Once upon a time, I was handed an opportunity to be on a rather large podcast, with a big audience — many of who would very likely have subscribed to my email list and ultimately bought something.
As a list-building tool, this would have been a great shot.
But, I the only thing that got shot was myself — in ye olde middle toe.
But, I also learned a big lesson from it, too.
Here’s what happened:
I was on a podcast kick to grow my list, and had spent a lot of time getting myself booked on various shows. Podcasts were then, and still are now, one of the best list-building methods I’ve ever used as far as lead *quality* goes, if admittedly not necessarily quantity — although big shows can result in many dozens, or even hundreds, of new people on your email list, in some cases.
Anyway, back to my mistake:
So I get on the phone with the bloke in charge of the show and he asks:
“What can you talk to my audience about?”
Keep in mind, this show got many dozens of people wanting to be on it because of how well it was ranked, at least at the time (this was back in 2015-ish). And so, they were in the position to “vet” their guests, and rightfully should have.
So what did I do?
I foolishly went into “pitch” mode, instead of selling mode.
“I can talk about ____“
“We just had a guest like that, what else?”
“What about ___”
“That won’t work either, I have a guest lined up to talk about that already.”
“Okay, how about ___”
“No can do, because that’s been done.”
And so on, and so forth.
Just pitch, pitch, pitch.
No, no, no.
It wasn’t the host’s fault, though, he was keen on having me on his show and sharing great knowledge with his audience. It was my fault I didn’t sell myself, and instead only pitched myself. And, all I was doing with all that pitching was selling him something he wasn’t buying.
It was a valuable lesson.
And, I immediately tweaked how I do these things, and have never had a problem getting on shows where they asked that sort of question since.
But, what was this “tweak” I made?
That, my little droogie, is for me to know and “Email Players” subscribers to find out.
That is, those subscribed by the February 28th deadline.
I show you this on page 11, and a lot of other tips, ideas, strategies, and methods I use to get (1) find and get booked on as many podcast as I want (2) turn those appearances into new leads, customers, and sales and (3) get even more “mileage” out of those appearances and podcast contacts, to put even more people on your righteous email list, more sales in your hot little piggy bank, and more smiles on that face of yours.
This issue also talks about endorsement mailings, too.
And, even how to get lots more response from webinars.
Here’s where to subscribe before the looming deadline:
Ben Settle
