Ho, ho, ho…
If you want to do something on Christmas that:
1. Will bond your list to you more (making them more likely to want to buy from you in future emails)
2. Probably make you sales
3. And give your list a chuckle
(Which can put more coinage in your hot little pocketses)
Then here’s all you do:
Send your list an email on Christmas day.
But, not just ANY email.
What I want you to do is send them an email describing advice you are giving to Santa Clause giving advice about whatever it is you sell — just use your imagination.
Yes, it’s kinda dorky.
And no, it’s not going to make you a million dollars.
But it MIGHT get you some sales.
It MIGHT make your list look forward to more emails.
And it MIGHT even make ’em laugh.
(As Dan Kennedy has wisely said: “People buy more and buy more happily when in good humor.”)
What???
You don’t know how?
You have no idea how to begin such an email?
OK, relax!
I’m going to give you a template. I’ve sent this exact email (the product and URL details have been removed) to a list of weight loss prospects in another business I partner in.
Anyway, here’s the template.
Switch out my product/market details with yours:
Santa’s CrAzY 2015 fat loss plan
Heya!
I know it’s Christmas night and you probably want to go to bed (I
do too!) but I HAVE to tell you about this crazy little guy who
showed up at my door tonight.He was short, about 4 feet tall.
He also had weird shoes that curled at the toe.
And even more weird, he had pointy ears.
I asked him who he was and he said he was a messenger from Santa!
Apparently, Santa is getting older and slower, and he’s concerned
about his weight now. He is worried about having heart problems and
doesn’t want to drop dead one day while carrying presents to kids
due to his weight.So he wanted my advice.
Can you believe that?
So here’s what I told this messenger to tell Santa:
1. Start eating more protein!
I told the messenger to tell Santa to get those elves to start
bringing him more meat, beans and protein, instead of white carbs
like bread, etc.2. Quit eating the cookies and milk!
When going to down chimneys and seeing plate of cookies and a glass
of milk, ignore it! And instead, leave a note next to them saying
next year he’d prefer to be left fruit or maybe some meat and
cheese, instead.And instead of milk, leave water.
Protein waters are fine, too.
If he needs advice, he should check out my ____ product:
(URL)
3. Start exercising more
He doesn’t have to huff and puff and sweat and strain, he can do my
_____ program instead, that’s fine:(URL)
I said to tell Santa this is NOT based on hard exercise.
It’s based on using his nervous system and was developed by a
Russian “super soldier” who wanted a way to get in shape quickly.4. Start walking more!
In other words…
Instead of hitching up the reindeer team to go to the store or run
errands, I told the messenger to tell Santa to get his blubber butt
outside and walk through the snow, it’s great for his heart and
body.5. Lay off 50% of the elves
Let’s face it.
All those elves are dead weight.
And by trimming his workforce down, he’ll also trim his
considerable stomach down, too, because he’ll be forced to roll up
his sleeves and do more work.Anyway, so that’s that.
This is the plan I have for Santa.
We’ll see if he listens in 2015.
Have a GREAT holiday season.
I’ll see you soon! 🙂
SIGNATURE
And that’s all there is to it.
I hope you use this template.
Even if you don’t get a bunch of sales, just doing stuff like this now and then has a lot of power for future sales (and makes people look forward to reading future emails from you).
I kid ye not on this.
Try it and you’ll see for yourself.
For more email ideas, check out:
Ben Settle
