ben Settle

P.S. I never thought BizWorld would be divisive. Yet, if I get more reviews like the above and a couple other negatives ones I’ve seen for it, it may very well end up being more divisive even than my first Villains book, which still gets a lot of peoples’ panties in a twist.

Last year I was watching a documentary about the creation of the Teenage Mutant Ninja Turtles, complete with interviews with the guys who created them and others who have been around it since its inception.

And there was one part that shot my antenna up.

And that part was when one of the creators said something about sequels.

He said:

“the sequel belongs to the believers”

i.e., totally exclusive and not-at-all inclusive.

They also talked about how, after being rejected by every comicbook publisher (all no-doubt kicking themselves in the long run), that it was interesting how, suddenly, everyone wanted to be a part of what they were doing, wanted to invest in it, ride the wave of popularity… AFTER they became successful.

Before success?

Nobody wanted anything to do with them.

After?

Suddenly everyone has always been a fan.

Reminds me of all these Marvel movie celebrities who natter on in interviews about how they were, like, you know, TOTALLY fans of the comics growing up… when everyone knows they not only were not fans, but were amongst those who mocked, made fun of, and socially ostracized the fans.

i.e., the true believers.

But anyway, back to TMNT:

They realized, what all great World-Builders in business realize — that it’s not unicorn farts & rainbows inclusivity that builds the World, attracts the best customers, creates a thriving business… but aggressive exclusivity.

Inclusivity will get your business killed — on all kinds of levels.

This is as old as recorded history.

It’s only in 2023 when people think this has somehow changed.

Something to think about.

Especially if you want to do email the way I do and teach in Email Players.

You can read more about that by hitting the jump below:

www.EmailPlayers.com

Ben Settle

Once upon a time, “Email Players” subscriber Brian Kurtz invited me to speak to his prestigious Titans mastermind.

The topic:

The Lost Art of Business & Marketing World-Building.

It was quite well-received from what I remember.

Especially going by the questions I got during the Q&A.

But what exactly does this mean, really, when I talk about “World-Building?” Well, when I talk about World-Building in business I talk about creating a World your best customers, clients, leads and even your haters & trolls enter and don’t want to leave.

It’s like the children in the Narnia books.

Once they go to Narnia they do not want to go back to the real world.

They also don’t really talk much about missing their families or friends.

If anything, when they leave Narnia all they can talk about and think about is getting back. When not allowed back, one of them (Susan) even grew bitter and attacked Narnia and mocked her siblings for caring about the place.

i.e., her bitterness at not being allowed back turned her into a troll.

And interesting lesson in and of itself…

So it is in business.

The idea is to create a World for your business your customers always want to be in 24/7. Ideally – and this won’t happen with everyone obviously – they are constantly thinking about, constantly exploring, and constantly interacting with your World. When you do that, things like price, needing the best sales pitch or marketing, and the threat of any so-called “competition” all but evaporate.

I rarely ask people to buy anything.

First I give the opportunity to enter my World.

Then — and only then — do I give them the opportunity to buy.

Some do, many don’t, and that’s exactly how it should be.

But once inside, I try to make it as hard as possible to leave.

Or, really, be anywhere else.

This happens more for some than it does for others.

But that’s the gist of it.

And in the spirit of the upcoming 12-year anniversary double-sized August Email Players issue:

World-Building is the thing I do that none of my competitors do. It’s not just a matter of slapping the world “Planet” onto you name or adding “-verse” (Beniverse, whatever) next to your name or whatever. You can’t just say it. You have to live it, do it, and become it. It’s much bigger than your Google analytics account. And it can’t be swiped or tracked with a spreadsheet, or prompted by fapGPT.

More:

It’s also literally the reason Willis exists.

When I got especially good at applying World-Building to my romantic life (that I was already successfully using in my business life) I often had multiple prospects competing for my attention.

Not in a Fonzy or even in an Austin Powers kinda way.

(Anyone who knows me will tell you I am not exactly the life of the party…)

But a small, carefully curated way.

Incidentally, Stefania won that game handily over her competition because she legitimately liked my World, wanted to be in it, didn’t want to leave — there was no having to play the game or deal with a woman wanting to complicate things while I have a business world to make my mark in.

I invited her in, she walked across my threshold, didn’t want to leave.

And, not only that, wanted to assist me in my endeavors.

Zero drama or nonsense, as the mere idea of being kicked out of my World foiled her worst instincts.

And again:

Willis quite literally would not exist right now if I hadn’t done this.

If you doubt me, or think I am just engaging in puffery here, go ahead and ask her. She saw my World, wanted in, and sold me what I was buying to secure her place in it: meaning she was always pleasant, respectful, grateful, and had a dedication to helping me achieve my goals & Mission no other woman had ever even come close to displaying.

A few did at first, in some cases.

But over time their true colors emerged and their solipsism came out.

Yet Stefania was in my World, realized she liked it there, and has never left. She quite likes how I am always pursuing a new ambition, always climbing to the next goal post, and have built a lifestyle where I never want to leave or travel anywhere. Apparently, I’ve been getting quite the reputation for turning down speaking gigs, etc. That was not deliberate, I just have not had an offer that has been enticing enough for me to want to go anywhere, leave my warm hearth in my seaside hobbit hole, my son, with work flow disrupted, etc.

Isn’t that what we are all going for here?

Or is it just me?

Anyway, that may or may not be what you are about and that is fine.

It’s your World, Spanky.

You build it, populate it with what you prefer, and reign inside it as you see fit.

And so it is for business.

For example:

If you sit there and try to supplicate to clients and customers and hang out in their Worlds, and beg them to buy from you… instead of them coming to your World and asking you if they can purchase from or hire you… you’re playing the game on hard mode.

All right enough of this.

I’ve got a book about this on Amazon that is easily found.

But the doorway into my world of email marketing, copywriting, selling is my Email Players newsletter.

More on that here:

www.EmailPlayers.com

Ben Settle

One of the more useful biographies I have read for business and marketing is movie director Frank Capra’s bio “The Name Above The Title” book.

It contains a ton of insights about making movies that apply directly to marketing.

Here are a few of them:

* There are no rules to filmmaking, only sins. And the cardinal sin is Dullness

* What interests people most is people

* Self aggrandizement will get you a lot farther a lot faster than modesty

* Entertainment is an amazing tool for rallying people against the “bad guys”

* Laugher disarms skepticism, cynicism, and even hostility

* Don’t look for objective criticism or praise… look for gut reactions

* Creating Vision can literally win wars

* Don’t make the best picture you ever made in the same year that someone makes Gone With The Wind

* FDR was such a great listener he almost converted Frank Capra into becoming a Democrat

* Too many filmmakers get their ideas from other’s pictures and not from life

* Wealthy hypocrites and celebrities in Hollywood constantly virtue signaling about “social justice” secretly had just as much contempt and hatred for the very people and causes they virtue signaled about in Capra’s day as they do today

* Trying to not offend people ruins movies

And the list goes on.

But Frank Capra’s most profitable marketing lesson was when he said this:

“Laughter was the disarmer, the friend maker. Entertain them, and audiences would accept most anything.”

I not only agree with this, but have witnessed and profited from it for some 15 years — including when selling in markets ranging from weight loss and self-defense, to golf and prostate problems, to internet marketers, MLMers, and biz opp seekers.

This is something email lets you play like a fiddle.

To learn more about Email Players go here:

www.EmailPlayers.com

Ben Settle

That is, if you’re a responsible person who makes good decisions.

Here’s what I mean:

I once got into a conversation about this idea of how society no longer — if it ever did — celebrates, cares about, or gives any kind of props to people who actually make society work, who build it up, and who keep it functioning.

And how instead… only the screw-ups who mostly contribute nothing do.

Certainly they get all the public attention, free press, and media propping.

That’s one reason why sales copy is often about a screw-up who fixed their situation, and never about someone responsible who isn’t a screw-up in some way.

Thus, they often go something like this:

* The obese person who got that way eating too much and not caring about his health who then got skinny

* The guy who got $200k in debt by reckless and irresponsible overspending who paid it all off and got rich

* The golfer who beat up his back, knees, and neck for decades because of his addiction to buying trendy, body-defying rotational swing gimmicks who found a way to play without pain

* The wet noodle-looking nerd who refused to lift or make himself more attractive who found a way to pick up chicks

* The guy who abused drugs and consumed estrogen-promoting foods when young and then went limp in middle age who suddenly gets raging woodies

And the list goes on.

Society as a whole not only doesn’t care about the responsible, the hard working, the dependable… but sometimes almost has contempt, jealously, and/or indifference to them. Take, for example, writers like the great Dan Kennedy writing another best-seller, or the great Bob Bly writing his 100th book (now well over 100), or Stephen King writing yet another novel.

Yes, their fans want it, get excited about it, and buy it in droves.

But I would guess nobody is patting them on the backs at home, or mass celebrating with them on Twitter, or drowning them in flakebook likes and PMs about it.

If anything, they probably get entitled fans bytching at them:

“Hey! Hurry it up with the next book already!”

Now, contrast that to many other blokes out there:

They announce to everyone who will listen how they’re finally going to sac up and take time to write a book. They tell everyone on social media, their family, their friends, their lists, etc… reveling in the likes, props, and “go get ’em, Tiger!” encouragement and validation they so desperately crave from strangers. They then spend two years horrified by the work ahead, the pressure to perform… and hide behind a bottle, or some other mind-altering substances… always talking about the book, but while sabotaging themselves… and never actually writing it or even starting it. Then, eventually, if they do finally write it, probably years later due to desperate need for money… they get showered with praise and high-fives, and are celebrated almost as heroes — despite all that wasted time, self-inflicted misery & stress, and possibly mental/emotional/physical harm to themselves, and maybe even others.

It’s not just in business or publishing, either.

It’s like this in all phases of society.

Nobody really cares when the responsible adult with a family gets up each day, punches in at work, earns a living, and doesn’t sabotage his life via drugs, partying, prostitutes, adultery, gambling, running up thousands in debt, and the list goes on.

It’s simply expected of him.

And, he neither expects or needs a pat on the back.

But, when the self-sabotaging screw-up who is always late, always messing up, always being irresponsible finally gets a job and puts a tie on or does something — anything — notable, everyone goes crazy with applause, props, and celebration.

Even the Bible talks about this in the story about the prodigal son.

A father has two sons:

1. A loyal, obedient, hard-working, and responsible guy

2. A complete screw-up who squanders his inheritance, breaks his dad’s heart, and ends up leaving only to become destitute, wallowing in despair, and begging to come back

And when son #2 does return, guess what happens?

He’s not only welcomed back with open arms, but he is treated even better than ever.

Meanwhile, son #1 is standing there with his John Thomas in his hand wondering what just happened, not realizing that he ultimately will get the prize (inheritance) and shouldn’t expect a pat on the back anyway, and should be happy for the screw-up coming back and being safe.

There are many lessons embedded in that story.

But, from a purely business perspective, here’s my favorite take-away:

The reason the irresponsible screw-ups are celebrated, and are the subject of so many marketing campaigns is because of several very important things, including being more flawed (and, thus, more identifiable and relatable) and, also, because of…

It’s essentially drama.

Drama is exciting.

Drama has impact.

And, best of all… drama makes more of the green stuff than non-drama does.

But, responsible, hardworking people simply don’t naturally create drama.

Only the screw-ups do, whether on purpose or not.

All of which is why normal, well-adjusted, and responsible guys have to learn how to create drama. Not stupid drama. Not abusive drama. Not even frivolous drama.

But, the kind of drama that sells.

Dramatic offers, dramatic guarantees, dramatic stories, and, yes… dramatic emails.

Very powerful stuff.

But only if you know how to use it.

For more on email go here:

www.EmailPlayers.com

Ben Settle

C’mere, sit on my righteous lap, and I’ll tell you a secret:

Back when Child elBenbo used to visit his dad every other weekend, we’d spend those Saturdays watching low-budget B horror movies. And, during the breaks, a guy dressed up like a ghoul called “Svengoolie” would do some kind of goofy skit or bit that’d help lighten up the dank subject matter of the horror movie playing, and even became “part” of the entertainment itself… often cranking up the ratings (and, thus, profits for the TV station) far beyond what they’d normally be.

Such is the sales & marketing power of a talented “horror host.”

And before you ask, a horror host is just what it sounds like:

A horror show presenter or host — in the tradition of the ancient theatre presenter — but who assumes a campy or humorous horror-themed persona like ol’ Svengoolie or Vampira or (my favorite) the Crypt Keeper. These horror hosts were often newscasters trying to make some extra dough on the side. But an awful lot of them were just talented boys or ghouls who knew how to take something that isn’t otherwise appealing and make people want to consume it.

Case in point:

There is an excellent documentary called “American Scary” about some of the most influential horror hosts who ever lived. One of the many different horror hosts & TV historians they quote is a guy named Bob Burns.

And in my opinion, he summed it up best:

“If [the horror host is] really very good you’d rather see them. The movie is secondary.”

Yes.

Criminals agree with that, too — as there were some studies done showing crime went down during certain shows each week with especially popular horror hosts.

You also probably agree, whether you realize it or not.

Because if you’ve ever watched, for example, a show like Tales From The Crypt, and found yourself looking more forward to that wrinkled little nutsack Crypt Keeper’s jokes and commentary than to the show itself then you, my friend, have experienced this phenomenon first hand.

Which brings your daily email “horror host” Bengoolie to the point.

Actually, I have two points.

1. These days even our entertainment needs entertainment to get it consumed!

2. To put some deeper thought into just what your “role” is as a marketer, freelancer, or business professional of any kind with something to say.

I’d argue you will be most effective if you play the part not just of email marketer, but as the “horror host” of your offers. And I would further argue the more complex, deep, serious, “professional”, and heavy the content you are selling, the more important this is to do.

Okay that’s that for today.

To learn more about the email-side of marketing go here:

www.EmailPlayers.com

Ben Settle

Since it’s that day that should be a Federal holiday but still ain’t (my birthday) today… I want to talk about something quite near & dear to my gruesome lil’ heart:

My next novel.

It is the 9th — and final — book of my Enoch Wars saga.

I started writing the books in August 2013.

And we will launch this last one next month in August 2023.

(So a clean 10-year journey.)

And if the feedback this final book in the series has been getting from the few who have read it are an indication, then it should be a big hit with fans of the series. I am already working on screenplays for them. And I have big plans to expand this into its own franchise — even if I have to somehow self-finance it all myself George Lucas-style.

In fact, here is what long time customer Daniel Throssell sent me about the 9th novel after I sent him an advanced copy:

Okay … I’m done.

Couldn’t help myself. Just had to finish it so I can focus and actually get back to my work.

My conclusion:

Magnificent.

Truly your crowning achievement in this entire series … and a fitting way to tie it all together.

I laughed out loud multiple times. I literally wept even more. I had my mind and theology challenged by ideas I had never heard before that have prompted me to study. And I was truly blown away by the delightful complexity of the plotline and how gripped I was the whole time.

I never would have thought that a book so full of sex, violence, gore, demons, foul language and so many other ‘evil’ things could be so edifying. Honestly. Not just as a fiction reader, but as a Christian, I felt convicted, challenged, and inspired by so many things in this book. And I find myself wanting to force all my brothers to read it too, to inspire them.

Anyway, thank you so much for letting me read this book. It really is your finest work. And I honestly feel like a better man for having read it.

My publisher Greg Perry (Oklahoma’s #1 used book dealer) said this:

“I just need to tell you how brilliant this is. How you took a series that seemed to be done and completely gave it an unexpected and glorious ending. . .A masterpiece Ben. SS is a masterpiece. It DEMANDS that I start back on book 1 as soon as things settle here. Which they might be about to do.”

And as for Stefania (who edited it)?

She’s biased of course.

But on her first reading, for enjoyment not editing, I remember falling asleep as she read the last three chapters and the epilogue. And an hour after I fell asleep she woke me up literally in tears. I think it was a truly surreal experience for her, as chapter 17 had her laughing thinking I’m the funniest guy in the world. Chapter 18 had her angry at me thinking I’m the biggest asshole in the world. Chapter 19 had her in deep thought for the next few days. And the epilogue still makes her equal parts sad and amped up with excitement whenever she thinks about it.

Which is interesting.

Because Daniel told me something similar about the ending:

Even 2 or 3 weeks after finishing it he couldn’t get the ending out of his head.

Like I told Greg when he finished reading it:

Writing is a rollercoaster.

So’s reading.

It should be, at least.

There is a copywriting lesson embedded in that.

I hope you caught it…

Anyway, fans of the other books will hopefully find it the best of the bunch. But for those who have not read it, and who are now curious, you can get the first 8 books on Amazon — print or kindle, with most of them on audio book (7 will be published on Audible shortly, with 8 on deck right after that).

One more thing:

A totally understandable and rational question people always ask when I launch a new title (especially since there are so many now) in the Enoch Wars series has always been:

“Do I need to read the ones before it to enjoy this next one?”

The answer is yes and no.

Yes, in the sense if you want to read the story as intended.

No, in the sense that you will figure things out as you go if you start with book 9. It stands on its own in many ways. And if I did my job right, it will make you want to go back and read the first 8 after. It’d be like watching Empire Strikes Back before watching Star Wars.

That’s my analogy.

And I’m sticking to it.

While back an “Email Players” subscriber asked about the client-copywriter dance.

The question basically went like this:

He had sent some copy to a client (while working on spec i.e., only gets paid if the ad is accepted, ran, and the client is honest…) The client wrote back with some suggestions. The copywriter fixed it according to said suggestions… and he hadn’t heard from the client in a while.

I don’t know for sure.

But it sounded like it’d been a long wait.

Almost like the client had either fallen off the face of the earth or took the copy (he got free) and now has no intention of paying the copywriter.

Which is what the question was about:

He was wondering if/when he should follow up.

Especially so he wouldn’t look Needy, etc.

My answer?

It’s the same answer I give to anyone anxiously waiting for something from someone — whether it’s a girl’s answer to a text, a boss’s reply to a request for a raise, or, yes, a client you’ve sent something to and are awaiting a reply for an unusually long period of time.

And here it is:

Whenever you feel this way, ask yourself:

“Isn’t there something better I could be doing?”

And then go do whatever the answer is.

Very simple.

And, surprisingly therapeutic, constructive, and efficient.

Anyway, this waste-of-time-and-talent dance with clients is one reason I hated dealing with them for the most part. Especially when money was tight, and I didn’t have a lot of time to be jerked around, and I was on a rampage to get things done.

Do whatever ye will with this info.

And then, go here:

www.EmailPlayers.com

Ben Settle

And I found it quite profitable, too.

Here’s what happened:

Last year, I had read a book by Brian Timoney about Method Acting (he’s one of the best in the world at teaching Method, having even helped gotten actors into Hollywood movies, etc). And I wanted to use some of his ways to help me get better at being more in “touch” with my list, market, and even my enemies… so I could better know them, serve them, or (in the latter’s case) exploit them.

So here is what I did:

* I created a fake character/persona who is, in many ways, the exact opposite of me

* In this case, the character was a Latina (partly based on Stefania’s mom, not in personality, but in speaking tics and accent)

* This character I created is also a commie who’s obsessed with POC (people of color)

* Everything with this chick is “POC this” and “POC that”

* Far as she is concerned there are not enough POCs in Hollywood, in the world, and it’s obvious she has nothing but contempt for white people

* To her everyone who is white is a fascist and a racist

* So to her, the cure of this is America needs more POC, and diversity, with even the most inanely created movie & TV characters who are POC celebrated, and with even the most celebrated movie directors & movies like Peter Jackson’s Lord of the Rings trilogy being paragons of white supremacy, and chock-full of identity politics

* And so on, and so forth

Anyway, so what I did was this:

I went on a movie forum, as this character I created (not as Ben Settle, but as this character, with her own screen name, back story, etc), looked for the people on the site who are on Ben Settle’s “side” in politics, culture, and movie preferences, etc, and then… started picking fights with them.

Yes, I fought tooth & nail against my own ideological counterparts.

For instance:

I talked about how great Naru was in the latest Predator movie (Prey — which I hadn’t even seen, but in my mind I had) and how she was the greatest action movie star ever. Or how Sophia Nomvete (as the dwarf queen in Rings of Power — again, I had never even seen it, but in my head I had) was going to be the greatest actor in all the Lord of the Rings movies. And how She-Hulk was going to be the greatest TV show ever because it was finally featuring a POC (rationalizing that She-Hulk being green made her POC… I didn’t say any of this made sense).

And it was amusing at first.

But then something very startling happened:

I started to almost believe my own bull shyt!

I kid you not.

After doing this for just a few days I started spinning complete fantasies into facts that didn’t exist completely in service of this character I had created, because that is the only way a person like her could legitimately exist and not end up in the insane asylum.

Otherwise the cognitive dissonance would drive her insane.

Eventually, I was called out for just trolling and people caught on.

Specifically, when I said Warner Bros should recast Joaquin Phoenix’s Arthur Fleck character in Joker 2 with a POC actor like Jaleel White (the character who played Erkel in Family Matters). I guess at that point it was so silly even the low IQ commies (most of the people on the site) knew I was full of it and just trolling them.

Which, interestingly enough, disappointed me.

Because I’d become quite fond of the character I played — despite her bat shyt opinions.

But here’s the thing to realize:

Stefania will tell you — she often sat next to me as I fooled around doing this in bed at night, on my laptop — I was having more fun being this fake character than being myself. I even started kinda talking like her, sympathizing with her ridiculous views and opinions and, in some ways… started becoming her.

Not in a “time to cut my balls off, and mainline estrogen” kind of way.

Although that probably would have scored me some sweet corporate endorsements.

But along the lines of Leonard Nimoy, when he talked about the years he played Spock in Star Trek. Five days a week he played that character, and the entire week he took on Spock’s personality at home, off set, including on weekends. And it wasn’t until Sunday night when he finally went back to being just Leonard, only to have to go back on set and do it all over again the next day.

He’d “become” that character, more than he was himself.

And that’s how it was with this short experiment I did with method acting.

Anyway, doing this was pure fun.

And it was also enormously useful for my email and infotainment skills.

The point?

The way I see it, if you want to be great — not just good — at entertainment, you have to literally become an entertainer.

And who better to learn from than great actors?

And, ideally, than doing what great actors do?

Learn and then apply to your emails for more sales, engagement, fun.

Next:

www.EmailPlayers.com

Ben Settle