Ben Settle

Once upon a time (early 2011) I decided to get into the prostate market.

In other words:

I wanted to sell an eBook about how to fix prostate problems naturally. It’s something of a family curse, and I wanted to nip it in the bud while I was still young (and I did, all my pipes are working great, and I know you care so much about that…) Anyway, at the time, I wanted to use ezine articles to promote it, using a special SEO-trick an old biz partner taught me that worked extremely well.

(At the time, it no longer does).

This was about a month before Google bytch slapped article directories.

And, at the time I had this vision of writing 1,000 or so articles (as fast as possible), then let the search engines take it from there. The aforementioned biz partner had done just that in the weight laws niche and he hadn’t lifted a finger in over 2 years, while watching his sales go steadily up to around $70k per year (just selling a $19 eBook, no back end, no affiliates, no nothing — just articles, squeeze page and a sales letter).

I was all about that, of course.

Especially since, I would have done it right.

(And, thus, made a lot more of the green stuff than he did.)

Anyhoo…

In addition to writing lots of articles for article directories, I also was told at the time by someone who thought they knew SEO to write 100 or so articles JUST for my site, keyword optimized, etc. Plus, to add more work to my plate (and, this is while doing emails for this list you’re on now, and slaving away for a client on retainer doing all their emails and sales letters and other copy) I wanted to write daily emails for the list I was building for the prostate business.

In other words…

Daddy had a lot of writing to do.

And, since I was about to take a long vacation in about a month and a half, I was in a hurry. I don’t think I ever worked so hard and long as I did during that 45 day period. I ended up writing almost 1,000 unique pieces of content (articles for directories, articles for my website, emails, etc). I’d get up at 6 or 7 and go to bed with my mind reeling and drained, heart pounding, with no rest.

I was working like the proverbial machine.

My guess is, I wrote the equivalent of two full length novels in less than two months.

(Give or take a page or two…)

And, I used every trick in the book I knew to generate ideas.

I simply didn’t have time for writers block.

I had a deadline, I had a load of other work to do, and simply didn’t have room in my schedule to write persuasive emails (i.e. I couldn’t wing it, they all had to be good) that took any more than 10 or 15 minutes.

One of the things I did was the secret I obnoxiously teased yesterday.

(That’s in the upcoming December “Email Players” issue.)

And another thing I did to get all these emails helped me just as much, is revealed on pages 5-6 in the December issue. This issue is a sort of abbreviated version of a product I was going to publish next year showing how to never have to worry about not having anything to write about in emails. If anything, following my commands will give you more ideas than you need, and so many you’ll never even use them all.

But, full disclosure:

This second method won’t work unless you’re in a mass type market.

In fact, it probably won’t work in niche markets.

And, especially if you sell to “Internet marketers.”

But other markets?

It can help you bang out all the emails, sales copy, livestreams, webinars, podcasts, and any other ways you sell, all day long — with little or no struggle, frustration, or blockages in that brain of yours.

Anyway, you can read all about it in the December issue.

But, she goes to the printer in a couple days.

So grab it while it’s hot here:

www.EmailPlayers.com

Ben Settle

Contrary to what some people say… I’m not an overweight female.

I do not know what it’s like to be an overweight female.

And, I understand their pains like I understand the pain of childbirth.

(i.e. I don’t)

Yet, a few years back, I was able to write ads and emails that resonated with that market to the point where, according to the great Jim Yaghi (computer scientist, AdWords guy, and who understands what it means to do a “scientific” test), we converted the front-end offer at 40%.

Is it because I’m some kind of creative jeenius?

Or master copywriter?

Or have some kind of secret way of reading minds?

I wish.

(The fun I would have…)

No, but to paraphrase the great villain Tuco Salamanca in Breaking Bad:

My emails sold faster than $10 ass in TJ.

And, you know what?

On page 2 of the upcoming December “Email Players” issue, I show you (with a real life example you can model — not copy like a loser — just model) exactly how I did it, and how you can do the same for pretty much any market you choose to invade. I’ve used this same method for writing profitable (sometimes extremely profitable) copy and emails to everyone to overweight women to golfers (back when my only experience with golf was playing miniature golf) to parents who make too much mooney to get financial aid for their kids to people with problems getting erections… and other markets of people I didn’t understand what they were going through.

This puppy goes to the printer Friday.

And, since I’m no longer selling back issues anymore, it’s the only chance to get it.

Here’s the link:

www.EmailPlayers.com

Ben Settle

“Email Players” subscriber Joshua Fassett gets an early Christmas bonus:

“My apologies for bothering you so much, but I can’t believe this. I just got my second paying deal, and it’s the one you sent out to the EP subscribers last! It’s a recurring weekly thing! Now you’ve not only given me the tools to do this, you’ve even given me an income source!”

He is, of course, referring to one of the perks of being an “Email Players” subscriber:

When I get client inquiries, I pass them on to subscribers.

It doesn’t happen every day.

(So that’d be a dumb reason to subscribe just for that).

But, it does happen.

And, each time, the ones with the right stuff get client jobs and gigs.

More fun facts for freelancers:

Using my cleanly ways makes freelancing a piece of cake. Each day you mail, you are “demonstrating” you (1) can write (2) do write and (3) that you’re trustworthy, as you build a relationship each day.

And before anyone asks:

Yes, this applies to coaches, consultants, designers, and any service.

Demonstration (of talent and knowledge) gets people hired.

So easy.

So simple.

So… profitable.

To learn my email copywriting ways before the looming December issue deadline, go ye here:

www.EmailPlayers.com

Ben Settle

Earlier this year, I kicked around the idea of publishing a product (eBook and audio companion) showing you how to get all the ideas you will ever need for your emails.

And, not just emails.

But, any other kind of marketing or content you do, too.

Like sales copy, YouTube, livestreams, webinars, social media posts, blog posts, articles, speaking from the stage, eBooks, podcasts, paid content, and anything else. These are the exact same idea-generators I use each day that let me pump out multiple emails and other content, without struggle, stress, or despair. And, I daresay, it will make it virtually impossible for anyone else (no matter how un-creative or left-brained) to ever get “stuck” for ideas, experience “writers block”, or bang your head against the desk, desperately looking for ideas.

Instead, you simply crack open my guide.

Pick one of the many idea-resources inside.

Then get to work.

Anyway, I was going to charge a couple hundred bucks (or more for) for the product. But, I had a change of heart, recently. Instead, I decided to make the entire December “Email Players” issue a stripped-down version of the product. And, when you hold next month’s special Christmas issue in your sticky, candy-cane flavored fingers, you will never want for email (or other marketing content) ideas again.

Never despair wondering, “What do I write about???”

Never suffer that gnawing pit in your stomach about not knowing what to say.

In fact, I daresay you will have not only a hot idea to use following my list of idea-generation resources… but probably a far more profitable idea than anyone you are competing against putting out the same old drivel.

If you want to know what my “secret” is, it’s in this issue.

Anyway, if you want it, time is short.

She goes to the printer next week.

Here’s where to get it, while you still can:

www.EmailPlayers.com

Ben Settle

One of my favorite Twitter accounts Wall Street Playboys recently shot out another gem:

If you’re looking for new contacts?

Avoiding the unhappy is probably the very first rule

No such thing as unhappy & “successful”

This is some of the best advice you’ll ever get.

It’s one of the 48 Laws of Power, too.

And, it’s something I’ve been actively doing for years. Nothing personal against miserable people. But other peoples’ misery is as contagious as the bewb-onic plague, and just as deadly to your peace of mind and success. This is especially true when their misery is self-inflicted, they do nothing to change their circumstances, and even stubbornly cling to it for the attention/drama/flakebook likes it creates.

Best part?

Social media makes it as easy as falling off a couch to spot ‘em.

See someone constantly droning about how sucky their lives are (personal life, business life, love life, family life, dating life, work life, friendship life, online life, offline life, and the list goes on…) and all their so-called “problems”?

Avoid them.

Even better:

Cut ‘em out completely.

I routinely do this, coldly and without explanation. Including to people I’ve done business with and who have been paying customers, people I’ve considered friends, and even certain family members who get out of line.

And you know what?

I’ve never once regretted it.

(If anything, I tend to wait too long to do it.)

Just reading their bull shyt will screw with your head.

All right enough.

If you’re full of misery, there’s not much I can do to help. That is, unless your misery is caused by a lack of sales. If that’s the case, my “Email Players” newsletter can wipe that slack, bovine-look off your face in no time.

Here’s the link:

www.EmailPlayers.com

Ben Settle

Recently, I heard the late great success coach Earl Nightingale talk about a bloke in 1890 named Russell Conwell who wrote a book called:

“Acres of Diamonds”

It’s about an African farmer who heard tales about other farmers who had made millions by discovering diamond mines. So he sold his farm and sally-forthed to make his fortune finding diamonds.

The result?

He never found any diamonds.

And, ended up despairing, throwing himself into a river.

Meanwhile, back at the farm he sold:

The guy who bought his farm found a huge diamond on the property. And, later, discovered the farm was the biggest diamond mine in the country.

Why am I telling you this?

Because currently, I’m helping a customer launch her business.

(Using my Unruly email ways, of course)

She teaches business owners how to “personality type” their customers and clients, so they can write better ads, negotiate higher fees, get more clients, hire more compatible employees, and the list goes on. So, I started asking her questions about her background and experience to help generate some ideas for her emails.

And guess what?

Turns out she went to law school and worked for a personal injury attorney.

And, in an off-hand remark, she said:

“I once used this skill to talk a suicidal man off a ledge.”

“STOP!” I yelled with righteous indignation.

“What’d I say wrong, Mr. elBenbo?”

I then proceeded to tell her how that one story adds a thick layer of proof and credibility, and a dramatic demonstration, to all her marketing. (Not just in an email, but live streams, webinars, content, podcasts, videos, speaking on stage, whatever she markets with.)

A big ol’ fatty diamond in her own backyard winking at her.

The point?

Most people never bother to mine their own diamonds. But smart people not only seek them out, but have trained their brains to always be on the lookout for them, even in the most unlikely places.

Something that comes automatically using my email methods.

(If you implement consistently)

Using my ways forces your brain to dig diamonds up.

If not in your backyard, in other places, too.

(Something the December issue goes deep into, incidentally).

To learn how my ways work, check out the “Email Players” newsletter.

www.EmailPlayers.com

Ben Settle

A corny little glimpse into the palantir of elBenbo’s past:

Back in 2001, before I stumbled into copywriting, marketing, and direct response (and email marketing wasn’t even on the back burner of my pea brain) I remember watching the movie “The Fellowship of the Ring” when it came out on opening day.

I loved every minute of it.

Props to Peter Jackson & Co.

They managed to strip out all the boring stuff from Tolkein’s books (didn’t really dig on reading 4 pages of what the hobbit’s ate and countless songs inserted into the narrative) and added even more action. To those who whine about it not “being pure to the books!” quit being a dumb ass and simply read the books then. Same goes for The Hobbit movies. Yes, those 3 movies are about 20% the book, but they are also 80% more fun than the book.

Back to the tale:

When Fellowship of the Ring came out I was going through some not-so-fun times.

Not life-threatening stuff or anything I didn’t bring on myself. Certainly nothing worth crying about on flakebook like the drama-queens and kings do about the dumbest things just for likes and attention and validation.

But, in context, it wasn’t fun and I basically was a loser, with a marketing prole mindset, with a destiny of being a two bit MLM distributor without a pot to piss in, or a window to throw it out.

Enter the movie.

There is a part of the movie where the wizard Gandalf The Gray is talking to Frodo in the Mines of Moria. Orcs and demons of the ancient world could kill Frodo and his companions at any time. Gollum was hot on their trail. And they were more or less despairing.

Frodo says:

“I wish the Ring had never come to me. I wish none of this had happened.”

To which Gandalf the Grey replies:

“So do all who live to see such times. But that is not for them to decide. All we have to decide is what to do with the time that is given us.”

That scene stuck in my psychology at the time.

It made me get my head out of my arse, sac up, and start thinking more clearly about getting things done.

It also made me understand the value of time.

We all — rich or poor — have the same 24 hours each day.

We can waste it surfing flakebook and social media, watching people kneel or not kneel at football games, or get seduced by the talking deads on cable news.

Or, we can work.

We can claw our way to our goals.

We can put pencil to paper (or fingers to keyboard) and create.

Time is passing regardless of what you do.

I once heard a story about a guy who wanted to get his Masters degree. He was complaining about how it would take 5 years of night school, and that’s such a long time, yada yada yada.

His friend said:

“So? Time is passing anyway. Five years from now you can have your masters degree, or you can be sitting around doing nothing wishing you’d gotten it. Time is passing no matter what you do.”

Anyway, something to think about.

I don’t care what you do with your time.

But, if you are looking at building your business and thinking “this is going to take me forever!”, realize time is passing whether you use it or not. Six months or a year from now, you could be building and profiting from your own business, or you could be stuck in the same situation you are now, waiting for whatever ducks you think you need in a row to get started.

It’s all up to you, you’re in charge.

Everyone has an hour a day.

Or, even a half hour per day.

Hellz… even 15 minutes per day.

Show me a man who consistently puts 15 minutes per day into building his business and I guarantee he will wipe the floor with the bloke who has 2 hours per day, but spends his time arguing on flakebook or watching TV.

Okay, enough of this drivel.

You either get it or you don’t.

If you get it, and if you’re ready to take your business towards success and prosperity, I can think of no faster way than email. If you have an offer and a list, my “Email Players” newsletter could be the magic staff you use to obliterate the gates to get what you want.

Here are the details:

www.EmailPlayers.com

Ben Settle

When I first launched “Email Players”, a blue light special who subscribed made me the following offer:

(Paraphrased, this was 6.5 years ago)

“Ben! If you’re so good at this, why don’t you put your money where your mouth is? I have an offer that converts at (whatever the %’s were). What if you write me an email campaign and I’ll pay you a commission on the extra sales over what I usually get! This is a great deal, you’d be a fool not to take me up on!”

My response?

“Away with ye, marketing prole boy.”

And off he scuttled… to some forum.

And, in this forum, he whined about my rebuking him to his marketing prole friends and, like the marketing proles do, they all started saying, “yeah, that Ben sure is a dummy — why wouldn’t he take you up on that generous offer?” Along with the usual prattling marketing proles do, with more drama than you can find on a Game of Thrones episode.

Another true story about marketing proles:

Once upon a time I decided to help someone get started in the copywriting bid’niz.

And, this person (a chick), started mysteriously getting various offers (all of them stewpid ideas) from various people (all guys pretending to be successful, but were just newbies) asking her to partner up/JV to sell their products, do work for them in exchange for “exposure”, and other deals that made zero sense at all considering she had zero experience at all, with no portfolio or prior experience. i.e. they simply wanted to have the secks with her and, like marketing proles with zero game do, that was the only way they knew to try.

My point?

Call them cautionary tales.

Marketing proles are everywhere.

And, this is one of the games they play.

If you’re new to this bid’niz, my advice is to tell them to stick it where the sun doesn’t shine.

Create your own offers.

Build your own list.

And email it every day.

As for creating offers and building a list, that’s not my speciality. But, when you’re ready for the email part, that’s where my “Email Players” newsletter comes into play.

It ain’t cheap.

And it ain’t for the marketing proles.

To see if it’s your cup of beer, check it out here:

www.EmailPlayers.com

Ben Settle

True story from my Wine Villains event last July:

The day after the event, we all went to a winery. And “Email Players” subscriber, fire-breathing feminist, card-carrying Trump hater, and A-list copywriter (with a list of controls longer than the Clinton machine death count) Kim Krause Schwalm said:

(Paraphrased, based on memory)

“Ben, people think of you as a misogynist and sexist, but there are a lot of girls here to see you at Wine Villains. You obviously don’t hate women, you want to help women.”

My answer?

I don’t want to help *women*.

I want to help people.

Women just need the most help…

Anyway, here’s the point:

I have found that most chicks in this bid’niz can’t stand me. But, the small number who do, are insanely (in a good way, of course) loyal, and some of the best customers I have… who implement, profit handsomely from, and run with the information I teach them.

And they are this way (I believe) because:

1. I don’t put them on a pedestal

2. I don’t try to charm them

(If anything, I try to repel people, but that’s another email…)

3. If they’re mucking up I tell them what they don’t want to hear, instead of going out of my way to supplicate to them (like practically every man in their lives does) and not try to hurt their feelings — something the Facebook attention seekers, drama queens, and amusingly insecure “I give zero fugks!” chest-pounding chicks can’t stand.

In other words, I treat them like I treat guys.

Anyway, why should you care about any of this?

Probably you shouldn’t.

But maybe someone needed to hear it…

Now, on to the fun stuff:

Me pitching you.

If you want to learn my evil misogynist email copywriting ways, have a ball using them, and make a lot of sales implementing them, check out the “Email Players” newsletter by hitting the jump here:

www.EmailPlayers.com

But if you’re a dame, hear ye this:

Only do it *after* you fetch your man a sammich and beer.

Anything else, would be secksist…

Ben Settle