Couple years ago, on a podcast, I was asked about what’s working especially good now for my sales copy and emails these days?
I had several answers for this.
One was this idea of not trying to swim upstream, always trying to out-ninja people with tactics and persuasion choke holds, beating someone into submission with lame mental game tricks just to get a sale.
And, instead, go the opposite way.
With less energy and effort.
I illustrated my point with the movie “Babe”.
Babe (if you never saw it) is about a pig who becomes the world’s best sheep herder. While the sheep dogs threaten, bite, and yell at the sheep to bend them to their will (taking a lot of time and energy, and coming home exhausted)… Babe simply asks the sheep politely if they will go move to the other fence or into the back of the truck or whatever.
The sheep end up loving Babe.
They do his bidding without any resistance whatsoever
And, they are even *happy* to do it.
So it is with email, copywriting, marketing, and all persuasion.
It’s like A-list copywriter Doug D’Anna told me:
(Paraphrased)
“If I walk into your house
I can get your dog who loves you
to jump out of your lap to come to me,
a complete stranger she’s never met.
Want to know how?
Simply by holding up her favorite dog cookie.”
Anyway, some cud to chew on, Pork chop.
On a (somewhat) related note:
One thing people have trouble with is getting price out of the way — whether selling one-on-one or via copy of some sort. And, are always playing Twister with facts and trying to change the subject whenever price comes up.
Well, guess what?
When you email using my oftentimes uncouth ways, you won’t have to do that.
You won’t t have to use any lame tricks.
And, you won’t have to posture and pretend to be someone you’re not.
(Just the opposite.)
“Email Players” subscription info here:
Ben Settle
