Ben Settle

Recently, I had a chat with a marketing friend about goo-roos.

And he was telling me about this marketer he knows who’s just really, really (REALLY) arrogant.

On an “arrogance scale” of 1-10, he’s a solid 17.

Now, neither of us was judging this guy.

Frankly, the dude seems to WANT to be seen as arrogant. Probably as part of his positioning or brand or whatever. Which is perfectly fine — I mean, the way I see it, if someone wants to live in sweet, blissful arrogance who am I to stand in their way?

But here’s the problem:

There are thousands of brand new marketers popping up on the scene every day.

And many times all they are seeing is one arrogant goo-roo after another exaggerating, hyping and even lying through their teeth.

Like, for example, about inflated sales letter response rates.

Or how many people are on their list.

Or how much moola they made (funny how they usually only mention gross sales, and not net profit…)

And so on, and so forth.

My point?

Lots (too many) of people are thinking they need to do the same thing — to brag and be “cool” like the goo-roos so they can impress their customers with their wonderfulness.

But you know what?

The real experts don’t just talk about their successes.

They brag about heir FAILURES, too.

In fact, sometimes they brag MORE about their failures than their successes. Because usually the bigger the failure, the bigger the discovery they made that lead to their big success in the first place.

So anyhoo, just something to think about.

Next time you see some arrogant goo-roo strutting around like a miserly peacock counting its money, you may want to take what they say with a grain of salt.

This may not be true all the time.

But if they’re strutting, they could very well be struggling, too.

Ben Settle

P.S. You can learn from all kinds of non-arrogant, “for real” marketing geniuses in the appendixes inside “The Copywriting Grab Bag”:

Earlier this year, I took “inventory” of my schedule.

I’d been working from home full time for over 4 years so far, and yet, for some reason, I was still finding myself having a hard time getting everything done.

Know what I discovered?

I was (shock!) wasting lots and Lots and LOTS of time.

And all this time wasting tomfoolery was crushing my bottom line, making me more stressed and sending me merrily on my way towards total burnout.

So I said screw that — time to get ruthless with my time.

And the first step was making a list of all my time-sucking habits.

Here’s what the list looked like:

• Answering hate mail or some loser’s snarky comments
• Hanging out in forums
• Social media
• Reading the news
• Obsessing over every google brain fart
• Being a perfectionist
• Keeping the email program on when working
• Yapping away on the phone
• Fulfilling my own physical products

Anyway, I still struggle with some of these things at times.

So this ain’t me preaching.

Think of it as a “public service announcement.”

In fact, here’s something to ponder:

If you are indulging in any of these things several times per day (at the expense of doing something productive), I hereby challenge you to cut your time down doing these things by half for the next 30 days (one measly month), and see what happens to your income, your stress levels and even your peace of mind.

If you’re like me, the difference will be night and day.

Laters.

Ben Settle

P.S. For 101 “timeless” persuasion secrets used by some of history’s most successful sales, marketing and advertising pros, check out:

Right now, I’m blessed to be in two different mastermind groups.

There’s lots of smart folks in them both.

And one ’em includes a guy name Mike Dolpies.

Mike who?

Mike Dolpies.

Mike is one of my favorite “under the radar” business experts who is also a public speaker, author, and radio show host with a “knack” for helping people squash the stresses and pressures of business. (He’s pretty much got it down to a science.)

And while he may not be a goo-roo, he’s no “fluke”.

For one thing, he generated his first 7 figures BEFORE age 24 (in a real, “brick and mortar” business, not the overnight affiliate-‘n-hype driven Internet marketing arena). And he’s gotten praise from guys like Ben Gay III (from the “Closers” series) and Brian Tracey.

Anyway, below is an interview I did with him.

It’s got a little bit of everything – including tips for beating procrastination, getting referrals, persuasion, turning ideas into profit centers, melting away “price resistance” — the whole kitten kaboodle.

Here goes…

BEN: You preach motion before motivation, what’s that all about?

MIKE: Years ago a smart fella at Harvard said;

“We are more likely to act our way into feeling than feel our way into action.”

What this is all about is not waiting for inspiration or motivation in the “rah-rah, I feel great” sense of motivation. But simply using real authentic motivation, the kind that only comes from taking action.

That’s “Motion Before Motivation!”

BEN: What are some good ways to get rid of procrastination?

MIKE: Ben, I know one good way.

Although I’m sure there a lot of “procrastination goo-roos out there. That one way is to eliminate perfectionism in your life.

And I’m not talking about the OCD, go see the guy who sits on the couch perfectionism. I’m talking about the perfectionism that holds us all back. And that’s the perfectionism caused by us second guessing our work as “not perfect enough” to get it out there and start selling it.

Of course don’t produce crap, but get your stuff done.

My book is not perfect, but a lot of the folks who have read it, loved it. I was at an event and a woman who sells MaryKay for a living came up and gave me a huge hug thanking me for the book. What you think is not perfect is actually perfect for someone else.

BEN: Lots of sales, marketing and copywriting people are partnering with other businesses. What is the big lesson you learned about business partners.

MIKE: I was blessed that I had one amazing partnership for eight years. I was too young and stupid to realize how rare that really was. And after being naive enough to think that every partnership can work great I was introduced to reality when I got in business with some people who really did not have my best interest at heart. The lesson is that good partnerships leverage strengths. Most bad ones are simply formed out of weakness or greed. Trust your gut and sometimes listen to your attorney!

BEN: What’s the secret of getting ahead in your job or business regardless of your age, IQ or natural talents?

MIKE: Be an implementer. In a big company maybe it can be risky. But everyone likes the guy or girl who gets it done. In your own business-same thing, no one will make it happen but you.

BEN: A lot of us get ideas every day of the week we never bother implementing. What are a few ways to turn our ideas into profits?

MIKE: I have found that if you just take the first step (any step), the next step, while maybe more challenging, is certainly a little smoother. After you’ve been in business for a while maybe you’ve built up a list of customers or clients. So what you do is run the idea by them to see if they like it.

Does it solve a problem?

Does the idea produce a result?

If so, you got something. If you are into copywriting and online marketing take some time to write the sales letter or sales story so you can dump those key benefits out and practice communicating them. From there you just never know where it could go.

BEN: What’s a good way to beat stress? Especially for people who are really getting pounded by the economy and just barely surviving?

MIKE: The best way to tell that is to tell you a story…

There were two attorneys coming out of a downtown office building. They both witnessed a terrible accident. A man they both knew was hit by a bus and killed instantly!

One of the attorneys quickly became upset, angry, panicked and stressed. The other said, “That’s sad” and then went about his business.

The man that was hit by the bus was a witness in the case they were both working on. The attorney who became instantly stressed was the prosecutor. The one who really could care less was the defense attorney!

You might be laughing or you may think I’m crazy, but that story illustrates what stress is. Stress is simply a reaction to stimuli.

In the above example both these men were acted upon by the exact same stimuli, but their reactions were totally different. Stress was necessary to our survival thousands of years ago.

I am neither a psychologist nor a medical doctor, and I have never played one on TV. However, I am smart enough to know that most of the stress in people’s lives is brought about by no one other than themselves!

Yes, I know, “Other people cause you stress!” – Your kids, your co-workers, your spouse, your employees and don’t forget your in-laws. It’s sad how many of the people in your life that cause you stress have the same last name as you too!

I’m not one of these guys who walks around singing quotes but this one is good for dealing with stress.

“You cannot prevent the birds of sorrow from flying over your head, but you can prevent them from building nests in your hair.” (Chinese Proverb)

BEN: What’s referral marketing and what’s a good way someone can use it to make more sales?

MIKE: I’ll keep this short since you can do a whole seminar on it.

When operating or working with clients that have “brick and mortar” stores I like to stimulate referrals by doing fun and informative events.

When I had my martial arts studios I’d have holiday parties and everyone would come to watch and bring their friends because “we heard” Santa was coming and was gonna try to break a board.

In more direct forms of networking you really have to let your network parters know how to refer you and WHO is a good referral for you.

BEN: How can we defeat price resistance?

MIKE: I learned that the most resistance comes from within our own head. But as you know, good marketing, positioning and over-all paying attention to details really helps.

And the truth is that most people either have a knee-jerk, “That’s too high” response or are conditioned to negotiate. There are a myriad of ethical ways to build value into your offering. You really have to be for real about the value and be sold yourself or it won’t work.

BEN: What is “informational persuasion” and how can people online use it?

MIKE: I originally came up with this when the Governor of Nevada really got pissed at the president for carelessly saying; “No going to Las Vegas on corporate jets.”

Amazingly companies canceled Las Vegas events and it really hurt the city. Without even knowing it (or maybe he did) the president simply persuaded people with his “information.”

Business owners can use it in a good way too.

We can get info out there to help our prospects make a decision about us. It’s sort of under the radar. When people read one of my books and then hire me to speak or consult with them. That is really informational persuasion at work. I am not afraid to admit that!

BEN: Speaking of your book, tell us about it and how it can help people who are in marketing and business.

MIKE: It will remind them to take action every day. It will help them harness the power of real authentic motivation, not just “feel good warm and fuzziness.”

The book is a fun read and it is not based on any theory just practical school of hard-knocks life-lessons.

The best thing for people to do is go to:

www.MotionBeforeMotivation.com

They can find out about the book and see there’s a whole lot of cool bonuses being given out today, November 10th. We’re on a mission to crack the best-seller rankings on amazon, so I really appreciate coming on and sharing!

# # #

That’s a wrap for today.

Tomorrow, something shorter…

Ben Settle

Got the bug to yap about sales letters today.

Specifically, 5 “classic blunders” that, if you are doing them, could be causing you to leave some serious smackola on ye olde table.

Here goes…

1. Removing The Proof

Once upon a time I wrote an ad for a product created by a young marketing whiz chock-full of credibility, proof and reasons to buy.

Yet, when the ad ran, the client gutted all the proof.

Why?

I have no idea.

And while we’ll never know for sure, I’d bet they got a small fraction of the response they would have had they kept the proof in there.

Way I see it, if you must cut, cut the hype, not the credibility.

2. Shorten For Sake Of Shortening

Another classic blunder.

Case in point:

While back I wrote a sales letter over 16 pages long. A few of those pages were story copy I thought maybe didn’t reeeeaaaally need to be there.

So we tested.

The result?

Let’s just say it was a very “short” test…

3. Assuming Other Tests Apply To You

Here’s a big no-no.

Just because (for example) a certain order button kicks buttocks for Marketer A, that doesn’t mean it’ll do diddly-squat for Marketer B’s unique product, prospects and other market-timing peculiarities.

4. Thinking Writing Is Most Important

It’s not.

That’s kind of a bummer for some people (it always was for me), but that’s just the way it is.

5. Listening To “Advertising Critics”

I don’t show my ads to a lot of copywriters or marketers.

Why?

Because to me, advertising critics are like movie critics.

And most movies that make a lot of moola tend to get ripped apart by the critics… while many movies that are slobbered over by critics are lucky to break even.

In fact, want to know something funny?

My longest running headline is FAR from “sexy.”

It sure as heck doesn’t look “cool”.

And yet, it’s been cleaning up for over a year — including as a stand-alone banner ad headline on super competitive sites like Drudge, NewsMax, WorldNetDaily, etc.

So be careful of advertising critics.

Including yours truly 😉

Anyway, those are 5 ways to ruin a perfectly good sales letter. For 122+ ways to instead BEEF UP your ads, pop on over to:

Ben Settle

Recently, someone asked me about Google “Sidewiki.”

What do I think about it?

And, how can we keep it from hurting our businesses?

Before I give my solution (and Sidewiki is a problem for ALL Internet marketers), let me ‘splain what it is real quick.

Here’s the low down:

Sidewiki is basically a “frame” Google puts around any website (if you’re logged into Google) so it LOOKS like you’re on a particular site. But, in reality, it’s Google, which lets readers do fun things like say nasty stuff about your product (or you), plug affiliate links and do all kinds of hip “social” stuff like that on the side right next to your content.

Some say it’s like the Internet equivalent of graffiti.

Anyway, so that’s the problem in a nutshell.

What’s the solution?

Drum roll please…

Email.

Yep… plain old 1990’s “retro” email.

Unless I’m wrong, Sidewiki can’t touch your private emails.

Which means, if you start learning how to do most of your selling by email (and not relying mostly on websites) you’ll be WAY less effected.

I’m not saying Sidewiki doesn’t still suck.

And I’m not saying email is the end-all-be-all, either.

But when you understand how to use email so it does most of the “heavy lifting” for you, it blunts the effect of all these cyber punks spraying graffiti on your sites.

I’ll see ya next week.

Ben Settle

P.S. I’m thinking of doing a long, “reveal all” lesson on email writing and marketing early next year.

Not sure exactly when it’ll be.

But I do know it’ll give “my guys” (and gals) a HUGE advantage online.

Remember that Ryan Healy interview yesterday?

Well, there’s something I forgot to mention.

And that is, Ryan also interviewed me for his website on some stuff you may find interesting if you’re into writing sales letters. (And, there are some nuggets in there even if you’re not into writing sales letters). Including some things I did to crawl out of oblivion during a time when I was failing miserably and felt like a big, fat loser with a capital “L”.

Anyway, if you’re interested, it’s at:

Ben Settle

P.S. Speaking of sales letters…

Yesterday I got this comment about The Copywriting Grab Bag from subscriber Marya Miller that made my entire week:

“I think your material is absolutely superb, and I’m getting so much mileage out of the ‘Copywriting Grab Bag’, it’s really made a difference to meeting my mortgage every month.”

That’s awesome, Marya!

I’ve used some secrets in there to get myself out of a few “jams” as well. And am often surprised by how well the stuff in the appendixes especially works for higher response.

Thank you for letting me know 😉

P.P.S. You know, I just thought of something.

I’m probably breaking some stoopid new FTC rule posting that testimonial above without another “balancing” testimonial saying how my book cost someone their house.

Maybe that’s why this black helicopter is circling above…

How about a little change of pace today?

Instead of me babbling on about crackerjacks and grab bags, I’m gonna hand over the microphone to someone else.

In this case, my friend Ryan Healy.

Ryan is like some kind of “wizard” at getting clients.

And while the following Q&A interview with him is about how he got some 60 copywriting clients in less than two years, much of it applies to getting ANY kind of client — whether you’re a copywriter, a coach, a consultant, and any other kind of service-based business.

Lots of gold in these thar hills.

Let’s get diggin’…

BEN: You were basically put in a “do or die” situation and forced to figure out how to get clients for your business. Can you tell us about that?

RYAN: Sure. Basically, I had quit my job to become a financial planner. I had gotten my Series 6 license, set up a pay-for-performance deal with another successful financial planner, and had saved a bonus check to pursue my dream of being self-employed.

Unfortunately, the best laid plans often do not work out.

And such was the case with me.

After a couple of months trying to make the financial planner gig work out, I had to face reality. I had only made a measly $200 for all my hard work. I was down to the dregs of my bank account and had roughly two weeks’ of living expenses left. I needed to do something fast if I was going to be able pay my bills at the end of the month.

It was actually a very stressful time for me. My second child was only three months old. We had unpaid hospital bills. Plus, we had a mortgage payment, a car payment, and all the other expenses that go along with being a fairly typical middle class family.

But my wife hadn’t worked in a few years. In fact, she’d transitioned fully to life at home with our kids. So it was really all up to me to make something happen.

I had two choices. I could get another job, which I didn’t want to do. Or I could launch a freelance copywriting career. I had already been writing copy in my previous job, and I had completed the AWAI Six-Figure Copywriting course. So I decided to try my hand as a freelance copywriter.

Foolishness? Lunacy? Misplaced optimism?

I’m not sure what I was thinking other than that I just HAD to make it work.

Honestly, I really didn’t know what I was doing at first. But God was gracious. In spite of my lack of experience, I still managed to pick up three clients within a couple weeks of launching my freelance business.

BEN: Why do most people have such a hard time getting clients, do you think? And what’s the one thing they can do to make it easier right away?

RYAN: Reason number one is most copywriters lack confidence in their abilities. I was fortunate because I had been mentored by the owner of the last company I worked at. And I had written sales copy and gotten to see the results.

So my confidence levels were already higher than average when I got started.

That helped me immensely.

You see, you can do all the right things to get clients, but if you lack confidence, you’re going to struggle big time.

One way to develop confidence in your copywriting skills is to become an apprentice of another copywriter, marketer, or business owner. If you have a good mentor, you’ll rapidly develop the kind of mindset you need to succeed.

Another easy way to develop confidence is to do direct response things online where you get to see the immediate effects of what you write. For instance, getting comments on a blog is a form of direct response.

That’s one reason I think it makes sense for copywriters to have their own blogs. It’s a great place to experiment.

BEN: How did you get your first client, exactly?

RYAN: Here’s the short version.

I purchased a $900 course from AWAI to get access to a private “job” forum. I never went through the course, but I did use the forum right away.

Inside the forum business owners had posted projects that they needed copywriters for. Some of these guys had published their phone numbers.

Rather than apply for the projects through the web site (which is probably what every other copywriter was doing), I just picked up the phone and called.

Believe it or not, this is how I got my first two clients.

I just picked up the phone and called guys who had already said they wanted to hire a copywriter.

And I’m not some great salesman either.

I just had the guts to pitch myself to prospective clients on the phone when other copywriters were too scared.

BEN: What is the #1 most “fool proof” way to get new clients you’ve used?

RYAN: Well, I don’t know if any method is “fool proof”… fools are notorious for botching even simple procedures.

That said, I guess there are two mostly fool-proof strategies I’ve focused on from day one.

First, I’ve tried to get connected with influencers. The more connected you are, the easier it is to get referrals and attract clients to you.

Second, I’ve tried to develop a reputation as a copywriter who can be counted on — a copywriter who is reliable, over-delivers, and gets results.

Again, this second strategy dovetails with my first strategy of getting connected. People will only refer clients to you when they know you are trustworthy and will make them look good.

Trust me, there is nothing worse than giving a bad referral to a client, colleague, or friend. It’s embarrassing and humiliating because it reflects poorly on you.

BEN: What do you think of this whole “clients suck” attitude that’s been popularized on the Internet thanks to certain goo-roos?

RYAN: I go back and forth on this one. Some days, I’m in love with my clients. And other days, I’m disillusioned and ready to throw in the towel.

But here’s what I’ve discovered.

It’s not so much that “clients suck” (some of them are awesome and have my utmost respect); rather, it’s that entrepreneurial folks (like copywriters) chafe under deadlines and being at the client’s beck and call.

Obviously, some of this is a symptom of not positioning yourself correctly and choosing clients poorly. (I know I’ve been guilty this.) So I guess the point I’m trying to make is that to say “clients suck” is really to say that “bad clients suck.”

But, hey, sometimes you’ve got to kiss a few frogs before you find a really good client.

It’s just part of the process that every freelancer has to go through.

BEN: What is the most important piece of advice you can give someone new to business who needs to get their first client yesterday, in any kind of service business (copywriting, coaching, consulting, etc), especially in these tough economic times?

RYAN: Man, this is a tough question.

Because I don’t think there’s just one thing that’s a “cure-all” for getting clients. But one of the guidelines that I think is vital for all service providers in all economic conditions is this: Do something to market yourself every single day.

If you follow this advice, it puts the law of averages in your favor. Some of the things you do to market yourself won’t work. But some will work.

Over time, you can analyze what’s working and focus on those things and drop the ineffective stuff.

If there’s one piece of advice that I could give to somebody new to business who needed to get their first client yesterday, this is what I would say:

Identify your ideal client.

Find out where your ideal clients gather as a group.

Then go to wherever they are gathered so you can engage them in a face-to-face setting.

I don’t care whether you want to stay locked up in your office and never talk to another person for the rest of your life. There’s nothing that builds trust faster than meeting a person face-to-face.

And trust is a vital ingredient in every business transaction.

BEN: What is the best free lead generation source for getting clients and can you give an example of how someone could use it?

RYAN: The best free lead generation source for getting clients is… referrals. In most cases, a referral is highly qualified and predisposed to become your client.

Plus, referrals are free in most cases, unless you have a formal relationship set up. And if you do have a formal relationship set up, you still don’t have to pay anything for the lead until that lead becomes a client.

Example: You could go to complimentary businesses and set up a referral relationship with them.

A copywriter could partner with a web designer and send clients to each other. A real estate agent could establish a relationship with a mortgage broker and send clients to each other. And so forth.

BEN: What is the best paid lead generation resource for getting clients and can you give an example of how someone could use it?

RYAN: In this case, it’s hard to know what the “best” paid method is because there are positives and negatives to different approaches. If you’re doing business online, Google Adwords can be a great source of leads, particularly if you’re running local ads.

Example: Set up a local Adwords campaign and drive people to a lead capture page — a page designed to presell prospects on your service and get them to submit their information using a web form.

Once you capture this information, you have a qualified lead you can follow up with by phone.

BEN: How important is the phone when closing new clients, and do you have any good tips for people on using it?

RYAN: The phone is extremely important because nobody in their right mind is going to send you $5,000 or $10,000 without talking to you first. So the best a web page can do is presell potential clients on doing business with you instead of a competitor.

A great tip for getting the most out of your phone “pitches” is (quite simply) to listen. Just listen. Find out where your client is coming from. Try to discern whether or not he really needs your service. Have his best interest in mind.

Then tailor your advice to the client.

I’ve never been a “hard sell” kind of guy.

But I believe being a good listener — and really understanding the client’s position — has “converted” many prospects into paying clients.

BEN: Have you ever been screwed over by a client? If so, what should people do when it happens?

RYAN: Yep, I’ve been ripped off more times than I care to count.

And while it’s never easy when it happens (especially if you were counting on the money to pay your bills), I recommend a two-step process for bouncing back.

First, try to keep the lines of communication open to increase your chances of getting paid. If the client refuses to communicate with you, you move to step two, which is to move on.

Seriously. If one of your clients screws you over, and there’s no hope of collecting what’s owed you, then it’s best to move on. Forgive and forget. It’s worked well for me.

(And, obviously, make mental notes of what went wrong so you can avoid similar situations in the future.)

BEN: Do you have any other fast, actionable tips for someone who needs to get new clients as fast as possible?

RYAN: Taking the shotgun approach is a strong temptation when you’re desperate for clients. You just want to run out there and try everything possible.

And while getting out there and hustling is a very good thing, I would recommend that you take smart action. Focus on the things that have already been proven to get good clients.

So before you start beating the bushes for clients, put together a game plan. Write down the specific strategies and techniques you’re going to use. And then follow your game plan.

This way you can work hard and smart.

BEN: Tell us about your special report on how to get clients, how it will help people get new clients fast, and where can we find it?

RYAN: The special report I wrote is called “How to Get Your First Real Copywriting Client in 14 Days or Less.” I wrote it based on my personal experience getting started as a freelance copywriter.

Obviously, it’s not the “end all, be all” when it comes to getting copywriting clients, but it will give you a solid jump-start. Many copywriters have reported back to me that it has given them just what they needed to get their first clients.

Go ahead and click this link if you’d like to learn more:

Thanks for this opportunity, Ben! I’ve really enjoyed it.

# # #

Good stuff, eh?

And by the way, the above is NOT an affiliate link.

See ya tomorrow.

Ben Settle

I don’t really have a tip today.

Just a reminder that the “Crackerjack Selling CD Club” is open.

Here are the details:

Your first CD/transcript is called “The King Of Selling Online.”

You also get a free copy of my “Crackerjack Selling Secrets” book.

(Not for sale anywhere else.)

Plus, if you join today (and today only), you get another extremely valuable teaching revealing 5 ways to increase your sales by using simple stories — in your sales pitches, ads, blogs, articles, negotiations or whichever way you choose to sell your products and services. (Also includes “real life” examples of exactly how it’s done.)

It took me 7 years to figure these storytelling secrets out.

But you get them free if you join right now:

Ben Settle

P.S. Tomorrow… something completely different.

Many moons ago I did an email about the “king” of selling online.

Remember that little ditty?

Basically I said I do not believe teaching, giving value, creating content or copywriting are “king” of selling online — despite what some goo-roos say.

This then begged the question, what IS king?

Since that time, many have sent me their guesses.

And, I must say, they are ALL very good tries.

Like, for example, someone said your offer is king.

And your offer is HUGE, no doubt. But the wrong offer sent to the wrong prospect usually won’t do much good, will it?

Another astute subscriber said a “hungry crowd.”

Important?

VERY.

But king?

I say thee nay.

Consider this:

The golf market is the HOTTEST market I’ve ever seen. It’s so rabid that, in a golf info publishing company I partner in, we once only had an order form up (no sales letter) and it was pulling lots of sales.

It’s THAT hungry a market.

But, here’s the rub:

I have a friend who had a golf site with a full sales letter with traffic, and he said he wasn’t making jack. So IMHO, a hungry market is not king, either

(Especially if you ain’t the only “grocery store” in town).

Look, the real “king” is not necessarily obvious.

It actually transcends all the stuff we see in the old school marketing, sales and copywriting books. (In at least one instance it’s frowned upon by one of the old time masters.)

Yet doing it today is (I believe) mandatory.

Especially if you want to stick out like a sore thumb in your market.

And especially if you want to make selling much easier (and even fun).

And guess what?

This is the FIRST CD/transcript lesson in my Crackerjack Selling CD Club (which launches tomorrow). I was going to hold off on this lesson for a while. But it makes a perfect “foundation” and is like giving rocket fuel to all your selling activities. (Both online and offline.)

Oh, and don’t forget:

If you subscribe tomorrow on launch day, you also get a 60+ minute advanced teaching on 5 different ways to use simple stories to sell more of your products and services — along with examples.

You can jump on the notification list at:

Hope to see ya on the other side 😉

Ben Settle