I likes me a good challenge.
And so, once in a while when someone asks me “Ben, can I sell such-and-such a product with email?” and it really IS a hardcore commodity, well, I consider that a challenge.
Take this guy who sells… socks.
Yes, socks.
And he wanted to know if the Settle way of writing emails would work for him in his business.
A very good question.
How DO you sell socks by email?
CAN you sell socks by email?
Would you even WANT to sell socks by email?
Of course you can, babycakes.
One way is to… niche it.
For example:
You could start a list for runners. And in each email you’d tie your super socks in as a great way for runners to get the benefits they are looking for (whatever those benefits are).
You could do the same with tennis players.
Basketball players.
Baseball players.
Golfers.
Lumberjacks.
Skiers.
Fishermen.
Security guards.
Waiters.
Almost anyone.
Don’t they all wear socks?
Isn’t their ability to stand, move, or run on their FEET a big part of those jobs? Are there not socks that would be better for some of these people than others — either by thickness, moisture absorption, weight, length, comfort, softness, etc?
Just do your homework.
Talk to people in the niches you want to target.
And then find what socks you sell that would help them perform better (or better protect their feet from fungus, injury, cramping, whatever) and work those in to your emails.
So that’s my take on it.
Most anything can be sold via email.
Just takes a bit of strategy.
When you’re ready to start, check out:
Ben Settle
