Ben Settle

The August “Email Players” issue goes to the printer today.

If you’re on the fence about subscribing, here are some of the many secrets inside to help you decide:

• How certain people who are full of horse crap give themselves an air of credibility and charisma even otherwise-intelligent and skeptical people buy into. (If you ever wondered how certain goo-roos on flakebook who are clearly full of horse pucky still attract big lists and audiences, this is how — imagine how well it works if you actually have something of quality to offer…)
• The single most effective thing anyone can do to “weaken” a prospect’s resistance to giving you their hard earned muney.
• 6 marketing secrets of a “backwoods” pastor who turned a local bible study into the largest non-denominational church in the the world.
• The ridiculously *minimalist* business model the above pastor used to do it.
• How to have a personal brand that people will be irrationally loyal to. (This secret is/was used by everyone from hated institutions like big pharma, big government, big media, and big oil… to politicians like Ronald Reagan, Bill & Hillary Clinton, Obama, and Donald Trump… to iconoclasts like Jesus Christ, and more.
• 3 non-lawyer solutions you can apply to your emails to inoculate them from being blatantly copied, swiped, or knocked off by low class jackass wannabes.
• A secret way to shame people in your emails that (1) makes you far more sales than being a mush-cookie about telling your list when they are screwing up and making stoopid decisions that hurt them (and others) and (2) does it in a way where they love you for it and won’t whine about it on social media.
• An example of how to turn virtually any topic into an email — even dark, disturbing topics your list would usually be horrified by.
• A “counter intuitive” idea used by one of history’s greatest marketing/copywriting minds to almost effortlessly raise a pile of money for charities and causes he helped.
• How to “flip” attacks, mud-slinging, and outright lies about you into a bigger, and more rabid (as far as wanting to buy from you and defend you) audience.
• A weird (but highly effective) way of getting people to take action used by Jesus Christ that you will rarely ever see anyone (especially all the needy and scarcity-minded people selling online) do.

But that ain’t all, my Pet.

This issue also includes a transcript of an interview talking about the inner game of how I run my business in many ways (ifn’ that is of any interest to you) based on my favorite Villains.

I’ve said it before a couple times:

This issue is a great “jumping on” issue for people new to my world.

(Especially newbies who need a grounding in important persuasion fundamentals and principles.)

Anyway, I’m sending this list to the printer today.

So, if you want in, no time for the dilly-dally.

Subscribe here while there’s still time to get this issue:

www.EmailPlayers.com

Ben Settle

Something to tuck inside the dark abyss of your evil mind:

Pretty much every copywriting course, training, or seminar you ever see will talk about the life-or-death importance of filling your copy with benefits, proof, credibility, etc. And, this is all true. But, there is one thing (when it comes to emails especially) that is far more important that comes before all those things.

Is it storytelling?

No.

In fact, stories are not even always necessary.

Is it being “infotaining”?

Nope.

Important (in my humble, but accurate, opinion). But infotainment is something that serves the secret persuasion principle found in all great copy I am talking about. Fact is, a lot of ads have zero infotainment and still kick gluteus assimus because they use the secret I am talking about.

What about curiosity?

Is it that?

Important (very important).

But, even that doesn’t hold a candle to the very simple (and obvious, frankly, this is not something I invented by any means) not-really-a-secret I am talking about.

Still don’t know what I babbleth about?

I’ll give you a non-hint:

Even if you have a product people desperately want and need, there is a more-than-decent chance they will not buy from you if you don’t do this one, very simple (yet still rare, for whatever reason) thing in your emails. I don’t care if you are selling water in the desert to a man dying of thirst or a starving man hamburgers.

It simply won’t matter.

Anyway, the answer should be obvious.

But, if it’s not?

Then check out page 11 of the August “Email Players” issue.

I daresay, even if your copy sucks, your offer is mediocre, and you don’t even know what a benefit is… you would still make sales if you did nothing but include this in your email copy, ad copy, and any other copy.

But you best hurry and subscribe if you want it, Hoss.

I send it to the printer in a couple days.

After that?

Too late…

Here’s where to subscribe:

www.EmailPlayers.com

Ben Settle

“Email Players” subscriber Daniel Iversen takes his first steps into a bold new ultra profitable world:

Hi Ben,

So it all just *clicked* in my mind a couple days back and I’ve been cranking out MUCH
improved writing.

Guess subscribers think so too.

Had to go back and revamp my whole auto-responder series. Which was actually fun.

Yesterday’s email brought the first two “early bird” opt-ins within a few minutes of sending. And for the first time, a reader wrote in with comments. Twice.

Of course, I promptly turned her words into another email.

Good stuff.

Thanks a million for straightening my email copy out.

The learning curve for my methods are quick and painless.

(For most people)

And, the information inside the coming August issue is no different. In fact, it boldly goes where no one has gone before (I daresay) in email, and contains a teaching on how to ethically and, yes, kindly, use fat shaming (or any kind of shaming depending on your market, doesn’t have to be weight loss) to make more sales with email. And, believe it or not, do it in a way where readers don’t hate you, fear you, or want to burn you at the stake. Instead, it makes them grateful and eager to buy, maybe even praise you.

Impossible?

Not for me (I even show a real life email example).

And, not for people wise enough to be subscribed in time before it goes to the printer and is too late to get it.

Subscription info here:

www.EmailPlayers.com

Ben Settle

How to turn garbage into emails

Once upon a time, I was challenged to turn anything into an email.

On the spot.

Without time to think, plan, or even so much as ponder.

The copywriter I was hanging with and I were at a McDonalds at the time and they said, “okay smart ass… turn that piece of trash on the ground into an email for this client!” This person’s client had a salon mall, and his emails were selling hair stylists on renting a space there.

On the spot, said:

“Easy, write an email about how you were in McDonalds and saw some trash on the ground, which made you think twice about eating there. And it’s the same with salons. You might be shocked how much salon business is lost by something a simple as a piece of trash tucked away in a corner. At our salon mall we have cleanliness standards… yada yada yada…”

Anyway, you get the idea.

Very easy to do, if you train your mind for it.

And guess what:

I recently wrote an email for a Golf business I am a partner in where I was given a similar challenge to turn something that, at a glance, has nothing whatsoever to do with golf, golfers, or even swing a stick on the spot, under the same “pressure.”

It’s not run yet, so I can’t say how well it’ll do.

But, it’s in the back of the August “Email Players” issue.

And, just reading it can give you an idea of how to do this for any market, using ideas that are bold, original, and that your market hasn’t seen before (certainly not from the gaggle of swipers laying in wait who haven’t an original thought since conception). If you’re wise enough to subscribe before it goes to the printer in time to get it… or if you are already subscribed… don’t copy it obviously.

Only dumbos do that.

Instead, let it influence your thinking.

Expand your mind.

And, get you thinking of email at a deeper level than anyone you compete against — which is not that hard to do anymore.

Here’s where to subscribe before it goes to print in a few short days:

www.EmailPlayers.com

Ben Settle

“Email Players” subscriber Nathan Tschappler drops some sobering news for accountants and people studying to be accountants:

(As well as giving your Pal some props…)

Ben

-not to put you on a pedestal but I can’t begin to tell you how much you have changed my life.

Here’s the good ‘ol Elbenbo scorecard.

1. I used to care a lot more what people thought of me – Mostly Fixed.

2. I used to be much more virtuous/virtue signaling in the Lair and was therefore boring… -somewhat fixed.

3. I used to think that flashy/sexy objects were quite flashy/sexy. -mostly fixed

4. I used to defer to what the girl thought. -mostly fixed

5. I used to be a “omg funnellssss” sort of person. – all fixed

6. I used to be less punctual – mostly fixed. (even to the point where I overestimate how long it will take me to drive)

7. I searched for knawledge on business for 3-4 years. And then you told me that business is simple and the market is all that matters.

On an unrelated note, I just finished paying off my student loans.. “Chains, I command you to loosen from me”

But yesterday the head of the accounting school I went to, posted on FB with this ominous message:

“Very reputable sources estimated that 40% of the accounting jobs will disappear over the next 5 years and the industry will be unrecognizable by 2022. (due to blockchain and computers and artificial intelligence etc.) and even the national head of the CPA organization agrees with this.”

-maybe that expensive piece of paper isn’t worth quite as much as I was told? shockerz..

Can’t help but wonder where I would be if I had spent tens of thousands and thousands of hours studying copy and marketing.

Anyway, time to gird my loins and take responsibility for my life before the next 5 years comes by.

I suspect it ain’t just accountants that are screwed.

A lot of professions are going to feeling the sting of their degrees becoming worth less than a roll of toilet paper.

The solution?

Learning how to sell.

And persuade.

And, be able to do it in multiple mediums.

For example:

I focus on email. But, everything I teach (more or less) about selling with email works in any other kind of communication or sales medium — like YouTube (I have at least one student who simply applies what I teach about email directly to YouTube), blogging, podcasting, copywriting, public speaking, webinars, and even phone and face to face selling with a few adjustments.

If you want to learn my wiles, check out the “Email Players” newsletter.

It’s pricey depending on who you ask.

But, the information inside works.

(If you work it, and not let it sit there unused).

The next issue shows you not just email info, but an overall business model you can adapt to the Internet I have been basing my own business model off of for years, without complicated hundred-step funnels, pricey software, or having to stress and strain over your “OMG MY FUNNEL!”

It goes to the printer soon.

If you want it, subscribe in time here while you can:

www.EmailPlayers.com

Ben Settle

Let’s talk about thieves who like to rip off emails word-for-word, or change enough of it so they think they are “getting away” with something.

I know, I know… we’re not supposed to care about such things.

Being ripped off word for word is a badge of honor.

Something you can’t do anything about so why worry?

Just send some toothless cease and desist (scary!) and move on with your life.

In a lot of ways, I agree with that assessment. But, at the same time, copyright and IP laws are there for a reason. I once had a lengthy talk with an IP attorney and she explained to me how, if you can show how a swiper has cost you sales (like by using your emails word-for-word, or just changing a few little details), you can go after them for quite a bit of loot if you have your affairs in order.

(Which Yours Crotchety has.)

I remember reading a newsletter from the great Matt Furey about this years ago.

He got all his stuff copyright protected and trademarked.

And, was just waiting for some IM idiot to try to steal his copy so he could drill them for over $100k a pop.

But, never fear, if you don’t have all that in place, my little droogie.

Why?

Because in the August “Email Players” issue I show you 3 things you can do in your emails that will make them all but impervious to being ripped off, knocked off, or swiped off by some mindless IM goo-roo who is incapable of thinking for himself.

It has nothing to do with courts, lawyers, or IP laws, either.

It’s simply something you “embed” (so to speak) in your copy.

Anyway, this isn’t a problem for a lot of people.

But, for people who get irked by the idea of someone blatantly stealing your intellectual property, using it to sell in the same market to the same people as you, then this issue will have your righteous back.

Time’s running out to subscribe to get it before I send it to the printer.

Get your lovin’ here:

www.EmailPlayers.com

Ben Settle

“Email Players” subscriber Carlos Castillo proves the power of what I babbleth about:

This whole thing about emailing daily(ish) isn’t something I made up. I have an email coach that teaches me the value of keeping in constant contact with my fanmunity.

His name is Ben Settle. I highly recommend checking him out. 

Now that I’m approaching a year of writing daily emails, I can say with authority that the more I email the better things are.

In the last year I have flushed most of the the non-action-taking, self-entitled, freebie-seeking trolls and snowflakes out of my life and turned the Schwilly Family Musicians community into a raving horde of awesomeness that supports me in more ways than I ever imagined!

The musicians I teach to write emails that stand out from the standard “here’s where I’m playing and here’s where you can buy my stuff” newsletters that most musicians relegate themselves to are seeing similar results too.

It ain’t just info marketers using my ways.

They’re used by musicians, brick and mortar, B2B, eCommerce, freelancers, service providers, people who help churches raise money, and the list goes on.

It ain’t rocket science and it ain’t magic.

But, it works.

To get the August issue before I send it to the printer, hit the jump here:

www.EmailPlayers.com

Ben Settle