Ben Settle

After yesterday’s rant about why I hate getting unsolicited books…

Below is a list of all the books I plowed through in 2020.

It excludes several I started but got bored by or decided to put down in favor of something else. But maybe it’ll help inspire someone somewhere to read & curate their reading more.

They are listed in no real particular order.

Except, as you will see, the ones I’ve read multiple times are listed first:

• Steve Jobs by Walter Isaacson (second reading) — one of my all-time favorite business books
• Marvel Comics the Untold Story by Sean Howe (second reading) — a must-read for anyone wanting to be in the info publishing business, in my opinion
• Slugfest by Tucker Reed (second reading) — ditto above
• Walt Disney: Triumph of the American Imagination by Neal Gabler (second reading) — lots and lots of business lessons embedded, in fact the chapter on Disneyland is one of the single best lessons about World-Building in business I’ve ever run across
• Obvious Adams by Robert Updegraff (probably my 50th reading, not an exaggeration)
• Breakthrough Advertising by Eugene Schwartz (well past my 20th reading)
• Me, Inc by Gene Simmons — single best book on personal branding I ever done read
• No B.S. Marketing to the Affluent by Dan Kennedy — wish I’d read this years ago
• The Presentation Secrets of Steve Jobs by Carmine Gallo — nothing anyone who studies persuasion a while doesn’t know, but it reminded me of a few things I had been slacking on doing in my own marketing that’s making a big differences, probably I’ll write about it more in a future Email Players issue
• Bandersnatch by Diana Pavlac Glyer — excellent book for writers, about Tolkien & CS Lewis and their processes for writing & helping each other when they were in the Inklings
• Kobold Guide to World-Building by Scott Hungerford, Jeff Grub, Michael A. Stackpole, Chris Pramas, Keith Baker, & Steven Winter — you have to read between the lines if you want to apply the lessons to business world-building
• Win Your Case by Gerry Spence — anything by Spence is worth reading
• Veneration by Sharon K. Gilbert & Derek P. Gilbert — fascinating book for anyone into digging up some deep Biblical teachings about the real life zombie apocalypse on the horizon
• Corporate Cancer by Vox Day — anyone who hires anyone for business, even a lowly gopher or intern, should read this three times, minimum if you want to protect your business from the SJW rot that’s bringing down billion dollar companies one-by-one right now
• Tales from the Customer Crypt by Vance Morris — I liked it so much, I gifted it to “Email Players” subscribers last month
• Backstory 1 by Patrick McGilligan — all kinds of great psychological insights you can apply to your copy & marketing from Hollywood’s Golden Age screenwriters
• Writing for Comics & Graphic Novels by Peter David — his Trump Derangement Syndrome on his blog that makes him sound bat shyt notwithstanding, he’s one of the most prolific & successful comicbook writers in history, and definitely some valuable insights for any writer
• Rise of the Dungeon Master: Gary Gygax and the Creation of D&D by David Kushner — best “micro lesson” World-Building I ever read
• Washington A Life by Ron Chernow — bio of George Washington, not only is it clear that he is part of a very long list of men who accomplished great things at least partly to get a disapproving mom’s approval, but it’s also clear he was either the single luckiest man alive when it came to not being killed in battle or God really was looking out for him… to the point where even his enemies marveled at it. There’s a lot of lessons embedded in that alone for the discerning marketer
• Larry Hama: Conversations by Christopher Irving — I pulled lots of ideas out not only for my writing, but also the publishing-side of my business
• How to Sell Anything to Anybody by Joe Girard — incredible book I cannot recommend enough

Okay, enough about books I didn’t write.

Let’s talk about the one I just finished writing the first draft of.

If you were an active member of my old elBenbo’s Lair Facebook group (and if you weren’t, no need to keep reading this email) I’ll soon be launching this book about how to create and profit from your own elBenbo’s Lair-style social media platform. And if you have any testimonials or success stories about when you did your time in the Lair, and would like it included on the testimonial list inside the book, email it directly to me before the end of the week.

If I think it’ll enhance the reader’s experience, I’ll include it with your URL.

In the meantime:

One thing I will say about this book I am working on is, the info inside won’t work nearly as well if you don’t know how to build a relationship with your email list beforehand. The framework that made it work so well was not so much a tactic but an ethic. So if the upcoming book interests you, I suggest rapidly implementing what I teach in my “Email Players” newsletter starting right away, and well before I launch the book next year.

Here’s the link to subscribe:

www.EmailPlayers.com

Ben Settle

Below is an email I got not long ago, along with a screenshot of some traffic stats he pulled up about my Email Players domain, with a rather ironic typo in the subject line.

Enjoy:

Subject line: PROOF: You are a lair

Hey Ben,

I have been following you for the past 4 months and finally found out what you do and say about email marketing is a complete B.S.

You’re sending daily emails to your huge list and directing them to the email players website.

See your websites traffic analysis (in the attachment)

With a huge list and sending daily emails, how can one get such low traffic?

A confession:

I’d rather watch paint dry than stare at my site’s stats & metrics. I’m more a fan of how Henry Ford built his empire according to his autobiography, focusing primarily on my work & service (what I can control) and not on the numbers/stats/metrics/sales (what I cannot control).

But, from what I am seeing, I kinda like them numbers.

And I don’t think the poor schlub is doing this troll thing right.

In fact, when I forwarded it to to my pal, computer scientist, and SEO/AdWords/traffic “puppet master” Jim Yaghi (we’ve been comparing our tales of trollery since 2008, it’s like a game for us), he was just as amused as I was:

“bro your bounce rate is RIDICULOUSLY low and your average visit duration is ridiculously high. This dumbass didn’t notice those, only the number of visits. That’s 5,600 very engaged visitors.”

Yeah, I’m thinking his troll game needs more work…

But, there’s more to this story:

A true “the irony writes itself” phenomenon happening.

Specifically, that typo in his subject line calling me a “lair” instead of “liar.” Because for completely different reasons than he grunted out, I AM both a liar and, in a sense a “lair”, too.

And I figured I might as well come clean about it.

Here’s what I mean:

I am currently hard at work on my next book.

It’s about how I once created the proverbial social media “cult” (not my words, but many of those who were inside it) via my old elBenbo’s Lair Facebook group. And, also, how others can do the same thing I did to potentially get people literally addicted to hearing every word you say and all but frothing-at-the-mouth to buy everything you sell.

And loath as I am to admit it, this makes me a bald-faced liar twice over:

1. As I told Stefania upon completion of my last book (“elBenbo Press”), “I’m done — not writing any more fugking business books for a long while now. Just fiction.”

2. Inside that same book I boldly declared I had no interest in or would ever bother writing a book about social media. I also declared social media “stupid” in the book, too.

Even yesterday’s email condemned social media.

Yet here we are…

Anyway, as far as the above book goes:

I’m having a blast finally assembling all my notes & ideas & antics I plotted out to run and make a lot of loot from that group before I abruptly killed it off and pissed off a whole horde of people in the process. But maybe they’ll forgive me when they see how I’m methodizing the exact same game plan I used, so they can do something similar on most any social media platform they choose — Facebook or otherwise. And especially with the social media platform “Email Players” subscriber & enterprise-class software developer Troy Broussard & I are creating specifically for businesses (which will work in perfect harmony with my old elBenbo’s Lair methods) who are sick of all the incessant de-platformings, surprise bannings, privacy-mining, and anti-business crackdowns imposed by big tech social media platforms.

The only other thing I’ll say about my upcoming book for now is this:

It won’t work nearly as well if you don’t know how to build a relationship with your email list beforehand.

Otherwise, there’s no point in buying it.

So if the upcoming book interests you, I suggest rapidly implementing what I teach in my “Email Players” newsletter starting right away, and well before I launch the book next year.

Here’s the link to subscribe:

www.EmailPlayers.com

Ben Settle

P.S. Not long after sending the above email calling me a lair, troll boy asked:

1. Which of your products will you recommend for a newbie like me?

2. Is there a way I can get access to all the Email Player Newsletter from the beginning?

It’s official.

The guy is the best Christmas present I could ever have asked for…

One of the tipping points for realizing it was time to finally high-tail it off social media a couple years ago — and Facebook in particular — was not long after one of my cousins posted some inane meme of Kermit the frog drinking tea, talking about ebola and the flu.

I already was 3/4 out the door due to Facebook whoring out private info.

And, also, because of its hivemind, “borg-like” nature infecting even otherwise intelligent people.

Not to mention it being a time-suck, even for those like me not on there very often.

But when I saw the Facebook hive mind in all its glorious action to such a silly degree with the Kermit meme, I figured it was high time to move on, lest I become like one of them.

In this case?

Merely questioning that sacred Kermit the frog meme — and in jest at that – set a bunch of people off, including a couple of my other cousins, one of who was particularly worked up over it, with some kind of bizarre hangup on the subject to the point I expect to see him in a hazmat suit at the next family reunion.

I can only imagine his shrieking hysteria with Captain Covid now.

He probably wears a mask while driving alone and slurs behind it while yelling at people in grocery store lines.

Anyway, getting some of these blokes worked up was mildly amusing and fun.

Especially since I was sitting in an airport bored on a long layover, anyway.

But, what was not amusing was seeing otherwise intelligent people — my own kin! — not being able to communicate without parroting the hive mind so precisely. It was like they were all reading from the same script word-for-word. Complete with the usual social media intellectually dishonest butchering of logic, showing an embarrassing inability to follow a subject and an object, and constantly moving the goal posts & getting off point to try to make another point to cover up the fact they really had no point in the first place. Not to mention resorting to having to make arguments with even more irrelevant hive mind generated memes, all topped off with a chest-pounding magnificent lecture about how “correlation doesn’t equal causation!” while linking to a newspaper article that didn’t even have a single source cited, and that was pure, not-even-trying-to-hide-the-fact, propaganda.

And those were just the more amusing highlights I remember.

Frankly, I didn’t even care enough about the subject to have an opinion. I simply asked a question about a Kermit meme.

The result:

You’d think I burned an effigy to their deity.

Actually, in some ways, I think I did…

Anyway, that’s when I had a Cartman (from South Park) moment when he saw the absurdity of the existence of Mr. Hanky the talking turd, and threw in the towel:

“Alright that does it.
Screw you guys, I’m going home.
Talking poo is where I draw the line.”

And so it is with Facebook especially.

Because at the end of the day, with all the virtue signaling, hive mind parroting, speech & thought policing, incessant de-platforming, privacy plundering, and news manipulating… not to mention the way it is designed (which it’s co-creator fully admitted) to have all kinds of negative effects on peoples’ brains & hormones… Facebook is nothing if not the digital equivalent of –

Talking poo.

“But Ben! I need it for list building!”

Do you, Mr. Spanky?

If so, you’re doing internet marketing wrong.

There have always been far more reliable ways to build lists than with social media.

Whatever the case, whether you stubbornly SPURN your King & Taskmaster elBenbo on this or not, if you want to sell with email and not rely on social media, check out my “Email Players” newsletter here:

www.EmailPlayers.com

Ben Settle

P.S. What do you do when you are convinced social media is clearly & demonstrably an overall net negative on society, and hate it with the passion of a thousand media talking head lies like I do?

You create your own social media platform, of course.

Specifically, for businesses wanting privacy & data protection, along with built-in mechanisms for rabid engagement and making more sales. Which is something “Email Players” subscriber, enterprise class programmer, & my business partner at Learnistic Troy Broussard are already actively cooking up for next year.

More on that later…

One of the most intriguing facts about how Disney got so big I first heard a couple years ago is this:

They put enormous thought, planning, effort, & expense into the little things probably only 10% of their customers will ever see or notice, but that turns those 10% of people into upwards of 70%, 80%, even 90% of their sales.

Especially if you factor in referrals, word-of-mouth, etc.

But it ain’t just Disney that figured this out.

Steve Jobs did the exact same with Apple Computers.

In fact, one word Jobs used a lot was:

“Craftsmanship”

Believe it or not, that single word can work almost like magic to build the proverbial business empire & create the proverbial marketing king. In Jobs’ case, he was inspired as a child by his father who was an expert craftsman. His father used to tell Steve that when building a cabinet, for example, you use the highest quality wood and put just as much effort into the design and the parts a customer will probably never, ever see (the back of the cabinet, the interior, etc) as you do the parts they will see. Years later, Jobs had his engineers at Apple do the same with their computers and phones and other gadgets. In many cases, they put the highest quality parts and used the highest, most expensive metals & screws for the parts nobody but maybe an Apple engineer or repairman who opened it up would see.

The shallow thinker & low information marketer won’t see the wisdom in that.

But the bigger thinker will.

And they will see because, if nothing else, it connects the dots that if Disney & Apple — two of the most profitable businesses that ever existed — do that, then we all should.

Whatever the case:

While I’m not a huge fan of the Disney company, especially with how they are so rapidly destroying brands millions of fans used to like… I am a fan of the way they systematized the ways in which they extract as much money out of their customers as humanly possible… while leaving those same customers happier, more fulfilled, and eager to tell everyone they know about how great giving that money to Disney was.

Which brings me to the rub:

The December “Email Players” issue.

It teaches a very special kind of “craftsmanship.”

Not the kind Jobs used to build computers… but the kind Disney and other smart companies have done to build gigantic, generations-spanning, customer bases of what I call “berserker customers” — who, like Jobs’ fans, practically froth at the mouth to buy, refer, and enjoy whatever it is you sell to the farthest extent possible.

Ain’t nothing else that works like this skill, in my experience.

It can potentially make price irrelevant.

It can potentially make you and/or your product/service’s flaws irrelevant.

It can even potentially make any lack of experience a raw & wriggling newbie struggles with irrelevant.

Tomorrow (11/30/20) is the deadline to subscribe in time to get this issue.

If you want it, here it is, come get it:

www.EmailPlayers.com

Ben Settle

I never thought I’d write the following words.

But the DMV is no longer its own circle of hell.

And to prove it, a true story:

This past July Stefania and I had to go to the local DMV — she to get her Oregon drivers license, and me to renew mine. We went on the same day. But, we did not wait in line. We did not have to stand around or sit near smelly, dirty, and obnoxious people.

Frankly, we did not even “wait” at all.

Believe it or not, we had a pleasant experience.

I still cannot believe it.

But fact is, due to Covid, you had to make an appointment to go to the DMV in my area. And, when you’re there… you are the ONLY one there.

There is no line.

Everything is sprayed down & clean.

And there are no rushed & frustrated employees who look like they’d rather be getting a prostate exam than doing their jobs. The staff was extremely friendly and helpful, including getting on the phone with social security for Stefania for almost an hour on her behalf. Apparently, due to a laundry list of reasons outside her control, they technically were not supposed to give Stefania a license at that time. But they pulled some kind of strings for her, at the main office in the Capitol, and got it done on the spot.

There is no way that’d have happened with a huge line & miserable employees who hate their jobs.

Anyway, I couldn’t help but wonder:

“Why don’t they always offer this option?”

I suspect many people — like me! — would happily pay a premium just to be able to get that kind of experience at a DMV, skip the line, have an entire hour dedicated just to me, with nobody else, no lines, and no having to deal with people.

About the only thing that’d have made it more pleasurable is if they’d been serving food & drinks.

Whatever the case:

I write about this in more detail in the December “Email Players” issue.

Specifically, how to “tap” into what the DMV and many otherwise miserable institutions have been doing just to survive to make giving your business money so fun and, yes, pleasurable… if you do it right, it can make price, your copywriting/marketing skills, and any other drawbacks, weaknesses, or “flaws” in your business irrelevant.

Let’s face it:

If the DMV can do it, you can.

To get your hands on this issue you’ll have to hurry.

It goes to the printer very soon.

After that?

Too late…

Here’s the link:

www.EmailPlayers.com

Ben Settle

Following is a brief email exchange with a procrastinator who thought – in his infinite snow flake-ish-ness – he should be allowed to get the bonuses offered with the $20 Gene Schwartz offer I did in September after the deadline.

If I banned or blocked you or someone you know from buying, this’ll illustrate why:

PROCRASTINATOR: I sent you an email some hours ago. I wanted to purchase the course but the payment link wasn’t working. Can you please send me the link with the same offer?

elBENBO: The link went down at midnight PDT last night that was the deadline, you had all weekend to buy

PROCRASTINATOR: I sent you an email before the offer would expire. You can check. I tried and it wasn’t working. Could you try again please?

elBENBO: …your email came 2 minutes after the deadline…and the P.S. literally said: “Direct any customer service questions to Michael Senoff, not me.” You done screwed up by first procrastinating and second by not reading instructions

PROCRASTINATOR: Great customer service man! You’re the best

There are many ways this sort of thing makes my business lots of sales.

One of the main reasons is the act of trying to test (i.e., break) people. It always brings the crazy out of the crazies & the truth out of the irresponsible, so I can identify & ban them. (Incidentally, I will be dedicating an entire Email Players issue to this very topic and how to do it some time in 2021.) And by curating out the low class would-be customers & procrastinators who can’t even follow simple instructions like the guy above, I have more time, energy, and “bandwidth” to serve the high class legitimate customers.

And the longer I am in business, the more aggressive I get about it.

Frankly, these days, Yours Crotchety bans people for the slightest of infractions.

Take these schlubs who wanted back in “Email Players” for example:

“Thanks for the reply. i didn’t know about the possibility of not being able to re-subscribe and i only wanted get the first issue before proceeding (no evil intended). Really sorry i cannot re-subscribe. Like my first email, i intended to re-subscribe hopefully at the beginning of the next month(November) so i can be on track for prompt receipt. If you could have a change of mind on the ban, i am always at your door to subscribe. thanks again for your time Ben.”

The result:

BANNED! for lack of faith.

Here’s another:

“I have been a member of the Email Players newsletter for a few months and have learned quite a bit about writing emails. Unfortunately, I have to cancel the membership, at least for a short time. My wife and I got an opportunity to relocate and will be moving this month. We will be without an address for a couple of months. Nomads so to speak while we wait for our new home to close and be updated. I know your policy is to never let anyone back in once they leave, but I am hoping that under the circumstances you may reconsider. If not, I understand. I appreciate your thoughts on this, but either way, I understand.”

The result:

BANNED! for lack of imagination.

One more:

“You’re keeping your word and not letting me back in the email players newsletter. I do appreciate it. Can you please let me back in? PLEASE for the love of god. I’ll pay for the entire year if that makes any difference, and I will never quit again. Can you please please please please. Make an exception? A few of my friends are already subscribers and doing monthly implementations and I want to pay for the newsletter and be in the group. Please?”

The result:

BANNED! for quitting Email Players twice prior (he somehow snuck back in).

And also, for not being as smart as his friends.

And the BANNED marches on.

Anyway, here’s the point:

On the surface it looks like I am losing sales banning all these schlubs wanting back in.

But after some 20 years up in this business, and testing and experimenting and aggressively practicing what I preach & teach about this… I have only seen growth, a business with more high class customers than anyone else I know… and a peace of mind most business’ always catering to & chasing down anyone willing to give them money will never understand.

I talk more about this in the December “Email Players” issue.

Specifically, in the bonus elBenbo’s Lair insert.

I also show some more examples of the BANNED & Banished.

The deadline to get the December issue is coming up quick.

To subscribe in time, go here immediately:

www.EmailPlayers.com

The deadline to get in on time is Nov 30 2020.

Ben Settle

Recently, I’ve been listening to an audio book (KISS: Keep It Simple Salesman) by the late “world’s greatest salesman”:

Fred Herman.

If you don’t know who Fred Herman was and sell in any way, shape, or form for a living than you, my Pet, have been doing your studying in the wrong library.

Fred was easily one of the greatest salesman who ever lived.

And Earl Nightingale knighted Fred the best sales trainer on the planet.

He became especially famous after being on Johnny Carson and selling Johnny his own ash tray in front of 20 million fans.

Anyway, I highly recommend anything by Fred Herman.

And in the book he pulls a lot of sales tips out of the Bible.

My favorite being about customer curation, and selling to the right people in the first place.

Specifically, this quote from scripture:

“Why seek ye the living among the dead?”

Why indeed.

It’s astounding to me how many times an “Email Players” subscriber will take advantage of the opportunity to ask Yours Crotchety questions (a perk for subscribing) by email, and it’s completely obvious they are not selling to buyers, or are targeting leads that only buy on price or have never bought anything from anyone, or don’t have money to buy anything even if they wanted to buy.

Those are dead leads.

Why seek ye them, my Child?

Especially when there are so many living ones to sell to?

Which brings me to the December “Email Players” issue.

The skill it teaches inside its crisp, lily-white pages can make separating the living from the dead on your list not only a very simple task, but a potentially very profitable task, too.

In many ways it’s the single most profitable skill you can ever learn in business.

Far more profitable than even copywriting, marketing, or selling.

The deadline to get in on this action is almost upon you.

To subscribe in time, stretch out thy fingers and click this link:

www.EmailPlayers.com

Ben Settle

I suspect this subject line is a bit too “R-rated” for some.

Almost certainly offensive to others.

And I suppose for a bunch of my hoary & hairy horde of customers & spectators alike, it might even sound completely stupid at best and downright impossible at worst.

But I suspect everyone’ll agree:

If you could somehow make giving your business money a overwhelmingly pleasurable & exciting act for your list, market, customers, and clients… and if you can make it something they not only don’t mind doing but look forward to doing and can’t wait to do… and if you can make it an act where maybe even certain (natural & pleasant) chemical & hormonal reactions occur in their brains & bodies… I daresay you’d never have to worry about the income side of your business ever again.

I also daresay you’ll never have any real competition, either.

And, I further daresay you’ll have turned your business into something quite different than it is now.

A tall order?

We don’t deal in midget orders here in elBenbo’s Lair.

And as certain smart business owners on m list will see, the promise of this is not only possible, it’s something you can start doing almost immediately — even the same day you learn how it’s done.

Something I just happen to teach in great detail in the December “Email Players” issue.

I waited til December to publish this particular issue for a reason.

I want my Email Players of the Horde to end 2020 with a loud, thunderous BANG.

Not the limp, underwhelming whimper all your Facebook friends obsessed with fake 3rd world-style dictatorship elections & overblown virus hysteria can’t even begin to fathom in their small, pea-sized imaginations that have been clogged up with fear, social media addiction, and self-induced cognitive dissonance will end their year with.

Another reason to hop on the EP-train:

I’m raising the price of “Email Players” starting January 1st.

What that means is this:

Anyone in before that date is “grandfathered” in at the current price forever. Unless, of course, they squirt off into the sunset by canceling. By announcing this here, I run the risk of turning on the dopamine-addicted price shoppers — i.e., new product junkies who are addicted to the dopamine drip they get whenever they buy something new, and thus are always looking for excuses to buy, but never commit to anything, consume anything, or do anything.

But those losers never get any real value out of “Email Players.”

And, thus, should stay far away from me, my newsletter, my books, or even my free emails.

A word to the wise is sufficient…

Whatever the case, go here to subscribe in time to get the December issue:

www.EmailPlayers.com

The deadline is Dec 31, 2020.

After that, too late…

Ben Settle

Came a question from an “Email Players” subscriber.

I know you talked about how you don’t pay attention to open rates.

Still…

Even with my tiny-small list I can see, let’s say tendencies, with regard to ORs.

At what point (what list size) can I take those parameters serious?

The short answer:

Almost never.

It’s an almost completely pointless vanity metric, possibly only a little more useful than your last Frogger arcade game score from 1981. There is far more power in the consistency you send emails and in focusing on getting better each day. And while I won’t say open rates have zero value — as there are a few times where it makes sense to track them, like to monitor the overall health of your list for example — don’t fool yourself into thinking they have anything to do with sales or anything but maybe an ego boost or bragging points in a Facebook group full of copywriters who find such vanity metrics worthy of getting excited about.

On that note:

Following are 12 far more important markers than open rates.

1. Sales — the ultimate engagement (see the next one), plus if money is the game, sales is the scoreboard

2. Replies/engagement — ESPs like Gmail & Yahoo tend to give more inbox delivery love (instead of shunting you to the spam or promotions folders) to you when you get replies from your list, since they see you as a person and not a worthless spammer

3. Clicks — which means engagement, and are far more practically useful than opens

4. Opt outs — probably don’t count as “engagement”, but if you aren’t getting lots of opt-outs you ain’t doing it right

5. Complaints/trolls — which, ironically, help your overall delivery since they are engaging with you (i.e., why trolls are your unpaid interns if you let them be)

6. Testimonials — not just for the engagement factor, but the practical factor too

7. Questions — even more engagement, plus can make great fodder for future emails

8. Customer service requests — yet more engagement, plus probably the greatest opportunity for selling there is

9. Interview request reply to an email — not only means engagement, but interviews are great for list-building

10. Forwards — if people are forwarding your emails to their friends, social media, etc, that can lead to referrals & a bigger list

11. JV proposal reply to an email — not only does this mean engagement, but could also mean new business

12. Spam complaints — not a good thing, but does tell you your lead gen & curation is weak, an important thing to know in the grand scheme of things

The goo-roo fanboys won’t like this list much.

But if you care what they think, you got bigger problems than open rates.

All right, on to the business:

My “Email Players” methodology is designed to get you far more of the 12 actions above than you are getting now. The evergreen info is in the “Email Players Skhema Book” I give to new subscribers, with the ongoing stuff in the monthly newsletter.

Speaking of which:

The November issue is all about copywriting.

And, specifically, mastering copywriting.

Not just being good or even great at it — but mastering it.

If that appeals to you, go here before the looming 10/31/20 deadline to get this issue:

www.EmailPlayers.com

Ben Settle