I get all KINDS of feedback to this newsletter.
Most of it’s pleasant and even inspiring.
Some it’s mean and even nasty.
But once in a while I get a comment that’s just flat out COOL.
Like this one from Pro Wrestler Zane Morris (neat having a pro wrestler on my list):
Hey Ben,
I really like your new right-wing political angle. To make people angry to captivate and hook people. You’re like the “Bobo The Clown” of inboxes everywhere.
Here’s a sample, just in case you don’t know who he is:
So you see, you’re becoming less clown-like and more genius like the man behind the paint. People are paying him fists full of dollar bills for being good at irritating them … or for being good at irritating someone else.
Money for being irritating.
-Zane
www.ZaneZane.info
Well Zane, I didn’t see THAT one coming.
Nice to know my ability to irritate others is paying off. 😉
But here’s the really interesting thing:
Zane’s comment literally contains one of the best SALES lessons you’ll ever hear.
I mean think about it:
This Bobo dood gets paid BIG bux to insult anyone with a pulse.
And the more he insults, the more people crowd around him and actually give him MORE moolah.
Now, before you get any funny ideas… I’m NOT saying to go out of your way to insult anyone (like Bobo).
But I do believe in taking a stand.
In being yourself — “warts” and all.
And if you do this, you’re going to attract, repel and… yes… irritate people.
That’s just the way the cookie crumbles.
And oh boy can it get hair-raising. (Some real “nut jobs” on the Internet!)
But it can also be extremely rewarding, too.
It feels GOOD spilling your guts without caring what anyone thinks.
To stop walking on egg shells, obsessing over whether or not someone is going to call the “PC police” on you.
In many ways it’s actually therapeutic.
Anyway, here’s the moral of the story:
Let people see the person BEHIND the paint — your “inner Bobo”.
It can get a bit sticky sometimes.
And people WILL take shots at you.
But the exciting (and rewarding) adventure makes it all worth it.
Ben Settle
P.S. Gotta “Copywriting Grab Bag” update:
The printer is mailing me a proof Monday.
By week’s end I should have it and, assuming all is OK, will be doing two specials:
1. For those who bought the earlier version.
You can get it “wholesale” — a little over what it costs me to print, mail, process, etc the product.
Just email me your PayPal, Amazon, Barnes & Noble, etc receipt.
2. A 24-hour special for those on the “notification” list:
I won’t lie to you… this book is EXPENSIVE.
I only want SERIOUS copywriters and marketers having it.
I don’t want it sitting on your shelf like some forgotten trophy you only think about when you get ready for company.
The Appendix interviews ALONE contain so much raw value, I can’t imagine how anyone could NOT make at least 10 times your investment back, anyway.
So it’s expensive. (Well over 100 smackeroos.)
But those on the notification list get a BIG discount:
