I used to think the “PS” was super important.

And I still think it is in direct mail.

But in email?

Not so much.

In fact, (depending on what market you’re selling in) I suspect people mostly ignore PS’s in emails because they know a sales pitch is coming. (Not saying to never use them, of course, just understand the reality of the situation.) Which is why I kinda did you a disservice in yesterday’s email. Because, in the second PS (ugh – TWO PS’s!), I made an announcement a lot of my readers will probably want to know about.

Specifically, about a free email marketing book I’m giving away.

Anyway, here’s what it said:

Before last July (2011) I used to give away (as an opt in gift) a report with 10 uber-profitable email secrets I use all the time.

That report has helped a LOT of people, too.

But, I no longer give it away.

Instead I now sell it on Kindle.

Except this week.

This week you can download it free on Kindle.

Plus, I’m giving away a free month of my “Email Players” newsletter to whoever gives the most interesting review (should you decide to leave a review for it).

If you’re interested, here’s the linkage:

http://amzn.to/AyHkzQ

This is good for a few days longer.

After that, it ain’t free.

Laters.

Ben Settle