Ben Settle

I’m going to take a break for a couple weeks.

Why?

Well, been going non-stop since January doing multiple different projects, writing only God-knows how many emails (for both my own business, and other businesses), hammering out ads for both my own products and clients, and getting my fingers in so many marketing “pies” this year, I’ve lost count. (Including a new venture with Doberman Dan Gallapoo and Jim Yaghi, launching both a monthly newsletter and the Street-Smart Email system, and, starting next month, trying to beat an entire sales funnel control — from email to squeeze page to sales letter — for one of the Internet’s biggest marketing education and resource companies… wish me luck…)

Plus, to make it even more interesting…

I’m starting another big freelance gig soon for the hyper competitive weight loss niche, which is a full sales letter plus two shorter up-sell letters.

And as the cherry on top?

I may also take a whack at re-designing my site.

Anyway, it’s all fun stuff.

But to avoid burnout I’m gonna jet for a couple weeks.

I’ll be back before you know it, though.

And in the meantime, I’ll just send you an email each day that was published earlier, but that people seemed to especially enjoy.

So that’s the story, my friend.

I’ll see you in a couple weeks…

Ben Settle
www.CryptoMarketing.com

This may sound kinda funny.

Or maybe even kinda nutzo.

But even though I mail my list pretty much every day… I get almost zero spam complaints. And when I do, it’s usually because someone accidentally pushed the “spam” button instead of “delete” in their email program. (I know this only because they often let me know to apologize, which is always cool.)

Wait… what’s that?

You thought MORE email turns people off?

Only if you’re doing it wrong, my friend.

Like, for example, doing what some of ye olde goo-roos do with their emails, and only mailing your list when you have something to launch, or talking to them like they’re drooling biz opp zombies, instead of people who have real problems that need solving.

Another thing lots of people get wrong:

Writing for applause instead of sales.

I used to do this all the time.

And sometimes shudder at all the sales I lost doing it.

Here’s another big fat email “don’t”:

Swiping.

Swiping is extremely stoopid in emails.

Especially if you swipe people in your market.

In fact, people have swiped me before, and the very SAME day I’d get a flood of emails from subscribers telling me about it, and how much respect they’ve lost for the swiper (every time you swipe, you’re destroying your own reputation).

Anyway, those are some wrong ways to do email.

There are MANY more, of course.

But the point here isn’t how to do them wrong.

It’s how to do them RIGHT.

It’s taken me mucho time, energy and money to figure it out.

I had to do a TON of writing and experimenting to nail this down and systematize it like what’s in my new Street-Smart Email — www.StreetSmartEmail.com/500 — system.

And when I first figured it out, everything changed.

How so?

Well, for one thing people started enjoying reading my emails… even when selling products they had no interest in buying.

Spam complaints also dropped to near zero.

And sales?

Why yes, that happened, too.

And in a way I’d never quite experienced before (not just my own business, but response was also unusually high for other businesses I wrote for.)

Anyway, it’s not rocket science.

Frankly, it can be learned in a single afternoon.

And the best part is, you can still get my entire system — from A to zebra — for just $295 ($500 discount) if you hurry.

But time’s almost up to get the discount.

Get your email lovin’ here:

Ben Settle

P.S. This sale has long since ended. It is now at full price.

Ever watch a pick-up artist (PUA) in action?

I highly recommend doing it sometime.

Why?

Because one thing you may notice is they aren’t usually naturally “attractive.” In fact, some were the same kids that got stuffed in lockers and laughed at by the girls. And I once read an interview by one of these PUA’s that said something every single marketer, copywriter or sales pro should know.

Something that was a big “game changer” for my marketing.

And what he said was (paraphrased):

A lot of good looking guys are able to get a woman’s attention on looks alone, but most of the time they make a complete jackass out of themselves because they don’t know what to say next to KEEP that attention.

Veddy interesting, isn’t it?

And you know what?

It’s the EXACT same way in marketing, too.

Especially in email marketing.

Here’s what I mean:

I know people who slave for hours over creating the “perfect” subject line, only to bore their readers to tears or (even worse) turn them completely OFF forever because they didn’t know what to say in the rest of the message. (Usually, they are copying some goo-roo — NEVER a good idea in email.)

Ken McCarthy has an interesting take on this.

He says it’s like a “light switch.”

You can spend years building a list, but if you send out just two or three emails that bore people or insult their intelligence or talk down to them or treat them like your “herd” (instead of people)… that switch is shut off.

And you’re not turning it back on with another email.

Frankly, it’s no different than some attractive, high-fiving stud burping or farting in front of the woman he is talking to.

Getting attention is merely the first step.

Mess up after that and you’re finito.

Game over.

Anyway, if you want the inside scoop on writing emails people enjoy reading and (even more importantly) BUYING from, there’s still a little time left to grab The Street-Smart Email System at the $500.00 discount:

But the $500.00 discount vanishes Sunday.

So if you want in, grab it today.

Ben Settle

P.S. This sales has long since ended. It is now full price.

A subscriber ponders my sales letter…

QUESTION: Ben, I don’t get what you’re doing with your email course launch. Why do you go out of your way to turn potential buyers away (like the lack of guarantee)?

Excellent question.

Obviously, I want to sell my email course.

(After all, I went through the trouble of creating it and writing an ad for it, right?)

But consider ye this:

My Crypto Marketing Newsletter subscribers ALL had a 7-day window last week to get it at “cost.” In other words, my hard cost to print, package, ship and process it.

In other words, I made zilch on the deal.

Yesterday, I finally did the numbers.

And it turns out a cool 82 people took advantage of the “at cost” offer, which means I probably left between $10k to $20k on the table. (I’m all about putting long term customer relationships before short term profits.)

The point?

Chalk it up to apathy, I guess.

It’s nice if I make lots of the green stuff from it, obviously.

But if not, that’s cool, too.

I created Street-Smart Email mostly because there’s not a lot of quality info about email anymore (the only other course I recommend costs $995.00 and is no longer even for sale), and people on my list were nagging me to do a product.

But I don’t part with this info lightly.

And I don’t want “just anyone” owning it, either.

Which is why, if someone’s got a problem with my buying conditions, tough. As my friend Jim Yaghi says, they can “bugger off.”

The rest of us will just have less competition.

OK, that’s it for today.

The $500.00 off sale is still alive and kicking.

But it ends in a few days.

So if you want in, now’s the time.

Details over yonder at:

Ben Settle

You might get a kick out of this:

A few years back, I knew of a guy who was about to launch a product and announced it on a forum he frequented.

He was NOT a “guru” in his niche by any means.

He also had a relatively small list of only about 1,000 people.

And, to make matters worse, he discovered (too late) he was launching his product at the exact SAME time a high falutin’ “7-figure” goo-roo was launching a similar product.

You should have seen it…

The goo-roo fanboys went nuts!

They even laughed at him and said he was basically a fool. One guy (a friend of the goo-roo this guy was competing against) flat out told him not to bother, and that he was wasting his time.

Oh yeah?

Well, he launched anyway.

And no… he didn’t outsell the goo-roo (not even close).

But he still kicked gluteous rumpus.

In fact, from what I understand, he got emails from customers saying things like, “there were 10-15 affiliate emails about [Mr. Goo-roo’s] launch. You were the ONLY email I read.”

Pretty cool, eh?

It didn’t matter that he lacked the goo-roo cape and tights — he cleaned up with his own list and made lots of the green stuff, anyway.

So why am I telling you this story?

What’s the point?

Because it’s a perfect example of why you don’t have to be a guru (or even a goo-roo) to make out like a bandit in your niche. If you know how, you can EASILY monetize even a small list with short emails that build trust and set you apart from everyone else.

Yes, even from ye olde gurus.

It ain’t rocket science, either.

Frankly, it’s easy.

And if you’d like to see EXACTLY how I do it with my own small list, then check out my Street-Smart Email system — www.StreetSmartEmail.com/500 — today while it’s still $500.00 off.

This is my entire system on a plate.

And it’s designed so you can be up and writing profitable emails in less than 5 hours. (No fluff or filler.)

Very easy.

But this $500.00 off deal vanishes soon.

So if you want in, check it out today, while you still can:

Ben Settle

The Street-Smart Email System is ready.

If you want it for $500.00 off, go ye forth today to:

This is my entire email methodology on a plate.

It’s what I use to write unusually high converting emails not just to my own lists… but also as the “chief conversions officer” of one of the biggest info publishers on the Internet (routinely writing and testing emails to multiple 100,000+ name lists).

Here’s the linkage:

Ben Settle

P.S. Below is what one of my “beta testers” for the course said.

Someone who has written ads for pretty much every “heavy hitter” on the Internet (including Tony Robbins, Jack Canfield, Armand Morin, Jeff Walker, Frank Kern, and Mark Victor Hansen). And who has quite literally “seen it all” when it comes to email marketing instruction:

I listened to all your modules on the email course today.

Best. Dang. Email. Course. Ever.

Really, really good stuff.

I stopped the RV and wrote tomorrow’s email. And now I’m about to write Monday’s.

Thanks!

Ray Edwards
www.RayEdwards.com

Grab it while the grabbin’s good at:

Ever hear of Netflix?

It’s got to be the coolest thing I’ve ever seen.

It’s basically a deal where they send you DVD’s through the mail for a low monthly fee. You watch them, send them back (at your leisure), and you’re done.

No late fees.

No leaving home.

And no driving to the stoopid video store.

But, that’s not even the cool part.

You see, what’s REALLY great about it is you can now also STREAM movies directly into your TV and not even have to wait for the mail.

Offers don’t get much better than that.

But you know what?

I didn’t hear about it from their advertising.

We discovered it by complete accident.

Because even though they’ve been advertising this service for months… their commercials are so mind-numbingly bad, you pretty much tune the commercial out before they get to the offer!

The current one is ESPECIALLY lame.

It’s a mock game show type thing, basically.

And by the time it gets to the offer, you’re already bored stiff. I would bet this has probably cost them MILLIONS of smackeroos, too. Frankly, methinks they’d probably DOUBLE their sales within 30 days if they simply said what needs to be said without all the fake game show nonsense and “hootenanny.”

Something really simple would do the trick.

Maybe something like…

“If you rent movies, then listen up: Netflix is now offering movies streaming right to your TV for just $8.95 per month. You don’t have to leave your home or even get up out of your chair to watch your favorite movies. Plus, you can use it free for two weeks without pressure or entering your credit card. However, this low price won’t last long. For details rush over to…”

OK, not the grooviest ad in the world.

But it’d get the job done better than the slop they have out now.

Anyway, the point?

If you have a REALLY hot offer, don’t beat around the bush.

Get it out and get paid.

Otherwise, you just sabotage your own sales…

Ben Settle

P.S. Street-Smart Email launches Monday. Grab it during the launch period and you get all my BEST, most profitable email strategies for $500 off.

It’s been happening more and more lately…

People have been “befriending” me on Facebook and then immediately trying to pitch me on their latest “ground floor!” business opportoonity or fancy-shmancy product.

In fact, it happened just the other day.

Some lady befriended me on FaceBook only to start spamming my wall with links to her site 5 minutes later.

Ugh.

I don’t know about you, but it’s kind of offensive.

No… not the spam part.

I speaketh of the the SALES part.

You see, it’s like in that episode of Seinfeld when Jerry’s dentist converts to Judaism just so he can get away with telling Jewish jokes, and Jerry tells the dentist’s ex-priest about what he’s up to.

The priest asks, “Does that offend you as Jew?”

And Jerry says, “No it offends me as a comedian!”

It’s the same with these social media carnival barkers screaming out links to anyone who will see it — they don’t offend me as a consumer, they offend me as a salesman.

It’s actually kinda brutal to watch.

I mean hey, I’m no social media goo-roo.

But I bet they’d have lots more success doing a few “sales 101” activities FIRST — like asking questions, getting to know people before pitching them, and finding out if someone even has the problem their product solves before mentioning the product in the first place.

Pretty simple, really.

Maybe that’s why so many hate true salesmanship?

Because they complicate it?

Ben Settle

P.S. A reminder… The Street-Smart Email System launches Monday, and early cats get a $500 discount.

To hop on the notification list, go to:

Yesterday’s email was… incomplete.

It was about how goo-roos are always inflating everything, and how that’s one way to tell the difference between a legitimate guru (a real teacher) and a goo-roo (a wannabe).

Well, guess what?

Here’s another page from the goo-roo “playbook”:

They COPY everything.

Case in point:

In a golf business I work with, someone recently decided to rip off (more or less) the entire look and feel of the site, products and blog. Everything from their ads… to their blog skin… to the claims they use… to their product design… to even the URL are (as one person observed)… “eerily familiar” to ours.

Of course, this happens when you’re top dawg.

You might as well expect it.

It used to annoy me, too.

But nowadays, I find it kind of amusing.

It’s entertaining to watch the goo-roo in charge of such sites (and yes, there’s always a goo-roo at the controls of such operations) try lifting certain words, designs, sales funnels, etc to create their own “Frankenstein’s monster” of sorts.

It always looks… fake.

And the best customers smell it a mile away.

It’s like looking at a xerox copy of a FAX — where even if the “form” is there, the substance is missing.

Which is why they’re never “the man” in their markets.

And are instead just faded copies of someone else’s original.

And let’s face it, the old saying is true…

“An original is always worth more than a copy.”

Ben Settle

P.S. Originality is VITAL in emails, too. Wannabes don’t last long at all. To learn how to bat out original (and highly profitable) emails in just 15-20 minutes per day (even if you can’t write your way out of a paper bag now), check out my Street-Smart Email System at:

Launch period customers will get $500 off.