And another example of big corporations making dumb marketing decisions:
The Dos Equis Man is to be phased out of their advertising.
Why?
It certainly ain’t because of low sales. In fact, Heineken (who owns Dos Equis) says they nearly tripled its business over the past 9 years since they started running their ads about the most interesting man in the world. They even admit that, in the past year *alone*, sales grew 10.2%.
Can you believe that?
One of the ONLY examples of big corporation ads worth studying (especially for writing emails) and they are going to kill the ads?
Who stops running ads that *grow* sales?
Their reason is, to “revamp” their ads for a younger generation.
Dumb.
In fact, I’d bet your left kidney their sales tank immediately.
But, whaddya gonna do?
So RIP to the Dos Equis Man ads.
Some of the best examples of selling a lifestyle (instead of a product) you’ll ever see.
Anyway, let’s talk about something less depressing.
Specifically, the next “Email Players” issue.
If you want to have the most interesting LIST in the world — a list jam packed with eager-to-buy people who look forward to reading and *buying* from your emails (regardless of your industry, niche, or business) — then the April issue will show you how.
(Plus, these are “cheapskate friendly” methods — all free.)
It’s perfect if you know how to write emails but just need a bigger list.
It’s also going to print in a couple weeks.
Hit the jump below to get it in time:
Ben Settle
