“I’m bloody Crowley! I’m the King of Hell. I do what I want, when I want, and I don’t take orders from you.”
— Crowley
King of Hell/King of the Crossroads
“Supernatural”
Continuing on with Crowley Month…
“Email Player” subscriber Michael Collins asks:
Hey Ben,
I would love to see an EP issue on writing for clients. Every client has a different business with a different tone…I know you have done email for people in different spaces. I would love to see an issue on if a major company approached you today and for some insane reason you decided to work with them, what your approach would be.
Full disclosure:
Even though I rant and rave about why I don’t like doing client work, and answer to nobody but myself (I despise authority), that doesn’t mean I don’t have some not-so-magical tricks up my unrighteous sleeve for helping freelancers write emails for clients.
Specifically, things I did to:
(1) Make writing copy (emails and sales letters) for clients a hundred times easier on myself
(2) Take way less time to write
(3) Arranged it so there was virtually no chance of them rejecting my work, objecting to my writing, or resisting running my copy — a few facts or changes aside.
Which brings me to the pinch:
In the November “Email Players” issue, I show the secret to being able to almost effortlessly write emails for clients for multiple different markets and industries, with varying personalities and products, like I did above.
Follow my ways and your clients will likely think you’re a hero.
(“How did you capture my personality so perfectly? And write this so fast??”)
And, you should be able to write a lot more copy in a lot less time than you do now.
But this baby goes to the printer soon.
If you want it, best hit the jump below and s subscribe before the deadline:
Ben Settle
