Bam! Bam! Bam!
That’s the sound of your ad killing your competitor’s ad.
Well, that is, if you know how to use bullets.
Sadly, most people don’t (even if they think they do). And, in many cases, do more HARM than good to their sales when using bullets in their ads
Like, for example…
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1. Making them all start with “how to” (zero variety)
2. Overpowering the reader with only straight benefit bullets — with no tease, mystery or romance
3. Being TOO clever (and thus, too confusing)
4. No strategy in placing them (every single one of my bullets is where it’s at for a reason, are yours?)
5. Not writing enough bullets
6. Not being aware of the aesthetics of a good bullet (don’t worry, I’m not getting artsy-fartsy on you here, but there’s something to be said for spacing bullets so they enhance the ones around it)
7. No curiosity factor
8. Too boring (no fun or adventure reading them)
Anyway, here’s the sad truth:
Most ads shoot blanks, not bullets.
And that’s why, if you did nothing but avoid the amateur mistakes above in YOUR bullets, I’d bet someone else’s money you’d find a nice little boost in ye olde profits.
Oh, and don’t forget…
The next Crypto Marketing Newsletter is ALL about bullets — including many ways I’ve never revealed before. (Not even in my copywriting book.)
You can still subscribe in time at:
Ben Settle
