Ben Settle

I kid you not:

I’ve often toyed with the idea of having a fake secretary answer my emails. I’d find a hot chick with big bewbs and pay to use her photo and call her “Irma.”

All my outgoing emails would be from her.

The email address would be [email protected] or something. Her pic would be attached in the signature of every email with her own facebook link the mouth-breathers would all friend and hit on.

She would, of course, pitch “Email Players” subtly and not-so-subtly.

And then, with girls I date and, even *better*, if I made a girl my actual girlfriend, they would not know Irma is fake, and then I would be able to create all kinds of glorious drama and conflict between the two, by fanning the flames of jealousy, etc.

I think it’d be highly amusing for me.

For them?

Not so much.

But, it’d make for great email fodder and stories to write to you each day.

Anyway, before you write me back saying I’m not giving you any “value!!!” here like a pathetic freebie seeking goo-roo fanboy, think long and hard before pushing that send button. I just gave away an extremely valuable nugget of gold anyone can use to sell more products with.

Did you see it?

Or did you overlook it, searching for yet another “how to” tip you’ll never use?

Okay, fine, I’ll spell it out.

Another true story:

The late great telephone sales trainer (guys like Zig Ziglar used to use his stuff to sell their own events I hear) Stan Billue said he hated rejection. So, when he made cold calls to sell his own “how to sell” cassettes and speaking gigs, he didn’t make the calls.

His alter ego Pat Murphy did.

“Pat” did the selling for him.

Something that did wonders for his positioning.

So go ahead fa-la-la-la on that a bit this Christmas.

And while you’re at it:

If you want to learn how to position your business so people look forward to hearing from you and, yes, buying, from you, check out my “Email Players” newsletter. Mailing daily the way I teach can do that and more.

Hit the jump below to subscribe:

www.EmailPlayers.com

Ben Settle

Mercy Kay was thinking about me the other night, and declared on Flakebook:

“Was thinking about this^^^ last night… you really might be getting omnipresent!! I’ve noticed the more time I spend in The Lair, the more I adopt the terminology even IRL. Pretty sure it’s the same situation as with your emails: people don’t INTEND to copy/swipe the expressions you use, but when words like ‘wicked ways’ and “this pleases me” starts popping out in normal speech/writings, regular folk be like, ‘Huh???’ Surely, it’s not only me…”

No, Mercy, it is not only you.

Not by a sight.

In fact, true story:

I can’t remember which of the people whose souls I’ve claimed in my audience said it, but they’ve been watching all my speaking videos on YouTube (I sent as a reward for winning a contest) and said they are starting to talk like me.

More:

A girl I dated a couple months ago, just hanging out with me (never saw any of my videos or facebook) said she caught herself using my wicked ways in conversation.

Still more:

And my ex-copywriting apprentice, before we had even dated or I bestowed upon her the gift of my Mastership, was always quoting me to her friends and family just being on my email list, educating them with my wisdom and causing some of them to probably want to vomit.

That said:

You’ll never be a voice worth hearing if all you do is copy and ape people.

Whether that be me or anyone else.

Otherwise, you just look like our bytch.

Aaaaand a new book title has been inspired:

“Think And Don’t Be A Bitch”

While I’m writing that, be sure to subscribe to my “Email Players” newsletter before the deadline. The January issue is easily some of the most profitable info I’ve ever shared and can change the way you think, work, and make muney with email overnight.

(As the info did for Yours Unruly.)

Here’s where to subscribe:

www.EmailPlayers.com

Ben Settle

Last month a cinematic tragedy befell us:

Robert Vaughn of the (original) movie “The Magnificent Seven” died.

If you never saw it, it’s a masterpiece of how to position yourself in your market. Not because of the plot, but because of the actors. Specifically, Steve McQueen (one of Hollywood’s highest paid actors in his day).

You see, Steve was *not* the star.

In fact, he probably only has 5 lines of dialogue in the all-star actor lineup.

But, he stole the show.

And, everyone thinks of him when they think of that movie, and it gave him a huge leg up in Hollywood.

How?

Because he figured out ways to “steal” scenes from higher billed actors. He would shake his hat or move his gun, or so all kinds of things whenever he was in the same scenes as the other actors to steal the scenes. It got so blatant that, when the other actors realized what he was doing, they joined in, too. It got to the point where the main actor said he would never work with McQueen again.

Anyway, RIP to Mr. Vaughn.

Y’all made a helluva movie…

Anyway, positioning is everything.

And, the January “Email Players” issue shows you ways straight from the ghost of the world’s “most feared” negotiator to help position your bad self far and beyond anyone else in your niche without hardly breaking a sweat, or needing a big list.

Hit the jump below for how to subscribe:

www.EmailPlayers.com

Ben Settle

[smart_track_player url=”https://s3.amazonaws.com/elbenbo/BSA-125.mp3″ title=”Why I love drudge – the original contrarian” artist=”Ben Settle | Antipreneur Show” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” ]

One of my favorite novels is Charles Bukowski’s:

“Women”

I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life.

Really, it has no plot.

It’s just one adventure with a different woman after another.

But, there are certain characteristics (his desire to be left alone, introverted, enjoys his own company or hanging with just one person over the company of a bunch of people, etc) I share with the character Henry Chinaski (which is really just Charles Bukowski — it’s autobiographical) that make it so entertaining for me I’m on my 3rd read of it now and enjoying it even more than the first two times.

One of my favorite quotes is:

“The worst thing for a writer is to know another writer, and worse than that, to know a number of other writers. Like flies on the same turd.”

(I have found this particularly true amongst copywriters at times.)

And, another, that I just picked up on yesterday while reading it is:

“There’s no way I can stop writing, it’s a form of insanity.

The more I write, the more I realize how true that is.

No sane person think the way those of us who write every. single. day. does.

The best writers (whether copywriters, email writers, bloggers, novelists, etc) all seem to have traits that make regular civilians (i.e. non writers) think we are a tad insane.

And you know what?

If someone casts elBenbo as a villain, then I’m gonna play the part well.

And, I do it by writing more.

More emails.

More copy.

More fiction.

More posts in my private Facebook group.

And the list goes on.

I’d rather be insane than boring and non-productive, just sitting around all day watching the telly, obsessed with the latest riots or race baiting on the shnooze, or, even worse, floating around with no mission or agenda in life, just existing (as the late Earl Nightingale said), like a starfish or amoeba.

Screw that sideways.

Writing THIS email has been immensely fun for me.

I had to write it.

That’s how my email methodology works.

I don’t teach hard writing.

I teach fun writing.

And, also, profitable writing.

If you want to tap into your inner insanity, you can join me and my fellow insane Email Players droogies here:

www.EmailPlayers.com

Ben Settle

[smart_track_player url=”https://s3.amazonaws.com/elbenbo/BSA-125.mp3″ title=”Why I love drudge – the original contrarian” artist=”Ben Settle | Antipreneur Show” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” ]

One of my favorite novels is Charles Bukowski’s:

“Women”

I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life.

Really, it has no plot.

It’s just one adventure with a different woman after another.

But, there are certain characteristics (his desire to be left alone, introverted, enjoys his own company or hanging with just one person over the company of a bunch of people, etc) I share with the character Henry Chinaski (which is really just Charles Bukowski — it’s autobiographical) that make it so entertaining for me I’m on my 3rd read of it now and enjoying it even more than the first two times.

One of my favorite quotes is:

“The worst thing for a writer is to know another writer, and worse than that, to know a number of other writers. Like flies on the same turd.”

(I have found this particularly true amongst copywriters at times.)

And, another, that I just picked up on yesterday while reading it is:

“There’s no way I can stop writing, it’s a form of insanity.

The more I write, the more I realize how true that is.

No sane person think the way those of us who write every. single. day. does.

The best writers (whether copywriters, email writers, bloggers, novelists, etc) all seem to have traits that make regular civilians (i.e. non writers) think we are a tad insane.

And you know what?

If someone casts elBenbo as a villain, then I’m gonna play the part well.

And, I do it by writing more.

More emails.

More copy.

More fiction.

More posts in my private Facebook group.

And the list goes on.

I’d rather be insane than boring and non-productive, just sitting around all day watching the telly, obsessed with the latest riots or race baiting on the shnooze, or, even worse, floating around with no mission or agenda in life, just existing (as the late Earl Nightingale said), like a starfish or amoeba.

Screw that sideways.

Writing THIS email has been immensely fun for me.

I had to write it.

That’s how my email methodology works.

I don’t teach hard writing.

I teach fun writing.

And, also, profitable writing.

If you want to tap into your inner insanity, you can join me and my fellow insane Email Players droogies here:

www.EmailPlayers.com

Ben Settle

[smart_track_player url=”https://s3.amazonaws.com/elbenbo/BSA-125.mp3″ title=”Why I love drudge – the original contrarian” artist=”Ben Settle | Antipreneur Show” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” ]

One of my favorite novels is Charles Bukowski’s:

“Women”

I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life.

Really, it has no plot.

It’s just one adventure with a different woman after another.

But, there are certain characteristics (his desire to be left alone, introverted, enjoys his own company or hanging with just one person over the company of a bunch of people, etc) I share with the character Henry Chinaski (which is really just Charles Bukowski — it’s autobiographical) that make it so entertaining for me I’m on my 3rd read of it now and enjoying it even more than the first two times.

One of my favorite quotes is:

“The worst thing for a writer is to know another writer, and worse than that, to know a number of other writers. Like flies on the same turd.”

(I have found this particularly true amongst copywriters at times.)

And, another, that I just picked up on yesterday while reading it is:

“There’s no way I can stop writing, it’s a form of insanity.

The more I write, the more I realize how true that is.

No sane person think the way those of us who write every. single. day. does.

The best writers (whether copywriters, email writers, bloggers, novelists, etc) all seem to have traits that make regular civilians (i.e. non writers) think we are a tad insane.

And you know what?

If someone casts elBenbo as a villain, then I’m gonna play the part well.

And, I do it by writing more.

More emails.

More copy.

More fiction.

More posts in my private Facebook group.

And the list goes on.

I’d rather be insane than boring and non-productive, just sitting around all day watching the telly, obsessed with the latest riots or race baiting on the shnooze, or, even worse, floating around with no mission or agenda in life, just existing (as the late Earl Nightingale said), like a starfish or amoeba.

Screw that sideways.

Writing THIS email has been immensely fun for me.

I had to write it.

That’s how my email methodology works.

I don’t teach hard writing.

I teach fun writing.

And, also, profitable writing.

If you want to tap into your inner insanity, you can join me and my fellow insane Email Players droogies here:

www.EmailPlayers.com

Ben Settle

[smart_track_player url=”https://s3.amazonaws.com/elbenbo/BSA-125.mp3″ title=”Why I love drudge – the original contrarian” artist=”Ben Settle | Antipreneur Show” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” ]

One of my favorite novels is Charles Bukowski’s:

“Women”

I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life.

Really, it has no plot.

It’s just one adventure with a different woman after another.

But, there are certain characteristics (his desire to be left alone, introverted, enjoys his own company or hanging with just one person over the company of a bunch of people, etc) I share with the character Henry Chinaski (which is really just Charles Bukowski — it’s autobiographical) that make it so entertaining for me I’m on my 3rd read of it now and enjoying it even more than the first two times.

One of my favorite quotes is:

“The worst thing for a writer is to know another writer, and worse than that, to know a number of other writers. Like flies on the same turd.”

(I have found this particularly true amongst copywriters at times.)

And, another, that I just picked up on yesterday while reading it is:

“There’s no way I can stop writing, it’s a form of insanity.

The more I write, the more I realize how true that is.

No sane person think the way those of us who write every. single. day. does.

The best writers (whether copywriters, email writers, bloggers, novelists, etc) all seem to have traits that make regular civilians (i.e. non writers) think we are a tad insane.

And you know what?

If someone casts elBenbo as a villain, then I’m gonna play the part well.

And, I do it by writing more.

More emails.

More copy.

More fiction.

More posts in my private Facebook group.

And the list goes on.

I’d rather be insane than boring and non-productive, just sitting around all day watching the telly, obsessed with the latest riots or race baiting on the shnooze, or, even worse, floating around with no mission or agenda in life, just existing (as the late Earl Nightingale said), like a starfish or amoeba.

Screw that sideways.

Writing THIS email has been immensely fun for me.

I had to write it.

That’s how my email methodology works.

I don’t teach hard writing.

I teach fun writing.

And, also, profitable writing.

If you want to tap into your inner insanity, you can join me and my fellow insane Email Players droogies here:

www.EmailPlayers.com

Ben Settle

[smart_track_player url=”https://s3.amazonaws.com/elbenbo/BSA-125.mp3″ title=”Why I love drudge – the original contrarian” artist=”Ben Settle | Antipreneur Show” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” ]

One of my favorite novels is Charles Bukowski’s:

“Women”

I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life.

Really, it has no plot.

It’s just one adventure with a different woman after another.

But, there are certain characteristics (his desire to be left alone, introverted, enjoys his own company or hanging with just one person over the company of a bunch of people, etc) I share with the character Henry Chinaski (which is really just Charles Bukowski — it’s autobiographical) that make it so entertaining for me I’m on my 3rd read of it now and enjoying it even more than the first two times.

One of my favorite quotes is:

“The worst thing for a writer is to know another writer, and worse than that, to know a number of other writers. Like flies on the same turd.”

(I have found this particularly true amongst copywriters at times.)

And, another, that I just picked up on yesterday while reading it is:

“There’s no way I can stop writing, it’s a form of insanity.

The more I write, the more I realize how true that is.

No sane person think the way those of us who write every. single. day. does.

The best writers (whether copywriters, email writers, bloggers, novelists, etc) all seem to have traits that make regular civilians (i.e. non writers) think we are a tad insane.

And you know what?

If someone casts elBenbo as a villain, then I’m gonna play the part well.

And, I do it by writing more.

More emails.

More copy.

More fiction.

More posts in my private Facebook group.

And the list goes on.

I’d rather be insane than boring and non-productive, just sitting around all day watching the telly, obsessed with the latest riots or race baiting on the shnooze, or, even worse, floating around with no mission or agenda in life, just existing (as the late Earl Nightingale said), like a starfish or amoeba.

Screw that sideways.

Writing THIS email has been immensely fun for me.

I had to write it.

That’s how my email methodology works.

I don’t teach hard writing.

I teach fun writing.

And, also, profitable writing.

If you want to tap into your inner insanity, you can join me and my fellow insane Email Players droogies here:

www.EmailPlayers.com

Ben Settle

[smart_track_player url=”https://s3.amazonaws.com/elbenbo/BSA-125.mp3″ title=”Why I love drudge – the original contrarian” artist=”Ben Settle | Antipreneur Show” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” ]

One of my favorite novels is Charles Bukowski’s:

“Women”

I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life.

Really, it has no plot.

It’s just one adventure with a different woman after another.

But, there are certain characteristics (his desire to be left alone, introverted, enjoys his own company or hanging with just one person over the company of a bunch of people, etc) I share with the character Henry Chinaski (which is really just Charles Bukowski — it’s autobiographical) that make it so entertaining for me I’m on my 3rd read of it now and enjoying it even more than the first two times.

One of my favorite quotes is:

“The worst thing for a writer is to know another writer, and worse than that, to know a number of other writers. Like flies on the same turd.”

(I have found this particularly true amongst copywriters at times.)

And, another, that I just picked up on yesterday while reading it is:

“There’s no way I can stop writing, it’s a form of insanity.

The more I write, the more I realize how true that is.

No sane person think the way those of us who write every. single. day. does.

The best writers (whether copywriters, email writers, bloggers, novelists, etc) all seem to have traits that make regular civilians (i.e. non writers) think we are a tad insane.

And you know what?

If someone casts elBenbo as a villain, then I’m gonna play the part well.

And, I do it by writing more.

More emails.

More copy.

More fiction.

More posts in my private Facebook group.

And the list goes on.

I’d rather be insane than boring and non-productive, just sitting around all day watching the telly, obsessed with the latest riots or race baiting on the shnooze, or, even worse, floating around with no mission or agenda in life, just existing (as the late Earl Nightingale said), like a starfish or amoeba.

Screw that sideways.

Writing THIS email has been immensely fun for me.

I had to write it.

That’s how my email methodology works.

I don’t teach hard writing.

I teach fun writing.

And, also, profitable writing.

If you want to tap into your inner insanity, you can join me and my fellow insane Email Players droogies here:

www.EmailPlayers.com

Ben Settle