Sometimes people dog me about not being specific.
By that I mean, I will sometimes give the names of products, resources and people who I think can benefit you… but never talk against specific products, resources of people who I think are a waste of your time and money.
Why do I do that?
Why withhold the dirt?
Would you believe it’s because I want to help people?
Sounds strange, doesn’t it?
But it’s absolutely true.
You see, sometimes you have to buy a few bad products (and experience just how revolting some of these goo-roo products smell) before you can truly appreciate the aroma of the quality stuff.
That was definitely the case with me.
I was the poster child for buying bad products.
And I wasted a LOT of dough, too.
But I would not trade that experience for the world.
Why?
Because I had to see a bunch of BAD products (and fall for some hype) before having the discernment to figure out what the GOOD stuff is (and who the good people are).
It’s kind of like when I took a cross country train trip.
I was REAL excited to do it.
I thought it’d be super coolness.
But, guess what?
It was one of the most MISERABLE few days of my life!
And when I was later talking to my aunt (who does a TON of traveling) about it she said it best: “Yeah Ben, well, you had to do it once just to know not to ever do it again!”
So true.
So very, very true.
And it’s the same with buying bad products.
Sometimes people get “analysis paralysis” when buying even really inexpensive products. “How do I know it will do what it says?” “What if it doesn’t work right?” “What if it doesn’t work and I look like an idiot?”
So what?
It’s not the end of the world.
And maybe you ask for your money back.
But you gotta kiss a lot of toads to get the princess.
So might as well pucker up.
Ben Settle
P.S. The next issue of The Crypto Marketing Newsletter goes to print early next week. It’s about closing sales in ads (complete with examples).
If you want to subscribe in time, go to:
