Ben Settle

1. You’ll become a better writer

2. You’ll write better sales copy

3. Your writing will inevitably get faster

4. Generate more ideas (ideas beget ideas, emails beget emails…)

5. Clearer thinking

6. Accomplish more than your lazy peers

7. Generate more testimonials

8. Engineer more JV opportunities

9. More customers to which you can sell other offers to

10. More clients

11. Regularly demonstrate your knowledge & superiority

12. It’s therapeutic

13. Might inspire others

14. It’s fun

15. Can create more financial security

16. Troll fodder handed to you on a rusted platter

17. Entertainment when you see someone melt down over something you wrote

18. Can elevate your thinking

19. You can teach cool ideas to a receptive audience you wouldn’t be able to otherwise

20. Makes your other (non email) writing easier to pound out

21. Gets your business more attention

22. Lets you demonstrate leadership

23. Will very likely make you many new industry connections

24. Can create other opportunities you never considered

25. Attracts better leads

26. Repels weak or unqualified leads

27. Less spam complaints (in my experience way less)

28. Creates “friendly familiarity” making the choice to buy from you much more likely

29. Builds & strengthens relationships with your list

30. New product ideas spring forth the more you do them and get feedback from your list

31. Gives you content to repurpose for other things

32. Better inbox delivery (if you do email right)

33. Your business can make more sales

I could go on and on and on.

But if those 33 ways aren’t enough to light a fire under your righteous gluteus assimus to grow your email list and mail it each day, then you’re truly hopeless and probably anything else I say will go in one ear and right out the other.

As far as the “how tos” of doing it?

See the Email Players Newsletter here:

www.EmailPlayers.com

Ben Settle

Came a great question from an “Email Players” subscriber a while ago:

…you talk about always plugging something in every email. Since I am an email copywriter, I always write something interesting and transition into a product pitch. But I feel the list may not be happy in the long term. What is a good ratio mix of sales and educational content in a week? Should I write blog posts and link them instead from time to time?

My take:

He is making the exact same mistake a lot of email marketers — probably 99% of ‘em — are making. And that is, projecting one’s emotions & hangups about being sold to on to a list.

Listen up, listen good, and always remember:

Buyers want to buy.

Lurkers want to lurk.

Lukewarm people want to complain, whine, & bytch.

You have to decide which of those you want to focus on and serve.

If the answer is buyers, then write for & TO them.

That means, giving them something to buy.

Of course, that doesn’t mean not to make your emails worth their time to read. But it does mean at least giving your subscribers the opportunity to know your offer exists each day. Or, at the very least, sending them somewhere that will lead to a sale.

There is no perfect ratio of selling & content.

The art & craft is in seamlessly & naturally combining the two.

The last thing I do when I write an email is say:

“All right, I gotta make sure x% of this email teaches, and y% sells…”

Some of my emails are 100% teasing.

Others are even 100% pitching.

Once in a great while (2 or 3 times per year, probably) they are 100% teaching.

But 90%+ of the time it’s a combination — all based on the content, the market, the market’s awareness and/or sophistication levels (ala Gene Schwartz’s teachings), what I want to write about, what I think my list needs to know, what is on my mind, what is on the market’s mind, the offer I want to tell them about, and a whole slew of variables that make any kind of perfect ratio of selling & teaching a complete myth with about as much basis in reality as Wakanda or Latveria.

That’s my take.

What’s far more important than the mythical content v pitch ratio is this:

Consistently writing & sending emails.

Getting to know your list, and build a relationship with it.

And do it with as little “friction” as possible.

Enter the Email Players Newsletter.

Details here:

www.EmailPlayers.com

Ben Settle

This email may come with a sense of irony.

i.e., it could be wriggling around in your spam or promotions folder. (And if you’re reading it there now, that could also be a testament to some of the points on the list in and of itself…) But if you aggressively implement as many of the 15 points below as you can, as fast as you can… I daresay you should see a fat bump in your engagement and sales.

First two on the list are mandatory though.

If you can’t or won’t do those, the rest won’t do you much good.

All right here goes:

1. Write interesting content people want to read

2. Sell offers people want to buy

3. Mail more often, not less (assuming you’re doing both of the above)

4. Curate your list as aggressively as you can at the opt-in especially

5. Ramp up your email blocking game — i.e., block catch-all addresses, or emails that put things like “help”, “spam”, “newsletters”, “subs”, “subscribe”, etc

6. Block any bogus-looking domains

7. Do the opposite of what any email grifters says who were Facebook experts last month, a crypto expert the month before that, a TikTok expert before that, but now suddenly are email experts today

8. Do a list scrub immediately to help you identify the bots, spam traps, honey pot addresses that are scraped & harvested by spammers, spam button pushers, as well as undeliverable email addresses, malformed email addresses, & abandoned email addresses seized by ISPs to “spy” on email marketers, etc

9. Encourage people to ask you questions

10. Write opinionated content people have a hard time not replying to

11. Do your own customer service (apply Gary Halbert’s “white mail” warning)

12. Rejoice when trolls & reply guys don’t like you (they don’t even like themselves) and pour gas on the fire

13. Periodically sell low ticket offers where lots of customers buy and have to email you to get a link back for the bonus(es)

14. Don’t worry about offending the dogs, concentrate on selling the foxes (more Gary Halbert wisdom)

15. Use an email platform created by marketers (not programmers) who send emails to their own lists each day, and understand how the game works

All right so that is that.

More on the Email Players Newsletter here:

www.EmailPlayers.com

Ben Settle

Came a “troll bait” question, but a good question all the same:

Ben, I might sound like an ape for asking this. But outside of selling to your own list, what kind of advertising have you done for companies? 
 
You almost never reference your own experiences or projects that you’ve worked on. Outside of Email Players, Berserker Mail and your app. 
 
It would be interesting to hear some past stuff you’ve worked on.
 
Happy trolling
 

There are many answers to this.

1. I spent the first 9 years up in this business doing client work.

Including for some of the savviest clients imaginable who taught me quite a bit. Sometimes I talk about lessons from those days in my emails, and in a series of trainings I created I use as premiums. But mostly, they lend themselves better to paid content where those lessons and stories can be told in the correct context.

2. The most valuable lessons I have learned are from my own ventures.

Where my own money & time (not a client’s) are on the line.

Where my own brand/reputation/credibility (not my client’s) are on the line.

And where I am forced to be a helluva lot more cunning, inventive, creative, and ambitious than if I have a client handing me a pre-qualified list of customers, offer, brand I can sell with, as well as check I get to cash whether my marketing/copywriting works or not.

3. I don’t trust freelancers who only tell client war stories

For one, almost all of the ones I see exaggerate (some more than others) just how much their “copy” had to do with a client’s sales. Email Players subscriber Ryan Healy wrote an email about this not long ago that I think should be enshrined on a wall somewhere.

I don’t necessarily blame copywriters for doing this sort of thing.

It’s just part of the game they have to play.

My favorite is a guy I once saw bragging about how an email campaign brought in “$500,000!”

Could almost hear the guy roaring & pounding his chest like King Kong when he typed it:

“Raaaarrrrgghh!”

But I can assure you his “emails” did not bring in that $500k.

I’m sure they helped make the sales.

But the client’s gigantic list no-doubt built over time and at a great expense/testing, the hot offer, solid marketplace positioning, the well-known brand, the impeccable reputation, the benefits customers got from their prior offer(s) that gave a lot of those $500k in buyers a good experience well before hand, therefore making them far more likely to buy that next offer… and probably a hundred other variables had more to do with that $500k than the emails — no matter how well written or persuasive they were.

Ed Mayer’s classic 40/40/20 rule hasn’t changed much, in my opinion.

(40% is list, 40% is offer, only 20% is the creative)

Although I suspect it’s more like 50/30/20 nowadays.

Doesn’t really matter though.

Either way, I just assume all copywriter claims are tastefully & ethically embellished. The smart ones do it anyway, but without lying. Being overly humble is no way to get clients or make any kind of significant impact on a market place.

So it’s a balancing act.

It’s also why I couldn’t tell you how many sales my emails and copy brought in for clients.

I only know what clients have told me and have to take their word for it.

Like, for example, when writing the sales letters for Email Players subscriber Captain Chris Pizzo’s self defense offers. When tested, mine won handily. And the ones that weren’t tested and he just ran my stuff (he was easily my all-time favorite client) he always said they made a bundle. In one case the first day they ran a sales letter I wrote he said he and the CEO he hired went home early since so many sales came in.

Was that because of my “copy”?

Some of it.

But the lion’s share of the credit went to him for all the above reasons.

I got to effectively “parasite” off his prior successes.

At the same time, I have a video testimonial from one of the owners (Tim Erway) of the old Magnetic Sponsoring business, where a single sales letter I wrote brought in millions in direct sales for them, and probably tens of millions in ongoing and repeat sales.

Those were exact words.

How many millions or tens of millions?

I have no blessed idea.

But, I can tell you right now, MOST of those sales were ultimately because of things I had nothing to do with — including a super motivated customer base of hyper buying home business buyers, curated traffic brought in by guys like the late Jim Yaghi, Mike Dillard’s personality and marketing savviness, the team they had, their army of affiliates (many who used to go out of their way to shake my hand and thank me when I spoke at seminars — since that sales letter helped make them so much money) and a whole host of other factors giving me a nice tail wind.

Same when I worked in the golf niche.

Or when I wrote the ad for Ken McCarthy’s copywriting course.

And just about any other client I worked with.

So at the end of the day it’s all relative.

Plus, it’s also based on the goals of the project.
For example:

When I launched my latest book Markauteur last month, I was shooting for 50 sales. It’s such an esoteric book I would have considered that a successful launch. More than enough to pay for the printing (hard cover is not cheap to print, especially with the current supply chain and inflation specter hovering over my business), cover & interior design costs (I invested quite a lot in that too…), and the hours of time I spent on it where I could have been selling other stuff.

So to me, fifty sales would have been a great “base.”

Especially since that book will now become an upsell for other offers.

And, also, because I will be selling it again, for years to come — making the overall sales from the launch a drop in the bucket in the grand scheme of things. Not to mention the offers embedded in the book which also make me ongoing sales, and then those books have embedded offers that will make me more sales for many years to go, and on and on.

But, I didn’t get 50 sales.

I got 94 sales, plus a healthy number of upsells.

That came out to about $65k in gross (not net) sales.

That is almost double what I would consider “successful” for an offer like that.

As you can see, those numbers are FAR from exaggerated guru-numbers — with all their embellished rounding things up, counting sales that haven’t yet happened but they project will, not to mention needing their own army of affiliates, JV’s, and back-scratching favors called in, while also probably getting a tsunami of refunds, suffering horrible merchant account fallout, brand damage, and the list goes on.

If you think that doesn’t happen I have a fake vaks to sell you.

It’s a tale as old as the direct marketing industry itself.

Anyway, so certainly my modest launch was not millions or tens of millions. Thus, you won’t see me pounding my chest about it like $500k launch guy. Even though, unless he had some kind of royalty deal in place (in which case my hat would go off to him for making a cunning deal that totally favors him — all the glory, none of the fallout), my 94 sales launch was mostly likely dramatically more profitable to my business than his launch emails were to his if all he got was a one-time or retainer fee.

So again, it’s all relative.

4. I was recently asked on a podcast how much money my copy and emails have made.

I told him I had no earthly idea.

Especially because of the above reasons.

I said the only sales I can 100% claim credit for are what have gone through my own cart.

In my case, as of the time of that interview, it was about $9.3 million.

That’s everything that’s gone through my cart from 2009 – end of 2022.

Doesn’t count anything from the 7 years before that.

(When I only used PayPal or something).

That also does not include whatever part I had in the tens of millions in sales from my various client projects, my software ventures, (where I write all the ad copy — emails and ads), the several dozen affiliate campaigns I’ve done in the last 21 years, the licensing deal I have with AWAI on my Ten Minute Workday product, the partnership deals I’ve made where I wrote all the copy and got paid on percentages and/or with a flat fee, and the list goes on.

It’d be impossible to calculate it one way or the other.

So while every Tom, Dick & Harry copywriter is making wild claims about being a $900 million copywriter!” or whatever the numbers are these days, even though their part in that $900 mil is most likely a small, minuscule pittance… your humble servant and daily email horror host is merely a lowly $9.3 million copywriter that I can 100% say is all of my own doing — and not anyone else.

Sorry if that disappoints the goo-roo fanboys.

If it does, they really should go haunt those other guys.

I got nothing apparently of value to share…

All right, so that’s the answer to her question.

Yes, I do talk about client stuff mostly in my paid offers.

But the vast majority of insights, lessons, strategies have mostly come from running my own offers, to my own lists, at my own expense… and not safely doing it at a client’s expense and business’s pre-built and pre-grown infrastructure of offers, buyers, leads, marketplace positioning, and brand recognition.

Including the insight taught in Email Players each month.

More on that here:

www.EmailPlayers.com

Ben Settle

Recently a friend and Email Players subscriber wanting to run for state Senator (not sure he wants me to name him or not) asked about what’s more important:

…the message itself or who delivers it?

Is this something you’ve explored and I am just not understanding what I am seeing? I’ve used it in the past to get through doors I can’t open but know someone who can. Tell me (or us through EP) more about this. I get the high level jist of it, am I over thinking it and need to keep it where it belongs at just a fundamental level, or is there more nuances I should be aware of?

The short answer:

Yes, the who is far more important.

Social proof, market place positioning, status, celebrity appeal, etc trump “writing.”

I’ve written lots about this.

And I would argue Status is #1 to everything.

A few examples:

1. Kim Kardashian

She has gotten paid upwards of $800k to tweet about a new brand.

$800k.

For a friggin tweet.

And from what I hear, she’s helped launch many a brand that way.

Yet, you could go round up the 10 greatest copywriters who ever lived — Halbert, Kennedy, Carlton, Bencivenga, Caples, Schwartz, Makepeace, D’Anna, Nicholas, Sackheim… and any other greats — and then blackmail, extort, even force them at gunpoint to write the world’s most persuasive tweet for someone with the same audience but who is not Kim Kardashian and does not have her sex tape & reality TV show status, credibility, celebrity appeal, etc and probably not even come close to making that kind of dough.

2. Bill Burr’s “great man” bit about Arnold Schwartzldhidfkjhdheger

Where he says:

“But because he’s a great man, he had the balls to move to America, became famous for lifting weights. I lift weights. Nobody gives a shit. He lifts weights… “Aah, aah, aah!” Becomes super famous.”

i.e., if Bill Burr writes about lifting nobody cares.

If Arnold does, everyone reads it, even if it’s written in ancient Transylvanian with Dracula’s blood.

3. Warren Buffet

Email Players subscriber Gary Bencivenga once talked about how he had persuaded one of his clients in the investment market to buy a rival newsletter for one reason and one reason only that had absolutely nothing to do (far as I know) with the content of the newsletter.

The reason?

It had a testimonial — they dang near hid in their advertising — from Warren Buffet.

That one testimonial, with Gary’s copy, would have broke the industry.

But without the testimonial?

Even the world’s greatest living copywriter wouldn’t be able to work the same sales miracles.

So that’s my take on it.

Messenger > than the message.

I don’t like it anymore than anyone else probably does.

But much easier to win this game by aligning with reality than kicking against it.

To learn more about Email Players go here:

www.EmailPlayers.com

Ben Settle

I don’t know who needs to hear this.

Or who will find it relevant.

But last month while listening to a biography about Jim Henson (the guy who invented the Muppets, Sesame Street, Fraggle Rock, etc), I got to thinking about how some of my business “heroes” ended up being what I can only refer to as “successfully disappointed.”

Take these 4 guys:

1. Jim Henson — spent all his time working with puppets until he could find a “real job” with prestige.

2. Dr. Seuss — only wrote children’s books because he was under a contract with his client who he did advertising for not to write any other kind of books. (He originally couldn’t have cared less about writing children’s books and just did it for money.)

3. Gary Bencivenga — according to the interview he did with Email Players subscriber Ken McCarthy, this Email Players subscriber who is universally considered to be the world’s greatest direct response copywriter got into this business to do cool TV and other kinds of advertising campaigns (writing slogans, etc), and never made it out of the direct response department…

4. Stan Lee — he wanted to be a serious novelist, and write the great American novel, not write a bunch of comics for kids where he was mandated to never write words of more than two syllables, etc.

I don’t know about you.

But I’m glad these guys never fulfilled their original dreams!

And I’m sure they were crying all the way to the bank…

And so it is.

More info on Email Players here:

www.EmailPlayers.com

Ben Settle

A response last month to an email talking about my “no coming back” policy:

“Sounds selfish as fuck. Why’s it a problem if someone cancels and rejoins? Feels like no extra effort on your part but just one extra sub could change a life.”

What’s that smell?

Smells like zoomer…

And no doubt a self-projecting one at that.

I don’t really know either way if he’s a zoomer, nor do I care. But he certainly reminds me of a zoomer schlub who probably plays business on social media all day who once said I am being selfish for the same kind of reasons.

But let’s break this down, as maybe he has a point.

Who is really the selfish one here?

The business who has a clearly-written policy that enforces standards that demonstrably has made its customers far more successful (by many of those customers’ own admission to me over the years)… or the goober wanting that business to cater to the timid little flakes and toe dippers who want to come and go based on their feels & mood, who have zero sense of discipline, who lack the balls required for commitment, or who are embarrassingly ignorant of the power of continuity-of-learning vs one-off learning?

Nothing I sell will “change their lives.”

Because their lives are filled with flakiness and reacting to the dopamine drip they get buying new things, seeing a cool bullet, or hearing about the latest product launch or whatever — as if merely putting a new product under their pillow will summon the magic marketing fairy blessing with them with sales by osmosis with its mystical twinkle pole.

You can answer the above question for yourself.

And after that do whatever you want.

But this is one reason I implement as many rules as I can think of.

The more rules, the higher the quality of customer. The higher the quality the customer the more success the customer has. The more successful the customers the more testimonials flow in. The more testimonials that flow in the more word of mouth sales. The more word of mouth sales…

You get the picture.

If not, maybe this marketing thing ain’t your bag, Spanky.

Otherwise, for more info on my Email Players newsletter go here:

www.EmailPlayers.com

Ben Settle

From a recent Mike Cernovich substack:

“Writers can’t not write. It’s therapy. That’s why people who ask how to write are admitting that they don’t want to be writers. They’d already have a huge volume of work. It might not be that great. It may need an editor. But it would exist.”

That describes me in college.

I was the guy who spent all day reading about writing and writers.

I talked a lot about writing and writers, too.

And I even did a little writing and was a writer at times (like a variety show script for my fraternity, a TV script for a student produced show that was never used, and an adaption for a short story called “The Werewolf” by Angela Carter for a comicbook-style video for a video production class — which, incidentally, is in my Enoch Wars mobile app).

But I wasn’t really “a writer.”

Or, rather, I was one of those writers who was full of crap.

Because I called myself a writer but wasn’t regularly writing with little to show for it.

That’s most “writers” these days as well.

No, I didn’t really become a writer until I got into copywriting.

And even then, I didn’t hit my stride until I started writing daily emails for a few months, and realized the therapeutic benefits in addition to the sales that resulted from simply writing more content than I did before, faster than I did before.

But the sales and business-side is almost secondary.

And nowadays you can’t get me not to write.

That’s the only reason I have been able to write something like 8,000-9,000 pages of content between my books & print newsletter runs. Plus over 7,000 emails to my list (including some that are 6, 7, even 8 or more pages long, which also tend to be some of the best converting ones..), hundreds more emails collectively for clients I’ve worked for and/or other business ventures I partner in or have partnered in, God-only-knows how many sales letters (my Copy Slacker book published in 2019 has nearly 500 pages of my sales letter copy in it, and I’ve written many more sales letters since), hundreds of ezine articles for multiple niches, multiple comicbook scripts for the ongoing Email Players comicbook (that runs through the newsletter each month – I’ve written the stories through 2024’s issues), and even nine novels in my Enoch Wars horror story series — the last of which I’m less than a month away from finishing editing.

Yes, there’s an enjoyment aspect to it.

i.e., If I don’t find it fun I don’t write it.

Which by itself is a lesson for writers..

But what Mike Cernovich said about writing above being therapy is 100% true.

I work out all kinds of mental bull shyt via writing. It’s like wakeful dreaming. And at this point I do it whether I’m getting paid to or not. Like, for example, my Enoch Wars novels which I haven’t spent hardly any time marketing other than very superficially to my list (most of who don’t even read fiction) – and that barely make back the costs I spend on the covers and having them produced into audio books. Doesn’t matter because I cannot not write them. The last couple months I’ve spent 3-4+ hours per day on just tediously editing them, in addition to banging out emails and other content – like Email Players issues, 20+ emails sequences selling those issues, plus some other stuff I have going on for later this year. If I didn’t love writing – if I found the process painful or boring – I wouldn’t bother and would just spank out one email per day and do nothing else with my time like I used to do. But I write fiction because it’s a blast building out worlds and characters and storylines, and seeing the kind of stories I like to indulge in that nobody else has ever written (that’s why a lot of authors write books, because nobody else has written the books they want to read), and all the other copywriting benefits I get from the process.

And that’s the thing about people who spend literally 4, 6, 8+ hours per day writing:

It ain’t normal.

It’s quite abnormal in a lot of ways.

Just like being perfectly comfortable spending 8-9 hours (or more in my case sometimes) completely alone each day writing and/or walking while writing in my mind, thinking up ideas for writing, living inside my head (I don’t know how Stefania copes with it) to prep for more writing is abnormal. That’s why when someone asks about “how to get into copywriting” I already know they’re probably dead in the water. Otherwise they’d just start doing it, figuring it out as they go, making mistakes, and enjoying the process.

That’s how I did it, at least.

I can’t speak for anyone else.

But it’s not unlike how James Cameron started making movies.

He didn’t go to school for it.

He didn’t get permission to do it.

And he didn’t haunt masterminds, Facebook groups, or sit around talking to other filmmakers on social media about making movies for motivation, accountability, and inspiration.

No – he just picked up a camera… and started making movies.

The result?

The only filmmaker whose made three movies that have cracked $2 billion.

You don’t do that by talking.

You do it by doing.

Anyway, I don’t know who needed to hear this.

I literally typed the first draft of this email on my phone, shortly before bed.

(Writing right up until sleep probably ain’t normal either..)

But whoever is reading this finding it useful, I’ll just leave you with a song lyric by the late, great Fred Rogers whose life, work, and success habits I’ve been digging deep into over the last 8 or 9 months especially (this month’s January Email Players issue was essentially all about that).

If children can grasp this then any adult should be able to:

You can make-believe it happens, or pretend that something’s true. You can wish or hope or contemplate a thing you’d like to do, But until you start to do it, you will never see it through ‘Cause the make-believe pretending just won’t do it for you.

Good advice for children.

Even better advice for those longing to be writers.

All right, speaking of writing:

More on my Email Players newsletter here:

www.EmailPlayers.com

Ben Settle

A response to yesterday’s email about so-called AI-written copy:

“Am I a moron to actually love the ai generated sales letter for a winter coat? It has personality and is fun to read. Most ai generated responses are as exciting as dirt. However, when asking the piece in Ben Settle style the result was magical in my sorry opinion.”

Doesn’t make him a moron, necessarily.

But as far as it being in my “style” – I can’t imagine writing an ad that sounds like this:

Listen up, folks. Are you tired of shivering your ass off every time the temperature drops? Are you sick of wearing bulky, unflattering jackets that make you look like the Michelin Man?

Well, have I got the solution for you. Introducing the baddest, toughest, warmest jacket on the market. This baby’s got insulation technology that’ll make a Yeti jealous. Water-resistant exterior that’ll keep you dry in a monsoon. And pockets? Oh, we got pockets. Pockets for days.

But the real kicker? It’s got a slim fit design. That’s right, you can look like a million bucks while feeling like you’re wrapped in a heated blanket.

Don’t let Old Man Winter get the best of you. Step up to the plate and grab yourself one of these bad boys. Trust me, you won’t regret it.

Reads like a low IQ J Peterman catalog pitch.

So how would I write it?

If selling a coat I’d write it more Robert Collier-style, and not-at-all “Ben Settle-style” – whatever that even means.

So what I’d likely do is, I’d lead with and blow up and accentuate the status of the item, along with whatever discount/excuse for a sale, deadline, and social proof elements I have to play with.

As far as AI accurately “sounding” like me, it lacks humanity or experience.

It might sound “cool!” to swipe file addicted newbie copywriters who don’t know any better. But I doubt it’ll ever be as effective as real writing based on real world understanding of a market.

Plus, I’ve never written anything even remotely close to:

“Listen up folks” (I never, ever address an audience, I always talk to one person, or as Mister Rogers put it “one little buckaroo”)

“we got pockets for days” (what does that even mean?)

“Insulation technology that’d make a yeti jealous” (a normie buying a coat would find this stupid)

“trust me, you won’t regret it” (literally the last thing I’d say in any kind of mass consumer market ad is “trust me”, it immediately sounds like you’re up to something)

And so on and so forth.

If someone looks at that and thinks that’s “Ben Settle style” I don’t know what to tell them.

It’s almost the exact opposite.

To learn my methods doesn’t mean sounding “like” me.

It means using your own personality and words.

All I can do is give you the tools which I do in my Email Players Newsletter.

More about that here:

www.EmailPlayers.com

Ben Settle