G’Day Mate,

Here’s something kinda interesting.

One of the things I talk about in the “Email Player’s Playbook” (which comes with your “Email Players” newsletter — www.EmailPlayers.com — subscription) is how important it is to learn the slang of your market… and also slang your market is NOT familiar with to keep things fun, interesting and engaging.

Sometimes you can even make words up, if you want.

(I do just for kicks.)

Anyway, the BEST slang (IMHBAO) is from Australia.

In fact, check this out:

Last year, kool-cat copywriter Dean Jackson sent me a list of Australian slang terms he’d picked up since moving down under.

• As useless as tits on a bull

• Busier than a one armed brick layer in Baghdad

• Poo tickets (toilet paper)

• Fair dinkum (means everything looks good)

• Hoon (crazy driver)

• “G’Day Mate” (common Australian greetings)

• The word “bloody” for emphasis IE: “How the blood hell are ya?”

Alright, that’s it for today.

More tomorrow.

In the meantime…

Wanna write emails that aren’t as useless as tits on a bull?

And (worse!) aren’t mistaken for used poo tickets?

Then check out:

www.EmailPlayers.com

Ben Settle