≡ Menu

Latest Post

  • My sneaky time management system
    The question of the hour is asked: “I got a quick question, how do you have time to do this volume of reading, especially times when you have to read a book 10 times, considering the volume of writing you do yearly, the number of businesses you run, READ POST

Copywriting Grab Bag Book

by Ben Settle

My new book The Copywriting Grab Bag is finally ready.

And for the next 24 hours I’m practically giving it away.

Here are the details:

This book contains all the best chapters of my no-longer-published eBook The Copywriters Cheat Sheet, plus 9 appendixes of interviews with some of the world’s savviest copywriters and marketers.

Some of these interviews are on my site.

And some are totally exclusive.

The exclusive interviews are with:

  • Ken McCarthy (Of “The System Seminar” fame).
  • Doberman Dan Gallapoo (Who used to work with the late, great copywriter Gary Halbert).
  • Mike Winicki (A direct marketing genius).
  • David Deutsch (I recently read on John Carlton’s blog that David had 6 controls running simultaneously back in September — dang!).
  • Brian Clark (Of copyblogger.com — one of the most-visited blogs on the entire Internet).

Here are a few comments about this book when I gave it away free (and BEFORE I added the valuable appendix interviews):

“One Of The Very Few Valuable Resources On The Net”

Ben…your blog is always a great read, and your “Copywriter’s Cheat Sheet” book definitely kicks ass on each of its 300 pages. In fact I’d go as far to say it’s one of the very few valuable resources on the net worth downloading – and way better than 99% of the stuff I’ve bought over the past 12 months. Keep up the great work…

– Simon Johansson
www.BillionDollarCopywriter.com

“Had me glued to the computer for a couple hours”

Your “Copywriter’s Cheat Sheet” e-book was solid. Had me glued to the computer for a couple hours.

-Matt Marshall, Direct Response Copywriter
www.mattmarshallcopy.com
www.lookgoodwithnoshirt.com

 

“Already putting your tips to work”

Your “Copywriter’s Cheat Sheet” book is more valuable than 97.9% of the books I’ve paid money for. In fact, I haven’t even read the whole thing and I’m already putting your tips to work on an ad I’m writing.

-Mike Low
www.killermarketingtactics.com

 

“Great Stuff”

Ben, your free “Copywriters Cheat Sheet” book is great stuff. The info in it is worth over $100. In fact, I’ve paid $79 and $99 for far less good info.

-John Gilger, Freelance Copywriter
www.jgilger.com

 

And just yesterday Ken McCarthy sent me this email:

“Awesome! I LOVE the book.”
OK, so what’s the price?

Right now the book sells for $97 on Amazon.com.

This is actually a screw-up (on my part) — as I originally intended to price it that high, but recently decided to lower it to $49.95 to make it more accessible to people.

However, it will probably take about a month or so for the new price to filter through the system.

Whatever the case, I promised a special discount to my blog readers.

So, for the next 24 hours (and the next 24 hours ONLY) you can get this book for just $19.95 plus $7.50 shipping & handling (14.50 if you live outside the US.)

NOTE: THIS SPECIAL DISCOUNT OFFER HAS ENDED.
Click Here To Grab Your Copy At The Regular Price Today

How To Delete Proof Your Emails

by Ben Settle

I was recently asked the following question about email copywriting:

Hi Ben,

I just wanted to take a minute to compliment you on your email messages. They always sound so personal and never like a list message. What is your secret for doing that so well?

If there’s any “secret”, it’s simply studying what the email copywriting masters do.

Below are my three all-time favorite email marketers.

I save everything they send in their own folders in my email program.

Whenever I’m “stuck” for an idea, I simply browse through their stuff and the answer usually comes within a few minutes.

And if you get on their lists and read what they send, I think you’ll find your emails become FAR more effective (and profitable).

Here they are:

1. Ken McCarthy

Ken’s forgotten more about email marketing than most of us will ever know.

I can’t think of one email of his (even when purely promotional) that I didn’t read all the way through. In fact, it was by reading his emails that I had one of my biggest copywriting breakthroughs.

Here’s an excerpt about email marketing from his interview in my Copywriting Grab Bag book:

…yes, email is free. But, if you just send people crap, or self serving stuff, they will very, very, very quickly decide that your emails are not worth reading. And you and I probably both know guys with massive — supposedly massive — email lists…, “Oh, I got a 100,000 on my list….” How many of those people actually read anything you send them anymore?

And I don’t do a lot of promotions for other people, but when I do, people are always surprised because they’re like, “Wow… your conversion rate is just crazy. It’s exponentially higher than anybody else that promoted this thing. What’s going on?

Well, I don’t waste my customers’ time with nonsense. And so when I do say something, they tend to at least consider it and it’s credibility. So you’re either adding to your credibility with each email or reducing your credibility. It’s almost like an “on/off” switch. You can make your credibility deeper and deeper, so that there it’s incremental. But in terms of losing your credibility, that’s an “off” switch. And once that switch is off, that’s it. You’re not going to turn that back on with another email. It’s over.”

Powerful stuff, eh?

And that one tip alone is possibly the single most valuable email marketing lessons you’ll ever hear.

I hope you enjoy it, internalize it and, of course, use it.

BTW, you can see Ken’s email marketing “in action” (save and study EVERYTHING he sends) by signing up on his list at:

www.KenMcCarthy.com

2. Ray Edwards

Sometimes I’m just in awe of Ray’s email writing.

Why?

Because he has the rare ability to get you reading through his emails even when he’s pitching something you couldn’t care less about. And even when a dozen other people are trying to sell you the same thing.

He has the “cut through the clutter” knack down pat.

His brilliance is not only in his “writing”, but also in the structures he uses.

And that’s why I recommend reading and studying Ray’s emails in microscopic detail.

You can check it out yourself by getting on his email list at:

www.RayEdwards.com

BTW, Ray also has a brilliant teaching about how to cut down on your spam complaints by sending MORE emails.

You can read it at:

Is Email Marketing Dead?

And last (but FAR from least)…

3. Matt Furey

In my humble opinion, Matt Furey’s ezine is the “Cosmo” of email marketing.

Just like you can always get the hottest and most effective headline ideas on the cover of “Cosmo” magazine, you can always get the hottest and most effective email ideas in Matt Furey’s daily emails.

Matt’s stuff is so good many people I know (myself included!) have bought a bunch of his products just because of his emails (without even reading the real “sales letters”).

What’s his secret?

I wish I knew!

All I know is he can jab at your hot buttons like nobody else.

And you can learn a LOT about email marketing by studying Matt Furey’s emails and buying his products (yes, buy some of his products, if for no reason than to see great examples of product development).

Anyway, you can get on his list at:

www.MattFurey.com

OK, that’s it for today.

There are a lot of other great email marketers out there besides the above.

But these are the three I study most.

I highly recommend you check them out, too.

P.S. Another great email resource is top direct response copywriter, Doug D’Anna.

When you sign up for his “A-List” ezine you get a free report “7 Proven Profit Triggers for Email Copywriters”. This awesome report has had a dramatic impact on my writing.

You can sign up for his A-List at:

www.DougDanna.com

Auto-Responder Copy On Steroids

by Ben Settle

A few months ago I had a huge “ah ha!” moment about selling.

I was talking with Michael Senoff about the $1,497 “How To Buy A Business” product he was selling that I wrote the ad for, and how we were getting sales without driving a lot of traffic to the site.

Now, as the copywriter I’d LOVE to take credit for all the sales.

But I’m not that naive.

Copy alone only gets you so far.

Especially with a high ticket product like that.

No, in this case, it was the copy plus something else we did.

Something simple and easy… that I’m betting you can apply to anything you sell, too.

What was the “secret” we were using?

Audio.

In fact, I remember Michael getting emails from customers who listened to the audio interviews he did with the product author multiple times before buying.

They pulled the interviews off iTunes, or burned the MP3’s to a CD from Michael’s site… and then listened to them when driving to work, or while exercising, or when fiddling around with something in the office.

Eventually, something “clicked”, they’d take another look at the sales letter, and buy.

That, my friend, is the raw power of audio.

And it’s also why I believe audio interviews are some of the best “auto-responders” around.

I mean, think about it:

If you produce a decent audio interview — that gives lots of good information someone can really use — people will many times listen to it over and over again.

And each time they listen to it, you reinforce the value of your information… strengthen your bond with that prospect… and re-ignite his desire to buy.

Many times a sale is made.

Sometimes even dozens of sales — with thousands of dollars in additional profits.

Here’s a “real life” example:

A few years ago I used to have long commutes to the job I was at.

And during those commutes I would many times listen to Dan Kennedy’s “Magnetic Marketing” tape (where he gave a demonstration of his system at a Peter Lowe event) over and over again.

And each time I listened to it I “re-sold” myself on Dan Kennedy, his product and his offer.

Eventually I just HAD to buy it.

Even though I couldn’t really afford it… and even though I had never actually read a “sales letter” for it.

But guess what?

It didn’t stop there.

Because soon after I bought his newsletter. Then a bunch of his books. Then some of his info products, etc.

I’ve actually lost track of all the Dan Kennedy stuff I’ve bought since.

And all those extra sales stemmed from his simple audio lesson on tape.

Which brings me back to my point:

When you produce a decent audio interview or recording that’s packed with real value (and is NOT just a sales pitch) — and that demonstrates your knowledge and experience — you’ll add a whole new “layer” of persuasion to anything you sell.

In fact, if you do it right, it can dramatically increase the conversion of ALL your marketing.

And position your business in a way plain text can’t touch with a ten foot pole.

Try it yourself and see.

I bet you’ll see a pleasant “bump” in your sales.

For more information on creating simple audio interviews that sell, check out the interview I did with Michael Senoff a few weeks ago below. Michael has done hundreds of audio interviews selling everything from $5,000+ information products… to anti-counterfeit writing pens… to entire businesses.

And you can easily use his methods to sell whatever you have, too.

You can grab the interview in streaming audio, MP3 or written transcript below:

Part #1 (41:10):

Part #2 (40:54):

To download Michael’s $97.00 “Audio Marketing Secrets” instantly and for free, subscribe to my Crypto Marketing Newsletter and I’ll send it to you as a bonus:

www.cryptomarketing.com

I Have Fleas

by Ben Settle

NOTE: The following has nothing to do with copywriting, marketing or business. We’ll get back to that stuff next time.

Last week we got a new dog (“Zoe”, the dog at the right) from the local dog shelter.

Zoe came “built in” with lots of good stuff.

Like, for example, she was already house trained (er, mostly…), responds to basic commands, and is just full of life.

But there’s one thing Zoe came with that’s not so good.

Fleas.

These little bastards are everywhere.

Even so, Zoe has me in a “giving” mood right now.

And so, if you own a dog, ever plan on owning a dog, or know someone who owns a dog… then I have a special gift for you.

It’s a free chapter from my book, Why You Should Never Give Your Dog A Bone.

It’s a very important chapter, too.

Why?

Well, not because there are any dramatic secrets in it or anything.

But it will show you an extremely simple way to stop many common dog health problems dead in their tracks — before they get serious… and before they snowball into anything life threatening.

Anyway, you can read this free dog tip at:

www.nodogbones.com/Bonus-Tip.html

There’s no squeeze page or anything.

Although there is a link at the bottom of the page for anyone who wants to read more about the book (what kind of marketer would I be without including that?)

This is more a “public service” that can potentially save your dog from a great deal of misery and suffering — and hopefully grant him a few extra “pain free” years with you and your family.

I hope you enjoy it.

Next time… back to copywriting, marketing and business!

High Ticket Product Creation Secrets

by Ben Settle

Below is an audio interview with my friend Michael Senoff about his high-ticket info product creation secrets.

As you’ll see, with Michael’s methods you don’t need to be an “expert” at anything.

You don’t need any fancy speaking or editing skills.

And you certainly don’t need a lot of money or resources.

Michael has created over 200 info products over the past few years alone.

And in this exclusive interview he shows you how to do the exact same thing — even if you’re just starting out, and know nothing about the subject now.

You can listen to this fascinating interview in MP3 or streaming audio below:

Part #1 (41:10):

Part #2 (40:54):

By the way…

You can grab Michael’s $97.00 “Audio Marketing Secrets” product for free, when you subscribe to my offline Crypto Marketing Newsletter (I’ll send it to you as a free bonus):

www.CryptoMarketing.com

Headlines, Swipe Files And How To Make Money Online From Scratch

by Ben Settle

Ready to roll with some more copywriting and marketing Q&A?

Alrighty then… let’s get it on…

QUESTION: Is there a good book or course that will show me how to write killer headlines?

BEN: One of the best headline resources I’ve ever seen is actually free… gets almost zero publicity in the copywriting “echo chambers”… and yet, contains an extremely powerful headline tactic that can significantly ratchet up the response of your ads.

Here’s how to get this incredible resource:

1. Go to: www.psychotactics.com

2. Sign up for Sean D’Souza’s AWESOME free e-newsletter

3. As a bonus you get a short report he calls, “Why Do Some Headlines Fail?”

This little hum-dinger of a report will change the way you write headlines forever (I know it did for me).

Check it out today.

You won’t be disappointed.

QUESTION: Did you hire someone to work on your inside text layout and book design for your dog book? Or did you lay all that out yourself? Cuz yours looks great and mine looks sloppy and I’m trying to figure out how to bridge that gap…

BEN: All my fellow “design-o-phobes” will love this.

I hired out the cover to “Mr. Subtle” (www.marketingbrainfarts.com/4hire.html).

And I did the inside layout myself with a freeware word processing program called “Neo Office” (www.neooffice.org).

But you can easily duplicate it with any decent word processor.

Anyway, here are the “specs”:

1. One inch margins all around.

2. Book Antiqua font (the whole book). 11.5 pt font for the body text. 18 pt font for the chapter titles. 10 pt font for the title in the top header of every page and the footer text at the bottom of every page (i.e. copyright notice, website url, and page numbers).

3. The line above the page number (on the bottom of each page) and below the title (on the top of each page) is a solid 1 pt border. (Don’t use an underscore or underline — use a border).

4. Chapter titles are simple numeric bullet points, with five little periods leading to the page number.

And that’s it.

I know it’s not “sexy.”

And will probably make a real designer’s brain shiver.

But it’s clean and simple, and anyone can use it to crank out a decent looking book.

If you want to see this layout “up close and personal”, you can get the book at:

www.nodogbones.com

QUESTION: I have read great reviews of your book “The Copywriter’s Cheat Sheet”. Do you offer this book for sale?

BEN: It will be for sale hopefully some time soon.

Although under a different name — “The Copywriting Grab Bag”.

It’s taken me a bit longer to get ready because I’m replacing the old appendixes (which were all swipe file ads — now added to my free swipe file report and ezine) with transcribed interviews with some of the savviest “street smart” copywriters on the planet. 

Such as “Doberman Dan” Gallapoo (who used to work side by side with Gary Halbert), Ken McCarthy, David Deutsch (who has multi-million dollar controls for many of today’s biggest direct mailers), Brian Clark, and a guy named Michael Winicki who, while not a “name” marketer — is one of the sharpest marketers I’ve ever met.

Whatever the case… these interviews are pure red meat.

I didn’t ask them lame questions about what their favorite color is or anything like that.

And each one of these guys was extremely generous with their knowledge and experiences.

The best part is you’ll be able to implement a lot of the stuff they talk about the exact same day you read it — no learning curve or “scraping together” a budget required.

Anyway, my blog alerts subscribers will get a HUGE discount on this book during the first 24 hours of its release.

But you must be on my copywriting newsletter list for this.

If all you do is read my blog feed, you won’t get the special discount.

You gotta be on the list.

You can sign up in the upper right hand corner of this page where it says, “Free Copywriting Newsletter”.

Don’t worry… I won’t bite you.

Or even spam you, for that matter.

But you will be privy to tips, offers and even advanced copywriting audio lessons not available to everyone else.

Next question…

QUESTION: Just curious as to what you used to convert your MP3’s into the 3 grey buttons? I’ve been looking for a quick and easy way to do this with some of my testimonials, interviews, etc.

BEN: I use ImpactWebAudio (www.impactwebaudio.com) which’ll set you back about $47.

But John Anghelache recently sent me a link about some freeware that does the exact same thing.

The link he sent me is:

Free Streaming Audio Software Link

Also, Ray Edwards recommends InstantAudio.com.

Heck, he practically swears by it.

And I can see why, too.

You don’t need any computer or html skills to use it.

It’s basically “cut and paste”.

Anyway, between those three options, you should be good to go for a website.

If you need something for your blog, try mediacaster.

That’s what I use for this blog.

It’s super easy to use and definitely does the trick.

QUESTION: I just signed up for your free swipe file report. Great report packed with a ton of fantastic resources. You mention searching eBay for Gary Halbert’s “10 boilerplate letters.” I tried with no luck. Do you know who creates the product in question OR where I might find it?

BEN: I found the copy I have on complete accident.

I bought “Gary Halbert’s 57 Masterpiece Letters” on eBay and got the boilerplate book as a bonus. The eBay merchant I bought it from is a guy named Peter Yeung. It’s possible he may still sell it (try “googling” his name).

Also, a few years ago Scott Haines used to sell the 57 masterpiece letter collection — and I think he gave the boiler plate letters away as a bonus, too.

I asked him about this a couple days ago and he said he doesn’t sell them right now, but may sell them again in the future.

Which is just one (of many) reasons to sign up for his list at:

www.shortcutcopywritingsecrets.com

Whatever the case, I personally believe the Masterpiece letters and the Boilerplate letters are worth whatever time, money and effort it takes to get them.

Just awesome stuff.

QUESTION: What is the best way to get your name out there and start getting new business on the internet?

BEN: I have two words for you: Ray Edwards.

The interview he recently did for my site is probably the single best free resource on how to get started you’ll ever hear.

In fact, there’s no excuse NOT to make money online after listening to it.

The information he gave is actually so good I seriously considered charging money for it.

Or, at the very least, adding it to the appendixes of my upcoming copywriting book “The Copywriting Grab Bag”.

Unfortunately, when people get stuff free they tend not to value it.

So pretend you paid money for it, if you have to.

It’s just pure gold.

And contains everything you need to get started — even if you’re starting from point zero, with no money, contacts, list or resources.

You can listen to the Ray Edwards copywriting and marketing interview at:

Click Here To Listen To The Ray Edwards Copywriting & Marketing Interview

You can visit his main website (HIGHLY recommended) at:

www.rayedwards.com

Okay, that’s a wrap for today.

If you have any questions for future Q&A’s, email them to me or leave them in the “comments” section below.

See you next time…

Giving You Some Swipe File Lovin’

by Ben Settle

Just a quick “heads up”:

I recently got a copy of the brilliant “Read This Or Die” ad — which some direct mail “insiders” consider one of the best ads ever written.

I’m not surprised at all.

This really is the kind of ad that makes you shake your head wondering how the heck Jim Rutz (the guy who wrote it) writes copy like this.

Anyway, I just added it to my special swipe file report: “How To Instantly Build A Million-Dollar Swipe File”.

Which you can download free (although you’ll have to opt-in) at:

Free Swipe File Report

By the way… this ad was sent to me by a guy named Jack Booman.

So special thanks to him for sharing this ad with me (and now you).

Remote Control Swipe File — Part 3

by Ben Settle

If you haven’t seen my last two “remote control swipe file” posts you can get them here:

https://bensettle.com/blog/remote-control-swipe-file

https://bensettle.com/blog/remote-control-swipe-file-part-2

Now, for the “grand finale.”

When I originally prepared part 3 of this “trilogy” of swipe file blog posts, it was simply too much information to fit in one post.

Or even five blog posts, for that matter.

So I instead put all this great information in a report titled:

“How To Create An Instant Million-Dollar Swipe File”

This report reveals over a dozen ways to instantly build a swipe file fit to bursting with ads that have raked in millions and millions of dollars.

Most of these resources are either free or dirt-cheap (many are given to you directly from my own files).

And you’ll never run out of successful ads to study, model or get ideas from again.

Anyway, to get this report simply go to:

Free Swipe File Report

And fill in your name and primary email address.

You’ll get both the report and my new swipe file ezine — which includes a whole bunch more swipe file ads and resources (that I deliberately left out of the report).

So the best is yet to come.

But that’s it for now.

Next time… something totally different than swipe files!

Interview With A Swipe File Expert

by Ben Settle

Real quickly:

I just uploaded an audio interview I did with million-dollar copywriter John Anghelache about swipe files.

If you don’t know John, he’s easily one of the best copywriters around.

And one of the things that makes him one of the best in the game is not how big his swipe file is… but how he *uses* it.

You see, it’s one thing to have a swipe file of great ads… but it’s something else to be able to use it to create one winning ad after another… almost at will.

Only a small handful of copywriters really have this “knack” down — and John is one of them.

In this 100% free interview you’ll learn the secret of how he “swipes” his way to writing ads that pull tens of millions of dollars in sales for his clients — and how you can easily do the same thing.

NOTE: This interview is no longer available.

However, you can access it in Appendix 1 of The Copywriting Grab Bag.

Next Posts Previous Posts

BEN SETTLE

Publishes ridiculously high-priced books & newsletters about online marketing, writes twisted horror novels & screenplays, and trades options & invests in companies he thinks are cool – like BerserkerMail, Low Stress Trading, and The Oregon Eagle newspaper.

Yours FREE:

World Leader In

Email Copywriting Education

Gives Away His Best Tips

For How To Potentially

Double, Triple,

Even Quadruple

Your Sales Online

Type in your primary email address below to open Ben's daily email tips and a free digital copy of his $97.00/month Email Players newsletter, plus get access to 40+ HOURS of content in his free mobile app:

view pixel

I agree that when I sign up above, I will be added to a marketing mailing list where I will receive DAILY email tips and promotional offers from Ben Settle.

NOTE: You’ll have to confirm your subscription to join the list. If you do not see the confirmation in your inbox, check your spam, junk or promotions folder.

WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

Type in your primary email address below to open Ben's daily email tips and a free digital copy of his prestigious Email Players newsletter.

view pixel

I agree that when I sign up above, I will be added to a marketing mailing list where I will receive DAILY email tips and promotional offers from Ben Settle.

NOTE: You’ll have to confirm your subscription to join the list. If you do not see the confirmation in your inbox, check your spam, junk or promotions folder.

Copyright 2002- . All rights reserved

Legal & Policies Privacy Policy