Talk about feeling underpaid.
“Email Players” subscriber Peter Pearson bluntly rubs it in:
Hi Ben –
I’m a recent subscriber to email players and got the Copywriting Grab Bag.
So I thought I would take what I learned out for a test drive.
Your influence made a dramatic impact.
Here’s what I mean.
Two emails.
1 phone call
That’s it.
No sales page
No guarantee
No Product launch Formula
No funnel system
No Bonus
No testimonials
Really short copy
I didn’t tell them what it cost
No P.S summarizing amazing benefits
Just two emails and a phone call describing the product.
One week later.
$181,000 in sales and a sold out program.
In fact it would seem I violated almost all copywriting rules. Could I have made it better by applying more of the items above? A split test would probably yield a clearer answer. But all I did was get inspired by you.
But maybe I just got lucky. Nah.
For some of your clients, I imagine selling this much would be good but not that great. But in the arena of selling training to therapists it’s a home run.
The product?
A 1 year mastermind mentoring group that was the highest priced training by far that anyone in our profession (psychotherapy) had ever done.
$18,000 for 1 year. (discount if they paid in full up front)
The group filled and turned two were turned away because they did not have the “right stuff”.
If you want to see one of the emails -it has your fingerprints all over it- I enclosed it below.
I also have read most of the material from copywriting legends and find your style and tone the easiest to absorb and apply.
You copywriting approach helps us (my wife Ellyn is also a psychologist) reach and train more couples therapists in a more effective way. Result? More couples will lead more satisfying lives and so will their children. And we will earn more.
Talk about a double win!
Your influence is illustrated in these words by French philosopher Guillaume Apollinaire:
“Come to the edge,” he said.
They said, “We are afraid.”
“Come to the edge,” he said.
They came. He pushed them.
And they flew.”Thank you again for the long shadow you cast on the copywriting landscape.
With a helluva lot of gratitude from me and my bank account
Pete Pearson
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Ben Settle
