A couple nights ago I saw the movie “Watchmen.”
The movie was a LOT of fun… and had the added benefit of containing a very powerful sales lesson any one of us can benefit enormously from.
Here’s what I mean:
One of the reasons I like the story so much (I’ve read the comic several times over the years) is because of the bizarre characters.
My favorite being “Rorschach.”
Just a fascinating guy.
He’s short, kinda gangly and (from the story) smells bad.
Yet, the bad guys are scared to death of him.
Whenever he walks into a bar, the music stops and people tremble in fear.
Reason why is because Rorschach has no problem walking up to the biggest goon in the joint, grabbing his finger and breaking it BEFORE asking any questions — sending even the nastiest thug to his knees begging for mercy.
The point?
Rorschach doesn’t have to be the strongest, tallest or heaviest guy to kick azz.
He’s got leverage.
In this case, the bad guy’s ever-so-delicate fingers.
All he needs is one finger to control and dominate someone.
And guess what?
We can do this in selling, too.
You don’t necessarily need the best written ad, the most eloquent style or the smoothest voice and look.
Nope.
All you need is leverage.
To grab your competition’s fingers (figuratively!) and send ’em into a fetal position crying for their mamas.
Here are some simple (REALLY simple) ways to do it:
-
1. Be the most honest & ethical business
-
2. Avoid using hype or shady manipulation tactics
-
3. Write your advertising to the **skeptics**
-
4. Write like you talk — and not like some robot
-
5. Have the best customer service
-
6. Show the REAL you in your emails, ads and other communications
-
7. Sincerely CARE about your customers (what a concept, eh?)
-
8. Always value your customers’ time
-
9. Think up better (more gutsy) offers than your competition
-
10. Contact your list every day (or at least almost every day)
There are more, of course.
But if you focus on these 10 you should see a major sales bump.
How do I know?
Because since focusing on these 10 things over the past year, I have noticed a fat spike in my sales and my customers’ happiness.
As well as gaining powerful, long-term leverage.
Ben Settle
P.S. Hey, guess what?
An 11th thing you can do for leverage is ALWAYS ask for the sale.
Like this:
You can give yourself even MORE leverage by using any one of the 122+ secrets in The Copywriting Grab Bag book at:
