“Ben. You just seem to have no governor whatsoever.”
– Doberman Dan
The above is one of the coolest things I ever done heard.
My friend Doberman Dan said it.
And, it’s the ultimate compliment.
Why?
And, what is a “governor”?
Well, Dan put it this way:
“It’s like renting the U-haul truck. They put a governor on it so even if you stand on the accelerator, you can’t go faster than 45 miles an hour. If you know how to pull that governor off, you can get that sucker up to 90 maybe.” And what he means by me not having one is, I simply say whatever is on my mind (either in my emails, on my podcast show, facebook, twitter, whatever) and don’t pull back.
If people don’t like it?
There’s the unsubscribe link.
Or delete key.
Or volume knob.
Or mechanism to unfollow/unfriend me.
Hey, don’t let the door hit ya on the ass.
I used to care what people think. And, that held me back in so many ways, I cringe at all the lost sales, opportunity and deals resulted. Anyway, when you use my system you will slowly (or quickly…) start taking your own governor off, too.
Not because you have to.
(You don’t, it’s all good, either way.)
But because you’ll WANT to.
Can’t really describe it.
You just have to experience it.
And the only way to experience it is to subscribe.
Next issue I show you an example of a blogger (my favorite blogger, nothing to do with business) who has zero governor, too. It’s gotten him fired from writing gigs. Kicked out of the Science Fiction Writers of America. And, ruthlessly attacked by the media and his enemies.
But you know what?
It’s gotten him millions of website visitors.
Sold Lord-knows how many thousands of his books.
And, positioned him at the top.
Hey, what sounds better:
1. Keeping the governor on and skating by?
2. Ripping that mo’ fo’ off and making out like a bandit?
If you chose door #2, go here next:
Ben Settle
