I recently saw a flakebook post from a freelancer who got into a bit of a pickle.
The tl;dr version is this:
The copywriter found a client they liked, got excited at the sweet promises whispered in their ear of being put on retainer, then, going against their own policy, delivered a final draft before being paid for it (which the copywriter acknowledged was a muck up — and, let’s face it, it happens).
Then (shockingly!)… the client never paid.
Yes, even after sending the client reminders, and all that jazz.
Anyway, this is one of many reasons I don’t do client work.
In fact, other than a sales letter I wrote last year for a buddy (I was supposed to just consult the originally hired copywriter on the project, but then just did it myself, screw it), I haven’t done client work in exactly 6 years come this August 1st.
I don’t hate the players of copywriting (freelancers and clients).
I simply hate the game.
And in my way of thinking, why play a game you hate?
Anyway, this is why I keep things simple and neat and not dependent on clients.
It’s:
1. Opt in page
2. Relentless daily emails to a single, scalable offer
3. Sell people who buy that offer other things
No clients necessary.
No fancy software, or funnels, or tech skills needed.
And, no having to play by someone else’s rules.
Anyway, I have no idea if this helps anyone.
But, maybe someone needed to hear it…
If you’re that person, and if you want to learn how to write emails that make sales (whether for your own products or for clients — or to make yourself more attractive to would-be clients by offering this precious skill) then check out my “Email Players” newsletter.
It won’t teach you how to get paid by deadbeat clients.
But, it will show you how to write emails people love reading and buying from.
Here’s where to subscribe:
Ben Settle
