The following may sound a bit “out there.”
But, there’s a powerful marketing technique involved.
Something ANY business can do.
However, instead of me blabbing on about it and trying to act like I know what I’m talking about, I’ll give you an example of a ministry run by Crypto Marketing Newsletter subscriber Guy Malone who caters to a specific kind of person:
People who have had UFO experiences.
Now, most churches totally ignore this phenomenon.
Or, worse, send people packing to a shrink.
But Guy and his partners actually help people who have had these experiences deal with the spiritual aspect of what’s going on and help free them from it.
Anyway, I find what they do fascinating.
And I’m extremely impressed with their work.
But, you may be wondering… what’s any of this got to do with you?
Simply this:
Guy and his partners SPECIALIZE.
Now, I don’t want to speak for them, but from what I can tell they have picked a very specific “niche” to focus on, that they all have experience with (in different ways).
So they don’t convert the natives of hard-to-find countries.
They don’t preach in hostile war zones.
And they don’t feed millions of people in 3rd world countries, etc.
There’s nothing wrong with ANY of those things.
But it’s not their speciality.
Helping UFO experiencers is.
And, as a result, they’re able to help a LOT of people with a very specific problem far better than if they tried to be a “Wal-Mart” ministry catering to every single problem that afflicts every single person.
It’s like a brain surgeon vs a GP.
If you have a brain tumor, who you gonna call?
And it’s the same with any business.
If you help a very specific kind of person, with a very specific kind of problem, chances are you’ll never lack for customers or clients.
Frankly, they’ll come TO you.
And, they won’t be satisfied with anyone else.
Because you’re the “specialist.”
In other words…
“If you want to monetize, start to specialize.”
Ben Settle
P.S. To learn more about Guy Malone’s ministry, check out:
