Just got an interesting question.
A subscriber said he’d read one of my oooooolder blog posts (titled, “The 4 Minute Work Day”) where I said in one of the markets I sold in, I would not even bother editing emails.
I’d just sit, pound, send.
I still do that sort of thing sometimes.
But, not very often.
In a lot of cases (especially if, say, you’re writing to writers…) sending out raw, unedited, “uncircumcised” emails can do more harm than good. Not saying to spend 2 hours editing an email, either. But to write it fast, give it a quick run through edit to make sure your facts are straight and you’re saying what you want to say, then send it out and move on with your day.
I like how Stephen King explains is:
“Writing with the door closed”
That’s the first draft.
Nobody sees it but you.
Write whatever you want.
Say whatever comes to mind.
Then, you edit with the door open. I like to imagine my ideal prospect looking over my shoulder. (Not some advertising critic.) Will this be interesting to them? Will this persuade them? Will this be worth their time to read?
This takes just a minute or two, usually.
And then… boom.
The email is sent.
I’m on with the rest of my day.
And the market decides if it was any “good” or not.
That’s the Email Players way.
It’s fast.
It’s efficient.
And, it can be very profitable.
Learn how to write emails that sell here:
Ben Settle
