About yesterday’s email…
If you didn’t see it, I basically told a brief story about how some blue flame special in another niche I sell in said my use of the term “black sheep” was racist and negative stereotyping, etc. (A 9-year old with the ability to use Google or read a dictionary knows better, but I digress…)
Well, guess what?
Apparently, this happens more often than I thought.
Reader David Rose writes:
Ben,
A few years ago, Car and Driver reviewed a Buick, and they were disappointed to find that for such a big car, the trunk space was a bit “niggardly”. Sure enough, next month’s letters column had an irate note reminding the editors that “Black” people buy cars too (note the capitalization).
Could we also stop using “uneducated” when we mean stupid?
Amusing stuff.
I remember a teacher getting fired a few years back for using the word niggardly (which means cheap or stingy, neither the definition or etymology of the word has anything to do with race or color and never has) in a classroom.
The PC crowd is truly loco.
Anyway, the point?
Every list has stupid people on it.
And by “stupid” I mean people who willingly keep themselves ignorant by not asking questions for clarification and context before assuming the worst about something.
(Or someone.)
More:
It goes beyond them looking like jackasses.
Asking questions is mucho profitable, too.
In fact, the upcoming September “Email Players” issue shows you how to ask questions to your list, market, fartbook friends/groups, etc in a secret way where you give yourself enormous odds of writing a winning ad, email, or offer nearly every time.
It’s an old school secret.
(Used by New York ad man Norman B. Norman.)
And, it works even better today.
Especially online…
Anyway, subscription deets here:
Ben Settle
