Whoa!

Yesterday’s gun email touched a few nerves.

The responses have varied from total agreement (from the smart ones, of course…).

To rational disagreement (the ones open to being edu-ma-cated)

To outright hamster spinning.

Take this one, for example:

“No, the rationalization that’s crazy is the one that thinks that something that was written by some dudes in the 18th century applies to today without a look at current society. You don’t NEED your guns and really, no one is trying to take them away…so keep touting your loony-attracting rhetoric to your email marketing list. Maybe you’ll convince someone to buy a gun.”

Run little hamster!

run!

Run!

RUN!

There’s nary a single fact in that reply.

Just mindless hamster spinning complete with another lame citation of a cliched argument that makes no sense whatsoever.

But don’t ye worry.

She’ll come around to my way of thinking some day.

I am, after all, always right…

Now, let’s talk about something else:

I got a ton of unsubscribes from that email.

(Shocking, eh?)

And, it was completely by design.

Unsubscribes are GOOD.

In this case, I’ve been getting a lot of new names on my list lately from various ad drops, etc and whenever I do that I like to ramp up what I call “asshole emails” like yesterday’s.

Sounds kinda mean, doesn’t it?

Well, it’s not.

In fact, it’s a NICE thing to do.

You’re doing people a favor.

And guess what?

I explain why in the January “Email Players” issue.

She goes to print soon.

To subscribe in time, go to:

www.EmailPlayers.com

Ben Settle