Remember that email I sent about why it’s douchey not to sell in emails?
And how, it actually hurts your market?
(Assuming you have a high quality product)
It got several replies from people asking things like, “Yeah but Ben, what if you send x emails out before selling anything to ‘establish the relationship’”… or “But Ben why not let them get to know you before selling to them?”… or (my favorite) “You’re wrong Ben, [insert guru name] says you are supposed to incubate people first!”
Sigh.
People sure do get creative about not selling.
I suppose I could go into a long, scathing lecture about the foolishness of this kind of thinking and how it’s destroying their sales (and hurting their customers), or about the wisdom of asking yourself “If this email was costing me money to send, what would I do?”
But I’m not.
Instead, I’m going to reprint something “Email Players” subscriber Chris Brown said:
I USED to do a lot of cliff hanger, open loop sequences, they worked well, but it was a long process for me, it was writing several emails before selling a dime – I switched to daily and write what’s on my mind – follow the Email Players methods and they’ve worked insanely well for me.
I don’t sell products – but I sell pretty high priced coaching – and the majority, after coming through my funnel which is not really a funnel it’s a squeeze (paid traffic, lead bait, giveaways) with daily relentless follow up.
And it works.
Link every day to something –
I also use this for my two brick and mortar businesses to great effect too.
I THINK I’ve been with Email Players like 2 years now or something – I actually had a mad few months and had the last 3 issues to read which i used the price increase email to flush a couple of people to take action!
Keep doing what you’re doing!
For all the new people, don’t question the methods, just put ’em to work.
[Thunderous Applause Erupts in elBenbo’s mind…]
Bottom line?
You can fight me on this and keep making less sales.
Or, you can submit to my wiles and making more sales.
December issue goes to print soon.
Go here to get in on time:
Ben Settle
