A while back I got this inane comment:

“Ben, I love your aggressive way you market your product, but your product better work, or yes I do want my money back. Those days are over! Nobody is giving money over for b/s, I make money in the virtual world and the physical world the same way my shit work. I’m on your list, but you haven’t ever given me a slight example of something I would buy from you. Don’t waste my time, and I want waste yours. I’m learning this marketing thing. But the secret is to show me something that I just got to have. I spent 2,000 on a product. I just spent 197.000 on another product. I got some money, show me something I can use. I’m looking at [big name IM guru]’s product, another 2,000 dollars, I’m eyeing his shit, because an untrained monkey can sort of see from his example that he knows what the hell he is talking about. He got me re-arranging my finances to buy his product. And hell no he can’t get it back, I’m gonna make sure of that. He couldn’t call me back and ask to pay double to get it back!”

Dude sounds drunk.

(On alcohol or hype, or both…)

Anyway, I told him to PLEASE buy from the other guy.

And, in fact, he’s forbidden to buy from me, anyway.

Why?

Because my mind automatically decodes these comments like Neo decoding the Matrix.

And, here’s what I see:

“I do want my money back”
(“I plan refunds before buying”)

“I have money”
(“I’m neck deep in credit card debt”)

“Nobody is giving money over for BS”
(“I’m a gullible goo-roo fanboy”)

“you haven’t demonstrated any reason for me to buy from you”
(“Send me MORE free stuff”)

“The secret is showing me something I just got to have”
(“tell me lies, tell me sweet little lies…”)

Hey, laugh all you want.

But anyone in business long enough knows I speaketh the trufe.

OK, let’s get serious for a second.

My friend Kristi has been reading my “Christian Business Secrets” book lately and was recently reminding me of some of the cool info inside. The book ain’t a feel-good tome telling you to vibrate with the universe or whatever and you’ll get rich by next Tuesday. What it DOES contain are dozens and dozens of ancient Biblical principles for selling and marketing people WANT to buy from.

However, it ain’t for the casual reader.

It’s a thick book.

For people who want MEAT not milk.

Anyway, it’s on Amazon at:

www.ChristianBusinessSecrets.com

Ben Settle